Latest news with #HCPs
Globe and Mail
5 days ago
- Business
- Globe and Mail
OptimizeRx Sets Second Quarter 2025 Conference Call for August 7, 2025, at 4:30 p.m. ET
WALTHAM, Mass., July 17, 2025 (GLOBE NEWSWIRE) -- OptimizeRx Corp. (the 'Company') (Nasdaq: OPRX), a leading provider of healthcare technology solutions helping life sciences companies reach and engage healthcare professionals (HCPs) and patients, will hold a conference call on Thursday, August 7, 2025, at 4:30 p.m. Eastern Time to discuss its results for the second quarter period ended June 30, 2025. The financial results will be issued in a press release prior to the call. OptimizeRx management will host the call, followed by a question-and-answer period. Details for the conference call can be found below: Please call the conference telephone number or log on to the web access link five minutes prior to the start time. A replay of the call will remain available for 12 months via the Investors section of the OptimizeRx website at About OptimizeRx OptimizeRx is a leading healthcare technology company that's redefining how life science brands connect with patients and healthcare providers. Our platform combines innovative AI-driven tools like the Dynamic Audience Activation Platform (DAAP) and Micro-Neighborhood Targeting (MNT) to deliver timely, relevant, and hyper-local engagement. By bridging the gap between HCP and DTC strategies, we empower brands to create synchronized marketing solutions that drive faster treatment decisions and improved patient outcomes. Our commitment to privacy-safe, patient-centric technology ensures that every interaction is designed to make a meaningful impact, delivering life-changing therapies to the right patients at the right time. Headquartered in Waltham, Massachusetts, OptimizeRx partners with some of the world's leading pharmaceutical and life sciences companies to transform the healthcare landscape and create a healthier future for all.
Forbes
08-07-2025
- Business
- Forbes
How Women Can Drive Mission-Driven Marketing In Healthcare
Kamya Elawadhi is Chief Client Officer at Doceree. Women are increasingly finding themselves at the heart of transformative efforts in the healthcare marketing sector, a field that is at an exciting juncture. Currently, we are witnessing an increasing number of women in leadership roles across industries, who are rewriting the rules of engagement through their efforts. And in marketing, in particular, the number of women in the field has been growing. In 2021, research by LinkedIn found that women made up about 66% of healthcare marketing roles in North America. As a woman in the healthcare digital marketing space, I've seen how leveraging the power of strategy and communication can redefine how marketers connect with healthcare providers (HCPs) and patients. With a focus on mission-driven strategies, a keen strategic vision and a constant commitment to innovation, I believe women leaders in this space have an opportunity to propel the sector forward. Let's explore the pivotal role women play in mission-driven marketing in healthcare and how we can continue making our impact felt. Understanding Mission-Driven Marketing But first, we need to understand what mission-driven marketing is. In healthcare, mission-driven marketing brings together marketing efforts with the core objectives and values of healthcare brands, such as improving patient outcomes and advancing welfare. Unlike traditional marketing strategies that focus heavily on profit generation and increasing brand visibility, mission-driven marketers put their energy into crafting campaigns that eventually lead to meaningful impact. Through mission-driven marketing, marketers can help deliver consistent messaging to health brands' audiences and enable pharma brands to build trust with patients and HCPs. Shaping Purpose-Driven Strategies To have the greatest impact, women marketing leaders should base their efforts around embedding mission-driven strategies within marketing campaigns, as well as fostering a culture of inclusivity. This can ensure contemporary marketing campaigns work toward achieving broader industry goals, such as improving medicine affordability and patient outcomes. Another important step is balancing business objectives with ethical considerations, as this can lead to campaigns that not only drive engagement but also work toward the idea of improving patient care. Women leaders can also champion data-driven approaches to measure the impact of mission-driven initiatives. For instance, teams can use analytics to track how marketing strategies are impacting medicine affordability. This blend of empathy and data-backed precision can empower marketers to create healthcare marketing strategies that are good for patients while offering greater results for healthcare brands. Relatable And Responsible Storytelling There's no denying that storytelling is at the core of mission-driven marketing efforts. Women within the healthcare marketing ecosystem