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Up-market hotels take luxury living to a high-rise level
Up-market hotels take luxury living to a high-rise level

Sydney Morning Herald

time26-06-2025

  • Business
  • Sydney Morning Herald

Up-market hotels take luxury living to a high-rise level

Capital Gain Australia's largest hotel operator, Accor, will brand a Burleigh Heads apartment building that has sweeping views of Surfers Paradise under its luxury Mondrian marque. Buying a home connected to a favourite or upmarket hotel brand is becoming more common. Owners in the apartment building will be able to call on the hotel's room service or concierge, and use its full suite of amenities. Taking advantage of the trend, Accor has launched its high-end Mondrian Residence apartments on the Gold Coast offering owners in the building access to the adjoining international five-star Mondrian Gold Coast hotel. Speaking on the Gold Coast before an Accor leaders summit, executives Jean-Jacques Morin, Duncan O'Rourke and Adrian Williams, overseeing the Pacific region, said branded residences are gaining traction and more are being ear-marked across Australia. Loading Williams said developers and buyers recognise the lifestyle and investment benefits of the branded residence concept, which are now benchmarks for the hotel sector. Developers can add a premium to the price of their apartments, knowing buyers will pay more for a home in a tower named after a well-known, up-market brand. The $400 million Gold Coast development covers 4037 square metres of prime beachfront land at Burleigh Heads at the southern end of the Gold Coast. The complex consists of two towers, one housing a 208-room hotel which opened in early June, and the other a complex of 89 luxury residential apartments which are all sold. It was developed by the Brisbane-based Vitale Projects.

Up-market hotels take luxury living to a high-rise level
Up-market hotels take luxury living to a high-rise level

The Age

time26-06-2025

  • Business
  • The Age

Up-market hotels take luxury living to a high-rise level

Capital Gain Australia's largest hotel operator, Accor, will brand a Burleigh Heads apartment building that has sweeping views of Surfers Paradise under its luxury Mondrian marque. Buying a home connected to a favourite or upmarket hotel brand is becoming more common. Owners in the apartment building will be able to call on the hotel's room service or concierge, and use its full suite of amenities. Taking advantage of the trend, Accor has launched its high-end Mondrian Residence apartments on the Gold Coast offering owners in the building access to the adjoining international five-star Mondrian Gold Coast hotel. Speaking on the Gold Coast before an Accor leaders summit, executives Jean-Jacques Morin, Duncan O'Rourke and Adrian Williams, overseeing the Pacific region, said branded residences are gaining traction and more are being ear-marked across Australia. Loading Williams said developers and buyers recognise the lifestyle and investment benefits of the branded residence concept, which are now benchmarks for the hotel sector. Developers can add a premium to the price of their apartments, knowing buyers will pay more for a home in a tower named after a well-known, up-market brand. The $400 million Gold Coast development covers 4037 square metres of prime beachfront land at Burleigh Heads at the southern end of the Gold Coast. The complex consists of two towers, one housing a 208-room hotel which opened in early June, and the other a complex of 89 luxury residential apartments which are all sold. It was developed by the Brisbane-based Vitale Projects.

Saudi Tourism Authority and Accor launch new collaboration to amplify Saudi's global tourism surge
Saudi Tourism Authority and Accor launch new collaboration to amplify Saudi's global tourism surge

Tourism Breaking News

time02-05-2025

  • Business
  • Tourism Breaking News

Saudi Tourism Authority and Accor launch new collaboration to amplify Saudi's global tourism surge

