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Business Standard
5 days ago
- Business
- Business Standard
The New Buyer Mindset: What Gurugram's Young Affluent Homebuyers Want
NewsVoir Gurugram (Haryana) [India], July 23: Gurugram's luxury housing market is being led by a new generation of young, affluent homebuyers. These are upwardly mobile professionals, entrepreneurs, and global citizens who bring with them rising disposable incomes, international exposure, and aspirational mindsets. The younger generation, Millennials and Gen Zs, are paving the way for a new definition of luxury living, majorly shaped by unique experiences and values. Instead of the traditional notion of luxury living, these young buyers have started emphasizing sustainability, technology, and personalized living experiences. For young affluent buyers, luxury is defined by the quality of life it offers. This generation of homeowners craves experiences that reflect their values of self-care, exclusivity, and social standing. Today, Delhi-NCR, especially Gurugram, has become an abode of luxury homes. A report by Anarock reveals that NCR saw a steep 27% year-on-year rise in average residential prices in Q1 2025, driven by a surge in luxury and ultra-luxury housing (priced above Rs. 1.5 crore). In Q2 2025, these segments accounted for 82% of all new supply, 42% luxury and 40% ultra-luxury, totalling around 18,760 units. In Gurugram, emerging micro-markets like Dwarka Expressway have become hotspots for those who value time, access, and future appreciation. Its seamless connectivity to Delhi, IGI Airport, and upcoming metro lines makes it especially attractive. What's driving interest here is the rise of premium developments that strike the perfect balance between privacy and convenience, catering to those who seek sophistication without compromise. Additionally, with the influx of high-net-worth individuals and NRIs looking to invest back home and an emerging class of affluent millennials, the demand for premium homes soared to record levels in the region. In 2024, Rs. 79,000 crore worth of luxury homes were sold in Gurugram, which is about 50% of all luxury homes sold in India, according to PropEquity. Besides, young homebuyers are setting a new bar for luxury, one that seamlessly blends aesthetic sophistication with exclusive community living. Their preferences are shifting toward clean, modern, and flexible layouts that offer both functionality and flair. But it doesn't stop at interiors. These buyers are drawn to low-density, branded communities that prioritise privacy, curated experiences, and high-touch services. Private clubhouses, spa rooms, rooftop lounges, and concierge access have become essential components of a lifestyle that celebrates both personal space and social sophistication. Recognising this shift, developers are responding with projects that blend lifestyle, design, and long-term value. Rajjath Goel, Managing Director, MRG Group, says, "Gurgaon's luxury housing market is being redefined by young, discerning buyers who want more than just a premium address. They seek thoughtful amenities, privacy, and long-term value. Our project, MRG Crown, has been designed with this very ethos, offering an exclusive low-density living experience, seamlessly blending privacy, luxury, and urban connectivity." Thus, with the city's premium real estate consistently delivering healthy returns, homeownership has become a strategic blend of aspiration and legacy planning. As this wave of conscious, experience-driven buyers takes centre stage, Gurugram stands firmly as the epicentre of India's modern luxury real estate movement.
