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Force Motors partners with Zoho to implement digital CRM-DMS platform across dealer network
Force Motors partners with Zoho to implement digital CRM-DMS platform across dealer network

Time of India

time3 days ago

  • Automotive
  • Time of India

Force Motors partners with Zoho to implement digital CRM-DMS platform across dealer network

Force Motors has announced a strategic partnership with Zoho Corporation to support the digital transformation of its nationwide and global dealer network. The initiative is part of Force Motors' ongoing digital programme, Project DigiForce , and is aimed at improving dealer operations and customer engagement through the adoption of advanced technologies. As part of the agreement, Zoho 's integrated cloud-based Customer Relationship Management (CRM) and Dealer Management System (DMS) platforms, along with 12 AI-powered front-office applications, will be implemented across Force Motors' dealership and service operations. This system will replace existing legacy tools and centralise functions such as sales, service, marketing, and customer support. Deployment across national and international network Force Motors operates over 200 dealerships, 70 authorised service centres, and 30 parts centres in India, in addition to a presence in over 40 international markets. The new CRM-DMS system will offer a unified platform to these stakeholders, aiming to streamline workflows, support data-driven decision-making, and improve service delivery across every stage of customer interaction. Prasan Firodia, MDirector, Force Motors, said, 'Through Project DigiForce and our partnership with Zoho, we are aiming for a significant transformation in the way we deliver customer experience. The technology solutions from Zoho will also enhance the capabilities of our dealers and distribution partners in India as well as in our global markets. Our collaboration with Zoho, a global technology leader rooted in India, aligns perfectly with Force Motors' commitment to advocate innovation and technology development in India.' Mani Vembu, CEO of Zoho, added, 'Force Motors has long been a symbol of indigenous engineering excellence, backed by a strong nationwide dealer network and a growing global footprint. With Project DigiForce, they are complementing that legacy with a forward-looking digital vision to transform customer engagement across the entire lifecycle—from discovery and purchase to service, support, and ownership." "This partnership reflects a shared commitment to reimagining customer experience as a strategic driver of growth. Together, we are building a connected ecosystem where technology simplifies operations, strengthens collaboration, and delivers contextual, intelligent engagement at every touchpoint,' added Vembu.

Zoho to drive business growth for auto major Force Motors
Zoho to drive business growth for auto major Force Motors

Time of India

time3 days ago

  • Automotive
  • Time of India

Zoho to drive business growth for auto major Force Motors

Live Events Auto major Force Motors Ltd partnered with global technology company Zoho Corporation to enable end-to-end digital transformation across its dealer network, a top official said on this initiative, Zoho's advanced Customer Relationship Management (CRM) and Dealer Management System, along with 12 AI-powered front office applications, will be deployed across Force Motors' nationwide collaboration marks a major milestone under ' Project DigiForce ,' Force Motors' digital transformation programme aimed at driving innovation, improving productivity, and enhancing customer a company statement issued here, Force Motors Managing Director Prasan Firodia, commenting on the partnership, said, "Through Project DigiForce and our partnership with Zoho, we are aiming for a significant transformation in the way we deliver customer experience. The technology solutions from Zoho will enhance the capabilities of our dealers and distribution partners in India as well as in global markets.""Our collaboration with Zoho, a global technology leader rooted in India, aligns perfectly with Force Motors' commitment to promoting innovation and technology development in the country," he integrated, cloud-based solution will replace existing legacy systems, bringing in cutting-edge capabilities to modernise marketing, sales, and service operations, among Motors operates over 200 dealerships, 70 authorised service centres, and 30 parts centres across India, supported by international distributors in more than 40 new Customer Relationship Management and Dealer Management System will enable dealer and distributor partners to operate more efficiently by enhancing sales and service productivity, improving customer satisfaction across touchpoints, and supporting overall business operations, the statement said.

