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Time of India
22-07-2025
- Automotive
- Time of India
Volkswagen India's new ad fuses human and machine precision with Jasprit Bumrah
Volkswagen India 's latest campaign for its hatchback, the VW Golf GTI , 'Made of Legend', is a tribute to the brand's performance-driven DNA. Brought to life in collaboration with India's ace right-arm fast bowler, Jasprit Bumrah , the launch goes beyond introducing the car; it sets out to connect a new generation of automotive enthusiasts across the country. When Volkswagen set out to introduce the Golf GTI in India, it wanted to create a high-impact launch that spotlighted the automobile's engineering excellence and performance. This demanded building a powerful cultural and emotional narrative rooted in authenticity, the press note shared with ETBrandEquity stated. In response, PHD Media – part of Omnicom Media Group India – and 22feet Tribal Worldwide , conceptualised a meaningful partnership to position the Golf GTI in the right light and increase brand love. In a nod to the car's legacy, the agency humanised these attributes and leveraged India's deep resonance with cricket. Working closely with Bumrah, the team orchestrated a high-impact, cross-platform campaign that felt less like a collaboration and more like a natural evolution of two forces built for precision. Backed by the insight that precision, control, and performance aren't just automotive traits, but qualities seen in individuals who become legends in their own right, 'Made of Legend' is an effortless coming together of such shared philosophies. The campaign crafts a world where machine and human excellence reflect one another, blurring the line between engineering brilliance and athletic mastery, it added. Monaz Todywalla, chief executive officer of PHD India, said, 'When we approach partnerships for clients, a lot goes into evaluating and bringing it to life – ensuring it not only fits but elevates the narrative for all involved. The Golf GTI is a globally celebrated icon, defined by its engineering mastery and performance under pressure. Jasprit Bumrah embodies these very qualities – calm, consistent, and composed, with a quiet intensity that mirrors the GTI's spirit, allowing him to inspire fans of VW in a unique way. We're proud to have brought together two legends to craft a campaign that's rich in context and storytelling.' Vishnu Srivatsav, national creative director at 22feet Tribal Worldwide, added, 'I've been a GTI fan for as long as I can remember. The GTI isn't just a car—it's an icon. Working on launching the Golf GTI in India has been a deeply personal and professional milestone for me. We knew this was more than introducing a vehicle—it was about doing justice to a legend. And in Jasprit Bumrah, we found the perfect embodiment of the GTI's spirit—quietly composed yet capable of the extraordinary. Bishwajeet Samal, head of marketing and PR at Volkswagen India, said, 'Jasprit Bumrah brings both credibility and cultural relevance to the GTI narrative. This helps us build a strong emotional recall with our audience, while elevating the brand's presence in the performance segment. The collaboration is rooted in strategic intent, and Bumrah's persona aligns naturally with our motorsport DNA, putting the spotlight on performance and consistency with character.' Bumrah said, 'I've always believed that true performance doesn't need to be loud - it just needs to be consistent. Partnering with Volkswagen and the Golf GTI felt like a natural fit. It's a brand I long admired for its precision and presence, and I'm proud to be associated with something that stands for performance par excellence.' With more and more Indian consumers seeking brands that align with their values and aspirations, the campaign shines a light on the increasing strategic shifts in the industry from product-centric marketing to culture-centric storytelling, the press note stated. Watch the video here:
The Herald
17-07-2025
- Automotive
- The Herald
More powerful VW Amarok and Golf GTI to make SA debut soon
The new Amarok will not be the only topic at VW's stand, though. With the launch of the new Tayron SUV imminent, the replacement of the seven-seat Tiguan Allspace will be available for viewing, including the new Crafter commercial range to be launched in September. VWSA says visitors to its stand will also be treated to the reveal of another exciting new model, the facelifted Mk8 Golf GTI, colloquially known as the 8.5. The updated 195kW GTI we drove in Wolfsburg, Germany, a few months ago was not part of the market introduction of the new enhancements earlier in the year, with only the 1.4 TSI models going on sale.