Fashion Value Chain
6 days ago
- Business
- Fashion Value Chain
The New Buyer Mindset: What Gurugram's Young Affluent Homebuyers Want
Gurugram's luxury housing market is being led by a new generation of young, affluent homebuyers. These are upwardly mobile professionals, entrepreneurs, and global citizens who bring with them rising disposable incomes, international exposure, and aspirational mindsets. The younger generation, Millennials and Gen Zs, are paving the way for a new definition of luxury living, majorly shaped by unique experiences and values. Instead of the traditional notion of luxury living, these young buyers have started emphasizing sustainability, technology, and personalized living experiences. The New Buyer Mindset: What Gurugram's Young Affluent Homebuyers Want For young affluent buyers, luxury is defined by the quality of life it offers. This generation of homeowners craves experiences that reflect their values of self-care, exclusivity, and social standing. Today, Delhi-NCR, especially Gurugram, has become an abode of luxury homes. A report by Anarock reveals that NCR saw a steep 27% year-on-year rise in average residential prices in Q1 2025, driven by a surge in luxury and ultra-luxury housing (priced above Rs. 1.5 crore). In Q2 2025, these segments accounted for 82% of all new supply, 42% luxury and 40% ultra-luxury, totalling around 18,760 units. In Gurugram, emerging micro-markets like Dwarka Expressway have become hotspots for those who value time, access, and future appreciation. Its seamless connectivity to Delhi, IGI Airport, and upcoming metro lines makes it especially attractive. What's driving interest here is the rise of premium developments that strike the perfect balance between privacy and convenience, catering to those who seek sophistication without compromise. Additionally, with the influx of high-net-worth individuals and NRIs looking to invest back home and an emerging class of affluent millennials, the demand for premium homes soared to record levels in the region. In 2024, Rs. 79,000 crore worth of luxury homes were sold in Gurugram, which is about 50% of all luxury homes sold in India, according to PropEquity. Besides, young homebuyers are setting a new bar for luxury, one that seamlessly blends aesthetic sophistication with exclusive community living. Their preferences are shifting toward clean, modern, and flexible layouts that offer both functionality and flair. But it doesn't stop at interiors. These buyers are drawn to low-density, branded communities that prioritise privacy, curated experiences, and high-touch services. Private clubhouses, spa rooms, rooftop lounges, and concierge access have become essential components of a lifestyle that celebrates both personal space and social sophistication. Recognising this shift, developers are responding with projects that blend lifestyle, design, and long-term value. Rajjath Goel, Managing Director, MRG Group, says, 'Gurgaon's luxury housing market is being redefined by young, discerning buyers who want more than just a premium address. They seek thoughtful amenities, privacy, and long-term value. Our project, MRG Crown, has been designed with this very ethos, offering an exclusive low-density living experience, seamlessly blending privacy, luxury, and urban connectivity.' Thus, with the city's premium real estate consistently delivering healthy returns, homeownership has become a strategic blend of aspiration and legacy planning. As this wave of conscious, experience-driven buyers takes centre stage, Gurugram stands firmly as the epicentre of India's modern luxury real estate movement.
News18
17-07-2025
- Business
- News18
NCR Real Estate: How Luxury Housing Continues To Remain Top Choice Among Homebuyers
Last Updated: Delhi-NCR tops sales in all high-end price ranges like Rs 10-20 crore, Rs 20-50 crore, and over Rs 50 crore, surpassing Mumbai in the ultra-luxury category, as per Knight Frank. With demand and prices for luxury homes in NCR experiencing high levels of growth in H1 2025, the market is at a turning point. With a wider change in consumer goals and investment habits, what was previously a niche market serving just a few people has now grown into a significant mainstream trend. Delhi-NCR topped sales in all high-end price ranges, including Rs 10–20 crore, Rs 20–50 crore, and over Rs 50 crore, surpassing Mumbai in the ultra-luxury category, according to Knight Frank India. Micromarkets such as Siddharth Vihar, Dwarka Expressway, Gurugram, Noida, and South Delhi have become focal points. Experience, design, and future-readiness are more important than traditional indicators of premium real estate in this expansion, which represents a structural redefinition of luxury. With a strong year-over-year increase in new launches, absorption rates, and price appreciation, the luxury housing market