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Why Hollywood is turning to Roblox and other gaming platforms to tempt Gen Z into cinemas
Why Hollywood is turning to Roblox and other gaming platforms to tempt Gen Z into cinemas

South China Morning Post

time2 hours ago

  • Entertainment
  • South China Morning Post

Why Hollywood is turning to Roblox and other gaming platforms to tempt Gen Z into cinemas

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from the new How to Train Your Dragon movie, a remake of the 2010 animated box-office hit of the same name. Advertisement In the sequence, the young Viking Hiccup reaches out his hand to touch Toothless, the black, green-eyed dragon he once feared. After players feed Toothless enough digital fish, their avatars reach out to pet the dragon, mimicking the scene from the movie. Then they hop on and fly on the dragon to an island where they can watch the trailer. For 21-year-old Annabelle Barone, training a virtual dragon is an experience she will remember. 'It just makes me want to see [the new movie] even more,' says Barone, who plans to see the film with friends.

Plenty of summer family fun at Vue venues across Scotland this school holiday
Plenty of summer family fun at Vue venues across Scotland this school holiday

Scotsman

time2 days ago

  • Entertainment
  • Scotsman

Plenty of summer family fun at Vue venues across Scotland this school holiday

Family favourites and animated adventures are heading to the big screen this summer holiday at Vue venues across Scotland, offering ample opportunity for families to spend quality time together now that the school year has ended. Sign up to our daily newsletter – Regular news stories and round-ups from around Scotland direct to your inbox Sign up Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... One adventure that's simply out of this world, landing into Vue just in time for the summer break is the latest heartfelt and hilarious release from Pixar, Elio. Eleven-year-old Elio is a young boy who doesn't quite fit in at school – until he's suddenly abducted by aliens of all shapes and sizes, who mistake him for Earth's galactic ambassador. Packed with plenty of colourful charm and wondrous worlds to explore, Elio embarks onto the big screen on 20 June – just in time for the start of the Scottish school holidays. Advertisement Hide Ad Advertisement Hide Ad Following the popularity of recent reimaginations of animated favourites, Dreamworks' How To Train Your Dragon is the latest family classic to get the live action treatment. Based on the book of the same name, How To Train Your Dragon features the rugged island of Berk, a land where Vikings and Dragons have been better enemies for generations. All of that is set to change though as young hero Hiccup finds himself befriending the most feared of the dragons, the surprisingly adorable Toothless. There's plenty on this summer for families at Vue An incredible story of family, friendship and fire-breathing, How To Train Your Dragon is out now at Vue. Families can also catch recent box office hits such as Disney's Lilo & Stitch, as well as new releases such as The Smurfs, all heading for the big screen in time for schools breaking up for the summer. For the opportunity to catch recent family favourites on the big screen for a very small price, Vue's Mighty Mornings screenings will be taking place every day across the break. Ideal for kids between four and 11, the award-winning Flow will be showing among other titles, with prices from just £2.49 a ticket when booked online. Advertisement Hide Ad Advertisement Hide Ad For younger audiences, Vue will also be bringing some of the most popular children's characters back as part of their Big Shorts series. Aimed at younger children between one and four, the screenings are hosted in a relaxed environment with dimmed lighting. Younger views can look forward to a special bumper screening of Bluey Let's Play Chef, Peppa Meets The Baby Cinema Experience and the highly anticipated Cbeebies Musical: The Great Ice Cream Hunt. Rob Lea, Head of Screen Content at Vue UK & Ireland, said: 'As we head into the school holidays, there's something for everyone to enjoy at Vue. From live-action reimaginings to animated adventures, it's the perfect destination for families to escape, unwind, and get lost in great stories on the big screen."

Plenty of family fun at Vue Livingston this school summer holiday
Plenty of family fun at Vue Livingston this school summer holiday

Daily Record

time2 days ago

  • Entertainment
  • Daily Record

Plenty of family fun at Vue Livingston this school summer holiday

One adventure that's simply out of this world, landing into Vue just in time for the summer break is the latest heartfelt and hilarious release from Pixar, Elio. Family favourites and animated adventures are heading to the big screen this summer holiday at Vue in Livingston, offering ample opportunity for families to spend quality time together now that the school year has ended. One adventure that's simply out of this world, landing into Vue just in time for the summer break is the latest heartfelt and hilarious release from Pixar, Elio. ‌ Eleven-year-old Elio is a young boy who doesn't quite fit in at school – until he's suddenly abducted by aliens of all shapes and sizes, who mistake him for Earth's galactic ambassador. ‌ Packed with plenty of colourful charm and wondrous worlds to explore, Elio embarks onto the big screen on 20 June – just in time for the start of the Scottish school holidays. Following the popularity of recent reimaginations of animated favourites, Dreamworks' How To Train Your Dragon is the latest family classic to get the live action treatment. Based on the book of the same name, How To Train Your Dragon features the rugged island of Berk, a land where Vikings and Dragons have been better enemies for generations. All of that is set to change though as young hero Hiccup finds himself befriending the most feared of the dragons, the surprisingly adorable Toothless. An incredible story of family, friendship and fire-breathing, How To Train Your Dragon is out now at Vue. Families can also catch recent box office hits such as Disney's Lilo & Stitch, as well as new releases such as The Smurfs, all heading for the big screen in time for schools breaking up for the summer. ‌ For the opportunity to catch recent family favourites on the big screen for a very small price, Vue's Mighty Mornings screenings will be taking place every day across the break. Ideal for kids between four and 11, the award-winning Flow will be showing among other titles, with prices from just £2.49 a ticket when booked online. For younger audiences, Vue will also be bringing some of the most popular children's characters back as part of their Big Shorts series. Aimed at younger children between one and four, the screenings are hosted in a relaxed environment with dimmed lighting. ‌ Younger views can look forward to a special bumper screening of Bluey Let's Play Chef, Peppa Meets The Baby Cinema Experience and the highly anticipated Cbeebies Musical: The Great Ice Cream Hunt. Andrew Dykes, General Manager at Vue in Livingston, said: 'As we head into the school holidays, there's something for everyone to enjoy at Vue. 'From live-action reimaginings to animated adventures, it's the perfect destination for families to escape, unwind, and get lost in great stories on the big screen.' To find out more, visit

