Latest news with #DW-5000R
Time of India
a day ago
- Entertainment
- Time of India
G-SHOCK's DW-5000R is a retro revival that earns its heritage
When Casio announced they were bringing back the original 1983 G-SHOCK , I had mixed feelings. The watch industry loves a good heritage story, and sometimes that nostalgia ends up doing more work than the actual product. But there was something intriguing about their approach to the DW-5000R. Instead of just applying vintage styling to a modern watch, they went back to the original hand-drawn blueprints from an era before CAD existed. Three weeks of daily wear later, the DW-5000R has proven to be more thoughtful than your typical vintage reissue. Casio rebuilt it from the ground up while keeping the original's core appeal. It feels like what the 1983 model would be with access to today's manufacturing and materials. Details matter more than you'd think The first thing you notice when you strap this on is how right it feels on your wrist. Here's what Casio did well: they made the DW-5000R look and feel like the original while improving its performance. The flat bezel is a good example. Previous G-SHOCK reissues had raised sections around the text for extra protection, which worked but broke the clean visual lines that made the 1983 model so appealing. Instead of accepting that compromise, Casio slightly enlarged the case to accommodate modern shock-resistant requirements while keeping that smooth, vintage aesthetic. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Free P2,000 GCash eGift UnionBank Credit Card Apply Now Undo The attention to detail extends to things you might not immediately notice but definitely feel. The strap dimples are positioned exactly where they were on the original. The buttons have the right amount of tactile feedback. Even the "JAPAN" marking at the bottom of the dial, a subtle nod to the fact this is made in Japan, unlike most modern G-SHOCKs , adds authenticity without being flashy about it. These aren't the kinds of details that show up in marketing materials, but they're what make the difference between a watch that looks vintage and one that genuinely captures the spirit of the original. The classic square case with its iconic red accents has a presence that's confident without being aggressive. Even though case size increased slightly from 41.6mm to 42.3mm to accommodate modern components, it isn't like modern G-SHOCKs that dominates your entire wrist, and as someone who isn't a big fan of that I find it refreshingly understated. And if you've had the 40-year old watch with you, you won't even notice it's you will notice is how well-proportioned everything feels. How to rebuild a classic without losing its soul for dummies The real story of the DW-5000R happens underneath that vintage exterior. The original DW-5000C had to meet basic shock and water resistance standards from 1983. This recreation has to pass over 100 different criteria that modern G-SHOCKs face, which meant essentially rebuilding everything internal while keeping the external appearance intact. Kikuo Ibe's original shock-resistant structure, that clever hollow construction that suspends the module with minimal contact points, remains the foundation. But the cushioning materials, positioning, and internal components have all been updated to meet current reliability standards. Ibe's 'Triple 10' philosophy that stated every G-SHOCK should be water resistant to at least 10 bars (10atm – 100 metres) as well as survive a minimum 10 metre drop, is one upped. So, the DW-5000R has 200-meter or 20 bar water resistance. All in all, the module feels more stable during impact, but you only notice this when you accidentally bang the watch against something solid. The improved sealing keeps moisture out more effectively, but you only appreciate this when you're washing dishes or caught in unexpected rain. The LED backlight upgrade makes a meaningful difference in daily use. Where the original might leave you squinting in dim lighting, this display stays crisp and readable. Battery life jumping from about two years to nearly five means you'll spend less time thinking about maintenance and more time just wearing it. These improvements aren't revolutionary, but they're exactly the kinds of practical upgrades that make a vintage design viable for modern life. It's a typical Casio watch, so the basic features - stopwatch, alarm, calendar - are all there when you need them but stay out of your way otherwise. Though, there's no smartphone connectivity, no fitness tracking, no notifications buzzing your wrist every few minutes, and that is something I've started to prefer lately. If you look past it's retro revival tag, the G-SHOCK DW-5000R serve as the most reliable, unobtrusive timepiece you can strap to your wrist. I've been wearing it for daily activities, morning coffee runs, work meetings, evening workouts, weekend hikes. It's the kind of watch that works just as well with weekend jeans as it does with a button-down shirt, though you'll probably find yourself reaching for it more often on days when you want something dependable and unpretentious. And for it's price of Rs 14,995, it isn't even asking you to crack open your piggy bank. AI Masterclass for Students. Upskill Young Ones Today!– Join Now
Hans India
22-06-2025
- Entertainment
- Hans India
Vicky Kaushal fronts G-Shock's bold new campaign
G-SHOCK, the revolutionary timepiece brand from Casio, has launched a dynamic new campaign featuring brand ambassador and acclaimed actor Vicky Kaushal, reaffirming its core philosophy—'Rise Above the Shocks.' With this campaign, the brand celebrates a new era of resilience, one defined not just by toughness on the outside, but by strength of spirit, individuality, and perseverance. The spotlight of the campaign is the DW-5000R, a contemporary reimagining of the first G-SHOCK watch that started it all. With its signature square dial, rugged resin body, and unapologetic street-style flair, the model is a nod to the brand's legendary beginnings. Other standout models such as the GA-2100, DW-5600, and GA-110 also feature, embodying G-SHOCK's essence—style fused with shock-resistant engineering. Takuto Kimura, Managing Director of Casio India, stated: 'With 'Rise Above the Shocks,' we're saluting a generation that's bold, unfiltered, and unafraid. G-SHOCK watches are not just accessories—they're expressions of inner grit and self-belief. Vicky Kaushal perfectly captures this ethos, standing tall as a symbol of strength and authenticity.' Vicky Kaushal shared his personal connection to the message: 'There's quiet power in perseverance. This campaign is for everyone who has taken life's toughest blows and still chosen to rise. G-SHOCK stands for that spirit, and I'm honoured to represent it.' The campaign, brought to life by Method Productions with producer Ravneet Mahajan and director John Fredrick Peter, balances cinematic grit with modern storytelling—striking a chord with Gen Z and millennial audiences. The visuals focus on the evolving definition of toughness in today's context—emphasizing emotional resilience, confidence, and self-expression. Launched in 1983 after two years of rigorous development and over 200 prototypes by Project Team Tough, G-SHOCK has revolutionized global perceptions of durability. As it nears its 40th anniversary, the brand has sold over 150 million units in 140 countries, remaining a global icon of innovation and reliability. With its latest India-focused campaign, G-SHOCK reaffirms its deep bond with loyal fans while inspiring a new generation to wear their inner strength on their wrist. As always, it's not just about telling time—it's about telling a story of defiance, style, and resilience.