can craft compelling narratives to humanize healthcare by focusing on real patient experiences. This can result in campaigns that resonate with audiences emotionally. I am increasingly seeing brand campaigns that share narratives highlighting resilience and hope. These campaigns prioritize key ideas such as consent and representation, ensuring no story is shared in an irresponsible manner. This, in turn, can make healthcare marketing more relatable. However, a key to delivering these campaigns effectively is empathy. This is especially important when tackling sensitive topics, such as mental health or chronic illness. Another important consideration when treading the murky waters of healthcare marketing is avoiding ethical pitfalls. The world of healthcare marketing is a tightly controlled space, with regulatory guidelines such as the Health Insurance Portability and Accountability Act (HIPAA) and the General Data Protection Regulation (GDPR) offering a tight framework to work within. As such, it's important to stay informed about legal and ethical guidelines to create campaigns and stories that are responsible and compliant. Expanding Access and Engagement Many marketing teams are using AI- and machine learning-based tools to improve communication and target their messaging. By analyzing user data, women in marketing are well-positioned to create targeted campaigns that address specific health needs. Women also have an opportunity to lead the push for more inclusive digital platforms and develop campaigns focused on low-income or marginalized communities, including women. These campaigns can help break down barriers in healthcare, aligning with the mission of equitable healthcare access for all. Ultimately, I believe integrating technology and narrating stories in a humane manner will help make digital campaigns both impactful and inclusive. Overcoming Challenges: Navigating A Complex Landscape Despite their contributions, women in healthcare marketing can face complex challenges, including gender bias and resource constraints. Yet, I've seen women continue to work hard to drive forward mission-driven marketing campaigns and prioritize long-term impact over immediate profits. Moving forward, women can push for more support for social impact initiatives and use data to demonstrate a return on investment in terms of patient trust and brand loyalty. Along with this, consider mentoring the next generation of female marketers. This can help foster women's empowerment and support the sustainability of mission-driven marketing. The Future: Women Leading With Vision With emerging trends in healthcare such as value-based care aligning closely with the goals of mission-driven marketing, the future for the latter looks good, and I believe women are poised to take charge in such efforts. In the future, I expect to see more women experimenting with AI-driven campaigns and rising to executive roles. As a result, their influence will continue to shape healthcare marketing. By prioritizing mission over metrics, women can continue to redefine success and create brands that inspire trust and drive meaningful change. Despite challenges, women's resilience and vision are set to pave the way for a more inclusive, impactful future for healthcare marketing. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Time of India
12-05-2025
- Politics
- Time of India
BBMB granted Haryana ‘one-time relaxation' without Punjab's indent or consent
Chandigarh: While the Punjab govt maintains its strong opposition, the Bhakra Beas Management Board (BBMB) is holding firm on its decision to release an additional 8,500 cusecs of water to per the resolution passed by the BBMB on April 30 by a "majority vote", it had resolved to release 8,500 cusecs of water for eight days (April 24 to May 1), "as a one-time exception/relaxation" without "placing of indent" by Punjab. The BBMB chairperson Manoj Tripathi had, meanwhile, assured to look after the needs of Punjab during the filling during a meeting with the Union home secretary in New Delhi on May 2, the BBMB chairperson claimed that the Board's decision of April 30 could not be implemented due to "deployment of police force" by the BBMB meeting, Tripathi informed that the BBMB had faced similar situations in the past as well and the last such situation was during the year 2021. It was observed by the Board that the decision of the technical committee meeting (TCM) held on April 23, was not complied with by Punjab due to non-placement of indent to the BBMB due to objection by the Punjab govt after the TCM meeting, read the Punjab member did not agree to this decision of extra water to Haryana beyond 4,000 cusecs, which is already being released at Haryana Contact Points (HCPs). The BBMB chairperson asked Haryana to place the indent directly to the BBMB with a copy to Punjab and Rajasthan for revised releases."Haryana will ensure releases to Rajasthan and Delhi so as to resolve the drinking water crisis in Rajasthan and submit a