in the National Capital Region is seeing a prolonged rise rather than a passing trend. The report also notes that, with 21,828 units sold in the first half of the year (eighty-one per cent of all sales in the city), NCR leads the city in sales of residences costing more than Rs 1 crore. Low levels of unsold inventory and a discernible increase in the introduction of premium projects aimed at discriminating consumers are indicators of this change. Prateek Tiwari, managing director of Prateek Group, said, 'The market sentiment in NCR's luxury housing segment is at an all-time high. In Noida Sector 150 and Siddharth Vihar, we're witnessing a clear transition from budget-driven choices to aspiration-led decisions. Buyers here are actively seeking expansive spaces, premium specifications, and integrated communities. Sector 150, with its green, low-density environment, and Siddharth Vihar, with its emerging infrastructure and Delhi connectivity, are both benefiting from this evolved demand. Hence, we find that the current surge in NCR's luxury housing is not just being driven by speculation but by end-user conviction, lifestyle preferences, and long-term investment clarity." Gautam Kanodia, founder of KREEVA and Kanodia Group, said, 'Developers today are focused on curating high-quality living spaces that go far beyond traditional definitions of luxury. In markets like Gurugram and South Delhi, this shift is especially pronounced, where buyers are investing in a complete lifestyle experience. From private wellness zones and digital concierge services to globally inspired architecture and curated design elements, luxury is now defined by thoughtfulness and timelessness." As developers, we see this as a lasting transformation, where homes reflect identity, elevate daily living, and set new standards for what premium truly means, he added. Further, according to Crisil Ratings, India's residential real estate sector is expected to chart a steady course over the next two fiscal years, with the sales value likely to grow 10-12% annually, driven by rising demand for premium and luxury housing. The report also highlights that the sales volumes are expected to rise 5-7% while average prices may see a moderate 4-6% appreciation, reflecting continued end-user demand, improved affordability through lower interest rates, and smoother project launches across key urban markets. Sandeep Chhillar, founder and chairman of Landmark Group, said, 'We believe that Gurugram will continue to be the bellwether for NCR's luxury housing market. The synergy between corporate presence, infrastructure upgrades, and consumer affluence is unmatched here. What's notable in H1 2025 is the sustained demand across price brackets within the luxury homes segment. We anticipate the next few years to deliver even stronger performance, with micro-markets like the Dwarka Expressway and Golf Course Extension emerging as key epicentres." Salil Kumar, director-Marketing and Business Management, CRC Group, says, 'Noida's luxury housing market has matured rapidly, with buyer preferences evolving toward low-density and wellness-centric developments. We have seen a strong interest from both local and NRI buyers, especially in projects that offer large-format living spaces with expansive green zones and exclusive amenities. What's driving this growth is a mix of credibility, infrastructure readiness, and lifestyle upgrade. With major infrastructure upgrades like the upcoming Noida International Airport, the segment is growing continuously. Thus, with luxury buyers choosing both lifestyle and long-term value, Noida is delivering that at scale." Raghav Malhotra, founder and director of PRIME Developments, said, 'Gurugram's real estate landscape is evolving rapidly, redefining luxury living in India. The demand we're seeing, especially in gated communities and smart townships is both deep and sustainable. With prices in key micro markets reaching new highs, and landmark infrastructure projects like Dwarka Expressway and the proposed metro expansion coming alive, it's an exciting time for developers, homebuyers, and investors." With reforms like RERA and various housing schemes improving market transparency and buyer confidence, Delhi-NCR's property market appears robust, and in no rush to cool down anytime soon. Gurugram remains a magnet for capital, with property prices in some micro – markets touching Rs 18,000 per sq ft. While speculation exists, the market is largely driven by genuine, long – term investors rather than short term flippers, indicating healthy demand, he added. Mohit Agarwal, business head of Conscient Infrastructure Pvt Ltd, said, 'Luxury homes are becoming the new normal for young buyers in Gurugram, driven by a blend of aspirational, investment acumen, and lifestyle expectations. With high-end infrastructure, immaculate