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Donald Trump Reenters Fragrance Market With Two New Perfumes
Donald Trump Reenters Fragrance Market With Two New Perfumes

Yahoo

time05-07-2025

  • Entertainment
  • Yahoo

Donald Trump Reenters Fragrance Market With Two New Perfumes

Donald Trump is reentering the fragrance market with two new signature scents named 'Victory 45-47.' The U.S. president unveiled the fragrances in a Truth Social post on Monday night, writing, 'Trump Fragrances are here.' Priced at $249, each fragrance comes in a Trump-shaped statue. The eau de parfum for women, dubbed Victory 47, is packaged inside a rose gold figurine and is said to capture 'confidence, beauty and unstoppable determination' with an ultra-feminine aroma. The cologne, also listed as just Victory 47 on the website, comes inside a gold statue and is said to be designed for 'men who lead with strength, confidence and purpose.' More from WWD Bleached, Shaved and Skinny: Marc Jacobs Sets New Brow Agenda for Fall 2025 Dsm-firmenich Names Jonathan Simon President of Fine Fragrance TikTok Viral Brand Cosrx Partners With Alfred Coffee to Launch Month-long Collaboration It's not clear what ingredients or notes are infused in either of these fragrances; however, both scents are said to be inspired by Trump's 'historic win' in the November 2024 election and his January 2025 inauguration. 'They're all about winning, strength and success,' he wrote on Truth Social. Elsewhere on two additional fragrances, which first launched in December 2024, are available for purchase: Fight! Fight! Fight! Trump for Men and Fight! Fight! Fight! Trump for Women. Each bottle is emblazoned with the tag line and a picture of Trump pumping his fist in the air. Trump's recent venture into fragrances isn't the first time he's bottled up his persona and offered it on the market. In 2004, the former reality star struck a deal with the Aramis and Designer Fragrances division of Estée Lauder Cos. to release a scent called Donald Trump The Fragrance into major department stores, including Macy's and Bloomingdale's. At the time of its launch, Lauder and Trump predicted the scent would garner more tham $100 million in sales. 'Donald Trump has developed into a lifestyle brand — from his real estate and his hotel empires to his best-selling books and apparel,' Fabrice Weber, president of Aramis and Designer Fragrances, told WWD in 2004. 'The fragrance is clearly a piece of that universe. We want to be number one wherever we are with this scent.' Before signing with Lauder, Trump had reportedly been approached by several businesses that were interested in cutting a fragrance deal with him. Yet, the real estate tycoon ultimately landed on a partnership with Lauder due in major part to his longtime friendship with the company's then-executive chairman, William Lauder, and his father and founder, Leonard Lauder, who recently died at the age of 92. 'William has been a good friend for a long time, as has Leonard. I was never energized to do a fragrance until William called,' Trump said back in 2004. Trump's new fragrance launch comes as fragrance sales have seemingly softened amid the current geopolitical scene and ongoing economic uncertainty characterized by rocky stock market projections and major tariffs. View Gallery Best of WWD ColourPop x Lilo & Stitch Collaborate on Mischievous Island Adventures Collection in New Campaign [PHOTOS] Lunar New Year Collections to Know: Details on Fashion, Jewelry and More Brands Embracing the Year of the Snake Valentine's Day Collections to Know: Details on Fashion, Makeup, Jewelry and More Brands Giving Products a Touch of Love, Live Updates

Trump Perfumes And Colognes Reactions
Trump Perfumes And Colognes Reactions

Buzz Feed

time02-07-2025

  • Entertainment
  • Buzz Feed

Trump Perfumes And Colognes Reactions

To no one's surprise, Donald Trump has released yet another product for his fanbase to buy. This time, it's perfume and cologne. In a recent post on Truth Social, the president announced Trump Fragrances, including Victory 45-47. Forget about possible ethics violations — this is "all about Winning, Strength, and Success." Naturally, I headed over to the website, where I saw the Fight Fight Fight perfume/cologne for $199 and the Victory 45-47 perfume/cologne for $249. What a steal! When I clicked on the Victory 45-47 perfume to find more information about the scent — floral, fruity, woodsy, etc. — I couldn't find anything beyond "captures confidence, beauty, and unstoppable determination." Even if customers don't know what the hell they're buying, they can rest assured that it's a "sophisticated, subtly feminine scent." But wait! There's more! If that wasn't enough to convince you, he filmed a short infomercial that looks like it belongs on late-night '90s TV. Obviously, people had a lot to say about all this: And finally: What do you think about all this? LMK in the comments below!

