Latest news with #GhanimMubarakAlHajeri
Web Release
2 days ago
- Business
- Web Release
Ministry of Sports organises second ‘UX Lab' of 2025 to enhance sports licensing services and streamline user experience
The Ministry of Sports held the second 'User Experience Lab' (UX Lab) of 2025 to enhance customer experience for sports clubs, companies, and all private-sector sports institutions, with regard to obtaining four key sports licensing services – issuing, renewal, activity additions and data updates. The initiative is a part of the Ministry's ongoing efforts to enhance its services, aligning with the sports sector's digital transformation strategy, aimed at advancing the goals of the 'Zero Government Bureaucracy Programme'. It highlighted the challenges faced by private-sector sports organisations when submitting license applications and familiarised them with the various services through a comprehensive simulation of the digital customer journey, analysis of current steps and procedures, as well as customer consultation. H.E. Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, attended the event, along with technical teams from the Telecommunications and Digital Government Regulatory Authority (TDRA), and the Ministry's Customer Happiness Office. At the end of the Lab, His Excellency honored the attendees representing the Ministry's private sector partners. Mr Mohammed Nasser Amer, Manager of Customer Happiness Office at the Ministry of Sports, reaffirmed that the 'UX Lab' is critical to ensuring user participation in service evaluation and redesign processes. He remarked: 'We strive to empower our partners in the national sports sector and private-sector, ensuring that they play a key role in the development of the sports services ecosystem. Therefore, they are deeply aware of the present challenges and well-equipped to devise suitable solutions. Improving customer experiences is not just about simplifying the process, but also about designing an integrated and comfortable journey that meets customers' needs and aspirations, while delivering real benefit.' He further stated: 'This transformation needs to happen by analysing real-life user journeys, listening to user feedback and determining how to best leverage the Ministry's sports services with ease. Hence, we have organised the Lab to transform day-to-day challenges faced by private-sector sports entities into opportunities, which can enhance the performance and quality of sports licensing services, in line with government directives, while supporting the broader sports investment ecosystem.' The event featured interactive one-hour sessions with representatives from across five private-sector sports organisations. Each session showcased the complete licensing application journey, identifying potential improvements from the customers' perspective. In addition, solutions were proposed to streamline procedures, reduce steps and processing time of services, and enhance administrative integration, reinforcing sports governance excellence in the UAE. The Ministry of Sports is committed to implement exceptional initiatives across its work teams, with an aim of improving service standards and customer satisfaction. Aligning with this, the entity strives to design government sports services that are transparent and user-friendly, further supporting the growth of the private sports sector, which is an integral facet of the UAE's comprehensive development ecosystem.
Broadcast Pro
2 days ago
- Business
- Broadcast Pro
Ministry of Sports hosts second UX Lab of 2025 to enhance licensing services
The initiative aligns with the sports sector's digital transformation strategy and supports the Zero Government Bureaucracy Programme by streamlining procedures and boosting service quality. The Ministry of Sports has held the second edition of its 'User Experience Lab' (UX Lab) for 2025, as part of its broader initiative to improve customer experience across the sports sector. This session focused on streamlining four essential sports licensing services – issuing, renewal, activity additions and data updates – for clubs, companies and private-sector sports organisations. The initiative supports the Ministry's digital transformation strategy and aligns with the objectives of the 'Zero Government Bureaucracy Programme.' The lab aimed to identify and address challenges encountered by private-sector sports entities during the licensing process. Participants engaged in a full simulation of the digital customer journey, which included analysis of current procedures and customer consultation to evaluate pain points and service delivery gaps. His Excellency Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, was present at the event, alongside technical representatives from the Telecommunications and Digital Government Regulatory Authority (TDRA) and members of the Ministry's Customer Happiness Office. At the conclusion of the session, His Excellency honoured key attendees representing the Ministry's private-sector partners. Mohammed Nasser Amer, Manager of Customer Happiness Office at the Ministry of Sports, reaffirmed that the 'UX Lab' is critical to ensuring user participation in service evaluation and redesign processes. He remarked: 'We strive to empower our partners in the national sports sector and private‑sector, ensuring that they play a key role in the development of the sports services ecosystem. Therefore, they are deeply aware of the present challenges and well-equipped to devise suitable solutions. Improving customer experiences is not just about simplifying the process, but also about designing an integrated and comfortable journey that meets customers' needs and aspirations, while delivering real benefit.' He further stated: 'This transformation needs to happen by analysing real-life user journeys, listening to user feedback and determining how to best leverage the Ministry's sports services with ease. Hence, we have organised the Lab to transform day-to-day challenges faced by private‑sector sports entities into opportunities, which can enhance the performance and quality of sports licensing services, in line with government directives, while supporting the broader sports investment ecosystem.' The UX Lab featured a series of interactive one-hour sessions with five private-sector sports organisations. These sessions mapped out the complete licensing application process from the customer's point of view, offering suggestions to streamline steps, reduce processing time, and improve administrative integration. The goal was to reinforce the UAE's standards of excellence in sports governance. The Ministry of Sports reaffirmed its commitment to rolling out innovative initiatives across its teams to raise service quality and boost customer satisfaction. As part of this effort, the Ministry is focused on developing transparent, user-centric sports services that will further empower the private sector, which plays a vital role in the UAE's comprehensive development landscape.
