Latest news with #Emplifi
Web Release
18 hours ago
- Automotive
- Web Release
JEDDAH E-PRIX DOUBLE-HEADER BECOMES MOST-WATCHED FORMULA E WEEKEND IN HISTORY, DATA ANALYSIS SHOWS
Saudi Arabia continues to make history on the global motorsport stage, as the ABB FIA Formula E World Championship confirmed that the 2025 Jeddah E-Prix double-header became the most-watched Formula E weekend in history, with an unprecedented 65 million global cumulative viewers, according to data analysis from Kantar Media. Held under the lights of the iconic Jeddah Corniche Circuit on February 14-15, the races marked the championship's thrilling debut in the Red Sea city after six successful seasons in Diriyah. Jeddah's unique night racing spectacle, coupled with a state-of-the-art circuit and electric atmosphere, has cemented the Kingdom's growing reputation as a premier destination for world-class motorsport. Jeddah is confirmed to once again host the only double-header night races on the Formula E calendar in Season 12, which will be held on February 13-14, 2026. In addition to the record-setting Jeddah rounds, Formula E has seen exceptional growth this season with the data analysis showing unprecedented audience growth across TV and social media for the first half of the 2024-25 season, with its cumulative audience due to surpass 500 million by the end of Season 11. Digital audiences analysed through Emplifi have also shown impressive growth, with social video views and engagement up 13% and 12% respectively, underscoring the vibrant and interactive fan community the series continues to build. The ABB FIA Formula E World Championship's 11th season – which started in São Paulo in December 2024 and will culminate in London on July 26-27 – has so far delivered some of the most exciting racing action in world motorsport, while continually pushing the boundaries of electric performance. So far this season, its 22 world-class drivers have engaged in intense, head-to-head competition, captivating fans with epic battles on iconic circuits and nail-biting finishes at new venues. Fans around the globe have tuned in and turned up in greater numbers than ever before, drawn by compelling racing and a shared vision for sustainable and cutting-edge innovation. Highlights from the series' latest TV and audience analysis include: The Jeddah double-header (Rounds 3 & 4) smashed records with 65 million global cumulative viewers, making it the most-watched Formula E weekend in history. Mexico City (Round 2) delivered the highest ever single-race TV audience in Formula E history, with a cumulative global audience of 44 million. In the United States, CBS' coverage of Mexico City set a new benchmark as the most-watched Formula E broadcast ever in the country, reaching 11 million viewers. In France, Round 8 in Monaco delivered a 25% increase in viewership compared to Season 10's race. Tokyo (Rounds 9) saw the biggest Formula E TV audience ever in Japan, with the race recording a 20% higher audience than S10 on Fuji TV. From new fans discovering the championship to loyal supporters tuning in week after week, Formula E is fast becoming one of the most dynamic and relevant sports properties on the planet. On social media, Formula E's dynamic video content and behind-the-scenes action continue to capture hearts and drive engagement from fans: +13% YoY increase in video views +12% YoY growth in social engagements +10% YoY growth in social media followers Jeff Dodds, CEO of Formula E, said: 'The latest figures from our external providers are truly phenomenal and show the tremendous momentum behind the growth of our sport. They highlight that not only do we have world-leading technology and acceleration in the cars, but that it's producing some of the best most-competitive racing that old and new fans can't get enough of. 'We're building fan bases and fan loyalty in key and new markets, with Mexico and the US examples of where our investment and longevity in the market is paying dividends. As the world's fastest growing motorsport though, we know we can't stand still. We know we need to continue offering the best racing, the best rivalries and the best most-inclusive events to continue on our steep trajectory and build a strong community of electric super fans.'
