Nikon India says tariff war not going to increase camera, lenses prices in India in near future
Sajjan made his comments on the sidelines of an event where Nikon launched the Z5 II, its most-affordable new full-frame camera. The Z5 II, which is built around a 24-megapixel image sensor, improved autofocus and a fast Expeed 7 chipset, is a hybrid camera. Nikon is hoping that it will not just appeal to its traditional base of still photographers and hobbyists but also the influencers and content creators who are active on video platforms like YouTube and Instagram. advertisementOf course, one way to avoid impact from tariffs is local manufacturing. But Nikon, like other camera makers, doesn't manufacture cameras or lenses in India. 'In near future too, this is not something going to change. Currently, we do not have plans for manufacturing or assembly in India,' said Sajjan. 'While the Indian camera market shows good opportunities and is progressing, the overall volume is still limited, estimated at around 2.5 lakh units annually for the entire industry. Based on the current numbers, local manufacturing isn't under consideration. It would depend on local and potentially nearby demand.'Nikon is hoping that the Z5 II will let it expand its market share. In particular, the company is looking at a new-generation of high-end cameras who need these devices to shoot their Reels, Shorts and other video content. This is the main reason why the company has bolstered video features in the Z5 II significantly. Despite its rather reasonable price — for a full-frame camera — the Z5 II offers features like 4K UHD video at 60 frames per second, 12-bit N-RAW recording, and Full HD 120 frames per second recording for high-quality slow-motion effects. It also comes with support for in-camera 10-bit N-Log and 12-bit N-Raw video recording, which should make it easier for content creators to get the desired colours in their videos in post-processing.
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