Leading Electrical Distributor Strengthens eCommerce Search Experience with HawkSearch and Optimizely
WOBURN, MASSACHUSETTS / ACCESS Newswire / May 1, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a leading electrical distributor has expanded its use of HawkSearch to further enhance its eCommerce experience through the Optimizely X-Connect Connector.
Building on their current success with HawkSearch, the distributor is investing in new capabilities to make product discovery faster, smarter, and more relevant. A key focus is improving search relevancy and tuning, ensuring users quickly find exactly what they need with greater precision and fewer clicks.
As part of this new initiative, the distributor has deployed Unit of Measure Conversion to simplify technical product searches, making it easier for customers to locate items based on various measurement inputs. Additionally, the distributor plans to roll out Smart Search later this summer, bringing AI-powered personalization to the forefront of its digital strategy.
Following its transition to Xngage as its digital commerce partner, the distributor continues to strengthen its use of HawkSearch's functionality to meet growing customer demands and accelerate future innovation.
'This collaboration highlights our shared commitment to helping distributors deliver smarter, more efficient product discovery experiences,' said Ari Kahn, CEO of Bridgeline Digital. 'We're proud to strengthen this partnership and continue driving innovation with HawkSearch and Optimizely.'
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
[email protected]
SOURCE: Bridgeline Digital
press release
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Miami Herald
2 days ago
- Miami Herald
Helios Secures $4M Seed Round to Build First AI-Native Operating System for Public Policy Professionals
Agentic AI platform built for government interaction gives policy and legal teams leverage to move faster, stay ahead of the compliance curve, and outmaneuver red tape. NEW YORK CITY, NY / ACCESS Newswire / July 11, 2025 / Helios, a technology company building the first AI-native operating system for public policy professionals, today announced that it has raised $4 million in seed funding led by Unusual Ventures, with participation from Founders Inc., Alumni Ventures and a select group of strategic angel investors. The company is gaining early traction in a U.S. market with $10B+ in annual software & lobbying spend. It is working to reshape how private entities and government agencies navigate policy and regulatory challenges, with billions already under management by early adopters. "Policy, compliance, and regulatory affairs professionals shouldn't be stuck playing defense - constantly reacting to changes they didn't see coming," said Joe Scheidler, CEO & Co-Founder. "We built Proxi to change that. In a world where one missed signal can cost millions or derail strategy, Proxi gives public policy and compliance intelligence teams the clarity, speed, and leverage to shape outcomes instead of getting blindsided by them." Proxi is the first AI-native OS purpose-built for public policy, regulatory affairs, legal, compliance, and government teams. It replaces the patchwork of tools these professionals rely on to navigate legislative change, manage public-private relationships, and respond to shifting regulatory demands. Whether in the private sector or across federal, state, and local governments - Proxi enables faster, more strategic decision-making in environments where the cost of delay or misalignment is measured in lost contract opportunities, failed policy, or reputational risk. The consequences aren't just regulatory-they're existential. The Proxi platform: (i) delivers instant answers and strategic recommendations based on live federal and subnational legislative and regulatory activity, (ii) drafts memos, filings, and policy documents with built-in editing and team collaboration, (iii) parses long-form bills, reports, and filings into structured insights and risk alerts, (iv) centralizes all relevant policy and regulatory data for team-wide access and historical context, and (v) tracks government relationships, meeting notes, and stakeholder engagement-all in a secure, AI-powered workspace. By integrating these core functions in a single secure system, Proxi replaces manual, fragmented processes with the speed, foresight, and precision modern institutions demand. Helios's founding team - Joe Scheidler (CEO), Joseph Farsakh (President), and Brandon Smith (CTO) - brings together experience from the White House, State Department, Microsoft, USAID, Datadog, and King & Spalding, bridging deep public sector insight with world-class technical execution. "We are excited to back the talented founding team at Helios as they leverage AI to reshape how policy professionals drive critical strategy and growth within their organizations," said Lars Albright, General Partner at Unusual Ventures. "As regulations continue to evolve rapidly and grow increasingly complex, modern tools that enable enterprises not only to stay informed, but also to respond swiftly and strategically, are more essential than ever." More than 100 public policy professionals, including Fortune 500 companies; federal, state, and local regulatory bodies; consultancies; and top lobbying firms have joined Helios' rapidly growing waitlist. The funding will accelerate product development, team expansion, and go-to-market efforts. To learn more, visit ABOUT HELIOS: Helios is building the first AI-native operating system for government interaction, empowering public policy, legal, and compliance professionals with end-to-end automation, secure AI agents, and precision tooling. Headquartered in New York City with a presence in Washington, D.C. and California, Helios is on a mission to modernize how institutions engage with government at every level. Learn more at MEDIA CONTACT: Nina Pfister, MAG PR at nina@ ### SOURCE: Helios
