Statos partners with HalalTrip to promote Muslim-friendly travel experiences in Sarawak
KUCHING (July 23): The Sarawak Trade and Tourism Office Singapore (Statos) recently showcased Sarawak's growing appeal as a Muslim-friendly destination by partnering with HalalTrip for its inaugural Content Creator Tank in Singapore.
In a press release, Statos said the event was a key component of the Halal In Travel Global Summit 2025, which aimed to redefine the global Muslim travel market.
As one of three destination partners, Statos also participated in reviewing shortlisted content creators who pitched original ideas to promote Muslim-friendly travel experiences.
Nurul Amira Rahmat, a content creator known as @asingaporeanabroad with over 120,000 followers across Instagram and TikTok, was selected to represent Sarawak.
Amira, also a cabin crew member, impressed the judges with a traditional Sarawak dance during her pitch and shared her personal experience visiting Mulu National Park, a Unesco World Heritage Site, highlighting her genuine connection to Sarawak.
As the winning content creator, Amira will undertake an all-expenses-paid trip to Sarawak to produce content highlighting halal-certified cuisine, Muslim-friendly accommodations, prayer facilities, and culturally immersive tourism products.
Statos deputy chief executive officer Putrie Rozana Soraya, also a judge on the panel, praised Amira's presentation as thoughtful, creative, and culturally respectful, which strongly aligned with Sarawak's values.
Putrie added that it was an honour for Sarawak to be featured alongside global destinations such as Spain and Hong Kong.
'This platform has allowed us to show the world that Sarawak is ready, relevant, and rich in authentic experiences for Muslim travellers,' she said in the press release.
Beyond halal travel, Statos is also fostering collaborations with academic institutions in Singapore and Sarawak, focusing on overseas learning programmes, educational exchanges, and talks to strengthen mutual understanding and professional development.
Additionally, Statos is actively partnering with travel agencies in Singapore to co-create packages and marketing campaigns showcasing Sarawak's diverse tourism offerings.
According to Statos, this initiative comes amid a growing trend of Singaporean Muslim tourists visiting Sarawak.
To further support this, Statos and Sarawak Tourism Board (STB) have jointly organised familiarisation (FAM) trips for media and travel agents, showcasing Sarawak's halal offerings, from food and worship facilities to culturally immersive tourism products.
Local travel agency managing director Ruzaiman Ghazalee said there has been a steady rise in Singaporean Muslim tourists visiting Sarawak, especially in 2024 and 2025.
He said his travel agency witnessed significant demand for halal-certified dining, prayer facilities, and Muslim-friendly accommodation.
'Statos has focused its efforts directly in Singapore, while STB (Sarawak Tourism Board) drives global market strategy. Together, these coordinated efforts are positioning Sarawak as a top-tier halal tourism destination,' he said.
Meanwhile, Ministry of Tourism, Creative Industry and Performing Arts permanent secretary Datu Sherrina Hussaini said Sarawak's strength lies in its diversity and authenticity.
'We believe Muslim-friendly tourism is not just a trend, but a long-term opportunity to showcase our hospitality, heritage, and inclusivity,' she said.
