Latest news with #ClubPilates
Business Wire
09-07-2025
- Entertainment
- Business Wire
Club Pilates Celebrates First Film Collaboration with Disney's Freakier Friday
IRVINE, Calif.--(BUSINESS WIRE)-- Club Pilates, the largest Pilates brand, is thrilled to announce its first ever collaboration with Disney in celebration of the theatrical release Freakier Friday,which is set to hit theaters on August 8 th. Inspired by the film's themes of self-discovery, transformation, and fresh perspective, Club Pilates' new campaign will invite both members and prospects to 'come as you are and leave as who you're becoming.' 'This collaboration was a natural fit as Freakier Friday is a cinematic event that crosses generations, much like our low-impact Reformer workouts," said Tianna Strateman, President of Club Pilates. Share Starting July 8th, Club Pilates participants will have the chance to experience an in-studio campaign, which brings the dynamic energy of the movie to the Reformer! Select studios nationwide will host special Flip Your Friday-themed classes designed to help members transform into the best version of themselves, both physically and mentally. These uniquely programmed classes will be offered on Friday, July 11th. Along with the in-studio campaign, the brand is offering: 'Flip Your Friday' Sweepstakes: Both non-members and Club Pilates members who register for and attend a ' Freakier Friday ' themed class, at participating studios, on July 11, 2025 will be entered into a drawing for a chance to win* a fabulous grand prize – two tickets for the winner and a guest to attend the Freakier Friday world premiere in Los Angeles, California, along with airfare and hotel accommodations. Freakier Friday Influencer Experience: Disney and Club Pilates will host a group of Content Creators for a themed class in Los Angeles. Premier Activation: Club Pilates will have an experiential activation at the premiere, allowing attendees to experience the brands' paired collaboration. 'We are so honored to come together with Disney, an iconic brand that inspires transformation and connection,' said Tianna Strateman, President of Club Pilates. 'This collaboration was a natural fit as Freakier Friday is a cinematic event that crosses generations, much like our low-impact Reformer workouts. The film's message of embracing change and looking at the world through a new perspective reflects what we see in our studios on a daily basis – lives being transformed through mindful, intentional movement.' The Club Pilates' Freakier Friday campaign will be active in studios leading up to the film's release in participating studios. To find the studio nearest you or sign up for a fun, freaky class, visit For more information about Club Pilates, visit Founded in 2007, Club Pilates is the largest Pilates brand by number of studios, designed with the vision of making Pilates more accessible, approachable and welcoming to everyone. Based in Irvine, CA, Club Pilates has appeared in both Entrepreneur Magazine's Franchise 500 and Fastest-Growing Franchises eight years running, and Inc. Magazine's Inc. 5000 lists multiple times. Club Pilates offers extensive training certification for its instructors, including its 500-hour training program includes instruction on Pilates, barre, Triggerpoint, and TRX Suspension Trainers. Club Pilates is headquartered in Irvine, CA and backed by Xponential Fitness, one of the leading global franchisors of boutique health and wellness brands. To learn more about Club Pilates, visit About the Movie: 'Freakier Friday,' the eagerly anticipated sequel to the Disney classic starring Jamie Lee Curtis and Lindsay Lohan, will be released in theaters nationwide August 8, 2025. In the film, Curtis and Lohan reprise their roles as Tess and Anna Coleman. The story picks up years after Tess (Curtis) and Anna (Lohan) endured an identity crisis. Anna now has a daughter of her own and a soon-to-be stepdaughter. As they navigate the myriad challenges that come when two families merge, Tess and Anna discover that lightning might indeed strike twice. 'Freakier Friday' is directed by Nisha Ganatra, and the screenplay is by Jordan Weiss, with a story by Elyse Hollander and Jordan Weiss, based on the book 'Freaky Friday' by Mary Rodgers. The film, which also stars Julia Butters, Sophia Hammons, Manny Jacinto, Maitreyi Ramakrishnan, Rosalind Chao, Chad Michael Murray, and Mark Harmon, is produced by Kristin Burr, p.g.a., Andrew Gunn, p.g.a., and Jamie Lee Curtis, with Ann Marie Sanderlin, Mario Iscovich, Nathan Kelly, and Lindsay Lohan serving as executive producers. *NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Odds of winning will depend on the total number of entries received. Void where prohibited by law. Sweepstakes only open to legal residents of the 50 U.S./D.C., 18 years and older. Sweepstakes begins at 12:00 a.m. ET on 7/4/25 and ends at 11:59 p.m. ET on 7/11/25. ARV of prize: $4,000. Travel must be conducted on Sponsor-selected dates in July 2025 or winner will forfeit his/her right to receive the prize. To enter without attending a Pilates class, write your full name, full mailing address, email address, phone number, and birth date on a plain 3x5 inch card and mail to Sponsor: Club Pilates, LLC, Attn: Flip Your Friday Entry, 17877 Von Karman Ave., Ste. 100, Irvine, CA 92614. Mail-in entries must be postmarked no later than 7/11/25 and received by 7/15/25. Subject to full Official Rules (