Al Bawaba
a day ago
- Automotive
- Al Bawaba
Jeddah E-prix Double-header Becomes Most-watched Formula E Weekend in History, Data Analysis Shows
Saudi Arabia continues to make history on the global motorsport stage, as the ABB FIA Formula E World Championship confirmed that the 2025 Jeddah E-Prix double-header became the most-watched Formula E weekend in history, with an unprecedented 65 million global cumulative viewers, according to data analysis from Kantar under the lights of the iconic Jeddah Corniche Circuit on February 14-15, the races marked the championship's thrilling debut in the Red Sea city after six successful seasons in Diriyah. Jeddah's unique night racing spectacle, coupled with a state-of-the-art circuit and electric atmosphere, has cemented the Kingdom's growing reputation as a premier destination for world-class is confirmed to once again host the only double-header night races on the Formula E calendar in Season 12, which will be held on February 13-14, addition to the record-setting Jeddah rounds, Formula E has seen exceptional growth this season with the data analysis showing unprecedented audience growth across TV and social media for the first half of the 2024-25 season, with its cumulative audience due to surpass 500 million by the end of Season audiences analysed through Emplifi have also shown impressive growth, with social video views and engagement up 13% and 12% respectively, underscoring the vibrant and interactive fan community the series continues to ABB FIA Formula E World Championship's 11th season - which started in São Paulo in December 2024 and will culminate in London on July 26-27 - has so far delivered some of the most exciting racing action in world motorsport, while continually pushing the boundaries of electric far this season, its 22 world-class drivers have engaged in intense, head-to-head competition, captivating fans with epic battles on iconic circuits and nail-biting finishes at new around the globe have tuned in and turned up in greater numbers than ever before, drawn by compelling racing and a shared vision for sustainable and cutting-edge from the series' latest TV and audience analysis include:The Jeddah double-header (Rounds 3 & 4) smashed records with 65 million global cumulative viewers, making it the most-watched Formula E weekend in City (Round 2) delivered the highest ever single-race TV audience in Formula E history, with a cumulative global audience of 44 the United States, CBS' coverage of Mexico City set a new benchmark as the most-watched Formula E broadcast ever in the country, reaching 11 million France, Round 8 in Monaco delivered a 25% increase in viewership compared to Season 10's (Rounds 9) saw the biggest Formula E TV audience ever in Japan, with the race recording a 20% higher audience than S10 on Fuji new fans discovering the championship to loyal supporters tuning in week after week, Formula E is fast becoming one of the most dynamic and relevant sports properties on the social media, Formula E's dynamic video content and behind-the-scenes action continue to capture hearts and drive engagement from fans:+13% YoY increase in video views+12% YoY growth in social engagements+10% YoY growth in social media followersJeff Dodds, CEO of Formula E, said: 'The latest figures from our external providers are truly phenomenal and show the tremendous momentum behind the growth of our sport. They highlight that not only do we have world-leading technology and acceleration in the cars, but that it's producing some of the best most-competitive racing that old and new fans can't get enough of." 'We're building fan bases and fan loyalty in key and new markets, with Mexico and the US examples of where our investment and longevity in the market is paying dividends. As the world's fastest growing motorsport though, we know we can't stand still. We know we need to continue offering the best racing, the best rivalries and the best most-inclusive events to continue on our steep trajectory and build a strong community of electric super fans.'
Business Wire
3 days ago
- Business
- Business Wire
Emplifi Finds Airline Response Rates to Customer Questions on Instagram Increased 14% Since Last Year
NEW YORK--(BUSINESS WIRE)-- Emplifi, a leading customer engagement platform, today released a report highlighting social care trends and insights from the world's leading airline brands. As part of its research, Emplifi analyzed social media activity related to customer service efforts for 38 airline brands between January 1 and June 30, 2025. The findings revealed a significant opportunity for improvement in airlines' social care strategies, with 74% of customer service inquiries sent via a direct message on Facebook, Instagram, and X left unanswered. The number of customer service-related direct messages on Facebook answered by an airline brands' AI agent more than doubled between January and June of this year. Emplifi found that when airline brands do respond to social media customer service questions, they are more likely to respond on Instagram. Response rates to customer questions left in the comments section on Instagram posts increased 14% between 2024 and 2025—still a substantial number (68%) of questions on the social platform did not receive a response. Airline brands have witnessed a significant shift on X, with only 22% of customer questions answered on platform—down 15% since last year. Customer engagement on X is also down: Emplifi's data shows the overall volume of customer service inquiries directed at airline brands on X has dropped from, on average, nearly 40 per month at the start of 2024 to fewer than 12 interactions per month in May 2025. 'If a brand wants to outperform its competition, it must prioritize social care and respond to customer service inquiries in real time—no matter how they are received. This has never been more true than right now for airline brands, an industry that is expected to meet travelers wherever they are online. From Instagram to Facebook to emerging platforms, having a presence across channels is now a reputation essential,' said Susan Ganeshan, CMO, Emplifi. 