Latest news with #DrNaomi
Daily Mail
22-07-2025
- Entertainment
- Daily Mail
Doctor's 'must-have' item voted best in Australia has shoppers floored with incredible results: 'I've never looked and felt better'
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more A 'powerhouse' product so effective it has sold over 15,000 units, earned a loyal following among those in the know - and has Aussie beauty experts obsessed. Plump Fiction, an award-winning anti-ageing moisturiser from skincare brand Dr Naomi, promises to firm, brighten and hydrate, and according to its thousands of fans, it delivers. Clinically formulated and made in Australia, the multi-tasking cream is packed with high-efficacy actives designed to visibly improve everything from fine lines and sagging to pigmentation, redness and dehydration. The lotion is so popular that it was crowned the winner in the Best New Moisturiser category of beautyheaven's Best in Beauty Awards 2022. It's become a go-to for shoppers chasing that elusive glow, with one recent convert declaring it the ' best moisturiser I've ever used,' adding that her 'skin has genuinely never looked better.' Sydney cosmetic tattooist Lauren Hay shared her impressive transformation pictures, showing off the results of using the cult product. In a stunning selfie, the British lip blush and brow specialist displays clear, glowing skin, raving 'the best'. Created by cosmetic doctor and formulating chemist Dr Naomi McCullum, Plump Fiction is a standout in her line of high-performance skincare. Plump Fiction by Dr Naomi Shop the award-winning moisturiser by skincare expert Dr Naomi. Clinically formulated and made in Australia, the multi-tasking cream is packed with high-efficacy actives designed to visibly improve everything from fine lines and sagging to pigmentation, redness and dehydration. Shop The powerhouse ingredients list includes Plant Epidermal Growth Factors and Epigenetic Peptides to boost collagen, elastin and protein production – key to maintaining firm, resilient skin. The potent formula also features Hydrolysed Hyaluronic Acid and Kangaroo Paw Extract, a botanical native to Australia, to restore hydration, support skin tightening, and soften the appearance of lines and wrinkles. Plump Fiction 's hero ingredient is Dr Naomi's signature NiaMed7™ complex – a brightening blend of seven advanced ingredients that target pigmentation, redness, and dullness while improving luminosity and clarity. The formulation, which now comes packaged in a recently upgraded refillable glass jar, results in a deeply nourishing, glow-inducing moisturiser that suits all skin types, especially those experiencing dehydration, skin laxity or early signs of ageing. Fans report that it visibly plumps, smooths and transforms tired, dry skin. 'It is the power for brightening and anti-ageing and also the luxe texture,' Dr Naomi tells Daily Mail Australia is the reason for her product's popularity. Plump Fiction sits in the premium skincare bracket – but according to the rave reviews and impressive before and after photos from verified customers, the investment is well spent. 'This moisturiser is absolutely incredible and is perfect for both day and night use,' one glowing review reads. 'My skin is so much smoother, hydrated and more plump. My makeup even sits so much better now as well. The packaging is fantastic and it is hands down the only moisturiser I will buy from now on. Thank you Dr Naomi!' 'This product is one that I have multiples of at all times and won't run out! I use daily and love the texture and smell. It's a beautiful product that needs minimal amounts applied for an amazing reward of beautiful soft skin. It's a must have if you're looking for an all around cream to add into your AM/PM schedule,' another raved. 'The most luxuriously thick, nourishing and glazing moisturiser I have ever used. I can even apply it directly beneath makeup and I get a beautiful glazed, glowy look. My skin tone and texture has honestly never looked and felt better. The price is absolutely worth it,' one added. 'Such a little bomb in a bottle! Sample size was enough to convince me I needed this as a staple. So nourishing and smells lovely,' another shared. One Night Stand by Dr Naomi Shop One Night Stand, a highly active overnight facial cream is comprised of a potent 15 per cent Glycolic Acid combined with 1 per cent Bakuchiol, to brighten and resurface the skin. Shop Other bestsellers from the range include One Night Stand, an overnight sleeping mask that promises to brighten, tighten, resurface and nourish skin while you sleep, so you wake up to smooth, dewy and glowing skin. ' One Night Stand is an industry secret of a large number of Cosmetic Doctors and Nurses even when they are selling other cosmeceutical brand in their clinics,' Dr Naomi divulged. 'They use it as an overnight peel. There isn't a product on the market that can achieve such an overnight change with a homecare product outside a clinic setting.' The highly active overnight facial cream is comprised of a potent 15 per cent Glycolic Acid combined with 1 per cent Bakuchiol, to brighten and resurface the skin, as well as Organic Kangaroo Paw Flower extracts to support collagen and elastin synthesis, and Shea Butter, Niacinamide and Cantella Asiatica. Catfish, a blurring eye cream, has been flying off shelves after being voted the best eye cream in Australia. The formula is made up of skin-loving, clinically proven ingredients, including organic kangaroo paw flower extract, hyaluronic acid, niacinamide, and peptides. The eye cream combines the immediate effects of a 'skin blurring filter', with longer-term skin-loving ingredients. Dr Naomi McCullum, a cosmetic doctor and chemist with over 20 years in aesthetic medicine, launched her eponymous skincare line in 2021, which then launched into Sephora in 2023.
