JEDDAH E-PRIX DOUBLE-HEADER BECOMES MOST-WATCHED FORMULA E WEEKEND IN HISTORY, DATA ANALYSIS SHOWS
Saudi Arabia continues to make history on the global motorsport stage, as the ABB FIA Formula E World Championship confirmed that the 2025 Jeddah E-Prix double-header became the most-watched Formula E weekend in history, with an unprecedented 65 million global cumulative viewers, according to data analysis from Kantar Media.
Held under the lights of the iconic Jeddah Corniche Circuit on February 14-15, the races marked the championship's thrilling debut in the Red Sea city after six successful seasons in Diriyah. Jeddah's unique night racing spectacle, coupled with a state-of-the-art circuit and electric atmosphere, has cemented the Kingdom's growing reputation as a premier destination for world-class motorsport.
Jeddah is confirmed to once again host the only double-header night races on the Formula E calendar in Season 12, which will be held on February 13-14, 2026.
In addition to the record-setting Jeddah rounds, Formula E has seen exceptional growth this season with the data analysis showing unprecedented audience growth across TV and social media for the first half of the 2024-25 season, with its cumulative audience due to surpass 500 million by the end of Season 11.
Digital audiences analysed through Emplifi have also shown impressive growth, with social video views and engagement up 13% and 12% respectively, underscoring the vibrant and interactive fan community the series continues to build.
The ABB FIA Formula E World Championship's 11th season – which started in São Paulo in December 2024 and will culminate in London on July 26-27 – has so far delivered some of the most exciting racing action in world motorsport, while continually pushing the boundaries of electric performance.
So far this season, its 22 world-class drivers have engaged in intense, head-to-head competition, captivating fans with epic battles on iconic circuits and nail-biting finishes at new venues.
Fans around the globe have tuned in and turned up in greater numbers than ever before, drawn by compelling racing and a shared vision for sustainable and cutting-edge innovation.
Highlights from the series' latest TV and audience analysis include:
The Jeddah double-header (Rounds 3 & 4) smashed records with 65 million global cumulative viewers, making it the most-watched Formula E weekend in history.
Mexico City (Round 2) delivered the highest ever single-race TV audience in Formula E history, with a cumulative global audience of 44 million.
In the United States, CBS' coverage of Mexico City set a new benchmark as the most-watched Formula E broadcast ever in the country, reaching 11 million viewers.
In France, Round 8 in Monaco delivered a 25% increase in viewership compared to Season 10's race.
Tokyo (Rounds 9) saw the biggest Formula E TV audience ever in Japan, with the race recording a 20% higher audience than S10 on Fuji TV.
From new fans discovering the championship to loyal supporters tuning in week after week, Formula E is fast becoming one of the most dynamic and relevant sports properties on the planet.
On social media, Formula E's dynamic video content and behind-the-scenes action continue to capture hearts and drive engagement from fans:
+13% YoY increase in video views
+12% YoY growth in social engagements
+10% YoY growth in social media followers
Jeff Dodds, CEO of Formula E, said:
'The latest figures from our external providers are truly phenomenal and show the tremendous momentum behind the growth of our sport. They highlight that not only do we have world-leading technology and acceleration in the cars, but that it's producing some of the best most-competitive racing that old and new fans can't get enough of.
'We're building fan bases and fan loyalty in key and new markets, with Mexico and the US examples of where our investment and longevity in the market is paying dividends. As the world's fastest growing motorsport though, we know we can't stand still. We know we need to continue offering the best racing, the best rivalries and the best most-inclusive events to continue on our steep trajectory and build a strong community of electric super fans.'
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Web Release
13 hours ago
- Web Release
JEDDAH E-PRIX DOUBLE-HEADER BECOMES MOST-WATCHED FORMULA E WEEKEND IN HISTORY, DATA ANALYSIS SHOWS
Saudi Arabia continues to make history on the global motorsport stage, as the ABB FIA Formula E World Championship confirmed that the 2025 Jeddah E-Prix double-header became the most-watched Formula E weekend in history, with an unprecedented 65 million global cumulative viewers, according to data analysis from Kantar Media. Held under the lights of the iconic Jeddah Corniche Circuit on February 14-15, the races marked the championship's thrilling debut in the Red Sea city after six successful seasons in Diriyah. Jeddah's unique night racing spectacle, coupled with a state-of-the-art circuit and electric atmosphere, has cemented the Kingdom's growing reputation as a premier destination for world-class motorsport. Jeddah is confirmed to once again host the only double-header night races on the Formula E calendar in Season 12, which will be held on February 13-14, 2026. In addition to the record-setting Jeddah rounds, Formula E has seen exceptional growth this season with the data analysis showing unprecedented audience growth across TV and social media for the first half of the 2024-25 season, with its cumulative audience due to surpass 500 million by the end of Season 11. Digital audiences analysed through Emplifi have also shown impressive growth, with social video views and engagement up 13% and 12% respectively, underscoring the vibrant and interactive fan community the series continues to build. The ABB FIA Formula E World Championship's 11th season – which started in São Paulo in December 2024 and will culminate in London on July 26-27 – has so far delivered some of the most exciting racing action in world motorsport, while continually pushing the boundaries of electric performance. So far this season, its 22 world-class drivers have engaged in intense, head-to-head competition, captivating fans