Latest news with #HawkSearch
Associated Press
03-07-2025
- Business
- Associated Press
HawkSearch Named #1 in Gartner(R) 2025 Critical Capabilities for Search and Product Discovery Report in the B2B Search Use Case
WOBURN, MA / ACCESS Newswire / July 3, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced today that HawkSearch has been ranked #1 in the 2025 Gartner® Critical Capabilities Report in the B2B Search Use Case. HawkSearch has been identified as #1 in the 2025 Gartner® Critical Capabilities Report in the B2B Search Use Case. Gartner delivers actionable, objective insight to executives and their teams. Its expert guidance and tools enable faster, smarter decisions and stronger performance on an organization's mission-critical priorities. 'We believe this recognition reaffirms HawkSearch's goal of delivering precision and efficiency in digital product discovery for manufacturers, distributors, and wholesalers,' said Ari Kahn, CEO of Bridgeline. 'To us, the Gartner recognition highlights HawkSearch's unmatched performance in handling complex B2B search from part number/SKU recognition and unit-of-measure conversions to customer-level entitlements, targeted personalization and AI-powered search. HawkSearch solves the real-world search needs B2B companies face every day. From finding exact part numbers to handling multiple units of measure, we build intelligent solutions that simplify complex buying journeys.' HawkSearch continues to serve as a critical technology partner to major B2B brands. HP Inc. relies on HawkSearch to drive product discovery across its global eCommerce presence, enabling highly personalized customer experiences and supporting significant transactional volume. Some of the largest electrical distributors in the U.S. use HawkSearch across hundreds of localized webstores, streamlining B2B purchasing and increasing efficiency for contractors and procurement teams. Gartner, Critical Capabilities for Search and Product Discovery, By Aditya Vasudevan, Mike Lowndes, Noam Dorros, Sandy Shen, 24 June 2025 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. About Bridgeline Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit . Contact: Danielle Colvin SVP of Marketing Bridgeline DigitalSOURCE: Bridgeline Digital press release
Associated Press
19-06-2025
- Business
- Associated Press
Leading Electrical Distributor Selects HawkSearch to Power Unified Enterprise Search Across Over 70 Sites
Unified AI-powered search connects products, content, and events to grow revenue WOBURN, MA / ACCESS Newswire / June 19, 2025 / Bridgeline Digital Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced today that a national electrical distributor has chosen HawkSearch to power a unified AI search experience across more than 70 digital storefronts. The electrical distributor integrates HawkSearch with Sitecore CMS and Salesforce Commerce Cloud to create a unified search that supports product discovery, content navigation, and event promotion. Unified search powered by AI ensures users find the most relevant results across all systems, from products to events, in a single experience. With HawkSearch, searching for 'EV charging accessories' can receive relevant results from multiple sources, such as product listings, related blog content, installation guides, and upcoming webinars, regardless of where the content is stored. This improves discovery, shortens the buyer journey, and creates a cohesive digital experience across all storefronts, which ultimately drives more revenue. 'This deployment highlights HawkSearch's ability to unify search across multiple complex digital environments,' said Ari Kahn, CEO of Bridgeline. 'We're excited to help this distributor create a more powerful and personalized search experience.' About Bridgeline Digital Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit . Contact: Danielle Colvin SVP of Marketing Bridgeline Digital [email protected] SOURCE: Bridgeline Digital press release
Associated Press
28-05-2025
- Business
- Associated Press
Leading Industrial Manufacturer Selects HawkSearch to Power Digital Commerce Growth