Kuwait Times
10-07-2025
- Automotive
- Kuwait Times
Volkswagen US deliveries fall as Trump tariffs bite
WOLFSBURG: A Volkswagen (VW) Passat R and a Golf GTI are pictured in the tower storage facility of German carmaker Volkswagen at the company's headquarters plant in Wolfsburg, central Germany. The European Union must 'respond firmly' to US import tariffs on cars announced by President Donald Trump, German Economy Minister Robert Habeck said on March 27, 2025. - AFP FRANKFURT: Europe's largest automaker Volkswagen said Wednesday that sales into the United States had taken a hit, underscoring the impact of President Donald Trump's drastic trade measures. Total vehicle deliveries into North America fell almost seven percent in the first half of the year, the German group said, even as overall deliveries worldwide notched a rise of 1.3 percent. In the three months to June—a period dominated by the fallout of Trump announcing 25-percent tariffs on cars in late March and further sweeping duties in April—deliveries to North America plunged 16.2 percent. In China, a key market where European carmakers are struggling against the electric models of local competitors such as BYD, first-half deliveries fell just over two percent. Marco Schubert, board member for sales at the firm, said the declines were 'expected' and that 'gains in South America and Europe more than offset' the impact. Trump has announced a wide range of duties in a bid to boost US manufacturing, but promptly suspended the implementation of many of them before inviting countries to seek trade deals after markets plunged worldwide. Though April's 'Liberation Day' tariffs have been paused until August 1, a 25-percent tariff on imported cars that are not largely made within North America remains in force. Carmakers have rushed to find ways to minimize the impact of the levies, with high-end automaker Mercedes-Benz on Monday saying it had delayed some US deliveries in the expectation of tariffs coming back down. Stuttgart-based Porsche reported Tuesday a 10-percent rise in its first-half North American sales, saying it had plentiful stocks in the region and that increased import tariffs had offered a degree of 'protection' for its cars. But overall first-half sales fell at both firms after being dragged down by China, with Porsche's deliveries in the country down 28 percent and Mercedes-Benz's car sales falling 14 percent. – AFP
NDTV
10-07-2025
- Automotive
- NDTV
Volkswagen India Teams Up With Jasprit Bumrah For Golf GTI Campaign
Volkswagen India has announced a strategic collaboration with the Indian cricketer and pacer Jasprit Bumrah. This partnership aims to give a push to the Golf GTI campaign in the Indian market. The German brand describes the partnership as a creative alignment bringing together precision engineering and athletic accuracy. "This collaboration goes beyond performance; it's a statement of intent that aligns with our motorsport DNA. We have crafted a narrative that is rooted in substance, one that reflects character, builds trust, and resonates deeply with our audience," said Nitin Kohli, Brand Director, Volkswagen India. Also Read: Tata Get Lifetime HV Battery Warranty "We are excited to join hands with Jasprit Bumrah, a cricketing legend who has redefined fast-paced, precision bowling. The power-packed duo of Jasprit and the Golf GTI will certainly enthral our customers," Kohli added. "I've always believed that true performance doesn't need to be loud - it just needs to be consistent. Partnering with Volkswagen and the Golf GTI felt like a natural fit," said Jasprit Bumrah. "It's a brand I long admired for its precision and presence, and I'm proud to be associated with something that stands for performance par excellence," the cricketer added. The Volkswagen Golf GTI begins with a price tag of Rs 53 lakh (ex-showroom) and boasts a robust 2.0-liter four-cylinder turbo-petrol engine that delivers 265 horsepower and 370 Nm of torque at its peak performance. This engine is mated to a 7-speed dual-clutch automatic transmission, which effectively channels power to the front wheels. Additionally, the Golf GTI is equipped with an electronically controlled front-axle differential lock, enhancing its handling and performance. To qualify as a hot hatch, the car showcases remarkable acceleration, claiming it can sprint from 0 to 100 kmph in just 5.9 seconds. Furthermore, the vehicle's top speed is electronically capped at 267 kmph. These figures underscore the sporty credentials of this hatchback.
