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DCT and Rotana unveil summer campaign to drive regional tourism and cement Abu Dhabi's year-round appeal
DCT and Rotana unveil summer campaign to drive regional tourism and cement Abu Dhabi's year-round appeal

Tourism Breaking News

time06-06-2025

  • Business
  • Tourism Breaking News

DCT and Rotana unveil summer campaign to drive regional tourism and cement Abu Dhabi's year-round appeal

Post Views: 201 The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) and Rotana unveiled the first phase of their joint initiative to boost summer tourism to the emirate. This partnership aims to address seasonal travel lulls and strengthen Abu Dhabi's positioning as a dynamic, year-round destination. With Rotana's strong regional appeal and global loyalty network, the collaboration is primed to drive bookings across Abu Dhabi's diverse source markets, particularly the GCC. From June through August, guests staying at Rotana properties in Abu Dhabi can enjoy an exclusive 'Stay 3, Pay 2' summer offer. This campaign is a key activation of the DCT-Rotana partnership, designed to stimulate travel during the traditionally quiet summer months, reinforce Abu Dhabi's appeal as a family-friendly destination, and encourage direct bookings through exclusive incentives. Eddy Tannous, COO, Rotana said: 'As a homegrown brand deeply rooted in the region, we are proud to partner with DCT Abu Dhabi on a campaign that supports the broader vision of positioning Abu Dhabi as a year-round destination. Through this initiative, we are combining strengths to deliver both economic impact and exceptional guest value, reaffirming our commitment to driving tourism growth in the emirate.' As part of DCT Abu Dhabi's Tourism Strategy 2030, the partnership with Rotana underscores the emirate's commitment to sustained, collaborative growth. It is one of several recent alliances formed to enhance Abu Dhabi's global profile, increase visitor numbers, and deliver seamless, tailored experiences across key international and regional markets. For every three consecutive nights booked, the third night is free. For longer stays, the offer continues (e.g., stay 6, pay 4), creating greater value the longer guests stay. The summer promotion also includes: • Free stays and dining for children across all room categories • Complimentary extra beds for kids, making it ideal for families • Access to curated leisure experiences at participating Rotana hotels in Abu Dhabi

Rotana expands into Africa, Iraq with six new hotels
Rotana expands into Africa, Iraq with six new hotels

Zawya

time06-05-2025

  • Business
  • Zawya

Rotana expands into Africa, Iraq with six new hotels

Rotana, the Middle East's leading hospitality management company, has announced a strategic expansion into Africa and emerging markets, with six new properties set to open in Ghana, Kenya, Benin, and Iraq. Unveiled at the Arabian Travel Market (ATM) 2025, this announcement reflects Rotana's commitment to growing its footprint in underserved, high-potential destinations. The new properties include full-service hotels, branded residences, and midscale concepts — all aligned with Rotana's asset-light, partner-driven development model, which facilitates sustainable growth across diverse markets. 'Africa is incredibly important to us,' said Philip Barnes, Chief Executive Officer of Rotana. 'It's a region full of opportunity, energy, and untapped potential. We're entering these markets with confidence and care, ready to build lasting partnerships and deliver the kind of hospitality people can count on.' Eddy Tannous, Chief Operating Officer at Rotana, added: 'What sets us apart in these markets is not just our systems or our brand portfolio — it's our approach. Our teams and I work closely with our partners throughout the entire development lifecycle, from concept to opening. This hands-on commitment, combined with our regional expertise, gives owners confidence and ensures we deliver not only consistency but local relevance and long-term value.' In support of these openings, Rotana will extend its enhanced loyalty program, Rotana Discovery, across all new markets. Expected to be fully integrated with the Global Hotel Alliance (GHA) by the end of 2025, the platform will connect Rotana guests to a global network of over 30 million members, delivering increased reach, recognition, and value for both travellers and owners. Ghana – Accra: Rotana will debut in Ghana with the launch of Rotana Accra, a 220-key, full-service hotel situated in the city's diplomatic and commercial district. This flagship opening will serve business travellers, international organisations, and regional visitors in one of West Africa's most important capital cities. Additional projects in Ghana are currently under discussion, reinforcing Rotana's long-term commitment to the country as a key market in its Africa growth strategy. Benin – Cotonou: Rotana's first Francophone West Africa project, the 185-key Rotana Cotonou, will cater to business and MICE segments in Benin's commercial capital. Kenya – Nairobi: Two properties in Upper Hill, Rotana Nairobi (200 keys) and Arjaan Nairobi (100 keys), will cater to corporate, diplomatic, and healthcare-related travellers in East Africa's economic powerhouse. Iraq: A Reinvestment in Regional Growth Rotana is furthering its investment in Iraq with two midscale hotels designed to serve domestic and regional business travellers: • Centro Baghdad (Miraj) – 210 keys • Centro Green Zone Baghdad – 150 keys Both properties reflect Rotana's confidence in Iraq's evolving hospitality landscape and the brand's ability to deliver consistent performance in complex markets. Looking Ahead Rotana's global expansion strategy emphasises agility, local relevance, and commercial resilience. Each of these six projects is developed in partnership with trusted local stakeholders and tailored to meet the specific needs of the local community. 'This is the future of Rotana,' added Barnes. 'Agile, ambitious, and built around the real needs of our partners and our guests. We're growing in the places that matter most.' -TradeArabia News Service Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (

Rotana expands into Africa, Iraq with six new hotels
Rotana expands into Africa, Iraq with six new hotels

Trade Arabia

time06-05-2025

  • Business
  • Trade Arabia

Rotana expands into Africa, Iraq with six new hotels

Rotana, the Middle East's leading hospitality management company, has announced a strategic expansion into Africa and emerging markets, with six new properties set to open in Ghana, Kenya, Benin, and Iraq. Unveiled at the Arabian Travel Market (ATM) 2025, this announcement reflects Rotana's commitment to growing its footprint in underserved, high-potential destinations. The new properties include full-service hotels, branded residences, and midscale concepts — all aligned with Rotana's asset-light, partner-driven development model, which facilitates sustainable growth across diverse markets. 'Africa is incredibly important to us,' said Philip Barnes, Chief Executive Officer of Rotana. 'It's a region full of opportunity, energy, and untapped potential. We're entering these markets with confidence and care, ready to build lasting partnerships and deliver the kind of hospitality people can count on.' Eddy Tannous, Chief Operating Officer at Rotana, added: 'What sets us apart in these markets is not just our systems or our brand portfolio — it's our approach. Our teams and I work closely with our partners throughout the entire development lifecycle, from concept to opening. This hands-on commitment, combined with our regional expertise, gives owners confidence and ensures we deliver not only consistency but local relevance and long-term value.' In support of these openings, Rotana will extend its enhanced loyalty program, Rotana Discovery, across all new markets. Expected to be fully integrated with the Global Hotel Alliance (GHA) by the end of 2025, the platform will connect Rotana guests to a global network of over 30 million members, delivering increased reach, recognition, and value for both travellers and owners. Ghana – Accra: Rotana will debut in Ghana with the launch of Rotana Accra, a 220-key, full-service hotel situated in the city's diplomatic and commercial district. This flagship opening will serve business travellers, international organisations, and regional visitors in one of West Africa's most important capital cities. Additional projects in Ghana are currently under discussion, reinforcing Rotana's long-term commitment to the country as a key market in its Africa growth strategy. Benin – Cotonou: Rotana's first Francophone West Africa project, the 185-key Rotana Cotonou, will cater to business and MICE segments in Benin's commercial capital. Kenya – Nairobi: Two properties in Upper Hill, Rotana Nairobi (200 keys) and Arjaan Nairobi (100 keys), will cater to corporate, diplomatic, and healthcare-related travellers in East Africa's economic powerhouse. Iraq: A Reinvestment in Regional Growth Rotana is furthering its investment in Iraq with two midscale hotels designed to serve domestic and regional business travellers: • Centro Baghdad (Miraj) – 210 keys • Centro Green Zone Baghdad – 150 keys Both properties reflect Rotana's confidence in Iraq's evolving hospitality landscape and the brand's ability to deliver consistent performance in complex markets. Looking Ahead Rotana's global expansion strategy emphasises agility, local relevance, and commercial resilience. Each of these six projects is developed in partnership with trusted local stakeholders and tailored to meet the specific needs of the local community. 'This is the future of Rotana,' added Barnes. 'Agile, ambitious, and built around the real needs of our partners and our guests. We're growing in the places that matter most.' -TradeArabia News Service

TravTalk conducts panel on ‘Wellness and Celebratory Tourism'
TravTalk conducts panel on ‘Wellness and Celebratory Tourism'

Tourism Breaking News

time01-05-2025

  • Business
  • Tourism Breaking News

TravTalk conducts panel on ‘Wellness and Celebratory Tourism'

Post Views: 94 SanJeet Director DDP Group moderated an insightful session titled, 'Wellness and celebratory tourism' with three industry experts at the Arabian Travel Market. Paul Stevens, COO, MEA and Turkiye for Accor Hotels and Resorts Management, Eddy Tannous – COO – Rotana Hotels and Kathryn Moore – Managing Director Spa Connectors joined in the panel discussion where it was shared the growth of the industry, the many revenue aspects surrounding this multi-billion dollar business which happens to still need a new interface in the age of discovery and to be relevant to the customers.

