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WIN: 1 of 5 Heineken® 0.0 F1 Movie hampers up for grabs! Valued at R5 000!
WIN: 1 of 5 Heineken® 0.0 F1 Movie hampers up for grabs! Valued at R5 000!

The Citizen

time30-06-2025

  • Entertainment
  • The Citizen

WIN: 1 of 5 Heineken® 0.0 F1 Movie hampers up for grabs! Valued at R5 000!

Win 1 of 5 Heineken 0.0 hampers including DOUBLE tickets for the F1 Movie at any IMAX cinema PLUS snacks for two, valued at R1 000 each! Heineken® 0.0 takes pole position at the F1® movie premiere South Africa, 27 June 2025: The South African premiere of F1® THE MOVIE was more than just an opulent 'green' carpet meets racetrack moment. With Heineken® 0.0 at the heart of it all, the night brought together friends, fans, and familiar faces to show that you don't need alcohol to enjoy the moment — just good company, great storytelling, and a drink that keeps you in the driver's seat. From track to theatre, Heineken® 0.0 took centre stage at the IMAX Mall of Africa, blending seamlessly into the thrill of Formula 1® and the sophistication of film — all while reinforcing a modern, inclusive message: there are zero reasons needed to choose moderation. Hosted by celebrity F1 fan and radio host, Anele Mdoda, the theatre was packed with South African movers and shakers, including the likes of Girlie Lukhele, Khuli Chana, Bonko and Lesego khoza, Zakes Bantwini, Karabo Didi and so many more. 'As a brand, we've always believed culture has the power to shape behaviour. Tonight's premiere is proof of that,' said Warrick Wyngaard, Marketing Communication Manager for Heineken® South Africa. 'This filmbrings together emotion, adrenaline, and culture. The same ingredients make Heineken® 0.0 such a natural fit. We're leading the conversation around moderation in a way that feels aspirational, modern, and completely in step with how people are choosing to live and socialise today.' Heineken® 0.0 was announced as an official global partner of Apple Original Films' F1® THE MOVIE, a collaboration brought to life with a new campaign directed by the movie's director/producer himself, Joseph Kosinski, and which features the film's stars, Brad Pitt and Damson Idris. Heineken® 0.0 features directly in the film, reinforcing its natural place in the world of Formula 1® – a world the brand has been in partnership with since 2016. With F1® THE MOVIE set to hit cinemas nationwide on 27th June, Wyngaard says that Heineken® 0.0 is leading the conversation about shifting drinking norms, featuring in cultural spaces where audiences are already reconsidering how they socialise. 'Lifestyles are changing and drinking habits are too. More people are choosing low and no-alcohol options for a night, for a lifestyle shift, or just because. We're adapting to give people the freedom to choose what suits them best,' continues Wyngaard. For Wyngaard the premiere wasn't just a first look at F1® THE MOVIE, it was a bold expression of where culture is headed. 'It was a proud moment to be there as Heineken® 0.0, and to have the backing from the global brand team as well as many local celebs and media personalities. This really showcased the incredible transformation in societal views we are witnessing.' From racing fans to film lovers, guests left not only excited for the nationwide release but inspired to embrace moderation and celebrate life's moments with confidence, intention, and a cold Heineken® 0.0 in hand. Get into the driver's seat and catch F1® THE MOVIE in theatres today. Join the movement and share your story with #NowYouCan #EnjoyHeinekenResponsibly. Most recent information is available on HEINEKEN's website: and follow us on Twitter via @HEINEKENCorp. Heineken® supports responsible drinking. Alcohol Not for Persons under the age of 18 years. The competition closes Sunday, 27 JULY 2025 at midnight. The competition will run online only. Delivery included Prizes are not transferable or exchangeable for cash Ts&Cs apply. This competition is only open to individuals who are 18 years of age or older. By entering the competition, you accept The Citizen's standard terms and conditions. CLICK TO ENTER

Heineken® 0.0 Hits the Big Screen with F1® The Movie, Driving a New Narrative Around Moderation
Heineken® 0.0 Hits the Big Screen with F1® The Movie, Driving a New Narrative Around Moderation

Hamilton Spectator

time04-06-2025

  • Business
  • Hamilton Spectator

Heineken® 0.0 Hits the Big Screen with F1® The Movie, Driving a New Narrative Around Moderation

