Latest news with #ConectaFiction&Entertainment
Yahoo
4 days ago
- Entertainment
- Yahoo
‘The Traitors' U.K. Contestant and Reality TV Marketer on How Unscripted Hits Can Stand Out
In an age where everything shines, how do you make something truly sparkle? That question was the starting point of a marketing-centric reality TV keynote on Thursday, the final day of Conecta Fiction & Entertainment in Cuenca, Spain. Charlotte Berman, business director at U.K. agency Red Bee Creative, was the speaker who stepped up to discuss the topic, bringing along a surprising bit of real-life experience. After all, she was a contestant on the third season of the U.K. version of the global hit format The Traitors. More from The Hollywood Reporter Chris Brown Pleads Not Guilty to U.K. Assault Charge Why Rachel Zegler Has London Raving - and Ranting - About Her 'Evita' Stage-to-Street Performance Trump, and His Long Shadow, Draw References at Conecta in Spain Despite Focus on Business at Hand Showing TV spots from the likes of Love Island in the U.K., Survivor in the U.S., Bake Off Italia, The Voice U.K., X Factor in Norway, and The Celebrity Traitors, coming to the BBC in the fall, she shared some tips for marketing departments. Berman explained that creative cast reveals and launch spots are key to building excitement among fans of reality franchises. She also highlighted the importance of iconic brand properties, which she described as 'recognizable iconography.' As strong examples, she mentioned the chairs featured in The Voice or the outfits, shields, settings and torches of The Traitors, which give the show a consistent 'dark and mysterious' feel, she said. This makes the show immediately recognizable, the expert emphasized. The expert suggested that dating and relationship shows these days often lack this distinctive look and feel. Showing a graphic with images of various shows, she said: 'They've all got good-looking groups of people clustered together with palm trees and maybe a heart. And if not, then [there is a] purple background. I don't really know why, but they all look the same.' Berman called out one show that feels different. 'If one of these titles had to stand out because of its consistent use of brand codes, it would be The Bachelor,' she said. 'Crucially, they have this commitment to the roses, which are everywhere in The Bachelor. It's really, really consistent.' Berman also highlighted how gamification has become more and more important in reality show marketing. 'It's a really important plank in a bridge for a successful reality show. These days, increasingly reality brands are involving their audiences with the ability to play along or experience the game in some way or form. Love Island has had this very successful Hotel Hideaway game. Whenever they launch a new room or villa, it's to mass fanfare. And of course, you can buy the bottles, the suitcases, the phone cases, everything, in the Love Island shop.' The Traitors also has all sorts of games and interactive offerings, including in-person activations, as do other hits. Concluded Berman: 'It's just amazing how much these formats have been gamified. And all of these are just proof that there's this kind of expectation now to create brand verticals for reality TV shows. We need to further amplify that consumer experience.' The session was presented by The Global Entertainment Marketing Academy of Arts & Sciences (GEMA), a global non-profit association of marketers and creatives 'united by a shared desire to innovate, captivate, and inspire.' Conecta 2025 saw executives from the likes of Warner Bros. Discovery, Brazil's Globo, Gaumont Television, production giant Banijay, and NBCUniversal Telemundo discuss their programming plans and the state of the TV industry. Best of The Hollywood Reporter 'The Studio': 30 Famous Faces Who Play (a Version of) Themselves in the Hollywood-Based Series 22 of the Most Shocking Character Deaths in Television History A 'Star Wars' Timeline: All the Movies and TV Shows in the Franchise
Yahoo
20-06-2025
- Entertainment
- Yahoo
Conecta Fiction & Entertainment Hands Out $115,000 Prizes As Spanish Confab Kicks Off
A duo of scripted projects has landed €100,000 ($115,000) each at Conecta Fiction & Entertainment. The international content event began last night in the against the dramatic surroundings of the mountainous Spanish city Cuenca, with Patricia Franco, Regional Minister of Economy, Business and Employment of Castilla-La Mancha, using a speech to announce the winning projects of the third Castilla-La Mancha Feature Films and Series Competition. More from Deadline Robin Wright Says AI Is Coming For Industry Jobs & Recalls Battle For Equal Pay On 'House Of Cards': "It Was Difficult" Getting Emotional With Holmes: 'Sherlock & Daughter' Creator On His Take On The Iconic Sleuth Mariel Molino & Austin Stowell On Their Hopes For 'NCIS: Origins', The Big Season 1 Scenes & Who Should Play The Older Lala In the regional category, Piedra, Papel o Tijera (Rock, Paper, Scissors), which comes from Toledan production company Altamira Entertainment, won out. The series stars the likes of Aitana Sánchez-Gijón, José Coronado, Irene Escolar and Chino Darín. In the national category award went to La Celestina, a modern take on the 1499 book by Fernando de Rojas. Directed by Tina Olivares, it stars the likes of Esmeralda Pimentel and Juana Acosta. A total of 19 projects were submitted for the awards. The awards were the first news out of the ninth edition of Conecta, which began as a scripted-only event but has in recent years expanded to incorporate entertainment. This is the first year it's being held in Cuenca, UNESCO World Heritage Site that is around 170km south-east of Madrid. The opening ceremony was held at the Church of San Miguel last night, with representatives from Conecta, Government of Castilla-La Mancha, Unifrance, the Institut Français of Spain and the Canadian Embassy in attendance alongside execs, talent and creatives. France and Canada are the countries of focus. Géraldine Gonard, Director of Conecta, used her welcome speech to pay tribute to the countries, saying they were 'two powerful markets with a highly competitive content industry on the international scene, which will find in Cuenca and Castilla-La Mancha the ideal setting for developing future co-productions and joint projects.' Best of Deadline 2025 TV Cancellations: Photo Gallery 2025-26 Awards Season Calendar: Dates For Tonys, Emmys, Oscars & More 'Bachelor in Paradise' Cast Announcement: See Who Is Headed To The Beach For Season 10
