23-07-2025
Statos partners with HalalTrip to promote Muslim-friendly travel experiences in Sarawak
Amira (centre) receives her prize from HalalTrip & CrescentRating strategic, partnerships and projects head Raudha Zaini. Also seen is Putrie.
KUCHING (July 23): The Sarawak Trade and Tourism Office Singapore (Statos) recently showcased Sarawak's growing appeal as a Muslim-friendly destination by partnering with HalalTrip for its inaugural Content Creator Tank in Singapore.
In a press release, Statos said the event was a key component of the Halal In Travel Global Summit 2025, which aimed to redefine the global Muslim travel market.
As one of three destination partners, Statos also participated in reviewing shortlisted content creators who pitched original ideas to promote Muslim-friendly travel experiences.
Nurul Amira Rahmat, a content creator known as @asingaporeanabroad with over 120,000 followers across Instagram and TikTok, was selected to represent Sarawak.
Amira, also a cabin crew member, impressed the judges with a traditional Sarawak dance during her pitch and shared her personal experience visiting Mulu National Park, a Unesco World Heritage Site, highlighting her genuine connection to Sarawak.
As the winning content creator, Amira will undertake an all-expenses-paid trip to Sarawak to produce content highlighting halal-certified cuisine, Muslim-friendly accommodations, prayer facilities, and culturally immersive tourism products.
Statos deputy chief executive officer Putrie Rozana Soraya, also a judge on the panel, praised Amira's presentation as thoughtful, creative, and culturally respectful, which strongly aligned with Sarawak's values.
Putrie added that it was an honour for Sarawak to be featured alongside global destinations such as Spain and Hong Kong.
'This platform has allowed us to show the world that Sarawak is ready, relevant, and rich in authentic experiences for Muslim travellers,' she said in the press release.
Beyond halal travel, Statos is also fostering collaborations with academic institutions in Singapore and Sarawak, focusing on overseas learning programmes, educational exchanges, and talks to strengthen mutual understanding and professional development.
Additionally, Statos is actively partnering with travel agencies in Singapore to co-create packages and marketing campaigns showcasing Sarawak's diverse tourism offerings.
According to Statos, this initiative comes amid a growing trend of Singaporean Muslim tourists visiting Sarawak.
To further support this, Statos and Sarawak Tourism Board (STB) have jointly organised familiarisation (FAM) trips for media and travel agents, showcasing Sarawak's halal offerings, from food and worship facilities to culturally immersive tourism products.
Local travel agency managing director Ruzaiman Ghazalee said there has been a steady rise in Singaporean Muslim tourists visiting Sarawak, especially in 2024 and 2025.
He said his travel agency witnessed significant demand for halal-certified dining, prayer facilities, and Muslim-friendly accommodation.
'Statos has focused its efforts directly in Singapore, while STB (Sarawak Tourism Board) drives global market strategy. Together, these coordinated efforts are positioning Sarawak as a top-tier halal tourism destination,' he said.
Meanwhile, Ministry of Tourism, Creative Industry and Performing Arts permanent secretary Datu Sherrina Hussaini said Sarawak's strength lies in its diversity and authenticity.
'We believe Muslim-friendly tourism is not just a trend, but a long-term opportunity to showcase our hospitality, heritage, and inclusivity,' she said.
She commended Statos and STB for championing this space and fostering meaningful engagement with partners like HalalTrip to bring Sarawak to international audiences. lead Muslim-friendly Statos