News.com.au
26-05-2025
- Entertainment
- News.com.au
Dr Naomi Skin offers science-backed skincare that's effective
Have you ever tried a TikTok-viral beauty product and been incredibly disappointed with the results? It happens. Yes, products aren't designed to work for everyone. But also sometimes, viral beauty brands just aren't stacked up to what you expect them to be. Dr Naomi Skin is different though. Offering skincare solutions that are both fun and effective, the brand is founded by none other than cosmetic doctor Dr Naomi. The best selling products are known for its viral appeal, while also providing science-backed results. And one product in particular has seen massive success thanks to social media. Dr Naomi's sold over 25,000 units of Catfish – a blurring eye cream that's gone viral for its Five-star rating shoppers and Aussie influencers like Martha Kalifatidis have named this a 'miracle' and 'magic' eye cream for its ability to make such a 'big difference' to getting rid of the appearance of fine lines under the eyes. SHOP DR NAOMI SKINCARE SKINCARE DOESN'T HAVE TO BE BORING 'Skincare should be effective, but it doesn't have to be boring,' says Dr. Naomi. 'I wanted to create a line that combines the fun of beauty with the science of dermatology. The response from TikTok and our customers has been incredible – it's proof that when you pair great formulations with a little bit of humour, people take notice.' But of course, having your products go TikTok viral is not all that's important to the successful founder. Sure it's great for product sales she admits, but at the same time, Dr Naomi's goal is 'not to be a fad or the flavour of the month. 'We want to work with our customers over the long term and really look after their skin and protect it. I want our brand to stand the test of time, be super-dependable and to keep our customers happy and confident with their skin health through their life stages.' WHAT DR NAOMI LOVES TO DO EVERYDAY Dr Naomi has been deep in the beauty world for some time now. 'My interest in brightening topicals started at my first cosmetic job over 20 years ago … I saw how much pigmentation and skin issues impacted people's peace.' And that's only translated into her finding new ways everyday to develop her successful skincare and beauty brand. Since its launch in 2021, Dr Naomi Skin has offered a variety of moisturisers, cleansers, serums, and even LED face masks, with a focus on brightening the skin. Having a genuine passion for beauty is one of those things that can really guarantee success. She continues, 'I'm obsessed with the new in beauty/aesthetics, I always have been. My favourite weeks of every year are when I go to conferences where the latest innovations in beauty tech, information, ingredients and techniques are shared. Creating innovative beauty products/techniques or treatments doesn't feel like work for me. It is how I've chosen to live my whole working life.' 'MAKING PEOPLE FEEL HAPPY IN THEIR SKIN' After spending all those years in the beauty space, it can be hard to decide on the moments that really stand out from the rest. 'For me it's not one moment. It's those times when we make an impact on a customer's life. Every time I get customers messages about how we transformed their skin, it makes my day. When customers send beautiful before and afters, I really feel it, it makes me feel so happy.' She continues, 'This is what it's all about and why I chose to be in beauty/aesthetics all those decades ago. I just love making people feel happy in their skin.' DR NAOMI'S TOP BEAUTY TIPS Of course when you get the chance to ask a beauty expert anything, you have to find out their best tips and tricks. There's so much advice out there, it can be hard to knuckle down and decide on the absolute must-haves for your skin type. According to Dr Naomi, thankfully there's just a few tips you need to achieve your best skin yet. 'So much is about being consistent', she says. 'Sunscreen, LED masking, at home peels like my product One Night Stand are also vital.' Anything she doesn't recommend? Dr Naomi shares, 'because we are a cosmeceutical brand, the one thing I see too regularly is people introducing active ingredients too quickly. They're so good for the skin, but people need to follow the directions and introduce them gradually.' So when it comes to adding active ingredients like retinol and chemical exfoliants into your skincare routine, it's best to just take it slow. OUR REVIEW OF DR NAOMI'S NEW AND TOP SELLING PRODUCTS Catfish Blurring Eye Cream, from $89 at Dr Naomi Tried and Tested by Philippa Tonkin, checkout Shopping Writer Catfish is one of Dr Naomi's best-selling products and is designed to target fine lines, puffiness and dark circles. The key ingredients of Hyaluronic Acid, Hexapeptide-8, Dr Naomi's brightening cocktail and Organic Kangaroo Paw Flower extract work together to brighten, smooth and plump the undereye area. First things first, I'm 26 and crow's feet aren't at high of my list of concerns at the moment so I can't speak to how it works to target fine lines. But I do have quite puffy undereyes that also get fairly dark when my sleep isn't at its best. I've now been using the eye cream for around a month and have genuinely noticed a big difference. I'm so used to my puffy undereyes and can't believe how they look now. If fine lines is