Business Wire
05-06-2025
- Business
- Business Wire
iFIT Adds More Ways to Workout, Brings Club Pilates and YogaSix Content to Its Platform
PARK CITY, Utah--(BUSINESS WIRE)--iFIT Inc., a global leader in intelligent, personalized fitness, today announced a new partnership with Xponential Fitness to bring iFIT members access to premium Pilates and yoga content from Club Pilates and YogaSix. This collaboration expands iFIT's Emmy-nominated fitness library, offering members more diverse, studio-quality workouts from two of the most popular fitness brands in the boutique space. With this addition, iFIT members can now incorporate Club Pilates and YogaSix classes into their personalized training regimens, supporting a more well-rounded, sustainable, and enjoyable approach to fitness. The content focuses on movements you can do at home on a yoga mat, complementing iFIT's vast library of immersive outdoor content members can enjoy on their treadmill, studio bike, rower or elliptical. 'We're incredibly excited to bring the Club Pilates and YogaSix experiences to our Athletes,' said Jeremy McCarty, Chief Subscription Officer at iFIT Inc. 'As a leader in connected fitness, we're constantly evolving to meet the needs of our Athletes. With this partnership, our Athletes now get access to a broader range of fitness content—all included as part of their iFIT membership.' Meet the New Additions: Club Pilates delivers low-impact, full-body Reformer-based Pilates workouts that strengthen and lengthen the muscles and improve posture. Designed for everyone from beginners to fitness lovers, Club Pilates is ideal for any strength, cross-training, injury recovery, or prenatal or postpartum wellness routine, making it a choice fitness modality for every BODY. YogaSix redefines the yoga experience with modern yoga classes focused on strength, balance, mobility, and mind-body connection. Each class invites participants to grow at their own pace, offering both physical and mental benefits while creating a supportive and energizing community. 'This partnership with iFIT, a pioneer in connected fitness, allows us to bring our world-class content to a wider audience than ever before,' said Steve Pankowski, EVP of Strategic Partnerships at Xponential Fitness. 'By leveraging iFIT's innovative platform and expansive global reach, we're proud to introduce the transformative experiences of Club Pilates and YogaSix to millions of members around the world in a truly immersive, digital-first way.' What's Next: As part of the launch, iFIT will feature Club Pilates and YogaSix classes in a member Challenge, celebrating the new content with fresh opportunities for motivation and progress. Any eligible iFIT member who completes the challenge will receive a Club Pilates intro class pass (in studio) and be entered into a drawing to receive an annual membership to Club Pilates or YogaSix.* About iFIT Inc. iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit About Club Pilates & YogaSix Founded in 2007, Club Pilates is the largest Pilates brand by number of studios, designed with the vision of making Pilates more accessible, approachable and welcoming to everyone. Based in Irvine, CA, Club Pilates has appeared in both Entrepreneur Magazine's Franchise 500 and Fastest-Growing Franchises nine years running and Inc. Magazine's Inc. 5000 lists multiple times. Club Pilates offers extensive training certification for its instructors. Its 500-hour training program. Club Pilates is headquartered in Irvine, CA and backed by Xponential Fitness, one of the leading global franchisors of boutique health and wellness brands. To learn more about Club Pilates, visit About YogaSix Founded in 2012, YogaSix is the largest franchised yoga brand in the United States that offers a broad range of heated and non-heated yoga classes, strength-building and cardio-boosting fitness classes, and restorative yoga classes accessible to all. YogaSix has six Signature class formats, including Y6 101, Y6 Restore, Y6 Slow Flow, Y6 Signature Hot and Warm, Y6 Power Flow, and Y6 Sculpt & Flow, plus three Specialty Classes: Y6 Mix, Y6 TRX, and the new Y6 Mobility. Classes at YogaSix eliminate the intimidation factor that many people feel when trying yoga for the first time, offering a fresh perspective on one of the world's oldest fitness practices. Ranked in Entrepreneur Magazine's Franchise 500 three years running, and Fastest-Growing Franchises and Top New Franchises two years running, YogaSix is headquartered in Irvine, California, and backed by Xponential Fitness, one of the leading global franchisors of boutique health and wellness brands. To learn more about YogaSix, visit *NO PURCHASE NECESSARY. Open only to current iFIT subscribers who are residents of the United States or Canada, excluding Quebec; age 18+. Available from June 5, 2025 at 12:01 am MT through July 31, 2025 at 11:59 pm MT. To enter, must complete designated iFIT workouts and submit an entry form prior to July 31, 2025 at 11:59 pm MT. Limit 1 entry and 1 prize per person. Not transferable. Not to be combined with any offer. Subject to Offer Terms. Sponsor: iFIT Inc.
