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India Today
25-04-2025
- Business
- India Today
Nikon India says tariff war not going to increase camera, lenses prices in India in near future
With US President Donald Trump unleashing tariff war over the rest of the world, there are fears that gadgets and other items are set to become more expensive. But the fears, according to Nikon, are somewhat overblown at the moment. The company says that in India in near future its cameras and lenses will continue to have prices that are in line with the current pricing policies. In other words no impact of the tariff war currently unsettling the global supply chain on cameras and lenses sold by Nikon India. advertisementSajjan Kumar, managing director at Nikon India, told India Today Tech that at least in near future he sees no change in his company's prices here. 'Currently we don't believe tariffs will disrupt anything for Nikon,' said Sajjan. 'Our products mainly come from Thailand and Japan to India. So we don't see any immediate impact but in the long term I think we need to study how things, which just now started, how they settle down and what is the global impact.'And by near future Sajjan meant that 'at least within six months we don't see any immediate impact.' Sajjan made his comments on the sidelines of an event where Nikon launched the Z5 II, its most-affordable new full-frame camera. The Z5 II, which is built around a 24-megapixel image sensor, improved autofocus and a fast Expeed 7 chipset, is a hybrid camera. Nikon is hoping that it will not just appeal to its traditional base of still photographers and hobbyists but also the influencers and content creators who are active on video platforms like YouTube and Instagram. advertisementOf course, one way to avoid impact from tariffs is local manufacturing. But Nikon, like other camera makers, doesn't manufacture cameras or lenses in India. 'In near future too, this is not something going to change. Currently, we do not have plans for manufacturing or assembly in India,' said Sajjan. 'While the Indian camera market shows good opportunities and is progressing, the overall volume is still limited, estimated at around 2.5 lakh units annually for the entire industry. Based on the current numbers, local manufacturing isn't under consideration. It would depend on local and potentially nearby demand.'Nikon is hoping that the Z5 II will let it expand its market share. In particular, the company is looking at a new-generation of high-end cameras who need these devices to shoot their Reels, Shorts and other video content. This is the main reason why the company has bolstered video features in the Z5 II significantly. Despite its rather reasonable price — for a full-frame camera — the Z5 II offers features like 4K UHD video at 60 frames per second, 12-bit N-RAW recording, and Full HD 120 frames per second recording for high-quality slow-motion effects. It also comes with support for in-camera 10-bit N-Log and 12-bit N-Raw video recording, which should make it easier for content creators to get the desired colours in their videos in post-processing.
India Today
23-04-2025
- Business
- India Today
Nikon Z5II full-frame camera launched in India at a price of Rs 1,49,995
Nikon has launched the Z5II full-frame camera in India, in a way completing its full-frame revamp by bringing a faster CPU and improved autofocus to it. The Z5II, which has been priced at Rs 149,995 as body-only option, brings an auto-focus that is similar to higher-priced Z6 and Z8 to a more affordable price-point. It also, being the entry-level full-frame camera from Nikon, focuses heavily on video features. In other words, it is a hybrid camera that aims to do both still photography and videography equally the Z5II, Nikon is making top-tier innovation more accessible to all creators,' said Sajjan Kumar, managing director of Nikon India. 'The Z5II is crafted for hybrid creators who demand flexibility and performance in every frame.' The Z5II — as the cameras have become nowadays — is a mix of old but well-proven technologies and some new tricks. The camera uses a 24.5-megapixel full-frame BSI CMOS sensor. But the key enhancements are in the performance of the camera as it now comes with Expeed 7, which is a major improvement over the Expeed 6. Every Nikon camera that has so far used Expeed 7 — such as Nikon Z8, Nikon Z9, Nikon Z6 III — has offered excellent performance. The new CPU has allowed Nikon to bring a much better auto-focus to the Z5II. The company says that it has a 3.5x faster autofocus system, which means it can now allow photographers to capture and track even fast-moving subjects such as wildlife in a better the same time, Nikon has also bolstered the video-specific features in the Z5II to make it more appealing to influencers and content creators. The camera can record footage in 4K UHD video at 60 frames and it supports 12-bit N-RAW recording and FullHD 120 frames for high-quality slow-motion effects. In addition, the camera offers N-Log, HLG, and SDR recording modes that offer flexibility to content arrival of the Nikon Z5II means that Nikon now has a full lineup of professional and hobbyist cameras using the Expeed 7 CPU. It also now has a lineup that uses a similar auto-focus system — from entry-level full-frame that is the Nikon Z5II to the top-end Z9. While the price of the camera starts at close to Rs 1.5 lakh, it is expected that in market it would be available with some key discounts and offers the way full-frame cameras mostly Watch