connectivity, and a thriving corporate ecosystem, Gurugram offers the apt standards of living that appeals to millennials and young professionals seeking more than just a residence. They seek smart features, holistic amenities, and a community-centric environment." About the Author Mohammad Haris Haris is Deputy News Editor (Business) at He writes on various issues related to personal finance, markets, economy and companies. Having over a decade of experience in financial journalism, Haris More Stay updated with all the latest business news, including market trends, stock updates, tax, IPO, banking finance, real estate, savings and investments. Get in-depth analysis, expert opinions, and real-time updates—only on News18. Also Download the News18 App to stay updated! tags : real estate view comments Location : New Delhi, India, India First Published: July 17, 2025, 17:27 IST News business » real-estate NCR Real Estate: How Luxury Housing Continues To Remain Top Choice Among Homebuyers Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
News18
10-06-2025
- Business
- News18
Gurgaon Draws Global Eyes: NRIs Pump Rs 10 Cr+ Into Luxury Real Estate
NRI investments in Gurgaon's luxury real estate are surging, with deals over Rs 10 crore. Key drivers include long-term capital appreciation and projects like Dwarka Expressway. A fresh wave of NRI investments is flowing into Gurgaon's luxury real estate market, with many deals crossing the Rs 10 crore mark — and experts believe this is just the beginning. According to Aishwaraya Shri Kapoor, a Gurgaon-based luxury real estate consultant, in her LinkedIn Post, non-resident Indians (NRIs) are now focusing on long-term capital appreciation rather than rental yield. 'Local buyers are still busy comparing price per sq ft. But NRIs are betting big on Gurgaon's capital growth story," Kapoor told the X post. One of the major drivers is the stark price arbitrage between prime Indian and international locations. 'In DLF Phase 1, land is still available at Rs 4–5 lakh per square yard. That's a fraction of what you'd pay in Lutyens' Delhi at around Rs 20 lakh per square yard — or even global destinations like Palm Jumeirah, where prices touch Rs 1 lakh per sq ft," Kapoor explained. Recent data supports this rising trend. As per JLL's Q1 2025 report, NRI real estate inflows have jumped 27% in the last quarter alone. Meanwhile, a Knight Frank projection suggests India's ultra-high-net-worth individuals (UHNWIs) could more than double by 2033 — an audience that sees Gurgaon as a future capital magnet. Kapoor believes infrastructure projects like the Dwarka Expressway (UER-2) and the upcoming Global City are adding to Gurgaon's appeal. 'These are not just roads or commercial hubs — they're Gurgaon's version of London's Crossrail or the Docklands transformation," she said. She added that Rs 10 crore may seem like a large investment today, but in 3–5 years, these could be considered 'steals" in hindsight. 'The capital gravity in India is shifting," Kapoor said. 'And Gurgaon is where it's landing first." Gurgaon is not just India's next real estate hotspot — it is on track to become its version of London by 2045, said Aishwaraya Shri Kapoor in her previous post. Kapoor calls 2035 to 2045 the 'Londonization Decade" for Gurgaon — a period during which the city is likely to witness explosive growth in infrastructure, capital inflows, and luxury housing demand. She points to significant land value gaps as a core driver. 'While Lutyens Delhi trades at around Rs 20 lakh per sq yard, DLF Phase 1 is still at Rs 4–5 lakh. Ultra-luxury property in Gurgaon is priced at Rs 25–35K per sq ft, compared to Rs 1 lakh+ in Mumbai or Dubai's Palm Jumeirah," she noted, citing data from Knight Frank and recent 2025 market averages. Kapoor draws historical parallels with Dubai and London's capital evolution. 'Mumbai followed Dubai between 2008–2018. Dubai mirrored London from 2000–2020. Gurgaon is now following the same early-stage blueprint," she said. About the Author Business Desk First Published: June 10, 2025, 08:15 IST
Business Standard
29-05-2025
- Business
- Business Standard
The Rise of SCOs: Why Shop-Cum-Office Plots Are Emerging as NCR's Hottest Investment Bet
