Latest news with #EASPORTS
Yahoo
7 hours ago
- Entertainment
- Yahoo
Texas to be paid based on how often users play with Longhorns on EA College Football 26
The University of Texas will be paid based on how many users play EA College Football 26 using the Longhorns. The "play-for-pay" model is a change on the way the video company pays for Name Image Likeness (NIL) rights to participating schools. According to Matt Liberman of beginning on the game's release on July 10, all 136 FBS schools that opted into the game will be compensated by their popularity with gamers. 'For each CFB product released by EA SPORTS, we (CLC Learfield) will provide a percentage for each institution based on the games played for that institution as a percentage of the total games played across all institutions. This percentage of games played will become the final allocation percentage for each school that will be applied to the total gross royalties for all institutions received.' - EA document obtained by cllct Advertisement Previously, teams were divided into five tiers based on a decade of AP rankings. Tier 1 earned just shy of $100,000, while Tier 5 made less than $10,000. Texas was in Tier 2 and earned just short of $60,000. Players this season will receive a raise from the $600 all but Arch Manning earned last season. Players can earn up to $3,000 based on negotiations with EA and NIL partner Pathway Sports & Entertainment. College Football 26 will be released on July 10. Last year's version became the most widely played sports video game of all time with more than 1.7 billion streams of the game. Follow us on X (formerly Twitter) at @LonghornsWire. This article originally appeared on Longhorns Wire: EA CFB26 to pay Texas based on how often users play with Longhorns
IOL News
a day ago
- Sport
- IOL News
SA's rising stars embarked on dream football journey in Spain
Kgatliso Raseloma at the EA SPORTS Next Gen competition. Photo: Supplied Image: Next Gen Some of South Africa's most promising young footballers recently had the opportunity of a lifetime, travelling to Spain to take part in LaLiga's celebrated Next Gen competition—an initiative designed to unearth and nurture global football talent. The experience was far more than just a football tour. It was a journey of growth and discovery, offering the youngsters a chance to showcase their skills while learning from some of the best youth coaches in the world. Eight players from South Africa were selected after a series of qualifying rounds held in Rustenburg three months ago. They joined a group of young talents from 11 other nations as part of a global gathering that blended football training with cultural exploration. This initiative forms part of the broader EA SPORTS FC FUTURES programme — a joint project by La Liga and EA SPORTS aimed at developing youth through football, education, and immersive experiences. Final selections were made through LaLiga's international academies and local partners, with players chosen not only for their technical ability, but also for their character and willingness to learn. Cities such as Rustenburg, Guatemala City, Dubai, New York, and Ho Chi Minh City served as key scouting locations, with eight players (four boys and four girls) chosen from each region. In Madrid, the youngsters participated in top-level training sessions, played friendly matches against youth teams from LaLiga EA SPORTS clubs, and visited iconic football venues. It was an experience designed to broaden horizons and give each player a taste of life within the LaLiga football culture. For 15-year-old Kgatliso Raseloma, a Grade 9 learner at HF Tlou High School, the trip was a life-changing moment. 'I was happy and shocked at the same time when I heard I'd be travelling to Madrid,' Raseloma told Independent Newspapers. A passionate Orlando Pirates fan who looks up to Jude Bellingham and Relebohile Mofokeng, Raseloma said the lessons she took from the trip went beyond the pitch. 'My biggest learning from the coaches in Madrid was that we must not play with emotions. We must attack when we have the ball, and defend as soon as we lose it,' she explained. Next Gen Draft bienvenida LALIGA Image: Next Gen
Forbes
3 days ago
- Business
- Forbes
The Symbiotic Future: Where Human And Machine Intelligence Meet
William DeCourcy is the Chief Lead Generation Officer at AmeriLife. Today, there's a huge buzz around AI: Will it replace our jobs? What does the future hold for AI? What will our lives look like in 10+ years? The question I choose to focus on is: What's the strategic imperative of a symbiotic future that orchestrates actions between man and machine? The AI Ascent: From Green Screen Dreams To Business Imperative As a child, I was captivated by the promise of personal computers, mesmerized by the glow of light, full of potential ideas radiating from the screen. That fascination ignited a lifelong passion for technology and its transformative power, sparking my career in marketing and technology. From my days as a consumer researcher, where I saw firsthand the impact of data in shaping customer experiences—like my work at EASPORTS using data and insights to inform cover athlete decisions that were previously squarely in the realm of 'gut calls'—to my current role, I've seen the evolution of marketing from broad strokes to precise, data-driven strategies. Personally, I leverage AI to focus on measurable results and strategic growth, emphasizing AI and human partnerships, unique insights and quantifiable impact to drive success. I utilize narrow AI tools for lead scoring and predictive analytics, optimizing our marketing spend by focusing on high-potential prospects. These systems are incredibly effective within their defined parameters, consistently delivering a 15+% increase in qualified leads quarter over quarter. However, these tools lack the broader contextual understanding and adaptability that characterize human intelligence. This, at least for now, remains irreplaceable. To date, all applications of AI are within the realm of narrow AI, but the pursuit of the general form continues to fuel innovation and is still likely decades away from true realization. Beyond The Hype: Deconstructing AI's True Nature Forget the