Miami Herald
2 days ago
- Miami Herald
The Quiet Code: How Digital Leaders Build Trust Before They're Even Found
Team Editorial - Evrima Chicago LOS ANGELES, CA / ACCESS Newswire / July 12, 2025 / In an online era shaped by algorithms, avatars, and attention spans shorter than a GIF loop, your digital presence isn't just a marketing asset-it's an existential one. Whether you're a policymaker, founder, advisor, or author, your first impression doesn't happen in person anymore-it happens in pixels. But those who quietly lead in government, healthcare, academia, and investment already know this: digital influence isn't about being seen. It's about being understood. And more importantly, it's about being protected. So, what do the most trusted figures in public life actually do differently online? The answer begins long before the first post-and stretches far beyond the scroll. 1. First Page, First Principles In 1981, when IBM licensed MS-DOS from a young Bill Gates, few predicted how this choice would shape the interface of the modern world. Today, another interface carries just as much consequence: the first page of your Google search results. According to HubSpot, 75% of users never go past Page One. That means for most people, your top-ranking links aren't just content-they're context. They are your resume, your reputation, and your risk assessment, bundled into one. Checklist for Credibility: Align bios and affiliations across all platformsUse schema tags and structured metadataPrioritize institutional links over random noise The smartest leaders treat their digital footprint like a stock portfolio: diversified, verified, and built for long-term growth. 2. Influence Without Encryption Is Just Exposure In 2023 alone, the FBI reported over $12.5 billion lost to cybercrime-most of it aimed at individuals with influence. And while most public figures worry about public opinion, the savvier ones also monitor public vulnerability. Today's cyberthreats are no longer confined to brute-force hacks; they include deepfakes, impersonation bots, and silent reputation hijacking via search result manipulation. Tactical Upgrades: Enroll in domain/IP monitoring toolsMaintain first-party press syndication for metadata controlUse automated takedown protocols and AI-driven impersonation detectors As COO of Evrima Chicago, Ovais Riaz puts it plainly: "Visibility without encryption is a liability. We give clients both." 3. Don't Feed the Algorithm-Feed the Archive Most of today's viral content evaporates in 48 hours. But the content that shapes opinion leaders is built for permanence. Think like a historian, not an influencer. Syndicated interviews, authored essays, policy roundtables, and cited commentary all offer reputational compound interest. The early architects of Silicon Valley-from Fairchild Semiconductor's Gordon Moore to HP's Bill Hewlett-weren't chasing clicks. They were building ecosystems. You should too. Historical Flash Stats Table 4. Design for the Forgotten Demographic By 2050, one in five people globally will be over 60 (WHO). Yet most web interfaces are still designed for 27-year-olds with gamer reflexes and 20/20 vision. Accessible design is not a compliance issue-it's a leadership signal. The decision to build inclusive tools tells users: "We see you. We value your participation." Design Cues for Impact: Use high-contrast, large-type settingsEnable full keyboard and voice-based navigationAvoid overly complex login and verification patterns As Riaz asks, "If the future is digital, why are we building it for only half the population?" 5. Reputation Is the Real Quiet Luxury In an age of influencer fatigue and personal branding saturation, the most impressive digital presence isn't always the loudest. It's the clearest. Steve Jobs once said: "Innovation is saying no to a thousand things." The same is true of online credibility. The best leaders know when not to post, when not to react, and when silence says more than a slogan. A refined digital footprint doesn't sell itself-it reveals itself. Slowly. Intentionally. With dignity. Bonus Insight: Enter Ovais Riaz-The Trust Architect While most PR firms are chasing press hits and social reach, Ovais Riaz is building digital fortresses. As the operational engine behind Evrima Chicago's editorial and cybersecurity divisions, Riaz is not just shaping digital presence-he's redefining its architecture. From securing Nobel laureates' metadata to crafting assistive tech platforms for elders and neurodiverse users, Riaz's approach is rooted in ethics, discretion, and system-level precision. "Reputation used to be who you were when no one was watching," he says. "Now, it's who controls what gets watched. Our job is to ensure it's the right version of you." About the Author Waa Say is Editor-in-Chief of Evrima Chicago and co-author of this piece. Known for his Post-it-sized provocations, he steers editorial tone with literary teeth and newsroom grit. If it feels a little too polished, blame Ovais. If it stings, that's probably Waa Say. waasay@ Disclaimer This editorial article was developed and published by Evrima Chicago LLC for syndication and public interest purposes. All views are sourced and cited from publicly available research or verified institutional documentation. It does not reflect the position of any government, agency, or commercial client. Sources and Citations © 2025 Evrima Chicago. All rights our newsroom: SOURCE: Evrima Chicago LLC.