Daily Mirror
09-07-2025
- Daily Mirror
Burglar 'had no choice but to drive through junction before crash killed teen'
Dean Barnes, 16, died after he came off the bike Adam Norman was riding - Dean, Adam Norman and another man, Alexander Riley, had thieved three bikes from Callum Duncan and were being pursued by him, a court heard A burglar on a stolen bike had 'no choice' but to drive through a junction before the crash that claimed passenger Dean Barnes' life because he was being chased by the vehicle's 'furious' owner, a jury was told. Dean Barnes, 16, died after he came off the bike Adam Norman was riding was in a crash at a junction in Stockport. It came after the pair and another man, Alexander Riley, had stolen three motorbikes from the shed of a home belonging to Callum Duncan. Mr Duncan, was woken by the noise and gave chase in his car as the trio fled on the stolen bikes. Barnes took a small Yamaha PW50, commonly known as a 'Pee Wee'; Riley rode a larger Kawasaki; and Norman took the largest bike, a white and black Husqvarna, Manchester Evening News reports. Jurors have heard the Husqvarna belonged to Mr Duncan and that the two other bikes belonged to his family and friends. Mr Duncan, 28, gave chase in his Golf GTI, in the early hours of January 24, 2023. Shortly after realising they were being followed, Barnes left the 'Pee Wee' behind and got on the back of the Husqvarna with Norman, it has been said. Riley fled down Wharfdale Road, jurors have been told. Mr Duncan was travelling at up to 36mph in a 20mph zone and was seen to 'bounce' over speed bumps, the court heard. He was closing the gap on the bike being driven by Norman, jurors have been told. Riley turned right onto Gorton Road, the court has heard. Norman, jurors have been told, instead tried to ride straight, across two lanes of traffic, onto Ainsdale Grove, a residential road opposite. Sarah Ferrige, a driver 'doing absolutely nothing wrong', came along Gorton Road from the left. Norman clipped her car, and both men fell from the bike, the jury has heard. Jurors have heard Norman, 36, was 'lucky' and was able to walk away from the crash. But Barnes fell and hit a parked car. He was killed 'instantly'. Both Mr Duncan and Norman face a charge of causing death by dangerous driving, which they deny. As the trial reached its final stages, Paul Hodgkinson, representing Norman, gave his closing speech to the jury. He told them: "This isn't a court of morals. This isn't some Jeremy Kyle episode where you decide where the right or wrong is. You apply the law. "You are perfectly entitled to dislike Mr Norman, or hold him in contempt. You have to dislocate that side of your humanity, members of the jury, and you have to be cold, calm and collected, and consider the evidence and apply it to this case, as you find it." Mr Hodgkinson claimed the 'most important question' for the jury was whether Norman had caused Barnes' death. He said Mr Duncan's car was gaining on the stolen bike and claimed that Norman risked 'serious harm or death' if he stopped. Mr Hodgkinson said of Mr Duncan: "He was furious, and he chased him [Norman]. He accepts he was furious. But of course he would be, as you would be. "But would you then go in your car, then, members of the jury, drive, I would say, like a maniac, and try and chase down the people that had got your motorbike? Or would you ring the police, and get them to do it? "What caused his death was driving through that junction. He took his chances through that junction, because he had no choice. "Mr Norman had no choice but to go through that junction, because he if he hadn't, who knows what would have happened. We could have been dealing with two deaths, rather than, unfortunately, one. "The burglary didn't kill that boy, I'm afraid. What killed that boy was driving through that junction. "The only reason Mr Norman had to drive through that junction was because, we say, he had no choice, because his other choice was to be crashed into by the co-defendant, who was furious. The only reason Mr Norman went into that junction was because he was being chased. If he had stopped, he was in big trouble." Mr Duncan's barrister is due to deliver his closing speech tomorrow. Norman, of no fixed address, but from Brinnington, Stockport, and Mr Duncan, of Salisbury Street in Reddish, both deny causing death by dangerous driving. Norman and Riley, 21, of Blackberry Lane in Brinnington, Stockport, who is not on trial, have pleaded guilty to burglary, the jury has been told.