Damson Idris, a Heineken 0.0 and the set of F1® THE MOVIE. Who's driving? Brad Pitt, of course. A Media Snippet accompanying this announcement is available in this link. AMSTERDAM, June 04, 2025 (GLOBE NEWSWIRE) — Heineken® 0.0 has been announced as an official partner of Apple Original Films' F1® THE MOVIE, a collaboration bought to life with a new campaign directed by the movie's director/producer himself, Joseph Kosinski, and which features the film's stars, Brad Pitt and Damson Idris. The campaign will launch ahead of the film's much-anticipated global release on 25 June, from Warner Bros. Pictures. With Heineken® 0.0 also featuring directly in the film, the partnership marks the brand's natural place in the world of FORMULA 1®, having been a sponsor since 2016. As F1® experiences a cultural rise like no other, F1® THE MOVIE is set to be the film event of the summer, and Heineken® 0.0 is right at the heart of the action, both on and off the track. The campaign from Heineken® 0.0 will see the release of a spot featuring Brad Pitt and Damson Idris, created to challenge outdated assumptions around alcohol and socialising. The content reflects how modern audiences are rethinking what 'choices' looks like today. In one standout scene, we see Damson's character, Joshua Pearce, enjoying a Heineken® 0.0, assuming he's about to drive, when expectations are reversed and in fact it is Brad's character, Sonny Hayes, getting behind the wheel. Designed to echo the brand's 'When Driving, Or Not' message and delivered within the construct of the film's characters, it supports Heineken® 0.0's wider approach to normalising moderation, showing that enjoying a great 0.0 beer doesn't need a reason. The collaboration continues Heineken®'s commitment to showing up where culture is happening, in ways that are authentic, entertaining, and socially relevant. In the lead-up to the film's release, fans can expect exclusive content and behind-the-scenes access via Heineken® channels, bringing them closer not just to F1® THE MOVIE, but to the wider cultural conversation about moderation, inclusion, and changing social norms. 'At Heineken®, we believe culture has the power to shape behaviour,' said Nabil Nasser, Global Head of Heineken® Brand. 'By becoming part of F1® THE MOVIE, we're taking the conversation around moderation into a space that's global, influential, and emotionally engaging. This partnership isn't just about visibility – it's about making alcohol-free choices feel natural, accepted and relevant in the moments that matter, especially in social settings. As leaders in the 0.0 category, we're committed to redefine what it means to choose moderation today.' Damson Idris said: 'F1® is intense, it's fast, it's high-stakes, and it's full of pressure. But that's what makes it exciting. This short film flips the script — not just on racing, but on how we celebrate and connect. Choosing a 0.0 isn't about holding back, it's about deciding what works for you and owning it, whatever the moment.' Joseph Kosinski said: 'This film isn't just about the speed and spectacle of Formula 1, it's about the emotion and culture around it. Every detail mattered, including our partnerships. We wanted collaborators who understood the world we were building and the shift in how people connect with sport today. Their presence in the film feels authentic, and that was essential to me as a storyteller.' The F1® THE MOVIE partnership builds on Heineken®'s longstanding global sponsorships including Formula 1™, the UEFA Champions League, and the US Open - all platforms to champion moderation and support more inclusive drinking choices among fans worldwide. Further campaign and film details will be announced over the coming weeks. Editorial information Please find the high-resolution campaign image HERE Please find the TVC links HERE Please reach out to the team, on address below, if you are interested in chatting further with our quoted stakeholders above and we can discuss opportunities. For more information, please contact: HNKNBrand@ About HEINEKEN: HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through 'Brewing a Better World', sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under and HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: and follow us on Twitter via @HEINEKENCorp. About F1® THE MOVIE: Apple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1 ® The Movie , distributed worldwide by Warner Bros. Pictures, in theaters and IMAX® nationwide on June 27, 2025 and internationally beginning 25 June 2025. A photo accompanying this announcement is available at:

This Story Is Yours - Take the Lead in F1® 25, Available Worldwide Today
This Story Is Yours - Take the Lead in F1® 25, Available Worldwide Today