National Post
05-06-2025
- Business
- National Post
iFIT Adds More Ways to Workout, Brings Club Pilates and YogaSix Content to Its Platform
Article content PARK CITY, Utah — iFIT Inc., a global leader in intelligent, personalized fitness, today announced a new partnership with Xponential Fitness to bring iFIT members access to premium Pilates and yoga content from Club Pilates and YogaSix. This collaboration expands iFIT's Emmy-nominated fitness library, offering members more diverse, studio-quality workouts from two of the most popular fitness brands in the boutique space. Article content With this addition, iFIT members can now incorporate Club Pilates and YogaSix classes into their personalized training regimens, supporting a more well-rounded, sustainable, and enjoyable approach to fitness. The content focuses on movements you can do at home on a yoga mat, complementing iFIT's vast library of immersive outdoor content members can enjoy on their treadmill, studio bike, rower or elliptical. Article content 'We're incredibly excited to bring the Club Pilates and YogaSix experiences to our Athletes,' said Jeremy McCarty, Chief Subscription Officer at iFIT Inc. 'As a leader in connected fitness, we're constantly evolving to meet the needs of our Athletes. With this partnership, our Athletes now get access to a broader range of fitness content—all included as part of their iFIT membership.' Article content Meet the New Additions: Article content Club Pilates Article content delivers low-impact, full-body Reformer-based Pilates workouts that strengthen and lengthen the muscles and improve posture. Designed for everyone from beginners to fitness lovers, Club Pilates is ideal for any strength, cross-training, injury recovery, or prenatal or postpartum wellness routine, making it a choice fitness modality for every BODY. Article content YogaSix Article content redefines the yoga experience with modern yoga classes focused on strength, balance, mobility, and mind-body connection. Each class invites participants to grow at their own pace, offering both physical and mental benefits while creating a supportive and energizing community. Article content 'This partnership with iFIT, a pioneer in connected fitness, allows us to bring our world-class content to a wider audience than ever before,' said Steve Pankowski, EVP of Strategic Partnerships at Xponential Fitness. 'By leveraging iFIT's innovative platform and expansive global reach, we're proud to introduce the transformative experiences of Club Pilates and YogaSix to millions of members around the world in a truly immersive, digital-first way.' Article content What's Next: Article content As part of the launch, iFIT will feature Club Pilates and YogaSix classes in a member Challenge, celebrating the new content with fresh opportunities for motivation and progress. Any eligible iFIT member who completes the challenge will receive a Club Pilates intro class pass (in studio) and be entered into a drawing to receive an annual membership to Club Pilates or YogaSix.* Article content About iFIT Inc. Article content iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at-home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit Article content About Club Pilates & YogaSix Article content Founded in 2007, Club Pilates is the largest Pilates brand by number of studios, designed with the vision of making Pilates more accessible, approachable and welcoming to everyone. Based in Irvine, CA, Club Pilates has appeared in both Entrepreneur Magazine's Franchise 500 and Fastest-Growing Franchises nine years running and Inc. Magazine's Inc. 5000 lists multiple times. Club Pilates offers extensive training certification for its instructors. Its 500-hour training program. Club Pilates is headquartered in Irvine, CA and backed by Xponential Fitness, one of the leading global franchisors of boutique health and wellness brands. To learn more about Club Pilates, visit Article content About YogaSix Article content Founded in 2012, YogaSix is the largest franchised yoga brand in the United States that offers a broad range of heated and non-heated yoga classes, strength-building and cardio-boosting fitness classes, and restorative yoga classes accessible to all. YogaSix has six Signature class formats, including Y6 101, Y6 Restore, Y6 Slow Flow, Y6 Signature Hot and Warm, Y6 Power Flow, and Y6 Sculpt & Flow, plus three Specialty Classes: Y6 Mix, Y6 TRX, and the new Y6 Mobility. Classes at YogaSix eliminate the intimidation factor that many people feel when trying yoga for the first time, offering a fresh perspective on one of the world's oldest fitness practices. Ranked in Entrepreneur Magazine's Franchise 500 three years running, and Fastest-Growing Franchises and Top New Franchises two years running, YogaSix is headquartered in Irvine, California, and backed by Xponential Fitness, one of the leading global franchisors of boutique health and wellness brands. To learn more about YogaSix, visit Article content *NO PURCHASE NECESSARY. Open only to current iFIT subscribers who are residents of the United States or Canada, excluding Quebec; age 18+. Available from June 5, 2025 at 12:01 am MT through July 31, 2025 at 11:59 pm MT. To enter, must complete designated iFIT workouts and submit an entry form prior to July 31, 2025 at 11:59 pm MT. Limit 1 entry and 1 prize per person. Not transferable. Not to be combined with any offer. Subject to Offer Terms. Sponsor: iFIT Inc. Article content Article content Article content