Force Motors CFO change: Sanjay Bohra resigns, Rishi Luharuka appointed as Group CFO
Force Motors CFO change: Sanjay Bohra resigns, Rishi Luharuka appointed as Group CFO

Business Upturn

time09-06-2025

  • Automotive
  • Business Upturn

Force Motors CFO change: Sanjay Bohra resigns, Rishi Luharuka appointed as Group CFO

Force Motors Limited has announced about Mr. Sanjay Kumar Bohra's resignation as Chief Financial Officer (CFO) and Key Managerial Personnel (KMP) is an important change in its top management, effective from the close of business hours on June 9, 2025. Mr. Bohra's contributions while employed are appreciated by the company. Effective as of June 10, […] By Aditya Bhagchandani Published on June 9, 2025, 16:25 IST Force Motors Limited has announced about Mr. Sanjay Kumar Bohra's resignation as Chief Financial Officer (CFO) and Key Managerial Personnel (KMP) is an important change in its top management, effective from the close of business hours on June 9, 2025. Mr. Bohra's contributions while employed are appreciated by the company. Effective as of June 10, 2025, the board has given approval to the appointment of Mr. Rishi Luharuka as the new Group CFO and KMP in what seems a swift transition. Luharuka, as an Oxford Advanced Management Leadership Program alumnus, is a seasoned finance professional with over 23 years of experience holding CA and CFA qualifications. He has at some point worked across automotive components, mining, also construction. Garment firms also use his experience. Ananya Bhattacharjee has become a member of the senior management team. She will serve in the role as Senior Divisional Manager for Corporate Communications. According to the company's official filing, the board meeting that finalized these changes concluded in under 15 minutes on June 9. Force Motors' active efforts for the purpose of strengthening its finance and communications framework can be underscored by this leadership reshuffle as it navigates growth opportunities along with evolving business challenges. Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.

Force Motors share gains 4% on robust May sales; check key numbers here
Force Motors share gains 4% on robust May sales; check key numbers here

Business Standard

time05-06-2025

  • Automotive
  • Business Standard

Force Motors share gains 4% on robust May sales; check key numbers here

Force Motors share price: Automobile major Force Motors shares rose up to 4.09 per cent to hit an intraday high of ₹12,838 per share on Thursday, June 5, 2025. At 9:30 AM, Force Motors shares were off day's high, and were trading 1.23 per cent higher at ₹12,485. In comparison, BSE Sensex was trading 0.33 per cent higher at 81,268.67 levels. Catch Stock Market Updates Today LIVE Why did Force Motors share price rise in trade today? Force Motors share price rose on the back of healthy May 2025 auto sales numbers. The company's total sales grew 19.14 per cent year-on-year (Y-o-Y) to 3,088 units in May 2025, from 2,592 units in May 2024. Domestic sales including Small Commercial Vehicles (SCV), Light Commercial Vehicles (LCV), Utility Vehicles (UV) and Sports Utility Vehicles (SUV) jumped 24.46 per cent Y-o-Y to 3,002 units in May 2025, as against 2,412 units in May 2024. Force Motors reported a sharp rise in its fourth-quarter profit, driven by robust sales of its multi-seater vans—commonly used as school buses and ambulances—and a major one-time gain. The company's consolidated net profit jumped to ₹435 crore in the quarter ended March 31, up from ₹140 crore a year earlier. Profit before exceptional items and tax rose 27.5 per cent Y-o-Y to ₹273 crore. The results were further boosted by a one-time income of ₹395 crore from government incentives. Total sales during the quarter climbed 19.5 per cent, supported by increased government spending and strong demand for passenger carriers, a segment that forms a major part of Force Motors' commercial fleet. Revenue from operations rose 17.1 per cent to ₹2,356 crore, while total expenses increased 16 per cent to ₹2,106 crore, primarily due to an 11.7 per cent rise in material costs. About Force Motors Force Motors, established in 1958 by N K Firodia, is an automobile manufacturer recognised for its wide range of commercial vehicles, including Light Commercial Vehicles (LCVs), Multi-Utility Vehicles (MUVs), and Small Commercial Vehicles (SCVs). With a strong focus on affordability and utility, the company has built a reputation for reliability in commercial transport. A key strength of Force Motors lies in its fully vertically integrated operations—designing, developing, and manufacturing core components such as engines, gearboxes, axles, and chassis entirely in-house. This allows greater control over quality and cost-efficiency across its production process. In addition to its domestic offerings, Force Motors has established major international collaborations. Since 1997, the company has been supplying engines to Mercedes-Benz India, with over 152,000 units delivered. In 2015, it expanded this capability by beginning engine production for BMW's India-made cars and SUVs. The company is also evolving with the times through its digital transformation initiative, "DigiForce," aimed at enhancing operational efficiency. Its product portfolio now includes not just commercial vehicles but also specialised models for off-road, recreational, and military use, reflecting its growing versatility and technological advancement.