Mid East Info
3 days ago
- Business
- Mid East Info
Ministry of Sports organises second ‘UX Lab' of 2025 to enhance sports licensing services and streamline user experience
The Ministry of Sports held the second 'User Experience Lab' UX Lab of 2025 to enhance customer experience for sports clubs, companies, and all private‑sector sports institutions, with regard to obtaining four key sports licensing services – issuing, renewal, activity additions and data updates. The initiative is a part of the Ministry's ongoing efforts to enhance its services, aligning with the sports sector's digital transformation strategy, aimed at advancing the goals of the 'Zero Government Bureaucracy Programme'. It highlighted the challenges faced by private‑sector sports organisations when submitting license applications and familiarised them with the various services through a comprehensive simulation of the digital customer journey, analysis of current steps and procedures, as well as customer consultation. H.E. Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, attended the event, along with technical teams from the Telecommunications and Digital Government Regulatory Authority (TDRA), and the Ministry's Customer Happiness Office. At the end of the Lab, His Excellency honored the attendees representing the Ministry's private sector partners. Mr Mohammed Nasser Amer, Manager of Customer Happiness Office at the Ministry of Sports, reaffirmed that the 'UX Lab' is critical to ensuring user participation in service evaluation and redesign processes. He remarked: 'We strive to empower our partners in the national sports sector and private‑sector, ensuring that they play a key role in the development of the sports services ecosystem. Therefore, they are deeply aware of the present challenges and well-equipped to devise suitable solutions. Improving customer experiences is not just about simplifying the process, but also about designing an integrated and comfortable journey that meets customers' needs and aspirations, while delivering real benefit.' He further stated: 'This transformation needs to happen by analysing real-life user journeys, listening to user feedback and determining how to best leverage the Ministry's sports services with ease. Hence, we have organised the Lab to transform day-to-day challenges faced by private‑sector sports entities into opportunities, which can enhance the performance and quality of sports licensing services, in line with government directives, while supporting the broader sports investment ecosystem.' The event featured interactive one-hour sessions with representatives from across five private‑sector sports organisations. Each session showcased the complete licensing application journey, identifying potential improvements from the customers' perspective. In addition, solutions were proposed to streamline procedures, reduce steps and processing time of services, and enhance administrative integration, reinforcing sports governance excellence in the UAE. The Ministry of Sports is committed to implement exceptional initiatives across its work teams, with an aim of improving service standards and customer satisfaction. Aligning with this, the entity strives to design government sports services that are transparent and user‑friendly, further supporting the growth of the private sports sector, which is an integral facet of the UAE's comprehensive development ecosystem.