WOBURN, MASSACHUSETTS / ACCESS Newswire / May 28, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced today that a major industrial manufacturer has selected HawkSearch to power product discovery for its eCommerce site. The HawkSearch integration will enhance the manufacturer's current eCommerce site with scalable search capabilities, including Instant Engage, dynamic autocomplete, and personalized product recommendations. The deployment will also feature Bridgeline's Rapid UI framework and advanced merchandising tools to improve conversion rates and standardize the user experience. Instant Engage will display the most popular products, category pages, and content items as soon as the user clicks on the search bar. For example, a contractor interacting with the search bar on the manufacturer's site might see top-selling fittings like the 2" Elbow - Copper Press, links to category pages for Valves and Stainless-Steel Components, and featured resources such as installation guides or specification sheets. This kind of immediate applicability keeps users engaged, increases cart sizes, and lifts conversion rates, all leading to revenue growth. 'This integration is designed to drive measurable growth,' said Ari Kahn, CEO of Bridgeline. 'With HawkSearch, manufacturers gain AI-powered tools to deliver faster, more personalized shopping experiences that increase conversion rates and boost revenue.' About Bridgeline Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit .Contact: Danielle Colvin SVP of Marketing Bridgeline Digital [email protected] SOURCE: Bridgeline Digital press release
Associated Press
22-05-2025
- Business
- Associated Press
Online Wholesale Marketplace Selects HawkSearch to Power Personalized Search and Recommendations
API Integration with BigCommerce Supports Rapid Growth to 5 Million Products and 30 Million Annual API Calls WOBURN, MA / ACCESS Newswire / May 22, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a leading online wholesale marketplace has selected HawkSearch to enhance its eCommerce experience with personalized search and product recommendations. The wholesale marketplace will use HawkSearch to power search and recommendations across a catalog expected to surpass 5 million products. With site traffic projected to grow significantly year over year, HawkSearch will ensure fast, reliable results at scale, no matter how many shoppers are online. Integrated via API with the company's BigCommerce platform, HawkSearch personalizes each experience with real-time recommendations and dynamic product prioritization based on trends, availability, and customer behavior, helping users quickly find the right products in vast and growing catalogs. For example, a user searching for 'wireless charging station for cell phone' will be shown compatible products from multiple top-tier brands, intelligently sorted based on availability, shopper behavior, and marketplace promotions. HawkSearch ensures even detailed or multi-attribute queries return precise and buyer-ready results. 'This launch demonstrates the power of HawkSearch to drive performance for high-volume marketplaces,' said Ari Kahn, CEO of Bridgeline. 'By scaling with usage, offering flexible deployment, and delivering AI-powered personalization, HawkSearch helps fast-growing brands deliver search experiences that convert.' About Bridgeline Digital Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit Contact: Danielle Colvin SVP of Marketing Bridgeline Digital [email protected] SOURCE: Bridgeline Digital press release
Associated Press
01-05-2025
- Business
- Associated Press
Leading Electrical Distributor Strengthens eCommerce Search Experience with HawkSearch and Optimizely
New AI-Driven Enhancements Improve Product Discovery and Personalization WOBURN, MASSACHUSETTS / ACCESS Newswire / May 1, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a leading electrical distributor has expanded its use of HawkSearch to further enhance its eCommerce experience through the Optimizely X-Connect Connector. Building on their current success with HawkSearch, the distributor is investing in new capabilities to make product discovery faster, smarter, and more relevant. A key focus is improving search relevancy and tuning, ensuring users quickly find exactly what they need with greater precision and fewer clicks. As part of this new initiative, the distributor has deployed Unit of Measure Conversion to simplify technical product searches, making it easier for customers to locate items based on various measurement inputs. Additionally, the distributor plans to roll out Smart Search later this summer, bringing AI-powered personalization to the forefront of its digital strategy. Following its transition to Xngage as its digital commerce partner, the distributor continues to strengthen its use of HawkSearch's functionality to meet growing customer demands and accelerate future innovation. 'This collaboration highlights our shared commitment to helping distributors deliver smarter, more efficient product discovery experiences,' said Ari Kahn, CEO of Bridgeline Digital. 'We're proud to strengthen this partnership and continue driving innovation with HawkSearch and Optimizely.' About Bridgeline Digital Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit Contact: Danielle Colvin SVP of Marketing Bridgeline Digital [email protected] SOURCE: Bridgeline Digital press release