daily report to the BBMB after compliance. The member from Punjab did not agree with the above decision and recorded his objections," added the resolution."Since 8,500 cusecs was not released for 8 days (April 24 to May 1), the Board by majority resolved to release 8,500 cusecs with effect from May 1 for 8 days, even without placing the indent by Punjab, as a one-time exception/relaxation, which includes 500 cusecs to Rajasthan and 496 cusecs to Delhi. The chairperson of the BBMB stated that he would try to look after the needs of Punjab during the filling period," it BBMB had also claimed that with the present inflow pattern, the levels of Bhakra as on May 20 (at the end of the depletion period) would be between 1,540-1,545 feet, which would be higher than the long-term average levels of Bhakra on that date and would also be higher than the minimum level decided by the TCM (1,506 feet).The BBMB also informed that the minimum draw-down level (MDDL) for Bhakra was 1,462 ft. It was also intimated that releases decided during the TCM were based upon many factors such as balance share quota, needs of states, storage available in the reservoir and monsoon predictions by the India Meteorological Department (IMD).On May 1, however, the Punjab govt had swung into action to ensure "status quo" at the Nangal Dam. Led by minister Harjot Singh Bains, several AAP workers and locals had reached there and police deployment at the dam was also stepped up.'Water issue should not have escalated'According to the 'record of discussion' of the meeting convened by Union home secretary Govind Mohan on May 2, at the outset, he said the issue of releasing additional 4,500 cusecs of water to Haryana "should have been resolved within the BBMB and must not have escalated".Punjab's principal secretary, water resources, however, said Haryana had exhausted its allocated share and Punjab would not allow additional 4,500 cusecs of water for the next 8 days. Punjab cited cotton sowing in May and paddy cultivation from June. However, the Union home secretary "concluded with directions", which included "to release 4,500 cusecs of extra water from Bhakra Dam to Haryana for next 8 days to meet their urgent water requirements".It was also agreed that during the filling period of dams, the BBMB will provide this excess water to Punjab to fulfil their additional requirements. The Punjab govt has, meanwhile, pointed out that no minutes of the meeting with the Union home secretary had been provided and only record of discussion and a press release were 121110051 413 |
Malaysian Reserve
02-05-2025
- Business
- Malaysian Reserve
Strategic Accounts, to strengthen global client partnerships
The industry veteran brings over 25 years of healthcare marketing expertise in accelerating growth and value for leading pharmaceutical brands SHORT HILLS, N.J., May 1, 2025 /PRNewswire/ — Doceree, the world's first global network of physician-only platforms for programmatic messaging, announces the appointment of Karima Sharif as Senior Vice President – Strategic Accounts this April. With over two decades of experience in healthcare media and marketing, Karima joins Doceree to strengthen its strategic partnerships and deliver scalable solutions for pharmaceutical brands and other partners, across its global markets. A powerhouse in healthcare marketing, Karima is known as the 'Fresh Princess of Media.' With an unmatched depth of experience across omnichannel strategy, multicultural and inclusive marketing, customer and data segmentation, and full-funnel media execution across both DTC and HCP audiences, she has helped shape the marketing journeys of 100+ pharmaceutical and medical device brands across various therapeutic categories. Her career is highlighted by the impact she's made at agencies such as CMI/WPP, Publicis and IPG MediaBrands, managing multi-million dollar paid media budgets. At Doceree, Karima will use her experience to drive growth, innovation, and value creation for the company's strategic accounts. Commenting on her new role, Karima Sharif, SVP – Strategic Accounts, Doceree, said, 'I'm thrilled to join Doceree at such a pivotal moment in its journey. The company is truly leading change in the healthcare ecosystem by redefining how pharma marketers engage with HCPs through data-driven, platform-first strategies. I look forward to contributing to this incredible mission and driving meaningful impact alongside a team that's shaping the future of healthcare marketing.' Karima's expertise in building and driving meaningful partnerships, while leading high-performing teams and championing diversity and inclusion conversations in the industry, has earned her accolades like In Vivo's 2022 Rising Leader in Healthcare and DTC Perspectives' 2022 Agency Vanguard Award. 'At Doceree, we are committed to elevating HCP-patient conversations by improving how pharmaceutical brands connect with healthcare professionals in the digital world,' said Kamya Elawadhi, Chief Client Officer, Doceree. 