NewsVoir Delhi NCR [India], May 29: Shop-Cum-Offices (SCOs) are emerging as the new asset class in NCR's commercial real estate. Blending the functionality of a retail space with the practicality of office space, SCO's dual purpose serves both business visibility and workspace utility. The model is gaining the attention of investors and entrepreneurs due to its versatility, independence of ownership, and high rental yield potential. As per experts, SCO complexes are emerging as a favourite choice for developers, especially in the Delhi-NCR micro markets. According to a report by Knight Frank, there has been a significant 44% year-on-year (YoY) increase in office space leasing across eight major cities, underscoring the growing appeal of SCOs. Their versatility, coupled with affordable entry costs and high rental yields of roughly 9-10%, makes them a lucrative investment choice for both developers and investors. They house high streets, hypermarkets, offices, retail units, co-working spaces, restaurants and cafes, along with spaces for healthcare centres, banks, fitness centres, and gyms. Besides, the most attractive feature is the complete ownership of both land and built-up area, allowing investors full autonomy over design, construction, leasing, and usage. This level of control, combined with steady income potential, makes SCOs a smart, future-ready investment choice. Additionally, the growth of SCOs in Delhi-NCR is directly associated with the development of key micro-markets that offer visibility and appreciation in value. Prime areas such as Noida, Gurugram, and chosen pockets in Faridabad are experiencing a boom in SCO developments. These areas are not only highly populated but also strategically linked, and hence, are perfect for office and retail operations. The momentum is also fueled by transformational infrastructure developments such as the Dwarka Expressway, Delhi-Mumbai Expressway, and the soon-to-be-established Noida International Airport that spur investor optimism and long-term capital appreciation. Siddharth Katyal, CEO, Bhumika Group, says, "While flexible formats offer certain advantages, it's the long-term performance of retail-led investments--particularly those anchored by strong national and international brands--that continues to lead in both footfall and rental yield. In high-growth corridors like Faridabad and Gurugram, it's the presence of well-curated, fully leased retail ecosystems that sustains consumer engagement and bolsters investor confidence. Anchor stores in fashion, F & B, and wellness serve as powerful demand drivers, creating a robust consumption environment and supporting a more stable return cycle. As consumer behaviour shifts toward experience-led retail, institutional-grade developments clearly outpace fragmented assets in both value creation and resilience." Prakash Mehta, Chairman and Managing Director, Ocus Group, says, "The surge in demand for SCO complexes across NCR is a clear signal that the market is evolving, and Gurugram is leading this shift with conviction. Investors and business owners are gravitating toward the SCO model as it delivers on every front: capital appreciation, rental returns, and operational flexibility. Among the prominent sectors of Gurugram, Sector 99 on the Dwarka Expressway, in particular, is emerging as a commercial hotspot, due to its unbeatable connectivity and infrastructure growth. Hence, we look forward to curating high-potential business hubs that cater to both entrepreneurs and established brands, offering them prime locations with modern infrastructure." Further, SCOs have struck a chord with SME and startups, offering them the flexibility and control they seek. As hybrid work becomes the norm, entrepreneurs are gravitating toward self-owned commercial spaces that are not only functional but also close to residential catchments. Ashwani Kumar, Pyramid Infratech, says, "SCOs are not just another real estate project; they represent a paradigm shift in how commercial spaces are conceived and consumed, especially in a dynamic market like Gurugram. Today, businesses don't want rigid, one-size-fits-all formats; they want autonomy, scalability, and ownership, and that's exactly what SCOs offer. As developers, we believe SCOs are the future of urban enterprise--spaces where startups can grow, retailers can thrive, and established firms can expand without compromise." Vishal Sabharwal, Head Sales, Orris Group, says, "SCO developments are rewriting the rules of commercial real estate, especially in high-demand markets like Gurugram. Their hybrid format isn't a convenience; it's a competitive advantage. The ability they offer to own, brand, and customize a space that functions both as a storefront and a workplace is a game-changer. Besides, the superior rental yields and appreciation potential it offers indicate why investors and business owners are doubling down on this format. In our view, SCOs represent the future of commercial property; flexible, profitable, and built for businesses that want more than just a lease." Thus, SCOs are no longer seen as speculative plays; they're being recognized as strategic, long-term wealth-building assets. Their ability to serve both retail and office functions gives them a unique edge in a rapidly evolving business environment. As high-footfall locations continue to develop across NCR and infrastructure projects mature, the demand for self-owned, flexible-use commercial spaces will only intensify.
