G-SHOCK, Vicky Kaushal Champion Gen Z Resilience
Highlighting G-SHOCK's most recognisable models, including the DW-5000R — a modern nod to the brand's original 1983 model — the campaign celebrates those who stay true to themselves despite external expectations. The campaign also features standout models like the GA-2100, DW-5600, and GA-110, each reflecting the values of creativity, identity, and strength in design.
Takuto Kimura, Managing Director of Casio India, commented:
'With 'Rise Above the Shocks', we're celebrating a generation that is raw, unapologetic and fearless. This campaign reflects how today's youth are rewriting what it means to be tough — with authenticity, boldness, and style.'
Vicky Kaushal, sharing his thoughts on the campaign, said:
'There is strength in silence and power in perseverance… 'Rise Above the Shocks' is for everyone who's had the resilience to face life's toughest blows and keep going.'
Produced by Method Productions, the campaign film was led by producer Ravneet Mahajan and directed by John Fredrick Peter, bringing to life the gritty spirit of the collection while anchoring it in storytelling that resonates with a new-age audience.
With a renewed focus on youth, the campaign is a celebration of resilience—both stylistically and spiritually—cementing G-SHOCK's place in the hearts of India's new generation of go-getters and self-starters.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Pink Villa
32 minutes ago
- Pink Villa
Wimbledon 2025: David Beckham, Priyanka Chopra-Nick Jonas steal spotlight, Louis Partridge and Olivia Rodrigo kiss—PICS
Wimbledon 2025 is not just about backhands and volleys—this year, the stands are stealing the spotlight. Day 1 at the All England Club saw former football icon David Beckham arrive in a cream Hugo Boss suit, setting the bar for courtside cool. Next, Gen Z power couple Louis Partridge and Olivia Rodrigo cheered every rally in preppy chic, with none other than wrestling legend John Cena seated right beside them. Hollywood's own Priyanka Chopra and Nick Jonas brought their international glam, turning the Royal Box into this season's most coveted front-row table. David Beckham's suave debut David Beckham made a striking entrance on June 30, sporting a cream-colored suit from his Hugo Boss collaboration and a subtly striped shirt. Even with his arm in a cast, he exuded confidence. His polished look—paired with brown loafers—had photographers clicking faster than the players' rackets. Gen Z cheers: Louis Partridge and Olivia Rodrigo Young stars Louis Partridge and Olivia Rodrigo stole hearts in the Royal Box with their adorable kiss. Partridge opted for a dark summer suit and a red striped tie, while Rodrigo combined a gingham dress with a red purse—preppy without feeling stiff. Fans spotted the duo reacting animatedly to each point as well, with their chemistry as refreshing as Centre Court's grass. Priyanka Chopra and Nick Jonas's glam slam Bollywood's favorite international couple, Priyanka Chopra and Nick Jonas, arrived on Day 3. Chopra chose a sleeveless white dress, a matching purse and oversized sunglasses, while Jonas coordinated in a tailored indigo blazer and cream chinos. In the stands, they were seated next to actor Dominic Cooper, they shared affectionate smiles and posed for paparazzi, turning every camera flash into pure magic. John Cena's courtside surprise Wrestling superstar John Cena slipped into a perfectly tailored blue and beige suit, paired with a classic tie on Day 3. Cena sat directly beside Partridge and Rodrigo, cheering alongside them with his signature grin. Low-key yet unmistakable, he fit right into Wimbledon's high-society scene—proof that even wrestling icons can ace the fashion serve.
Time of India
3 hours ago
- Time of India
CID trio reunites for KFC's "epic" offer investigation
HighlightsIndia's beloved investigative trio from the iconic show CID, Shivaji Satam, Dayanand Shetty, and Narendra Gupta, reunite to explore a humorous promotional campaign from KFC featuring an offer of seven boneless chicken strips and two Hot and Crispy pieces for INR 299. The promotional video showcases Dayanand Shetty struggling with Gen Z slang and convinced that the KFC offer might be a scam, prompting Shivaji Satam to express skepticism and involve Narendra Gupta in their investigation. The narrative culminates in a humorous investigation at a KFC outlet, where the CID trio's signature line, 'ye toh scam hai!', is juxtaposed with the eventual confirmation from a KFC team member that the offer is indeed legitimate. India's beloved investigative trio from the iconic show CID, Shivaji Satam, Dayanand Shetty and Narendra Gupta, have reunited, not for a crime, but to investigate a rather "epic" deal from KFC. The campaign sees the actors reprise their roles as they delve into the mystery of KFC's offer: seven boneless chicken strips and two Hot and Crispy pieces for INR 299. The promotional video opens with Shetty grappling with Gen Z slang, convinced he's stumbled upon a scam. His associate, Satam, shares his skepticism, leading them to enlist Gupta for a full-blown investigation. The underlying suspicion is clear: an offer that seems too good to be true often is. Their inquiry takes them to a KFC outlet, where they engage in a humorous pursuit of clues, complete with intense questioning and their signature line, "ye toh scam hai!" The narrative builds on their established on-screen personas, portraying their characteristic suspicion and investigative zeal. The "case" is ultimately cracked by a KFC team member who confirms the legitimacy of the offer. The trio's disbelief gives way to relief, culminating in a celebratory moment as they partake in the dine-in exclusive. The campaign leverages the nostalgia and popularity of the CID cast, using their established roles to create a humorous and engaging narrative around KFC's promotional offer. Watch the video here:
Hindustan Times
8 hours ago
- Hindustan Times
Reverse catfishing is the new dating trend among youngsters
In the age of filtered photos and feeds, where standing out is often the goal, a quiet dating trend is making waves: reverse catfishing. Reverse catfishing is all about underplaying your appeal(Photo: Shutterstock) Unlike traditional catfishing, where people deceive others by appearing more attractive or successful online, reverse catfishing is all about underplaying your appeal. From dressing down in profile pictures to skipping luxury mentions and flaunting a basic bio, it's the art of 'playing it low-key' on purpose. "Reverse catfishing is still very new," says Ravi Mittal, founder and CEO of dating app QuackQuack. "We think it's a love letter to emotional intelligence. Who, other than an emotionally sorted and extremely secure person, would dare to play it down on purpose? It shows that young daters are more interested in finding the right match than impressing the wrong one." This understated approach is reportedly gaining traction among millennials and Gen Z, especially those who've grown disillusioned by the swipe-left culture that often rewards only surface-level charm. For some, reverse catfishing is a form of digital detox from the pressure of being 'Insta-perfect'. For others, it's a litmus test for genuine interest. But the concept isn't exactly new. Pratik Jain, a dating coach based in India, points out that 'people from high-status backgrounds — athletes, heirs, or those from influential families — have long downplayed their wealth or looks to attract partners who see them for who they are.' He adds that while this move can be sincere, it can also straddle a manipulative line. 'Imagine showing up to a date looking far better than your photos. It can create an instant dopamine hit and heighten attraction artificially.' So, is reverse catfishing romantic or a calculated move? As per the experts, it depends. On one hand, it signals emotional maturity and self-assurance — traits many daters now value more than six-pack abs or luxury cars. On the other, it can backfire if the disparity between online and offline personas feels jarring or dishonest.