Fashion Network
19-06-2025
- Entertainment
- Fashion Network
G-Shock launches ‘Rise Above the Shocks' campaign with Vicky Kaushal
G-Shock, a watch brand from Casio has launched a new campaign with their brand ambassador actor Vicky Kaushal with the message 'Rise Above the Shocks'. Through the campaign, the brand will showcase its designs that include the DW-5000R, GA-2100, DW-5600, and GA-110. Through this campaign, the brand aims to widen its reach by connecting with India's Gen Z and millennial audiences. Commenting on the campaign, Takuto Kimura, managing director of Casio India in a statement said, 'With 'Rise Above the Shocks', we're celebrating a generation that is raw, unapologetic and fearless, for whom G-Shock reflects this very mindset. We are elated to have powerhouse Vicky Kaushal embodying the spirit and vision of this generation, resonating with a powerful message of never giving up and the power of sheer perseverance.' Vicky Kaushal added, 'There is strength in silence and power in perseverance. 'Rise Above the Shocks' is for everyone who's had the resilience and will to rise above the hardest blows that life has thrown at them and have a 'Never Give Up outlook in life'.'
Fashion Value Chain
19-06-2025
- Entertainment
- Fashion Value Chain
G-SHOCK, Vicky Kaushal Champion Gen Z Resilience
G-SHOCK, Casio's globally iconic watch brand, has launched a new campaign featuring brand ambassador Vicky Kaushal, spotlighting Gen Z's redefined take on strength and resilience. The latest creative push builds on the brand's 'Rise Above the Shocks' ethos, this time channelling an inner form of toughness that Gen Z and millennials embrace as they navigate societal pressures and personal setbacks. Highlighting G-SHOCK's most recognisable models, including the DW-5000R — a modern nod to the brand's original 1983 model — the campaign celebrates those who stay true to themselves despite external expectations. The campaign also features standout models like the GA-2100, DW-5600, and GA-110, each reflecting the values of creativity, identity, and strength in design. Takuto Kimura, Managing Director of Casio India, commented: 'With 'Rise Above the Shocks', we're celebrating a generation that is raw, unapologetic and fearless. This campaign reflects how today's youth are rewriting what it means to be tough — with authenticity, boldness, and style.' Vicky Kaushal, sharing his thoughts on the campaign, said: 'There is strength in silence and power in perseverance… 'Rise Above the Shocks' is for everyone who's had the resilience to face life's toughest blows and keep going.' Produced by Method Productions, the campaign film was led by producer Ravneet Mahajan and directed by John Fredrick Peter, bringing to life the gritty spirit of the collection while anchoring it in storytelling that resonates with a new-age audience. With a renewed focus on youth, the campaign is a celebration of resilience—both stylistically and spiritually—cementing G-SHOCK's place in the hearts of India's new generation of go-getters and self-starters.
Time of India
18-06-2025
- Entertainment
- Time of India
G-Shock celebrates GenZ's spirit of resilience with Vicky Kaushal
G-Shock , the watch brand from Casio, has launched a new campaign with their brand ambassador and actor Vicky Kaushal , building on the brand's signature message — rise above the shocks. Focused on G-Shock's iconic styles, the campaign champions a new generation that redefines what it means to be tough. Through this campaign, the brand shifts the spotlight onto a more personal, inner kind of resilience — one that defines today's youth as they face expectations, setbacks, and the pressure to conform. In a world that often questions their strength, they continue to push forward on their own terms. Leading the campaign is the DW-5000R , a tribute to the very first G-Shock that sparked a global movement, now reimagined for today. Its instantly recognisable square face, rugged resin build and unmistakable street-ready aesthetic make it a statement piece for those who live by their code. Alongside it, styles like the GA-2100 , DW-5600, and GA-110 showcase the iconic toughness of G-Shock's design language — each one a wearable symbol of resilience, creativity, and identity. Takuto Kimura, managing director of Casio India said, 'This campaign reflects how today's youth are rewriting what it means to be tough with authenticity, boldness, and style. We are elated to have powerhouse Kaushal embodying the spirit and vision of this generation, resonating with a powerful message of never giving up and the power of sheer perseverance.' Kaushal added, 'The 'Rise Above the Shocks' is for everyone who's had the resilience and will to rise above the hardest blows that life has thrown at them, and have a 'Never Give Up outlook in life'. That's what G-Shock represents, and I'm proud to be part of that brand story.' The creation of the project was undertaken in partnership with Method Productions, led by avid producer Ravneet Mahajan and director John Fredrick Peter, who sought to strike a balance between the right level of grit and storytelling for a new age audience, focusing on the core values of what it means to be tough in the current day context. G-Shock's latest campaign reinforces its deep connection with a loyal community while inviting a new generation to wear their resilience on their wrist with some of its most iconic model lineups which are a rage globally, the company stated in a press release. Watch the video here:
