Latest news with #EzzElarab
The Sun
3 days ago
- Automotive
- The Sun
Proton Saga stars in new Egyptian commercial with action hero
PROTON through its Egyptian partner has recently collaborated with Egyptian action star Ahmed El Sakka for a new commercial promoting the Saga in Egypt. The left-hand-drive (LHD) version of the Malaysian sedan is gaining traction in the North African market, where it is locally assembled by Proton Cars Egypt (Ezz Elarab). The advertisement blends action and comedy, featuring the popular 52-year-old actor and the Proton Saga in a series of humorous rescue scenarios. The campaign highlights the car's reliability and affordability, reinforcing its appeal in Egypt. Priced from EGP629,900 (around RM53,983), the Saga remains one of the most budget-friendly new cars in the country. Mechanically, the Egyptian-market Saga mirrors the Malaysian version, powered by a 1.3-litre VVT engine producing 95 PS and 120 Nm, paired with a 4-speed automatic transmission. Standard features include a 7-inch touchscreen infotainment system, dual airbags, ABS with EBD, stability control, and a reverse camera. A unique 'Marine Blue' paint option is also available exclusively in Egypt. Meanwhile, Proton is preparing to launch a heavily updated Saga in Malaysia later this year, replacing the current third-generation model.
Zawya
01-03-2025
- Automotive
- Zawya
Ezz Elsewedy Automotive Factories launches $50mln Proton car assembly plant in Egypt
Ezz Elsewedy Automotive Factories (ESAF), a joint venture between Ezz Elarab and Elsewedy Capital, is advancing its automotive manufacturing complex project in 6th October Industrial Zone. In the first quarter of 2025, ESAF commenced assembly of the Proton Saga, a model by Malaysian automaker Proton, in the 70,000 square metre complex, confirmed Hisham Ezz Alarab, Chairman of Ezz Elarab Group. The $50 million assembly facility, one of the three planned in the complex, has an annual production capacity of up to 40,000 vehicles. Ezz Alarab stated that Proton Saga vehicles will be sold domestically and exported to seven African countries. He disclosed that ESAF also plans to establish a spare parts plant within 18 months. The third plant is expected to be a paint shop. In the long term, the company plans to expand into electric vehicle (EV) production and components, he said, adding that 80,000 cars will be assembled annually in the complex. Li Chunrong, CEO of Proton, highlighted Egypt's potential as a gateway to Africa and the Middle East 'For this reason, we are targeting the production of 5,000 Proton Saga CKD units in 2025, aligning with our long-term vision to make exports a key pillar of our growth strategy,' he said. ESAF CEO Amr Abu El Saud said the company is eyeing to serve local and global brands through contract manufacturing and assembly. Bassem Ashmawy, General Manager of Proton Egypt, noted that Proton Saga assembly represents a new milestone in Proton's 20-year partnership with Ezz Elarab, which has brought over 18,000 vehicles of the automaker to the Egyptian market. In November 2024, ESAF had signed a framework agreement with the Egyptian government under the Automotive Industry Development Programme (AIDP) to assemble Proton cars in Egypt. The AIDP aims to localise automotive manufacturing and position Egypt as an export hub for Africa. (Writing by Marwa Abo Almajd; Editing by Anoop Menon)