Smallcap auto stock soars 12%, nears record high; what's behind the rally?
Smallcap auto stock soars 12%, nears record high; what's behind the rally?

Business Standard

time02-05-2025

  • Automotive
  • Business Standard

Smallcap auto stock soars 12%, nears record high; what's behind the rally?

Force Motors share price today Shares of Force Motors, a leading manufacturer of rugged and reliable vehicles, moved higher by 12 per cent to hit a fresh 52-week high of ₹9,991 on the BSE in Friday's intraday deals after the company reported a healthy operational performance in the March 2025 quarter (Q4FY25). Stock price of the smallcap automobile company surpassed its previous high of ₹9,885.05, which it had touched on May 6, 2024. It has bounced back 61 per cent from its February low of ₹6,210.55, hit on the BSE. Meanwhile, the stock had hit an all-time high of ₹10,272.65 on April 29, 2024. Force Motors Q4 results: For the January to March 2025 quarter (Q4FY25), Force Motors' reported profit before exceptional items and tax increased by 27.2 per cent year-on-year (Y-o-Y) and 56 per cent quarter-on-quarter (Q-o-Q) to ₹268.11 crore. Revenue from operations grew 17 per cent Y-o-Y and 24.7 per cent Q-o-Q to ₹2,355.89 crore. Exceptional items in the quarter represented exceptional income of ₹394.57 crore, being Government Incentives, as per the Madhya Pradesh Industrial Investment Promotion Assistance Scheme, 2010, recognised on the basis of sanction orders dated February 21, 2025, received in March, 2025, for FY 2022-23 and FY 2023-24. Out of the said sanctioned amount of ₹394.57 crore, Force Motors said the company has received disbursement amounting to ₹294.57 crore. Force Motors to supply over 2,900 Force Gurkha vehicles to the Indian Defence Forces On March 27, 2025, Force Motors announced a landmark order of 2,978 vehicles from the Indian Defence Forces. The company has to deliver 2,978 Force Gurkha light vehicles (GS 4X4 800 kg Soft Top) to the Indian Defence Forces. The order was awarded by Directorate General of Capb, Devp (CD-13/14) General Staff Branch, IHQ of MoD (Army), New Delhi. These vehicles are tailored to meet the diverse operational requirements of both the Indian Army and the Indian Air Force, showcasing Force Motors' capability to deliver mission-ready vehicles designed to perform in demanding defence environments, the company said in an exchange filing. Force Motors has been catering to the defence sector for many years through its Gurkha LSV (Light Strike Vehicle) , a vehicle renowned for its durability, off-road prowess, and adaptability. About Force Motors Founded in 1958, Force Motors began its journey with an aim to provide affordable, reliable, and efficient transportation to the masses. Today, it stands as a fully integrated automobile company, specialising in the engineering, development, and manufacture of vehicles, aggregates, and components. Force Motors is a versatile automotive company with the capability to cater to diverse international markets by offering customized, country-specific solutions. Its formidable product range spans light commercial vehicles and multi-utility vehicles, and its export presence extends to the Middle East and Gulf region, Asia, Latin America, and Africa. Mercedes-Benz and BMW assigned Force Motors the responsibility of producing and testing engines for all cars and SUVs manufactured in India. Every Mercedes-Benz vehicle made in India is powered by an engine produced at Force Motors in Chakan Pune. Force MTU Power Systems Pvt. Ltd. is a joint venture between Force Motors and Rolls-Royce Power Systems AG. The venture specialises in producing 10 and 12-cylinder Series 1600 engines, ranging from 545 hp to 1050 hp, at its manufacturing facility in Chakan, Pune. These engines are supplied globally for power generation and underfloor rail applications.

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