Daily Mail
17-05-2025
- Health
- Daily Mail
Pilates studio slams influencer who sparked outrage with fat-shaming views and put weight limit on exercise
A Texas Pilates studio has broken its silence after an ex-member went viral for her fat-shaming rants - claiming people over 200 pounds should be excluded from the popular exercise. The internet went up in flames when Monica Cruz, who goes by Succulent Addict on her online platforms, posted the first of her jaw-dropping TikToks earlier this week. 'This might be a hot take for some people, but if you're 200 pounds, you shouldn't be in a Pilates class,' the sunglasses-wearing influencer confidently declared while sitting in her car after a Pilates class. 'There's no reason why they should allow 200-pound people in a level 2 class. Or, you shouldn't be allowed to be a Pilates instructor if you have a gut and you're fat. 'What the f**k is going on? Is this even real? Is this America? Standards are so f**king low.' The 30-year-old sparked instant outrage, with viewers in disbelief of her blatant ignorance. But instead of shying away from the negative attention, she decided to double-down on her unpopular belief in a follow-up video. In the clip, she baselessly claimed people over 200 pounds do not benefit from Pilates and are better off joining a regular gym. As her hateful tangents caught traction, her Pilates gym, the Club Pilates in Quarry Market, deemed her behavior unacceptable. Ashton Hallett, the regional marketing manager of four Club Pilates locations, including the Quarry Market one, addressed Cruz's exclusionary remarks. 'We want to be clear: the individual who made this video has been permanently removed from our member base and is no longer welcome at any of our studios,' she wrote to 'These comments are not only hurtful, but they also directly oppose the values we uphold as a studio and a community. 'At Club Pilates Quarry Market, we believe Pilates is for everyBODY. Our mission is to foster a welcoming, inclusive space where individuals of all sizes, ages, backgrounds, and fitness levels feel safe, seen, and supported.' Hallet said even though Cruz's comments were disheartening and offensive, it opened up an important conversation about the fitness industry. 'It's a reminder of how vital it is to continue challenging outdated, narrow ideas of what fitness 'should' look like and instead champion spaces where everyone belongs!' she explained. Hallet also shared a brief video on Instagram, updating other members on the situation and reinforcing the studio's 'zero-tolerance' policy for bullying. In a tearful apology, Cruz claimed she was not only barred from the exercise club, but fired from her job. was unable to confirm if she was actually removed from her job. According to her LinkedIn, she has ties to a San Antonio dental office as a marketing coordinator. The office did not provide with any information on the matter. 'It's just so toxic and I'm so sorry about that,' Cruz said in the apology, that many viewers slammed as fabricated. All three of her controversial videos have since been deleted from her TikTok account. But other users have shared their passionate reactions, calling Cruz out for her bizarre and outdated stance. 'I don't know what possessed her to come out and say this, this is nasty, evil,' TikTok user Uncle Juan shared in a post. He went on to describe her as an entitled 'snob', who is giving the Pilates community an awful reputation. Another user, Kiizoe, was simply not buying Cruz's apology. 'You are toxic, and you're not sorry... You just look bitter, you just look like you have nothing better to do than to put someone down,' she said. Pilates instructors have also shared their takes on the heavily publicized situation, pointing to a larger problem within the community. Kersten Veronesi, a self-described 'Plus Size Certified Pilates Instructor' wrote on TikTok: 'Unfortunately there are many like her, the worst are the instructors who think this way bc it actually takes a skilled instructor to truly teach for all bodies. 'The industry is changing slowly. Me and my big belly are going to continue to teach all bodies how to enjoy Pilates.' Another instructor, Norah Myers, uploaded a statement on Instagram, commending Club Pilates for taking action against Cruz. 'I am so thankful that Club Pilates did what they did - it shows that they stand for inclusion, diversity, representation, and kindness,' she wrote. 'I am so thankful that the Pilates community has come together to promote Pilates for what it's actually for: posture, strength, balance, mobility, flexibility, pain relief, and recovery from injuries and surgeries.'