Yahoo

time30-05-2025

  • Entertainment
  • Yahoo

This Story Is Yours - Take the Lead in F1® 25, Available Worldwide Today

Race Your Way with the Return of Braking Point, Revamped My Team, and F1® THE MOVIE Scenarios Featuring Fictional Team APXGP Watch F1® 25 Iconic Edition Cover Star Lewis Hamilton and Football Superstar, Kylian Mbappé, Test Their Speed as the Iconic Rivals Go Head-to-Head HERE REDWOOD CITY, Calif., May 30, 2025--(BUSINESS WIRE)--Today, Electronic Arts Inc. (NASDAQ: EA) invites players to race their way with F1® 25, an official game of the 2025 FIA Formula One World Championship™, available today on PlayStation®5, Xbox Series X|S, and PC. Through a variety of gameplay features, players can take the lead as team owner in My Team 2.0, and live the emotional highs and lows of competing at the front of the grid in the return of fan-favourite story mode, Braking Point. Players can also take to the track as fictional team APXGP from Apple Original Films' F1® THE MOVIE with a preview chapter, with additional chapter scenarios (sold separately) available post-launch beginning June 30th.* As part of the launch day celebrations, F1® 25 Iconic Edition cover star Lewis Hamilton challenged three-time EA SPORTS cover star Kylian Mbappé to a thrilling sprint race ahead of the FORMULA 1 ARAMCO GRAN PREMIO DE ESPAÑA 2025. Watch the action unfold HERE. "F1 25 delivers more ways for players to tell their F1 story, from battling for the World Championship to securing a front row seat and interacting with the racing movie of the summer," said Lee Mather, Senior Creative Director at Codemasters. "With story-driven features, Braking Point and F1® THE MOVIE, taking the lead in My Team and Driver Career, or jumping into F1 World with a multitude of bite-sized challenges, customisation enhancements, multiplayer and cooperative gameplay, F1 25 is all-out, unabashed action for every racing fan." Players will experience the third instalment of fan-favourite story mode, Braking Point. Set across two seasons, the returning cast encounter a dramatic event that threatens to throw a title-contending season into chaos. For the first time, players encounter more variety through different driver perspectives, giving the mode a new dimension and alternate endings to the story. Additionally, Konnersport is now available to choose in My Team with a further option to become the 11th team on the grid in Driver Career. F1® 25 gets players closer to the real world than ever before with a series of innovations both on and off the track. Players who want to call the shots can jump into My Team 2.0 and take on the role of team owner. Alongside running the entire operations from the Team HQ, focusing on Engineering, Personnel, and Corporate, players manage the fate of both drivers and can switch between the two for race weekends. Five circuits - Bahrain, Miami, Melbourne, Suzuka, and Imola - join Silverstone as those that have all been digitally scanned during race weekends. Through millions of data points, LIDAR technology delivers pinpoint accuracy from asphalt surface details and kerb heights to the positioning of broadcast towers, barriers, trees, and foliage. These advancements, in conjunction with changes to handling, tested pre-launch by esports drivers and the F1® community, ensure players feel every bump and elevation change, just like the real F1® drivers. F1® 25 delivers greater customisation through the new Decal Editor. Driver numbers receive a visual overhaul with new fonts and colours. Players can bring their personalities to life with the freedom to move, rotate, and resize designs with variants to unlock throughout the game and use across My Team and F1® World. Players can also use the newly introduced sponsor liveries built around the visual identity of the fictional brands in the game, alongside new driver numbers which receive a visual overhaul with new customisable fonts and colours, to create the most authentic-looking vehicle designs the franchise has ever delivered. EA Play** members get a 5-hour Trial, score a monthly 5000 XP boost, and can save 10% on EA digital purchases, including PitCoin, full game, and DLC. More details on EA Play. F1® 25 Iconic Edition owners receive a number of perks linked to F1® THE MOVIE producer Lewis Hamilton, F3™ Driver Icons Pack, 18,000 Pitcoin and much more. F1® THE MOVIE chapter scenarios are available to F1® 25 Standard Edition players through the purchase of the DLC pack, available now for purchase and playable in-game beginning June 30. To keep up-to-date with the latest F1® game news and information, visit the Formula 1® game website and follow its social channels. PRESS ASSETS ARE AVAILABLE AT *Chapter Scenarios playable beginning June 30, 2025. Requires F1® 25 (sold separately), EA account, internet connection & all game updates. **Conditions, limitations and exclusions apply. See for details. About Electronic Arts Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. In fiscal year 2025, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission. F1® 25 Game - an official product of the FIA FORMULA ONE WORLD CHAMPIONSHIP. © 2025 Electronic Arts Inc. EA, EA SPORTS, the EA SPORTS logo, and Codemasters are trademarks of Electronic Arts Inc. The F1 FORMULA 1 logo, F1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. The F2 FIA FORMULA 2 CHAMPIONSHIP logo, FIA FORMULA 2 CHAMPIONSHIP, FIA FORMULA 2, FORMULA 2, F2 and related marks are trademarks of the Federation Internationale de L'Automobile and used exclusively under license. All rights reserved. About F1® THE MOVIE Apple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1® THE MOVIE, distributed worldwide by Warner Bros. Pictures, in theatres and IMAX® nationwide on June 27, 2025 and internationally beginning 25 June 2025. Category: EA Sports View source version on Contacts Natalia LombardiGlobal Public Relations Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

This Story Is Yours - Take the Lead in F1 ® 25, Available Worldwide Today
This Story Is Yours - Take the Lead in F1 ® 25, Available Worldwide Today