simplistic narratives; AI isn't a monolithic entity. It's a powerful multiplicity of technologies, each with unique strengths and applications, from the machine learning algorithms optimizing your social media feed to the natural language understanding powering search engines. Its ever-growing, often unseen presence in our daily technological interactions—from travel booking engines to streaming services—demonstrates its pervasive impact. Currently, generative AI shows AI's growing capabilities, from crafting compelling content to automating routine tasks. While we've made incredible strides, predicting the exact trajectory of AI's progress remains challenging due to its inherent complexity and the multifaceted nature of human intelligence required for its continued evolution. Building Synergistic Partnerships With AI: A Strategic Playbook For Businesses Here's how we, as business leaders, can partner with AI to drive growth. It all comes down to a few core principles: Words like "intelligence," "creativity" and "consciousness" are multifaceted. Understand that today's AI only addresses a few meanings of these words. Don't expect a single AI solution to do it all. Instead, identify the specific, measurable problems you want to solve, and then pinpoint the AI technologies that address those specific facets. For lead generation, this might mean leveraging natural language processing for hyper-personalized outreach or machine learning for predictive lead scoring. As I've emphasized, there's no single AI that will be able to do it all. The most successful AI applications involve strategic partnerships: internal teams collaborating with specialized AI tools, and even different AI systems working in tandem. For example, a generative AI tool might create compelling ad copy, while a predictive analytics AI optimizes ad spend—two distinct AI functionalities working together for a common goal. When we evaluate AI solutions, we need to demand explainability and ensure they align with our ethical and compliance standards. Can the system explain why it made a certain recommendation? This is crucial for accountability, compliance and, ultimately, user adoption. We need to build story systems that learn like humans, which inherently includes the ability to explain their reasoning, that will, in turn, establish new industry standards in performance marketing. Don't attempt to implement a full-blown AI transformation overnight. Identify a specific pain point or area where AI can deliver a clear, measurable ROI. Pilot a solution, analyze the results and then scale strategically. This data-driven approach ensures that your AI investments translate into tangible improvements in lead quality, conversion rates and, ultimately, revenue growth. The Power Of Narrative: Why Stories Are AI's Next Frontier I believe that one of the most critical and often overlooked areas of AI research is the development of systems that learn by understanding stories. Think about it: Humans merge operations and inner language to build complex descriptions of events and tell symbolic stories. This ability to tell, understand and recombine narratives is what truly separates our intelligence from other primates. For AI to truly mirror human reasoning, it must progress from mere recipe following to genuine reasoning, with story understanding as the pivotal stepping stone. Just as a financial spreadsheet helps us understand complex numerical parameters, story processing will enable AI to grasp situational nuances and contextual parameters. Future AI systems will not only be able to explain what they do but also do what they say, establishing a level of trust we currently only dream of. AI will move beyond identifying trends in customer behavior to narrating the underlying reasons and potential implications, moving beyond mere data points to strategic understanding. My vision for AI's future of intelligence hinges on the synergistic partnership between humans and machines, forging a new era of collective intelligence. The development of AI systems capable of understanding and processing stories, reasoning hypothetically and exhibiting a degree of self-awareness will be pivotal to unlock the true potential for a collaborative relationship between human and artificial intelligence. The future isn't about AI replacing us; it's about AI empowering us to achieve more than we ever thought possible. Forbes Business Development Council is an invitation-only community for sales and biz dev executives. Do I qualify?
The Sun
09-06-2025
- Entertainment
- The Sun
Rio Ferdinand gets new job six thousand miles away after shock TNT Sports departure
RIO FERDINAND has landed a shock new job more than 6,000 miles away from the UK. It comes weeks after the Man Utd legend sensationally quit his punditry role at TNT Sports. 1 Ferdinand has now been hired for a new role with EA SPORTS. The 46-year-old is heading to Thailand to work at the EA SPORTS FC Mobile Festival in Bangkok. THIS IS A DEVELOPING STORY.. The Sun is your go to destination for the best football, boxing and MMA news, real-life stories, jaw-dropping pictures and must-see video. Like us on Facebook at and follow us from our main Twitter account at @TheSunFootball.
Yahoo
06-06-2025
- Sport
- Yahoo
New Crowned Event Week 1 In NHL 25 HUT
The new Crowned Event in now live in NHL 25 Hockey Ultimate Team. The event celebrates NHL award winners for the 2024-25 season. The five master set players are 96 overall Wayne Gretzky, Patrick Roy, Cale Makar, Jack Eichel, and Nicklas Lidstrom, they come with no cost AP. Advertisement 95 overall Sean Monahan, Aleksander Barkov, and Nikita Kucherov were added to celebrate their awards, Kucherov appeared at 96 overall in the original banner. 12 base cards were added including 94 overall John Carlson and Anze Kopitar. There is a 90 overall Nick Bonino available for completing Objectives and an 88 overall Zach Whitecloud for completing Wildcard levels. EA SPORTS NHL 25 EA SPORTS NHL 25 EA SPORTS NHL 25 The Hockey News' Stanley Cup Final simulation predicted the Florida Panthers to win in five games here. For more NHL 25 news make sure you bookmark The Hockey News Gaming Site or follow our Google News Feed. Photo Credit: EA SPORTS NHL