Donald Trump launches fragrance collection for 'patriots who never back down'
Donald Trump launches fragrance collection for 'patriots who never back down'

Perth Now

time02-07-2025

  • Politics
  • Perth Now

Donald Trump launches fragrance collection for 'patriots who never back down'

Donald Trump has launched a collection of fragrances. The US President's perfumes cost up to $249 a bottle and are advertised to "patriots who never back down". The fragrances include 'Fight Fight Fight' and 'Victory 45-47' ranges and are available as perfume for women and cologne for men. 'Fight Fight Fight' is priced at $199 and features an image of Trump with his fist aloft on each bottle. The name honours the White House chief's response to his assassination attempt in Butler, Pennsylvania last year. The more expensive 'Victory 45-47' - numbered because Trump is the 45th and 47th US President - has a rose-gold bottle with a sketch of the president and costs $249. Trump launched the perfume collection on his Truth Social platform, writing: "Trump fragrances are here. They're called 'Victory 45-47' because they're all about winning, strength and success - for men and women. Get yourself a bottle, and don't forget to get one for your loved ones too. Enjoy, have fun and keep winning!"

Donald Trump launches new Victory 47 fragrance so you can smell like a 'patriot'
Donald Trump launches new Victory 47 fragrance so you can smell like a 'patriot'

Metro

time01-07-2025

  • Entertainment
  • Metro

Donald Trump launches new Victory 47 fragrance so you can smell like a 'patriot'

Would you like to smell like a man who leads with 'strength, confidence, and purpose' while celebrating resilience and success? Pump yourself with a cloud of Victory 47, then, the new perfume being hawked by Donald Trump, which also has a version for women. The extortionately priced cologne (at $249 for a 100ml bottle, it costs more than Dior Sauvage or Chanel No 5) is not even the first scent he has released since being elected. He released a bottle called 'Fight Fight Fight' in time for Christmas, which referred to his assassination attempt on the campaign trail. This 'rallying cry in a bottle' was said to be for 'Patriots Who Never Back Down'. To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video An earlier version of Victory was also released in late 2024, and has now been relaunched as Victory 47 to refer to his comeback after being the 45th US president but not the 46th. The bottles come with a golden statue of the man himself, so you can have a nice little memento of him watching over from your bedside table. While Trump must be cashing in on this enough to make it worth his while, it has unsurprisingly not gone down well with political opponents who see it as a cynical move to profit from the presidency. Some pointed out that Jimmy Carter took the complete opposite approach when he took office in 1977, placing his peanut farm into trust so there could be no accusation of a conflict of interest. Trump, however, is making money from a huge array of products ranging from his golf courses and hotels to branded watches, guitars, Bibles, and cryptocurrency. In a video ad prompoting previous versions of the scents, he said: 'Get yourself a bottle and don't forget to grab one for your loved ones too. 'They'll thank you, and they'll even smell good! Enjoy, have fun, keep on winning, and Merry Christmas.' A disclaimer in tiny writing at the bottle of the page says 'Trump Fragrances are not designed, manufactured, distributed or sold by Donald J. Trump, The Trump Organization or any of their respective affiliates or principals. 45Footwear, LLC uses the Trump name, image and likeness under a license agreement which may be terminated or revoked according to its terms. ' is not political and has nothing to do with any political campaign.' But this was not enough to dissaude detractors from saying the sale of Trump fragrance was unethical. More Trending The Republicans Against Trump campaign group wrote on X: 'From crypto scams to shady real estate deals, Trump phones, and cologne. He's never stopped using the presidency to enrich himself and his family. Go ahead, MAGA. Try defending this blatant corruption.' Meanwhile, reviews of the fragrances themselves were not stellar either – though how many reviewers actually bought the perfume, rather than being there for political motivations, is up for debate. One Fragrantica review said: 'A big beautiful bouquet of dollar bills. The biggest bouquet. Nobody does bouquet like this does. They say that this is liquid gold. I didn't say that, everyone else says it, and they can't all be wrong.' Get in touch with our news team by emailing us at webnews@ For more stories like this, check our news page. MORE: Donald Trump's new 'Victory' fragrance needs to come with a warning label MORE: Trump says he will 'look' at deporting Musk and 'might have to put DOGE on' him MORE: Donald Trump caught wearing glasses and reading paper in presidential motorcade

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