'How to Train Your Dragon' holds top spot in N. America box office
'How to Train Your Dragon' holds top spot in N. America box office

GMA Network

time5 days ago

  • Entertainment
  • GMA Network

'How to Train Your Dragon' holds top spot in N. America box office

LOS ANGELES, California - "How to Train Your Dragon," a live-action reboot of the popular 2010 animated film, set the North American box office ablaze again in its second week, industry estimates showed Sunday. The family-friendly film from Universal and DreamWorks Animation tells the story of a Viking named Hiccup (Mason Thames) who strikes up a friendship with Toothless the dragon. Its $37 million haul was enough to beat out Columbia Pictures' zombie sequel "28 Years Later," which took in $30 million despite coming nearly two decades after the last release in the trilogy, "28 Weeks Later." "This is an excellent opening for the third episode in a horror series," said David A. Gross of Franchise Entertainment Research. "The weekend figure is above average for the genre, and pending final numbers it's approximately three times the opening of the last episode." Critics' reviews and audience ratings have been strong for the Danny Boyle-directed threequel, which picks up -- as the title suggests -- more than a generation after the initial outbreak of the Rage Virus. "The long layoff has had no negative impact; in fact, it's given the sequel time to add a new younger age group to the audience," Gross added. Perhaps the biggest surprise of the weekend was the poor performance of Pixar Animation's "Elio," which limped into third place with $21 million in ticket sales, on a $150 million budget. Gross said that while the tally would be respectable for most animation studios, it was the lowliest theatrical debut in Pixar's history -- despite excellent reviews. Disney's "Lilo & Stitch," another live-action remake, added $9.7 million in its fifth week, extending a triumphant run for the film about a Hawaiian girl (Maia Kealoha) and her blue alien friend (Chris Sanders). The fourth-placed entry has now grossed a whopping $910 million worldwide, according to Exhibitor Relations. In fifth place -- and also in its fifth week -- is "Mission: Impossible -- The Final Reckoning," the latest, and supposedly final, entry in the hugely successful Tom Cruise spy thriller franchise. The Paramount film took $6.6 million in North America, pushing it to $540 million worldwide. Rounding out the top 10 were: "Materialists" ($5.8 million) "Ballerina" ($4.5 million) "Karate Kid: Legends" ($2.4 million) "Final Destination: Bloodlines" ($1.9 million) "Kuberaa" ($1.8 million) — Agence France-Presse

New 'Dragon' scorches competition again
New 'Dragon' scorches competition again

Express Tribune

time5 days ago

  • Entertainment
  • Express Tribune

New 'Dragon' scorches competition again

How to Train Your Dragon, a live-action reboot of the popular 2010 animated film, set the North American box office ablaze again in its second week, industry estimates showed Sunday. The family-friendly film from Universal and DreamWorks Animation tells the story of a Viking named Hiccup (Mason Thames) who strikes up a friendship with Toothless the dragon. Its $37 million haul was enough to beat out Columbia Pictures' zombie sequel 28 Years Later, which took in $30 million despite coming nearly two decades after the last release in the trilogy, 28 Weeks Later. "This is an excellent opening for the third episode in a horror series," said David A Gross of Franchise Entertainment Research. "The weekend figure is above average for the genre, and pending final numbers it's approximately three times the opening of the last episode." Critics' reviews and audience ratings have been strong for the Danny Boyle-directed threequel, which picks up - as the title suggests - more than a generation after the initial outbreak of the Rage Virus. "The long layoff has had no negative impact; in fact, it's given the sequel time to add a new younger age group to the audience," Gross added. Perhaps the biggest surprise of the weekend was the poor performance of Pixar Animation's Elio, which limped into third place with $21 million in ticket sales, on a $150 million budget. Gross said that while the tally would be respectable for most animation studios, it was the lowliest theatrical debut in Pixar's history - despite excellent reviews. Disney's Lilo & Stitch, another live-action remake, added $9.7 million in its fifth week, extending a triumphant run for the film about a Hawaiian girl (Maia Kealoha) and her blue alien friend (Chris Sanders). The fourth-placed entry has now grossed a whopping $910 million worldwide, according to Exhibitor Relations. In fifth place - and also in its fifth week - is Mission: Impossible - The Final Reckoning, the latest, and supposedly final, entry in the hugely successful Tom Cruise spy thriller franchise. The Paramount film took $6.6 million in North America, pushing it to $540 million worldwide. afp

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