with epic battles on iconic circuits and nail-biting finishes at new venues. Fans around the globe have tuned in and turned up in greater numbers than ever before, drawn by compelling racing and a shared vision for sustainable and cutting-edge innovation. Highlights from the series' latest TV and audience analysis include: The Jeddah double-header (Rounds 3 & 4) smashed records with 65 million global cumulative viewers, making it the most-watched Formula E weekend in history. Mexico City (Round 2) delivered the highest ever single-race TV audience in Formula E history, with a cumulative global audience of 44 million. In the United States, CBS' coverage of Mexico City set a new benchmark as the most-watched Formula E broadcast ever in the country, reaching 11 million viewers. In France, Round 8 in Monaco delivered a 25% increase in viewership compared to Season 10's race. Tokyo (Rounds 9) saw the biggest Formula E TV audience ever in Japan, with the race recording a 20% higher audience than S10 on Fuji TV. From new fans discovering the championship to loyal supporters tuning in week after week, Formula E is fast becoming one of the most dynamic and relevant sports properties on the planet. On social media, Formula E's dynamic video content and behind-the-scenes action continue to capture hearts and drive engagement from fans: +13% YoY increase in video views +12% YoY growth in social engagements +10% YoY growth in social media followers Jeff Dodds, CEO of Formula E, said: 'The latest figures from our external providers are truly phenomenal and show the tremendous momentum behind the growth of our sport. They highlight that not only do we have world-leading technology and acceleration in the cars, but that it's producing some of the best most-competitive racing that old and new fans can't get enough of. 'We're building fan bases and fan loyalty in key and new markets, with Mexico and the US examples of where our investment and longevity in the market is paying dividends. As the world's fastest growing motorsport though, we know we can't stand still. We know we need to continue offering the best racing, the best rivalries and the best most-inclusive events to continue on our steep trajectory and build a strong community of electric super fans.'
The National
4 days ago
- The National
Time running out for Pascal Wehrlein in Formula E title defence
Porsche's Pascal Wehrlein, reigning Formula E world champion, left Indonesian capital Jakarta last weekend with his hopes of back-to-back crowns in a bad shape following his fifth non-score of the season. He now has just four races left to overhaul the 69-point gap to season leader Oliver Rowland of Nissan. It's a tough ask, with just 116 points left to play for before Season 11's chequered flag in London next month - a double header on July 26-27. But the German is approaching the end of the season with pragmatism. 'I think it's a good time to reset, and have a bit of a rest,' he said in Jakarta. 'Definitely the last couple of weeks have been very busy. 'The focus is, already since Shanghai, to be honest, not on the drivers' championship anymore. Obviously, we [will] try to do as good as we can, and fight until the end. But, realistically, the gap has always been quite big. 'The focus is on the manufacturers' and on the teams' championship, which is just as important to the team than the drivers' championships. So, yeah, that's where we are, and that's what we will try to do in the last couple of races. Have a good end to the season, try to secure the two championships there.' Wehrlein came into Jakarta's ePrix on the back foot, with the event just one week after his Le Mans 24 Hours debut, the world's most prestigious endurance race. Wehrlein and teammates Felipe Nasr and Nick Tandy drove the Porsche Penske Motorsport hypercar to eighth place overall. But the German-Mauritian enjoyed racing through the night in France, and then arrived in Indonesia as fresh as could be expected. 'Yeah, was a great experience,' said Wehrlein, who also logged 39 starts between 2016 and 2017 for Manor and Sauber in Formula One. 'It was a great journey because it started already a long time ago, with my first test in Daytona, and then also the race in Daytona for JDC [JDC Miller Motorsports]. The cars are awesome. I really enjoyed it. 'Obviously, since 2018-19, I was only driving in the Formula E series, so I really enjoyed coming back to other cars and you know, having that sound again. Different track. Going to bed in the evening with a small tinnitus in the ears, and just going back to something I really enjoyed in the past like [German series] DTM, for example – so racing a touring car or prototype, so it was great fun.' But, Jakarta was a step back with Wehrlein finishing 11th, immediately behind the man he has got to catch - Nissan's Rowland. It was a missed opportunity for a standout result on a day when his title rival faltered. 'It's quite a poor race after the qualifying we had,' Wehrlein said. 'We knew it was going to be difficult, that overtaking is almost impossible if you're in the same power mode [as your rival]. Yeah, just a poor qualifying, which resulted into yeah, the poor day we had. 'In the morning, we were very competitive. Yeah, the track conditions were insane. It was so dirty, actually, was it's more difficult to see something than in wet conditions just because of all the dust. Going a bit offline, there's a huge penalty, so it makes overtaking even more tricky, and it caught us in qualifying. I just went with my rear tyre a bit on the dust and lost the car. So yeah, that meant we were poor in qualifying and then after the penalty [for slowing down to create a gap] even worse.' Wehrlein and his Porsche Formula E teammate Antonio Felix da Costa head home to Berlin next month for the first of two double headers on July 12 and 13 before moving to the London finale just two weeks later.
Web Release
17-06-2025
- Web Release
THE WORLD'S FASTEST ACCELERATING SINGLE-SEATER MEETS THE WORLDS FASTEST STREET CIRCUIT – FORMULA E RETURNS TO JEDDAH FOR SEASON 12
THE WORLD'S FASTEST ACCELERATING SINGLE-SEATER MEETS THE WORLDS FASTEST STREET CIRCUIT – FORMULA E RETURNS TO JEDDAH FOR SEASON 12