From Accra to Baghdad: Rotana expands into Africa and emerging markets with six new hotels
From Accra to Baghdad: Rotana expands into Africa and emerging markets with six new hotels

Zawya

time30-04-2025

  • Business
  • Zawya

From Accra to Baghdad: Rotana expands into Africa and emerging markets with six new hotels

Dubai, UAE – Rotana, the Middle East's leading hospitality management company, has announced a strategic expansion into Africa and emerging markets, with six new properties set to open in Ghana, Kenya, Benin, and Iraq. Unveiled at the Arabian Travel Market (ATM) 2025, this announcement reflects Rotana's commitment to growing its footprint in underserved, high-potential destinations. The new properties include full-service hotels, branded residences, and midscale concepts — all aligned with Rotana's asset-light, partner-driven development model, which facilitates sustainable growth across diverse markets. 'Africa is incredibly important to us,' said Philip Barnes, Chief Executive Officer of Rotana. 'It's a region full of opportunity, energy, and untapped potential. We're entering these markets with confidence and care, ready to build lasting partnerships and deliver the kind of hospitality people can count on.' Eddy Tannous, Chief Operating Officer at Rotana, added, 'What sets us apart in these markets is not just our systems or our brand portfolio — it's our approach. Our teams and I work closely with our partners throughout the entire development lifecycle, from concept to opening. This hands-on commitment, combined with our regional expertise, gives owners confidence and ensures we deliver not only consistency but local relevance and long-term value.' In support of these openings, Rotana will extend its enhanced loyalty program, Rotana Discovery, across all new markets. Expected to be fully integrated with the Global Hotel Alliance (GHA) by the end of 2025, the platform will connect Rotana guests to a global network of over 30 million members, delivering increased reach, recognition, and value for both travellers and owners. Africa: A Diversified Regional Presence Ghana – Accra: Rotana will debut in Ghana with the launch of Rotana Accra, a 220-key, full-service hotel situated in the city's diplomatic and commercial district. This flagship opening will serve business travellers, international organisations, and regional visitors in one of West Africa's most important capital cities. Additional projects in Ghana are currently under discussion, reinforcing Rotana's long-term commitment to the country as a key market in its Africa growth strategy. Benin – Cotonou: Rotana's first Francophone West Africa project, the 185-key Rotana Cotonou, will cater to business and MICE segments in Benin's commercial capital. Kenya – Nairobi: Two properties in Upper Hill, Rotana Nairobi (200 keys) and Arjaan Nairobi (100 keys), will cater to corporate, diplomatic, and healthcare-related travellers in East Africa's economic powerhouse. Iraq: A Reinvestment in Regional Growth Rotana is furthering its investment in Iraq with two midscale hotels designed to serve domestic and regional business travellers: Centro Baghdad (Miraj) – 210 keys Centro Green Zone Baghdad – 150 keys Both properties reflect Rotana's confidence in Iraq's evolving hospitality landscape and the brand's ability to deliver consistent performance in complex markets. Looking Ahead Rotana's global expansion strategy emphasises agility, local relevance, and commercial resilience. Each of these six projects is developed in partnership with trusted local stakeholders and tailored to meet the specific needs of the local community. 'This is the future of Rotana,' added Barnes. 'Agile, ambitious, and built around the real needs of our partners and our guests. We're growing in the places that matter most.' About Rotana: Rotana is the premier hospitality brand originating from the Middle East, managing an extensive portfolio of over 114 operational and pipeline properties across the Middle East, Africa, Eastern Europe, and Türkiye. The company is dedicated to significant international growth, building on its regional leadership to provide exceptional experiences and value to guests worldwide. Guided by its unique brand promise, 'Treasured Time,' Rotana consistently addressess the diverse needs of its guests through its thoughtfully curated brand portfolio, including Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana, Arjaan Hotel Apartments by Rotana, Edge by Rotana, and The Residences by Rotana. For further information, please visit

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