Indianapolis Star
3 days ago
- Indianapolis Star
Filing Separately Could Cost You More on Back Taxes - Clear Start Tax Explains Smarter Options for Married Couples
Clear Start Tax shows married couples how to avoid costly filing mistakes and save more when back taxes are involved. IRVINE, CA / ACCESS Newswire / July 11, 2025 / Married taxpayers dealing with back taxes are often surprised to learn that filing separately to 'protect' one spouse from IRS collections can actually lead to higher tax bills, lost credits, and fewer resolution options. According to Clear Start Tax, understanding the pros and cons of married filing jointly vs. separately is critical for couples hoping to resolve tax debt while preserving as much income as possible. 'Filing separately might feel safer when one spouse has IRS issues – but it usually ends up being more expensive,' said the Head of Client Solutions at Clear Start Tax. 'In many cases, joint filing opens the door to relief programs, better deductions, and faster resolution.' Why Filing Separately Can Backfire for Couples With Tax Debt Some couples assume that filing separately shields one spouse's income or refunds from being seized. While separate filing may delay IRS collection on a refund, it doesn't always protect shared income or assets, especially in community property states. And in many cases, filing separately ultimately results in: Higher overall tax liability Loss of key deductions and credits (like the Earned Income Credit or Child Tax Credit) Reduced access to Fresh Start benefits or less favorable Offer in Compromise terms Longer resolution timelines and more paperwork How Filing Together Could Be the Smartest Move for Tax Relief Even when one spouse owes back taxes, joint filing can result in lower taxes and greater access to IRS relief programs. Clear Start Tax helps couples explore the advantages of working together, not separately. For situations where only one spouse is responsible for the debt, programs like Innocent Spouse Relief or Injured Spouse Allocation may protect the non-liable spouse, without sacrificing the benefits of joint filing. 'The IRS gives couples a way to protect the innocent spouse while still getting the best outcome,' said the Head of Client Solutions. 'We help clients understand their rights and design a strategy that keeps more money in their household.' The Fresh Start Program Can Help Couples Settle Tax Debt Together This IRS initiative allows struggling taxpayers – including married couples – to settle or restructure their tax debt based on what they can reasonably afford. Clear Start Tax walks couples through every step of the process. Settlements for less than the full amount owed Reduced penalties and halted interest Affordable payment plans based on household income By answering a few simple questions, taxpayers can find out if they're eligible for the IRS Fresh Start Program and take the first step toward resolving their tax debt. Joint Returns Come With Risk – But Also With Options While joint returns mean both spouses are legally responsible for the full tax bill, Clear Start Tax helps clients explore: Partial-pay agreements Spousal relief requests Asset protection strategies Custom IRS settlement negotiations These strategies can balance legal responsibility while still maximizing the couple's chances of saving money and moving forward. About Clear Start Tax Clear Start Tax is a full-service tax liability resolution firm that serves taxpayers throughout the United States. The company specializes in assisting individuals and businesses with a wide range of IRS and state tax issues, including back taxes, wage garnishment relief, IRS appeals, and offers in compromise. Clear Start Tax helps taxpayers apply for the IRS Fresh Start Program, providing expert guidance in tax resolution. Fully accredited and A+ rated by the Better Business Bureau, the firm's unique approach and commitment to long-term client success distinguish it as a leader in the tax resolution industry. Need Help With Back Taxes? Click the link below: (888) 710-3533 Contact Information Clear Start Tax Corporate Communications Department seo@ (949) 535-1627 SOURCE: Clear Start Tax View the original press release on ACCESS Newswire