Zawya
3 days ago
- Business
- Zawya
Ministry of Sports organises second ‘UX Lab' of 2025
United Arab Emirates: The Ministry of Sports held the second 'User Experience Lab' (UX Lab) of 2025 to enhance customer experience for sports clubs, companies, and all private‑sector sports institutions, with regard to obtaining four key sports licensing services – issuing, renewal, activity additions and data updates. The initiative is a part of the Ministry's ongoing efforts to enhance its services, aligning with the sports sector's digital transformation strategy, aimed at advancing the goals of the 'Zero Government Bureaucracy Programme'. It highlighted the challenges faced by private‑sector sports organisations when submitting license applications and familiarised them with the various services through a comprehensive simulation of the digital customer journey, analysis of current steps and procedures, as well as customer consultation. H.E. Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, attended the event, along with technical teams from the Telecommunications and Digital Government Regulatory Authority (TDRA), and the Ministry's Customer Happiness Office. At the end of the Lab, His Excellency honored the attendees representing the Ministry's private sector partners. Mr Mohammed Nasser Amer, Manager of Customer Happiness Office at the Ministry of Sports, reaffirmed that the 'UX Lab' is critical to ensuring user participation in service evaluation and redesign processes. He remarked: 'We strive to empower our partners in the national sports sector and private‑sector, ensuring that they play a key role in the development of the sports services ecosystem. Therefore, they are deeply aware of the present challenges and well-equipped to devise suitable solutions. Improving customer experiences is not just about simplifying the process, but also about designing an integrated and comfortable journey that meets customers' needs and aspirations, while delivering real benefit.' He further stated: 'This transformation needs to happen by analysing real-life user journeys, listening to user feedback and determining how to best leverage the Ministry's sports services with ease. Hence, we have organised the Lab to transform day-to-day challenges faced by private‑sector sports entities into opportunities, which can enhance the performance and quality of sports licensing services, in line with government directives, while supporting the broader sports investment ecosystem.' The event featured interactive one-hour sessions with representatives from across five private‑sector sports organisations. Each session showcased the complete licensing application journey, identifying potential improvements from the customers' perspective. In addition, solutions were proposed to streamline procedures, reduce steps and processing time of services, and enhance administrative integration, reinforcing sports governance excellence in the UAE. The Ministry of Sports is committed to implement exceptional initiatives across its work teams, with an aim of improving service standards and customer satisfaction. Aligning with this, the entity strives to design government sports services that are transparent and user‑friendly, further supporting the growth of the private sports sector, which is an integral facet of the UAE's comprehensive development ecosystem. For further information, please contact: Orient Planet Group (OPG) Email: media@ Website:
Al Etihad
25-06-2025
- Business
- Al Etihad
Ministry of Sports holds first 'Customer Council' of the year
26 June 2025 00:05 ABU DHABI (ALETIHAD)The Ministry of Sports held its first of the 'Customer Councils' of 2025, under the Zero Bureaucracy Programme. This reflects the ministry's commitment to improving government services and boosting operational efficiency across the sports session was attended by Dr. Ahmad Al Falasi, Minister of Sports, and Ghanim Mubarak Al Hajeri, Undersecretary of the Ministry of Sports, alongside more than 40 representatives of national sports Al Falasi emphasised that organising the first Customer Council for 2025 reflects the ministry's commitment to involving customers in the development of sports said, 'At the Ministry of Sports, we operate according to a participatory approach based on innovation, integration, and flexibility. We believe that true development begins with the customer, who is best positioned to identify challenges and propose practical solutions based on their daily experience."In this context, Customer Councils serve as a key tool for direct engagement, identifying areas for improvement, and adopting proposals that simplify procedures and reduce administrative burdens on customers, in alignment with the 'Zero Bureaucracy' programme, thereby contributing to the UAE Government's journey toward global leadership in delivering services that meet and exceed customer expectations.'He added that the ministry launched the 'Sportifai' digital transformation platform, which primarily aims to digitise processes and accelerate their completion to facilitate access to services. The platform also provides data to all sports entities in the country and connects them within a unified ecosystem, utilising the latest technologies based on artificial intelligence and precise this integration of direct engagement and digital transformation, we aim to offer a seamless, equitable, and flexible experience for all users, while also enhancing service efficiency to support the future of Emirati sports.'The 'Customer Councils' is one of several innovative government tools designed to enhance communication with stakeholders. It provides an open and inclusive platform for exchanging ideas, addressing challenges, and identifying development the Council, dedicated teams within the ministry responsible for service development and bureaucracy reduction began reviewing the proposals and feedback submitted by federation representatives. These are being prioritised for implementation to support operational excellence and raise service quality across the Councils are part of the ministry's wider efforts to enhance user experiences, streamline administrative procedures, reduce documentation, and expand access to efficient, tech-enabled sports services supported by technology and AI. The move reflects the ministry's dedication to commitment to enhancing transparency and flexibility in service delivery, in line with the objectives of "We the UAE 2031" vision, which aims to position the UAE as one of the world's most efficient and leading governments.