She commended Statos and STB for championing this space and fostering meaningful engagement with partners like HalalTrip to bring Sarawak to international audiences. lead Muslim-friendly Statos
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
The Star
2 hours ago
- The Star
A new way to experience dining
Indulge in a curated selection of savoury delights and sweet treats at Terrace @ Boulevard, where every bite is an experience. PETALING JAYA: Terrace @ Boulevard, a three-storey culinary destination spanning 30,000 sq ft, has officially opened its doors at Sunway Pyramid, offering a fresh dining experience. Just a few steps away from the iconic Lion Head is the vibrant F&B hub, formerly known as the Blue Cube. Located on the Ground Floor, right next to the New Pantai Expressway (NPE), it's easily accessible for everyone seeking their next great meal, a memorable hangout spot, or even Instagram-worthy moments at the Lion Head landmark. Terrace @ Boulevard brings a curated selection of unique eateries and cafes, offering everything from savoury delights to tempting sweet treats. 'We are incredibly excited to introduce Terrace @ Boulevard — a landmark addition that elevates the dining landscape at Sunway Pyramid,' said Sunway Malls senior general manager Jason Chin. 'Dining today is not just about food; it's about experience and lifestyle. With the iconic Lion Head as a stunning backdrop, this new zone offers a truly unique ambience that redefines what it means to dine out.' Chin added: 'Terrace @ Boulevard also significantly strengthens our F&B portfolio, which now features over 200 diverse dining options. 'From cosy cafes ideal for casual meetups to authentic international kitchens that offer a true culinary journey, this curated mix positions Sunway Pyramid as an immersive food destination.' Terrace houses the two-storey Seminyak by Warung Eropa outlet, boasting a modern, casual dining concept with a strong Balinese influence in both restaurant design and authentic menu. Now at Sunway Pyramid, the iconic Aftermeal Desserts is set to become your go-to for refreshing sweet treats. Come True Cafe at Terrace offers a world of modern Taiwanese-inspired fusion cuisine that's Muslim-friendly. Need a setting and food offerings that are perfect for family gatherings? Coming soon to Terrace, Muslim-friendly restaurant Cili Kampung, hailing from Langkawi, Kedah, brings authentic local kampung dishes that truly embody the essence of Malaysian flavours. Known as a glasshouse-style cafe with a menu that incorporates staple flavours from the East and West, Pokok KL, perched on the third floor of Terrace, offers a unique dining experience, with a stunning, unobstructed view of the iconic Lion Head as you tuck into satisfying meals and soak in the beautiful, Instagrammable aesthetic. Sunway Pyramid has also rebranded the Oasis Boulevard area as Boulevard, housing 19 existing F&B outlets to form a dedicated and cohesive dining hub. Centralising Sunway Pyramid's extensive dining options, Boulevard allows for easy navigation and discovery of an even wider array of culinary choices, ranging from beloved Asian eateries to Western favourites. 'The unveiling of this vibrant new zone — along with the rebranding of Oasis Boulevard to the Boulevard — is part of our ongoing commitment to delivering exceptional, multi-sensory experiences for our visitors.' Dine, spin and win From now until Aug 31, visitors should not miss out on the chance to win a year's worth of free meals. To participate, spend a minimum of RM150 within two receipts at any F&B outlet in Sunway Pyramid. You will then earn one spin to win shopping vouchers or Sunway Super App vouchers, as well as an automatic entry to stand a chance to win a year's worth of meals. Feel free to submit as many entries as you can to score free meals for the entire year – the more you submit, the higher your chances of winning. Simply visit the Sunway Super App counter on the first floor to redeem your rewards. With Terrace @ Boulevard joining Sunway Pyramid's extensive and vibrant retail landscape, the ultimate shopping mall destination for gastronomic delights and diverse lifestyle experiences just got bigger and better. For more information and exciting updates, visit Sunway Pyramid's website or social media (@sunway_pyramid).
The Sun
3 days ago
- The Sun
Fashion Goes Live: How Brands and Affiliates Win Consumer Trust Through Shopee Live
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 25 July 2025 - Buying fashion online has long come with a familiar challenge — a hint of hesitation, some second-guessing, and an overall sense of uncertainty before placing an order. Today's buyers aren't just looking for great deals; they want trusted reviews, value for money, and products that meet their expectations. Building that buyer confidence continues to be a non-negotiable part of the shopping journey. Stepping up to the challenge are local brands and affiliates, bridging the gap between buyers and sellers through value-driven livestream content that clicks, connects, and converts. By extending their presence online, they're fostering trust, addressing consumer needs, and creating a shopping experience that feels personal and convenient. From Cautious to Confident Instead of scrolling endlessly or second-guessing purchases, more buyers are turning to livestreams for guidance and inspiration. Take local Malaysian apparel brand Asikin Ahmad, known for elegant wear with a traditional contemporary twist. 