Latest news with #DecathlonIndia
News18
4 hours ago
- Business
- News18
Decathlon To Create 3 Lakh Jobs In India By 2030, Local Sourcing To Hit $3 Billion
Last Updated: Decathlon aims to raise local sourcing to 90% by 2030, focusing on footwear, fitness gear, and sportswear, up from the current 70% for its 132 stores across India Decathlon, a global sports retailer, has marked its 25th anniversary of production in India with a significant decision to bolster local manufacturing. In a statement, the company expressed its commitment to increasing the focus on Indian manufacturing, currently supplying 8 percent of Decathlon 's global products. Under the 'Make in India' policy, Decathlon aims to raise its local sourcing in India to $3 billion by 2030, creating over 300,000 direct and indirect jobs in its production system. 3 Lakh New Jobs Expected In India By 2030 The retailer plans to elevate its contribution to 15 percent, particularly in high-potential categories such as footwear, fitness equipment, and advanced sports clothing. Presently, Decathlon sources more than 70 percent of the goods for its 132 Indian stores domestically and targets an increase to 90 percent by 2030. This extensive production network encompasses 113 facilities, 83 suppliers, seven production offices, and a design centre. Shankar Chatterjee, CEO of Decathlon India, highlighted the quality and speed of local manufacturing, which has boosted retail sales and expanded the 'Made in India' range. He emphasised the importance of excellence as the company ventures into omni-channel shopping, making sports more accessible to Indians. India's industrial prowess is reshaping Decathlon's global supply chain, notably in culturally significant categories like yoga and cricket, now entirely designed and produced in India. The company acknowledged India as the backbone of its global production and aims to integrate production and retail in over 90 cities by 2030. Coinciding with Decathlon's announcement, the Union Cabinet recently approved the 'Khelo India Policy 2025,' aimed at promoting domestic manufacturing of sports goods. India now exports 60 percent of its sports products. While the global sports industry generates around $600 billion annually, India's share is currently modest, and even small advancements in this sector could yield substantial economic and social benefits. view comments Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
India.com
2 days ago
- Business
- India.com
This global sports brand has BIG plans for India, sets Rs 250000000000 ‘Made in India' sourcing goal, promises to create over 3 lakh jobs by…
Global sports brand Decathlon has shared big plans for India. The company said it will increase how much it makes in India to USD 3 billion by 2030, supporting the Indian government's 'Make in India' movement. With this step, Decathlon also hopes to create more than 3 lakh (300,000) jobs, both directly in its factories and indirectly through partners and suppliers. The announcement was made as the company completed 25 years of producing goods in India. A company statement said this move shows Decathlon's growing trust in India's ability to manufacture high-quality products. At the moment, India makes 8 per cent of Decathlon's global products, but the company wants to raise that number to 15 per cent. They're focusing more on fast-growing product areas like sports shoes, gym equipment, and advanced sportswear. Right now, over 70 per cent of the products sold in Decathlon's 132 stores across India are made locally. By 2030, they want to raise that number to 90 per cent. Decathlon already works with 83 suppliers, has 113 manufacturing units, seven production offices, and even a design centre in India. Speaking about this push, Decathlon India's CEO Sankar Chatterjee said, 'Making good-quality products quickly within India has helped us grow and offer more 'Made in India' options in our stores. As we grow our online and offline presence, we want to make sports more affordable and available for everyone in India.' India is now playing a major role in changing how Decathlon manages its global supply chain. Products in popular categories like Yoga and Cricket are now fully designed and made in India for customers around the world. 'India has become a key part of our global production network,' said Frederic Merlevede, Decathlon's global head of production. The company also shared that it plans to connect both manufacturing and retail operations in over 90 Indian cities by the year 2030. To support sports manufacturing in the country, the Union Cabinet recently approved the 'Khelo Bharat Niti 2025' policy. This aims to boost the local production of sports equipment and gear. Currently, India exports around 60 per cent of the sports goods it produces. While the worldwide sports industry is worth about USD 600 billion a year, India's share is still quite small. But even a little growth in this area could bring big economic and social benefits to the country. (With IANS inputs)
Hans India
2 days ago
- Business
- Hans India
Decathlon to triple local sourcing in India, create 3 lakh jobs by 2030
New Delhi: Global sports retailer Decathlon has announced that it will triple its local sourcing in India to $3 billion by 2030 as part of the 'Make in India' policy. The company aims to create over 3 lakh direct and indirect jobs across its production ecosystem by 2030. On its 25th anniversary of starting production in India, Decathlon's decision signifies a growing focus on Indian manufacturing, a release from the company said. India currently supplies 8 per cent of Decathlon's global products. The company aims to increase it to 15 per cent with emphasis on high-potential categories like footwear, fitness equipment, and advanced sports textiles. Decathlon sources more than 70 per cent of its 132 Indian stores' items domestically and hopes to increase that to 90 per cent by 2030. This manufacturing network includes 113 facilities, 83 suppliers, and seven production offices, and a design centre. "Our quality and speed in local manufacture have helped us increase retail and offer a more comprehensive Made in India range. We prioritise excellence as we expand into omni-channel shopping and make sports more accessible to Indians," according to Decathlon India CEO, Sankar Chatterjee. India's industrial power is changing Decathlon's worldwide supply chain, especially in culturally famous categories like Yoga and Cricket, which are now wholly conceptualised and manufactured in India for diverse regions. 'India has become a cornerstone of our worldwide production," said global production chief Frederic Merlevede. Decathlon wants to integrate production and retail in over 90 Indian cities by 2030, the statement said. The Union Cabinet has recently approved 'Khelo Bharat Niti 2025' to boost domestic manufacturing of sports goods. India now exports 60 per cent of its sporting goods. While the global sports industry contributes approximately $600 billion annually, India's current share remains modest, and even moderate progress on this front could unlock substantial economic and social value.