News.com.au
09-05-2025
- Business
- News.com.au
‘Scary' job interview moment caught on video
Picture this: You've polished off your resume, triple-checked your outfit and you're ready to charm your way into a dream job. Then, you log into the virtual meeting room only to be met with a robotic voice instead of the typical friendly manager. This is the disturbing new reality of job interviews in 2025. In clips posted to social media, job applicants have shared their experiences with the new technology. 'This was so scary guys,' one post was captioned. Gathering over 2.5 million views, many were quick to brand the new practice as 'disrespectful' and 'dystopian'. A woman who appears to be interviewing for a job at international gym chain Club Pilates can be seen dressed in a blazer with her hair and makeup done. She is then met with the voice of an AI assistant who says, 'Hello, I'm Alex the recruiter at Club Pilates.' Before she can even reply, the bot continues to speak saying, 'Thank you for taking the time to interview today,' before going on to explain the role. 'I just wanted to interview in real life,' the woman told her viewers. 'AI interviews are so disrespectful and dehumanising. You don't want anything to do with this company if this is how they are treating their candidates,' said one viewer. 'If a company doesn't have the decency to use a real human to interview you that shows exactly who the company is,' agreed another. 'Oh wow. This is so unacceptable,' said a third. AI software is becoming increasingly popular with employers who are using it as an efficient, cheaper and quicker way to sift through large volumes of applicants. Sometimes, the technology is used to filter likely-candidates through to a second human-led interview. Other times, the AI tool may decide whether a candidate moves forward in the hiring process without any human review. AI interview bots are digital systems powered by artificial intelligence that can ask questions, listen to your answers, analyse your tone, and even your facial expressions. Big-name companies such as L'Oreal are already implementing this technology to screen thousands of candidates. Why AI? Unlike human recruiters, AI bots have the ability to interview 500 people before lunch. It serves as a time and cost-effective way of getting through the interview process. In theory, AI's supposed bias reduction is meant to provide applicants with a more level playing field where their looks, outfits or even voice are not considered. Their data-driven decisions take all the hard work out of crunching the numbers, patterns and keywords to determine who's ready for the job. However, the human touch and personal connection is missing. What's the big problem with AI? Recruitment expert and workplace consultant Tammie Ballis told that the use of AI in interviews can be 'irresponsible and dangerous'. 'When it comes to human factor you still need instinct, you still need to hear the motivation of the candidate and assess their body language. All the things AI can't do,' she said. Ms Ballis has been in the industry for 10 years and believes Australians aren't willing to put up with AI interviewing. She believes that candidates who have their first interview in-person are 'more likely to stay for the duration of the recruitment process'. Applicants are not only missing out on human connection, they are also being met with a lack of transparency. Having no idea what criteria the AI bot is using to interview you can mean that key points and creativity are easily lost in translation. 'Because you're not speaking to a real person you can't ask questions. You can't ask for feedback or for them to rephrase the question,' Ms Ballis said. Not only this, using AI presents the obvious issue of malfunctions. In clips shared to social media, people have captured the moment their AI interviews took a turn for the worst. In one video captioned 'I was expecting a real human. They didn't tell me ahead of time they'd use AI,' a man in a shirt and tie can be seen on a video call with an AI bot. The bot can be heard repeatedly saying 'lets touch base' as it appears to malfunction over and over before becoming incoherent. Ms Ballis believes recruitment is a strictly 'human job' but that agencies can benefit from the implementation of AI in other ways such as writing job ads, completing tedious manual tasks or screening resumes.