'Fortunately, the rapid advancements in AI technology and AI agents make it possible for brands to maintain 24/7 customer service workflows that keep everyone happy. The airlines that are able to adapt to shifting consumer expectations by adopting AI-powered communication tools will lead the way.' The Federal Aviation Administration predicts this summer will be the busiest air travel season in fifteen years, with more than 50,000 flights lifting off per day—up 4% over last year. More travelers equates to more customer service issues for airline brands. According to Emplifi's data, nearly 70% of negative comments on airline brands' Facebook pages are associated with customer service issues. More than 55% of the negative comments have to do with flight operations and another 52% involve compensation and refunds (reimbursement for cancelled flights, lost baggage, etc.). While airline brands may have room for improvement when it comes to customer service response rates on social platforms, their response times outpace all industries except telecom. On Facebook, the average response time for an airline brand is 2.8 hours—on Instagram, it's even shorter with airlines responding to customers, on average, in as quick as 1.4 hours. On X, airline brands average an impressive 15-minute response time. Emplifi's report also shows that airline brands are leaning into AI agents to boost their social care efforts: The number of customer service-related direct messages on Facebook answered by an airline brands' AI agent more than doubled between January and June of this year. 'The swift adoption of AI agents within the airline industry is not only driven by rising customer expectations, but also by the need to be present across a diverse set of platforms,' Ganeshan added. 'Our latest data shows that different generations engage with brands on different channels; Gen Z leans heavily on Instagram and TikTok, while older generations still turn to Facebook. Airlines must be everywhere at once, and AI powered social care tooling is the helper they need to get there efficiently.' In addition to analyzing social care trends, Emplifi also ranked the top ten most mentioned global and U.S.-based airline brands on X. In the U.S., Delta, American Airlines and Southwest Airlines were at the top of the list. Globally, Saudi Arabian-based Flynas was the most mentioned airline on X, followed by Air India and Qatar Airways. To see the full findings from Emplifi's report, visit: The Social Media Support Gap: How Airline Brands Can Improve Social Customer Care Strategies in 2025 Methodology This analysis is based on social media data collected from January 1 to June 6, 2025, across 38 leading global airline brand profiles using Emplifi's analytics platform. It examines engagement trends, response rates, and customer sentiment on Instagram, Facebook, and X (formerly Twitter). Metrics include the volume of user inquiries, average brand response times, chatbot usage growth, and the most frequent negative customer concerns. About Emplifi Emplifi is a leading customer engagement platform that empowers brands to deliver meaningful, connected experiences across digital channels. Recognized as a Leader by renowned analysts and celebrated as a customer favorite, Emplifi provides innovative, data-driven insights and AI-powered tools to help brands optimize social media performance, elevate their influencer marketing strategies, and deliver impactful customer engagement across marketing, commerce, and care.
Yahoo
3 days ago
- Business
- Yahoo
Emplifi Finds Airline Response Rates to Customer Questions on Instagram Increased 14% Since Last Year
Emplifi's social care analysis found new patterns emerging for airline brands, with social AI agent implementations surging while activity on X sharply declines, leaving room for improvement NEW YORK, June 25, 2025--(BUSINESS WIRE)--Emplifi, a leading customer engagement platform, today released a report highlighting social care trends and insights from the world's leading airline brands. As part of its research, Emplifi analyzed social media activity related to customer service efforts for 38 airline brands between January 1 and June 30, 2025. The findings revealed a significant opportunity for improvement in airlines' social care strategies, with 74% of customer service inquiries sent via a direct message on Facebook, Instagram, and X left unanswered. Emplifi found that when airline brands do respond to social media customer service questions, they are more likely to respond on Instagram. Response rates to customer questions left in the comments section on Instagram posts increased 14% between 2024 and 2025—still a substantial number (68%) of questions on the social platform did not receive a response. Airline brands have witnessed a significant shift on X, with only 22% of customer questions answered on platform—down 15% since last year. Customer engagement on X is also down: Emplifi's data shows the overall volume of customer service inquiries directed at airline brands on X has dropped from, on average, nearly 40 per month at the start of 2024 to fewer than 12 interactions per month in May 2025. "If a brand wants to outperform its competition, it must prioritize social care and respond to customer service inquiries in real time—no matter how they are received. This has never been more true than right now for airline brands, an industry that is expected to meet travelers wherever they are online. From Instagram to Facebook to emerging platforms, having a presence across channels is now a reputation essential," said Susan Ganeshan, CMO, Emplifi. "Fortunately, the rapid advancements in AI technology and AI agents make it possible for brands to maintain 24/7 customer service workflows that keep everyone happy. The airlines that are able to adapt to shifting consumer expectations by adopting AI-powered communication tools will lead the way." The Federal Aviation Administration predicts this summer will be the busiest air travel season in fifteen years, with more than 50,000 flights lifting off per day—up 4% over last year. More travelers equates to more customer service issues for airline brands. According to Emplifi's data, nearly 70% of negative comments on airline brands' Facebook pages are associated with customer service issues. More than 55% of the negative comments have to do with flight operations and another 52% involve compensation and refunds (reimbursement for cancelled flights, lost baggage, etc.). While airline brands may have room for improvement when it comes to customer service response rates on social platforms, their response times outpace all industries except telecom. On Facebook, the average response time for an airline brand is 2.8 hours—on Instagram, it's even shorter with airlines responding to customers, on average, in as quick as 1.4 hours. On X, airline brands average an impressive 15-minute response time. Emplifi's report also shows that airline brands are leaning into AI agents to boost their social care efforts: The number of customer service-related direct messages on Facebook answered by an airline brands' AI agent more than doubled between January and June of this year. "The swift adoption of AI agents within the airline industry is not only driven by rising customer expectations, but also by the need to be present across a diverse set of platforms," Ganeshan added. "Our latest data shows that different generations engage with brands on different channels; Gen Z leans heavily on Instagram and TikTok, while older generations still turn to Facebook. Airlines must be everywhere at once, and AI powered social care tooling is the helper they need to get there efficiently." In addition to analyzing social care trends, Emplifi also ranked the top ten most mentioned global and U.S.