Force Motors partners with Zoho to implement digital CRM-DMS platform across dealer network
Force Motors
has announced a strategic partnership with
Zoho Corporation
to support the
digital transformation
of its nationwide and global dealer network. The initiative is part of Force Motors' ongoing digital programme,
Project DigiForce
, and is aimed at improving dealer operations and customer engagement through the adoption of advanced technologies.
As part of the agreement,
Zoho
's integrated cloud-based
Customer Relationship Management
(CRM) and
Dealer Management System
(DMS) platforms, along with 12 AI-powered front-office applications, will be implemented across Force Motors' dealership and service operations. This system will replace existing legacy tools and centralise functions such as sales, service, marketing, and customer support.
Deployment across national and international network
Force Motors operates over 200 dealerships, 70 authorised service centres, and 30 parts centres in India, in addition to a presence in over 40 international markets. The new CRM-DMS system will offer a unified platform to these stakeholders, aiming to streamline workflows, support data-driven decision-making, and improve service delivery across every stage of customer interaction.
Prasan Firodia, MDirector, Force Motors, said, 'Through Project DigiForce and our partnership with Zoho, we are aiming for a significant transformation in the way we deliver customer experience. The technology solutions from Zoho will also enhance the capabilities of our dealers and distribution partners in India as well as in our global markets. Our collaboration with Zoho, a global technology leader rooted in India, aligns perfectly with Force Motors' commitment to advocate innovation and technology development in India.'
Mani Vembu, CEO of Zoho, added, 'Force Motors has long been a symbol of indigenous engineering excellence, backed by a strong nationwide dealer network and a growing global footprint. With Project DigiForce, they are complementing that legacy with a forward-looking digital vision to transform customer engagement across the entire lifecycle—from discovery and purchase to service, support, and ownership."
"This partnership reflects a shared commitment to reimagining customer experience as a strategic driver of growth. Together, we are building a connected ecosystem where technology simplifies operations, strengthens collaboration, and delivers contextual, intelligent engagement at every touchpoint,' added Vembu.
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