'Karima's deep expertise in media strategy, inclusive messaging, and full-funnel execution will be pivotal in driving stronger outcomes for our partners and enhancing the overall HCP engagement ecosystem.' Karima is a recognized industry leader, with her thoughts featured in Adweek, MM+M, and more, where she's led important conversations around innovation in healthcare marketing and the need for inclusive, equitable campaigns that resonate with diverse audiences. Her leadership also extends into advocacy, as the cofounder of the Women of Color Affinity Group and former Operating Board President, North America for the Healthcare Businesswomen's Association (HBA), and most recently she has mentored emerging women leaders. About Doceree: Leading the way in making HCP-patient conversations richer and more meaningful through patented responsive technology, Doceree addresses both current and emerging challenges for healthcare and life sciences organizations in HCP-patient engagement, particularly where digital and technological advancements play a crucial role. We leverage our patented technology to ensure that HCP-patient conversations and interactions are more meaningful, richer, and outcome-oriented. Learn more: Photo:
Yahoo
01-05-2025
- Business
- Yahoo
Doceree welcomes Karima Sharif as SVP - Strategic Accounts, to strengthen global client partnerships
The industry veteran brings over 25 years of healthcare marketing expertise in accelerating growth and value for leading pharmaceutical brands SHORT HILLS, N.J., May 1, 2025 /PRNewswire/ -- Doceree, the world's first global network of physician-only platforms for programmatic messaging, announces the appointment of Karima Sharif as Senior Vice President – Strategic Accounts this April. With over two decades of experience in healthcare media and marketing, Karima joins Doceree to strengthen its strategic partnerships and deliver scalable solutions for pharmaceutical brands and other partners, across its global markets. A powerhouse in healthcare marketing, Karima is known as the "Fresh Princess of Media." With an unmatched depth of experience across omnichannel strategy, multicultural and inclusive marketing, customer and data segmentation, and full-funnel media execution across both DTC and HCP audiences, she has helped shape the marketing journeys of 100+ pharmaceutical and medical device brands across various therapeutic categories. Her career is highlighted by the impact she's made at agencies such as CMI/WPP, Publicis and IPG MediaBrands, managing multi-million dollar paid media budgets. At Doceree, Karima will use her experience to drive growth, innovation, and value creation for the company's strategic accounts. Commenting on her new role, Karima Sharif, SVP – Strategic Accounts, Doceree, said, "I'm thrilled to join Doceree at such a pivotal moment in its journey. The company is truly leading change in the healthcare ecosystem by redefining how pharma marketers engage with HCPs through data-driven, platform-first strategies. I look forward to contributing to this incredible mission and driving meaningful impact alongside a team that's shaping the future of healthcare marketing." Karima's expertise in building and driving meaningful partnerships, while leading high-performing teams and championing diversity and inclusion conversations in the industry, has earned her accolades like In Vivo's 2022 Rising Leader in Healthcare and DTC Perspectives' 2022 Agency Vanguard Award. "At Doceree, we are committed to elevating HCP-patient conversations by improving how pharmaceutical brands connect with healthcare professionals in the digital world," said Kamya Elawadhi, Chief Client Officer, Doceree. "Karima's deep expertise in media strategy, inclusive messaging, and full-funnel execution will be pivotal in driving stronger outcomes for our partners and enhancing the overall HCP engagement ecosystem." Karima is a recognized industry leader, with her thoughts featured in Adweek, MM+M, and more, where she's led important conversations around innovation in healthcare marketing and the need for inclusive, equitable campaigns that resonate with diverse audiences. Her leadership also extends into advocacy, as the cofounder of the Women of Color Affinity Group and former Operating Board President, North America for the Healthcare Businesswomen's Association (HBA), and most recently she has mentored emerging women leaders. About Doceree: Leading the way in making HCP-patient conversations richer and more meaningful through patented responsive technology, Doceree addresses both current and emerging challenges for healthcare and life sciences organizations in HCP-patient engagement, particularly where digital and technological advancements play a crucial role. We leverage our patented technology to ensure that HCP-patient conversations and interactions are more meaningful, richer, and outcome-oriented. Learn more: Photo: View original content to download multimedia: SOURCE Doceree Inc. Sign in to access your portfolio