Post Views: 136 The Saudi Tourism Authority (STA) and Accor announced the signing of a landmark Memorandum of Understanding (MOU) marking a strategic partnership that will build on Saudi's emergence as a global tourism powerhouse. This collaboration aligns with Saudi Vision 2030's goals, aiming to enhance international demand, grow brand visibility, and drive hotel bookings and loyalty across the country's expanding hospitality landscape. The agreement strengthens Accor's commitment to Saudi, creating significant commercial opportunities, expanding its reach, and elevating guest experiences across its portfolio. With a network of over 45 operating hotels — representing more than 17,000 rooms across 15 brands — and 44 properties in the pipeline set to add a further 11,000 rooms, Accor is strongly positioned to contribute to Saudi's bold tourism ambitions and rising global appeal. Under the MOU, Accor and STA will co-create targeted marketing campaigns across key international markets, promote Saudi through digital platforms — including the dedicated Makkah Madinah Portal — and deliver curated guest experiences that inspire loyalty and drive visitation. The partnership will also drive traffic to strengthen engagement with the ALL – Accor Live Limitless loyalty programme, and roll out exclusive new experiences tailored to Saudi's diverse destinations. Duncan O'Rourke, Accor's Chief Executive Officer, Premium, Midscale & Economy brands for Middle East, Africa and Asia Pacific said, 'Accor's strategic partnership with the Saudi Tourism Authority reinforces our long-standing presence in the country and our shared commitment to driving tourism growth. Together, we will co-create impactful guest experiences, elevate service offerings, and bring the beauty and diversity of Saudi to a global audience. The opportunity to help shape the Saudi's tourism landscape from the ground up makes this the ideal time for strategic alignment between STA and Accor.' Accor's collaboration with STA spans its growing footprint across Saudi, including hotels in Riyadh, Jeddah, Al Khobar, Makkah, Madinah, and key secondary cities. New openings such as Novotel Khamis Mushait and Novotel Makkah Thakher City will be integrated into marketing campaigns, while landmark developments in Madinah — including Fairmont, Swissôtel, and Novotel properties developed with Rua Al Madinah Holding Company — will further strengthen Saudi's positioning as a destination of choice for global travelers. Beyond commercial initiatives, the collaboration will also focus on advancing local talent development, raising service standards, and showcasing Saudi's cultural richness. Through training programs, knowledge exchange, and cultural storytelling initiatives, Accor will work with STA to deliver lasting value to Saudi's tourism ecosystem and support sustainable long-term growth.

Saudi Tourism, Accor launch major collaboration
Saudi Tourism, Accor launch major collaboration

Zawya

time01-05-2025

  • Business
  • Zawya

Saudi Tourism, Accor launch major collaboration

The Saudi Tourism Authority (STA) and Accor, a world-leading hospitality group, have signed a landmark memorandum of understanding (MoU) to collaborate across marketing, guest experiences, and global campaigns. The MoU, signed at the Arabian Travel Market 2025 in Dubai, marks a strategic partnership that will build on Saudi's emergence as a global tourism powerhouse. Under the MoU, Accor and STA will co-create targeted marketing campaigns across key international markets, promote Saudi Arabia through digital platforms — including the dedicated Makkah Madinah Portal — and deliver curated guest experiences that inspire loyalty and drive visitation. The partnership will also drive traffic to strengthen engagement with the ALL – Accor Live Limitless loyalty programme, and roll out exclusive new experiences tailored to Saudi's diverse destinations. This collaboration aligns with Saudi Vision 2030's goals, aiming to enhance international demand, grow brand visibility, and drive hotel bookings and loyalty across the country's expanding hospitality landscape, said a statement. The agreement strengthens Accor's commitment to Saudi Arabia, creating significant commercial opportunities, expanding its reach, and elevating guest experiences across its portfolio. With a network of over 45 operating hotels — representing more than 17,000 rooms across 15 brands — and 44 properties in the pipeline set to add a further 11,000 rooms, Accor is strongly positioned to contribute to Saudi's bold tourism ambitions and rising global appeal. Duncan O'Rourke, Accor's Chief Executive Officer, Premium, Midscale & Economy brands for Middle East, Africa and Asia Pacific said: 'Accor's strategic partnership with the Saudi Tourism Authority reinforces our long-standing presence in the country and our shared commitment to driving tourism growth. Together, we will co-create impactful guest experiences, elevate service offerings, and bring the beauty and diversity of Saudi to a global audience. The opportunity to help shape the Saudi's tourism landscape from the ground up makes this the ideal time for strategic alignment between STA and Accor.' Accor's collaboration with STA spans its growing footprint across Saudi, including hotels in Riyadh, Jeddah, Al Khobar, Makkah, Madinah, and key secondary cities. New openings such as Novotel Khamis Mushait and Novotel Makkah Thakher City will be integrated into marketing campaigns, while landmark developments in Madinah — including Fairmont, Swissôtel, and Novotel properties developed with Rua Al Madinah Holding Company — will further strengthen Saudi's positioning as a destination of choice for global travellers. Beyond commercial initiatives, the collaboration will also focus on advancing local talent development, raising service standards, and showcasing Saudi's cultural richness. Through training programs, knowledge exchange, and cultural storytelling initiatives, Accor will work with STA to deliver lasting value to Saudi's tourism ecosystem and support sustainable long-term growth. – TradeArabia News Service Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (

Saudi Tourism, Accor launch major collaboration
Saudi Tourism, Accor launch major collaboration

Trade Arabia

time01-05-2025

  • Business
  • Trade Arabia

Saudi Tourism, Accor launch major collaboration

The Saudi Tourism Authority (STA) and Accor, a world-leading hospitality group, have signed a landmark memorandum of understanding (MoU) to collaborate across marketing, guest experiences, and global campaigns. The MoU, signed at the Arabian Travel Market 2025 in Dubai, marks a strategic partnership that will build on Saudi's emergence as a global tourism powerhouse. Under the MoU, Accor and STA will co-create targeted marketing campaigns across key international markets, promote Saudi Arabia through digital platforms — including the dedicated Makkah Madinah Portal — and deliver curated guest experiences that inspire loyalty and drive visitation. The partnership will also drive traffic to strengthen engagement with the ALL – Accor Live Limitless loyalty programme, and roll out exclusive new experiences tailored to Saudi's diverse destinations. This collaboration aligns with Saudi Vision 2030's goals, aiming to enhance international demand, grow brand visibility, and drive hotel bookings and loyalty across the country's expanding hospitality landscape, said a statement. The agreement strengthens Accor's commitment to Saudi Arabia, creating significant commercial opportunities, expanding its reach, and elevating guest experiences across its portfolio. With a network of over 45 operating hotels — representing more than 17,000 rooms across 15 brands — and 44 properties in the pipeline set to add a further 11,000 rooms, Accor is strongly positioned to contribute to Saudi's bold tourism ambitions and rising global appeal. Duncan O'Rourke, Accor's Chief Executive Officer, Premium, Midscale & Economy brands for Middle East, Africa and Asia Pacific said: 'Accor's strategic partnership with the Saudi Tourism Authority reinforces our long-standing presence in the country and our shared commitment to driving tourism growth. Together, we will co-create impactful guest experiences, elevate service offerings, and bring the beauty and diversity of Saudi to a global audience. The opportunity to help shape the Saudi's tourism landscape from the ground up makes this the ideal time for strategic alignment between STA and Accor.' Accor's collaboration with STA spans its growing footprint across Saudi, including hotels in Riyadh, Jeddah, Al Khobar, Makkah, Madinah, and key secondary cities. New openings such as Novotel Khamis Mushait and Novotel Makkah Thakher City will be integrated into marketing campaigns, while landmark developments in Madinah — including Fairmont, Swissôtel, and Novotel properties developed with Rua Al Madinah Holding Company — will further strengthen Saudi's positioning as a destination of choice for global travellers. Beyond commercial initiatives, the collaboration will also focus on advancing local talent development, raising service standards, and showcasing Saudi's cultural richness. Through training programs, knowledge exchange, and cultural storytelling initiatives, Accor will work with STA to deliver lasting value to Saudi's tourism ecosystem and support sustainable long-term growth. – TradeArabia News Service

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