Time of India
3 days ago
- Business
- Time of India
Changing shopper habits hurt growth: Decathlon
New Delhi: French mass sporting goods retailer Decathlon said the past four quarters have been tough in terms of revenue as it grapples with changing shopping habits and customer behaviour. Explore courses from Top Institutes in Please select course: Select a Course Category In 2023-24, Decathlon India posted profit of ₹197 crore on revenue of ₹4,066 crore. The company is yet to declare its FY25 results, but the numbers are expected to be flat due to the slowdown. "Last four quarters have been tough as the behaviour of customers are also changing. Consumers are spending more on leisure and luxury. We have moved to single-digit growth from double digits, but the product portfolio we have in India will help us improve revenue," said Sankar Chatterjee , chief executive officer, Decathlon India. The company said that its target to scale local sourcing from India to $3 billion by 2030 will be accelerated once a free trade agreement (FTA) on the line of India-UK is finalised with the European Union (EU). Live Events Currently, India accounts for 8% of Decathlon's global sourcing quantities, with a goal to scale this to 15% by 2030, which will make India one of the top three sourcing market for the brand. This growth in sourcing will be driven by a push in high-potential categories such as footwear, fitness equipment, and technical textiles to meet the demands of both Indian consumers and global markets. Decathlon produces goods worth $400-450 million in India and is expected to grow that number by 10-15% every year. Chatterjee said the brand is in talks with the Indian government to allow them to sell other brands such as Nike and Adidas in their stores as well. Economic Times WhatsApp channel )
Mint
3 days ago
- Business
- Mint
Decathlon plans $3 billion of sourcing from India by 2030
New Delhi: French sports goods retailer Decathlon has announced plans to scale its sourcing from India to $3 billion by 2030. This move aims to serve both the domestic and international markets. Currently, Decathlon's sourcing value from India, both for domestic and overseas markets, stands at $480 million. In terms of volume, India accounts for 8% of Decathlon's global sourcing quantities, with a goal to increase this to 15% by 2030. Additionally, the retailer plans to double its Indian business by 2023. Decathlon currently operates 132 stores across 55 cities in India with plans to expand its retail footprint to over 90 cities by 2030. India has already established itself as one of Decathlon's top-four manufacturing markets. Frederic Merlevede, head of Decathlon production, said, "Our long-term investment in India reflects the deep trust we've built with our partners and the strong potential we see in key categories like footwear, fitness equipment, and beyond." India is already an active part of Decathlon's global manufacturing. For instance, 35% of all umbrellas for global Decathlon are produced in India. Additionally, India accounts for more than 20% of Decathlon's global textile share and is a chosen country for co-developing woven and knit products for worldwide distribution. India is also a major exporter of rugby balls for Decathlon, with 60% of the global supply being 'Made in India'. Currently, Decathlon produces 100 million units of sports goods from India. Over the next five to ten years, the company has outlined plans to increase its focus on the production of footwear, cricket products, technical sports balls, technical textiles, kids' sporting accessories, metal sports equipment, fitness equipment, electronics, technical sports products, alloy-carbon bicycle frames, and swimming inflatables. The company will continue to partner with third-party manufacturers rather than operating its own factories. 'We are diversifying the range of products sourced from India. Across each range there is also an industry behind, so this can really create a big positive impact in terms of job creation. Today we source textile industries such as sports footwear, textiles, polymer injection, wood making of cricket bats, backpacks, outdoor badminton equipment etc. We have scaled across a lot of category of products in India, like backpacks, bicycles, cricket products, badminton, rackets, gloves, socks, caps etc—we feel very confident with the supplier panel we have in India, and the future looks robust for us with all these category of products,' Deepak D'Souza, head of Decathlon India production, told Mint in an interview. Meanwhile, over 70% of the quantities sold in India in 2025 are locally made, and this figure is expected to rise to 90% by 2030. The French retailer first began procuring goods from India in 2000. Punjab and Uttar Pradesh are large sports goods manufacturing hubs. Merlevede said that India's manufacturing capabilities, which were less developed a decade ago, have improved. 'When the product becomes available, the manufacturing gets extremely competitive, and we are willing to take this opportunity to export this product to our different markets. Also, there is a discussion between Europe and India for a free trade agreement—it could be a welcome positive for Decathlon. In some way it could be an accelerator," he said in an interview with Mint. Decathlon's production ecosystem in India includes 113 third-party manufacturing sites, 83 suppliers, and 7 production offices. The company is also deepening its focus on culturally rooted sports like yoga and cricket, with the latter being entirely conceptualized and manufactured in India. Decathlon aims to create more than 300,000 new job opportunities within its direct and indirect workforce as part of this growth journey. The sports goods retailer operates 1,700 stores worldwide.