-based airline brands on X. In the U.S., Delta, American Airlines and Southwest Airlines were at the top of the list. Globally, Saudi Arabian-based Flynas was the most mentioned airline on X, followed by Air India and Qatar Airways. To see the full findings from Emplifi's report, visit: The Social Media Support Gap: How Airline Brands Can Improve Social Customer Care Strategies in 2025 Methodology This analysis is based on social media data collected from January 1 to June 6, 2025, across 38 leading global airline brand profiles using Emplifi's analytics platform. It examines engagement trends, response rates, and customer sentiment on Instagram, Facebook, and X (formerly Twitter). Metrics include the volume of user inquiries, average brand response times, chatbot usage growth, and the most frequent negative customer concerns. About Emplifi Emplifi is a leading customer engagement platform that empowers brands to deliver meaningful, connected experiences across digital channels. Recognized as a Leader by renowned analysts and celebrated as a customer favorite, Emplifi provides innovative, data-driven insights and AI-powered tools to help brands optimize social media performance, elevate their influencer marketing strategies, and deliver impactful customer engagement across marketing, commerce, and care. View source version on Contacts Jordan Lukes, Corporate Communications Director, Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Business Wire
14-05-2025
- Business
- Business Wire
Emplifi Honored as Silver Stevie Award Winner in 2025 American Business Awards®
NEW YORK--(BUSINESS WIRE)-- Emplifi, a customer engagement platform, has been named the Silver Stevie® Award winner in the Achievement in Product Innovation category at The 23rd Annual American Business Awards®. This recognition highlights the company's achievements in digital marketing, commerce, and customer care. The American Business Awards are among the most prestigious business awards programs in the U.S., recognizing organizations across various sectors, including public and private companies, non-profits, and startups. This year, more than 3,600 nominations were submitted, with companies competing in categories such as Executive of the Year, Marketing Campaign of the Year, and App of the Year. Emplifi's recognition in the Achievement in Product Innovation category underscores its significant contributions to the industry. 'Organizations across the United States continue to demonstrate resilience and innovation,' said Stevie Awards president Maggie Miller. 'The 2025 Stevie winners have helped drive that success through their innovation, persistence, and hard work. We congratulate all of the winners in the 2025 ABAs and look forward to celebrating their achievements during our June 10 gala event in New York.' Emplifi's Role in Digital Marketing and Customer Care Emplifi's Silver Stevie® Award highlights the company's innovation in digital transformation, particularly through solutions that improve business operations and enhance customer experiences. A key product in this achievement is Emplifi Fue l, which addresses the specific needs of industries such as retail, consumer packaged goods (CPG), and sports. With its customizable command center, Emplifi Fuel enables teams to track real-time objectives, set personalized goals, and gain actionable insights, helping businesses optimize their marketing strategies and improve customer care. 'We are proud to receive the Silver Stevie® Award in the 2025 American Business Awards,' said Ohad Hecht, CEO of Emplifi. 'This prestigious recognition is a testament to the dedication, innovation, and expertise of our team. Emplifi Fuel, along with our suite of advanced solutions, is revolutionizing how businesses connect with customers and enhance their digital marketing and customer care strategies. As we continue to push the boundaries of innovation, we remain committed to equipping our clients with intelligent, insight-driven tools like Emplifi Fuel that enhance efficiency and empower brands to continuously improve their products, services, and marketing strategies. Judges' Comments on Emplifi's Submission 'Emplifi has delivered an outstanding submission, showcasing impressive product innovation and strategic execution in the highly competitive customer experience and digital engagement space. With over 10 AI-powered tool launches in 2023–2024, the company demonstrates true leadership in automation, analytics, and real-time engagement. The Emplifi Fuel platform and Unified Analytics enhancements show a clear focus on delivering end-to-end, AI-driven customer experiences tailored to industry needs.' 'Emplifi stands out for its continuous innovation, significant business impact, and leadership recognition. Its integration of AI at scale, combined with strong customer outcomes and strategic product launches like Emplifi Fuel, positions the company ahead of many competitors in the space.' 'This is a well-rounded submission that highlights Emplifi's innovation, real-world results, and industry validation. The platform's breadth of AI-powered capabilities and strategic growth showcases Emplifi's leadership in customer engagement and marketing technology across diverse digital channels.' About the Stevie Awards Stevie Awards are conferred in nine programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, the Stevie Awards for Sales & Customer Service, and the Stevie Awards for Technology Excellence. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at About Emplifi
