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Primark's dress is a copy of a £135 designer version – it gives you a gorgeous hourglass figure & perfect for date night
Primark's dress is a copy of a £135 designer version – it gives you a gorgeous hourglass figure & perfect for date night

Scottish Sun

time02-07-2025

  • Entertainment
  • Scottish Sun

Primark's dress is a copy of a £135 designer version – it gives you a gorgeous hourglass figure & perfect for date night

The dress first went viral last year and is now available in new colours frock on! Primark's dress is a copy of a £135 designer version – it gives you a gorgeous hourglass figure & perfect for date night PRIMARK is currently selling the perfect summer evening's dress for a fraction of the price of its designer counterpart. The sleeveless mini dress has a corset style bodice to ensure it gives you the perfect silhouette and hourglass figure. Advertisement 4 Primark's viral bow bodice mini-dress is back in stock Credit: Primark 4 It was first launched last year and is back in new colours Credit: Primark 4 It is much cheaper than its designer counterpart at Odd Muse Credit: oddmuse At just £23 comes in white, pink and a floral print design, but those shopping instore can also pick up a baby blue version. The back of the dress features chunky shoulder straps that descend into a deep-V open back and finished with a cute bow at the back's base. Made mainly of cotton and some elastane, the dress is perfect for the warmer weather because the material has some give to it while being very breathable. The Primark dress is a dupe version of Odd Muse's high waist, square neck mini dress which comes at the eye-watering price of £135, but the website is currently having a 30 percent off sale, so it is available for £94. Advertisement Viral hit Primark first launched the popular dress in black in October 2024 and it quickly went viral. When the dress was relaunched this summer in a wider range of colour, social media users rushed to post that they'd spotted it at their local Primark stor. One TikToker, @prmark_lincoln, shared a video of the dress in-store and captioned the post, "love this." Elsewhere on the 'We Love The High Street' Instagram page, fashion lovers expressed their excitement at seeing the dress in new colours. Advertisement "So cute. Love them," wrote one person. Another added: "So beautiful." 'Finally a cute collection' shoppers cry as Rita Ora drops summer Primark range And a third commented: "The floral is so pretty." The bodice dress return to Primark comes just days after fans went wild for a timeless piece to add to their wardrobes. Advertisement Fashion influencer Perrie Sian tried on the look in her latest Primark haul video. Hidden treasure She described the look as a finding a hidden "treasure" in the shop's denim trove. Primark's history PRIMARK first opened in 1969 as Pennies in Dublin, hoping to provide affordable fashion in Ireland. A Primark store officially opened as Primark in 1974 in Derby. The retailer now has 193 stores across the UK and 441 stores worldwide with a goal of running 530 stores by the end of 2026. Perrie advised her audience to go in search for "denim goodies" such as the mini dress she picked up. The Denim Mini Dress is currently available for just £18 from Primark, half the price of a similar Asos look. Advertisement

Primark's ‘timeless' £18 dress with stretchy material that's easy to throw on is selling for half price of Asos' version
Primark's ‘timeless' £18 dress with stretchy material that's easy to throw on is selling for half price of Asos' version

Scottish Sun

time28-06-2025

  • Entertainment
  • Scottish Sun

Primark's ‘timeless' £18 dress with stretchy material that's easy to throw on is selling for half price of Asos' version

Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) IF you're looking to upgrade your summer wardrobe without breaking the budget, Primark may be the answer. Fashion fans can now nab a variety of looks for a fraction of the price of competitors, including a stylish denim dress. Sign up for Scottish Sun newsletter Sign up 3 Fashion influencer Perrie Sian showed her followers the denim mini dress she picked up from Primark Credit: TikTok/@perriesian 3 Primark shoppers can pick up the £18 denim mini dress right now Credit: Primark Fashion influencer Perrie Sian tried on the look in her latest Primark haul video. She described the look as a finding a hidden "treasure" in the shop's denim trove. Perrie advised her audience to go in search for "denim goodies" such as the mini dress she picked up. "How gorgeous is this? This is giving me very much Top Shop or Asos vibes," she said as she modelled the look. "It's so nice, the denim is stretchy, I love the wash, it's got a zip all the way down the back." Perrie did point out that the look could be "a couple of inches" longer but otherwise said she was a fan. Dress details The Denim Mini Dress is currently available for just £18 from Primark, half the price of a similar Asos look. Asos Design's Denim Mini Shift Dress with a scoop back is listed for £36. Primark's sleeveless denim dress is available in a light blue and mid blue wash. Shoppers can pick the look up in sizes six through 20. 'Finally' big busted girls praise Primark's new saucy matching £8 underwear sets and they now go up to size 44H Asos denim dress Meanwhile, the Asos look has an almost identical cut, down to the boat neckline. It even features a similar zip feature at the back but that may be where the similarities end. The Asos dress features a scoop back whereas the Primark buy has full coverage. It is also constructed with 100% cotton, creating a non-stretchy finish. Asos Design features sizes designed for all body types, including curve, tall, and petite. Top Primark summer buys IF you're looking for more Primark summer buys, then you've come to the right place. Shoppers have recently been raving about the new Miffy PJs from Primark. Others were desperate to nab the new leopard print nightwear. If animal print is your thing, you'll want to check out the new maxi skirts. The haltnerneck tops are perfect for summer. If you're on a budget, these trousers are identical to a pair from Zara, but without the hefty price tag. There's brilliant travel essentials for less than £10. And if you plan on heading to the beach, you won't want to miss these crochet bags. Other Primark finds Perrie also tried on a viral summer dress from the budget fashion retailer. Meanwhile, another a size 14 shopper picked up the perfect floaty summer dress. Primark customers can also find a budget-friendly dupe of a designer bag. Plus, the Primark shorts that fashion experts are calling a summer wardrobe must-have. And a £2 Primark buy festival-goers are racing to pick up this summer.

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