Business Wire

time30-05-2025

  • Automotive
  • Business Wire

This Story Is Yours - Take the Lead in F1 ® 25, Available Worldwide Today

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Today, Electronic Arts Inc. (NASDAQ: EA) invites players to race their way with F1 ® 25, an official game of the 2025 FIA Formula One World Championship™, available today on PlayStation®5, Xbox Series X|S, and PC. Through a variety of gameplay features, players can take the lead as team owner in My Team 2.0, and live the emotional highs and lows of competing at the front of the grid in the return of fan-favourite story mode, Braking Point. Players can also take to the track as fictional team APXGP from Apple Original Films' F1 ® THE MOVIE with a preview chapter, with additional chapter scenarios (sold separately) available post-launch beginning June 30th.* As part of the launch day celebrations, F1 ® 25 Iconic Edition cover star Lewis Hamilton challenged three-time EA SPORTS cover star Kylian Mbappé to a thrilling sprint race ahead of the FORMULA 1 ARAMCO GRAN PREMIO DE ESPAÑA 2025. Watch the action unfold HERE. "F1 25 delivers more ways for players to tell their F1 story, from battling for the World Championship to securing a front row seat and interacting with the racing movie of the summer" Share 'F1 25 delivers more ways for players to tell their F1 story, from battling for the World Championship to securing a front row seat and interacting with the racing movie of the summer,' said Lee Mather, Senior Creative Director at Codemasters. 'With story-driven features, Braking Point and F1 ® THE MOVIE, taking the lead in My Team and Driver Career, or jumping into F1 World with a multitude of bite-sized challenges, customisation enhancements, multiplayer and cooperative gameplay, F1 25 is all-out, unabashed action for every racing fan.' Players will experience the third instalment of fan-favourite story mode, Braking Point. Set across two seasons, the returning cast encounter a dramatic event that threatens to throw a title-contending season into chaos. For the first time, players encounter more variety through different driver perspectives, giving the mode a new dimension and alternate endings to the story. Additionally, Konnersport is now available to choose in My Team with a further option to become the 11th team on the grid in Driver Career. F1 ® 25 gets players closer to the real world than ever before with a series of innovations both on and off the track. Players who want to call the shots can jump into My Team 2.0 and take on the role of team owner. Alongside running the entire operations from the Team HQ, focusing on Engineering, Personnel, and Corporate, players manage the fate of both drivers and can switch between the two for race weekends. Five circuits - Bahrain, Miami, Melbourne, Suzuka, and Imola - join Silverstone as those that have all been digitally scanned during race weekends. Through millions of data points, LIDAR technology delivers pinpoint accuracy from asphalt surface details and kerb heights to the positioning of broadcast towers, barriers, trees, and foliage. These advancements, in conjunction with changes to handling, tested pre-launch by esports drivers and the F1 ® community, ensure players feel every bump and elevation change, just like the real F1 ® drivers. F1 ® 25 delivers greater customisation through the new Decal Editor. Driver numbers receive a visual overhaul with new fonts and colours. Players can bring their personalities to life with the freedom to move, rotate, and resize designs with variants to unlock throughout the game and use across My Team and F1 ® World. Players can also use the newly introduced sponsor liveries built around the visual identity of the fictional brands in the game, alongside new driver numbers which receive a visual overhaul with new customisable fonts and colours, to create the most authentic-looking vehicle designs the franchise has ever delivered. EA Play** members get a 5-hour Trial, score a monthly 5000 XP boost, and can save 10% on EA digital purchases, including PitCoin, full game, and DLC. More details on EA Play. F1 ® 25 Iconic Edition owners receive a number of perks linked to F1 ® THE MOVIE producer Lewis Hamilton, F3™ Driver Icons Pack, 18,000 Pitcoin and much more. F1 ® THE MOVIE chapter scenarios are available to F1 ® 25 Standard Edition players through the purchase of the DLC pack, available now for purchase and playable in-game beginning June 30. To keep up-to-date with the latest F1 ® game news and information, visit the Formula 1® game website and follow its social channels. *Chapter Scenarios playable beginning June 30, 2025. Requires F1® 25 (sold separately), EA account, internet connection & all game updates. **Conditions, limitations and exclusions apply. See for details. About Electronic Arts Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. In fiscal year 2025, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission. F1® 25 Game - an official product of the FIA FORMULA ONE WORLD CHAMPIONSHIP. © 2025 Electronic Arts Inc. EA, EA SPORTS, the EA SPORTS logo, and Codemasters are trademarks of Electronic Arts Inc. The F1 FORMULA 1 logo, F1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. The F2 FIA FORMULA 2 CHAMPIONSHIP logo, FIA FORMULA 2 CHAMPIONSHIP, FIA FORMULA 2, FORMULA 2, F2 and related marks are trademarks of the Federation Internationale de L'Automobile and used exclusively under license. All rights reserved. About F1 ® THE MOVIE Apple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1 ® THE MOVIE, distributed worldwide by Warner Bros. Pictures, in theatres and IMAX ® nationwide on June 27, 2025 and internationally beginning 25 June 2025.

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