Doctor's 'must-have' item voted best in Australia has shoppers floored with incredible results: 'I've never looked and felt better'

Daily Mail​

3 days ago

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A 'powerhouse' product so effective it has sold over 15,000 units, earned a loyal following among those in the know - and has Aussie beauty experts obsessed.
Plump Fiction, an award-winning anti-ageing moisturiser from skincare brand Dr Naomi, promises to firm, brighten and hydrate, and according to its thousands of fans, it delivers.
Clinically formulated and made in Australia, the multi-tasking cream is packed with high-efficacy actives designed to visibly improve everything from fine lines and sagging to pigmentation, redness and dehydration.
The lotion is so popular that it was crowned the winner in the Best New Moisturiser category of beautyheaven's Best in Beauty Awards 2022.
It's become a go-to for shoppers chasing that elusive glow, with one recent convert declaring it the ' best moisturiser I've ever used,' adding that her 'skin has genuinely never looked better.'
Sydney cosmetic tattooist Lauren Hay shared her impressive transformation pictures, showing off the results of using the cult product.
In a stunning selfie, the British lip blush and brow specialist displays clear, glowing skin, raving 'the best'.
Created by cosmetic doctor and formulating chemist Dr Naomi McCullum, Plump Fiction is a standout in her line of high-performance skincare.
Plump Fiction by Dr Naomi
Shop the award-winning moisturiser by skincare expert Dr Naomi.
Clinically formulated and made in Australia, the multi-tasking cream is packed with high-efficacy actives designed to visibly improve everything from fine lines and sagging to pigmentation, redness and dehydration.
Shop
The powerhouse ingredients list includes Plant Epidermal Growth Factors and Epigenetic Peptides to boost collagen, elastin and protein production – key to maintaining firm, resilient skin.
The potent formula also features Hydrolysed Hyaluronic Acid and Kangaroo Paw Extract, a botanical native to Australia, to restore hydration, support skin tightening, and soften the appearance of lines and wrinkles.
Plump Fiction 's hero ingredient is Dr Naomi's signature NiaMed7™ complex – a brightening blend of seven advanced ingredients that target pigmentation, redness, and dullness while improving luminosity and clarity.
The formulation, which now comes packaged in a recently upgraded refillable glass jar, results in a deeply nourishing, glow-inducing moisturiser that suits all skin types, especially those experiencing dehydration, skin laxity or early signs of ageing.
Fans report that it visibly plumps, smooths and transforms tired, dry skin.
'It is the power for brightening and anti-ageing and also the luxe texture,' Dr Naomi tells Daily Mail Australia is the reason for her product's popularity.
Plump Fiction sits in the premium skincare bracket – but according to the rave reviews and impressive before and after photos from verified customers, the investment is well spent.
'This moisturiser is absolutely incredible and is perfect for both day and night use,' one glowing review reads.
'My skin is so much smoother, hydrated and more plump. My makeup even sits so much better now as well. The packaging is fantastic and it is hands down the only moisturiser I will buy from now on. Thank you Dr Naomi!'
'This product is one that I have multiples of at all times and won't run out! I use daily and love the texture and smell. It's a beautiful product that needs minimal amounts applied for an amazing reward of beautiful soft skin. It's a must have if you're looking for an all around cream to add into your AM/PM schedule,' another raved.
'The most luxuriously thick, nourishing and glazing moisturiser I have ever used. I can even apply it directly beneath makeup and I get a beautiful glazed, glowy look. My skin tone and texture has honestly never looked and felt better. The price is absolutely worth it,' one added.
'Such a little bomb in a bottle! Sample size was enough to convince me I needed this as a staple. So nourishing and smells lovely,' another shared.
One Night Stand by Dr Naomi
Shop One Night Stand, a highly active overnight facial cream is comprised of a potent 15 per cent Glycolic Acid combined with 1 per cent Bakuchiol, to brighten and resurface the skin.
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Other bestsellers from the range include One Night Stand, an overnight sleeping mask that promises to brighten, tighten, resurface and nourish skin while you sleep, so you wake up to smooth, dewy and glowing skin.
' One Night Stand is an industry secret of a large number of Cosmetic Doctors and Nurses even when they are selling other cosmeceutical brand in their clinics,' Dr Naomi divulged.
'They use it as an overnight peel. There isn't a product on the market that can achieve such an overnight change with a homecare product outside a clinic setting.'
The highly active overnight facial cream is comprised of a potent 15 per cent Glycolic Acid combined with 1 per cent Bakuchiol, to brighten and resurface the skin, as well as Organic Kangaroo Paw Flower extracts to support collagen and elastin synthesis, and Shea Butter, Niacinamide and Cantella Asiatica.
Catfish, a blurring eye cream, has been flying off shelves after being voted the best eye cream in Australia.
The formula is made up of skin-loving, clinically proven ingredients, including organic kangaroo paw flower extract, hyaluronic acid, niacinamide, and peptides.
The eye cream combines the immediate effects of a 'skin blurring filter', with longer-term skin-loving ingredients.
Dr Naomi McCullum, a cosmetic doctor and chemist with over 20 years in aesthetic medicine, launched her eponymous skincare line in 2021, which then launched into Sephora in 2023.