important to you, though, and said, 'It's also the best performing eye cream for targeting the appearance of fine lines that I've used – and I've tried a lot.' Tried and Tested by Marina Tatas, checkout Shopping Writer I've been looking for a new moisturiser to really nourish my skin now that the cold wintertime is here, and this new product release from Dr Naomi has truly been my skin's saviour. Mr Exosome offers a thick, rich and super luxe texture that absorbs quickly into the skin, so it's great for both morning and night. After consistently using this product for a few weeks, I noticed a big difference in my skin's texture and tone. My complexion looked brighter and more even, my dark spots and acne scars appeared less visible and overall my skin felt a lot more hydrated. The powerful formula is packed with plant-based exosomes. The moisturiser also features things like glycerin, kangaroo paw flower extract, niacinamide, centella asiatic and green tea leaf extract which all work together to calm, hydrate and nourish the skin. I'm a big fan of this formula -it's a total must-have for dry, winter skin. Plump Fiction Anti-Ageing Moisturiser, $139 at Dr Naomi Tried and Tested by Susannah Hardy, checkout Partnerships Writer Being in my mid-50s, I find my skin often looks dull, drawn, and just plain tired out. So I'm always looking for skincare to help brighten things up. I know ageing is part of life and there's not a lot we can do about it, but I still like my skin to look the best it can. So when I got the opportunity to try Dr Naomi's best-selling Plump Fiction Anti-Ageing Moisturiser, I was more than keen, let me tell you. I tried this product morning and night, after cleansing over a few weeks and I have to say, I was delighted. Firstly, apart from the excellent name, I love the packaging. It comes with an easy-to-use pump style top that you simply press down to receive the perfect amount for both face and décolletage. You don't actually need a lot as it goes a long way. The cream itself is incredibly rich in consistency, which is what I always look for in an anti-ageing product. My skin is generally dry and prone to redness, but I found Plump Fiction to be just so nourishing and soothing when applied. And it didn't just sit on the surface but was quickly absorbed and worked well as a base when applying make-up. It also has a pleasant scent, which I appreciated especially when wearing at night. After applying Plump Fiction, my skin felt immediately soft, dewy and, well, plump, like the name suggests. It really felt like instant hydration for my face. Now, after a couple of weeks, my skin definitely looks more moisturised with none of the signs of dryness or flaking that sometimes happens as the weather cools. I usually feel quite self conscious about my ageing skin but after using Pump Fiction, it feels soft and more hydrated. It also looks brighter and a lot more vibrant – and at my age you can't ask for more than that.
Buzz Feed
19-02-2025
- Health
- Buzz Feed
Catfish Everyone In Your Life With The Help Of This Aussie Skincare Brand
Dr Naomi has an eye cream that works so well on fine lines, puffiness and dark circles they named it Catfish ($89-$119). It works to tighten the skin around your eyes, while stimulating collagen, making the area look plumper, smoother and brighter – basically, unrecognisable. All the brand's range is like that — transformative results in products with cute names. There's One Night Stand ($149), a highly active facial cream you use before sleep, Vitamin Amen ($139-$149), an anti-ageing serum and Plump Fiction that does similar but in a moisturiser. 'I had stubborn whiteheads that I'd tried to get rid of for months and months,' wrote one user of Vitamin Amen online. 'This got rid of all my whiteheads and blackheads within a week. My skin has been clear ever since. It's definitely staying in my routine.' Another shared: 'I have tried many retinols in the past and this is by far the most effective and least irritating. I've been using for over a month and have never received more compliments about my skin. Will definitely re-purchase, what a fantastic product. ' And how's this for Dr Naomi's founder credentials? Dr Naomi McCullum has been working as a cosmetic doctor at her own clinic since 1999. In the early '00s, she started experimenting with creating custom skincare, making formulas for her patients to use in between laser treatments. Her interest was piqued, and she went on to study cosmetic chemistry. In 2021, she launched Dr Naomi Skincare, with a brand ethos of science, expertise and a little bit of fun. Today, the brand stocks a wide range of skincare, targeting every kind of concern, in fun metallic bottles, as well as several at-home devices, including LEDs and sonic cleansing vibrations. 'Skincare should be effective, but it doesn't have to be boring,' says McCullum. 'I wanted to create a line that combines the fun of beauty with the science of dermatology. The response from TikTok and our customers has been incredible – it's proof that when you pair great formulations with a little bit of humour, people take notice.' Keen to try Dr Naomi, but not sure where to start? These are some of the brand's must-have products. Let it B, $119 - $129 Dr Naomi Pore Relation, $99 Dr Naomi The Future Sunscreen, $59 Dr Naomi And finally, LED It Glow – Pink, $595 Dr Naomi