'Shoppers today are more cautious — they want to be sure of what they're buying, and that trust doesn't come easy online. That's why livestreaming has been such a game changer. It lets us connect directly with our customers, show how our pieces fit, and build trust through real-time interaction.' During Shopee's recent campaign, Asikin Ahmad, invested additional time in livestreaming resulting in more than 400% increase in livestream sales. Beyond hosting their own livestreams, they also tap into Shopee's Affiliate network to amplify word-of-mouth discovery. nnnglobal, a Shopee affiliate, shares his experience working with local fashion brands. 'As a fashion content creator, I love showing how stylish and versatile Muslimah wear can be. When I partner with fashion brands, we work closely to bring their collections to life on livestream. I take the time to understand their key pieces, fabrics, and what makes their designs special so I can present them and answer questions confidently. This kind of hands-on collaboration makes the livestream more engaging, informative, and not to mention, rewarding' Through this collaborative approach, nnnglobal was able to drive up to 6X more orders for local fashion brands during last month's sale. This demonstrates the potential that's possible when brands and affiliates work in synergy, combining their strengths to turn cautious buyers into confident customers. Livestreams That Speak to Shoppers When done strategically, livestreaming can be a powerful conversion tool. To keep up, local sellers are doubling down on their livestream strategies to meet buyers where they are. Modest fashion brand owner Tudung Fareha is a prime example. 'Understanding my audience is key. Most of my viewers are young Muslim women looking for styling tips. In my livestreams, I focus on showing fresh and versatile ways to wear my scarves. More importantly, they feel like they're getting full value out of the product. I also time my livestreams when my audience is most active on the app. Some people think going live is just about showing products, but having a proper strategy makes all the difference if you want real results!' During last month's sale, Tudung Fareha more than doubled their viewership and revenue with the majority coming from livestream, proving how powerful Shopee Live can be in enabling local fashion brand growth. It's not just sellers making an impact, affiliates like yunyt2201 are bringing inspirations to life as well. 'People don't just want to see clothes, they want to see themselves in them,' he shared. 'When I promote modest fashion brands, I focus on building my followers' confidence by creating content that speaks to their everyday needs. My audience are usually concerned about how to dress modestly while staying cool in the hot weather. So, I focus my content on recommending breathable, modest pieces that offer comfort without compromising on style or coverage. People want their problems solved and now, I regularly strategise my livestreams this way!' Through this focus, yunyt2201 was able to gain more than a thousand followers within 7 days and contribute an additional 50% in sales for local fashion brands last month. This shows that with the right timing and approach, livestreaming can benefit everyone - buyers, brands, and affiliates. Ultimately, it boils down to knowing your audience and creating content that answers their needs. Get Ready With Shopee This 8.8 Shopee Live Fashion Week As shoppers become more intentional with how and where they spend, livestream commerce is quickly becoming the go-to way to discover fashion. Today's brands and affiliates are leveraging Shopee's comprehensive content ecosystem so buyers can shop confidently. This 8.8, catch Sharifah Rose, Shak Shazwan, and Cupcake Aishah this Shopee Live Fashion Week happening from 1 to 11 August 2025. Buyers can look forward to Lagi Murah deals, including daily 50% off Fashion Vouchers, Free Shipping with no minimum spend, and exclusive livestream-only vouchers. Join us this 8.8 and experience how Shopee makes shopping your favourite fashion brands Lagi Murah and Lagi Cepat!
The Star
4 days ago
- The Star
Maritime agency puts up RM1mil to develop Trong village
Malaysian Maritime Enforcement Agency (MMEA) has allocated RM1mil to develop Kampung Temerlok in Trong, near Taiping in Perak, under its Madani Adopted Village programme. MMEA director-general Admiral (Maritime) Datuk Mohd Rosli Abdullah said the agency's efforts now extended beyond maritime security, with renewed focus on uplifting inland rural communities. 'Our role goes beyond safeguarding the seas. 'We are also committed to serving the people through community-based programmes and targeted outreach efforts,' he told Bernama. The initiative, funded by the Finance Ministry, supports five key projects including repairs to the Sungai Tok Lin jetty, a vital economic lifeline for local fishermen. Other improvements include roof repairs at Al-Mahmudiah religious school, upgrades at the flood relief centre in SK Temerlok, maintenance and repair works at Masjid Al-Mahmudiah as well as cleaning of the mosque grounds and the nearby Muslim cemetery. The mosque also received two air-conditioning units, installed in its meeting room. Mohd Rosli said the agency had previously donated three cows for Aidiladha, with meat distributed to 200 residents. More than 150 MMEA personnel joined villagers in a gotong-royong to clean the village, mosque and cemetery.
