Latest news with #ICONICResidences


ME Construction
08-07-2025
- Business
- ME Construction
MERED reveals shifting expectations amongst premium real estate buyers
Property MERED reveals shifting expectations amongst premium real estate buyers By MERED's findings reveal that a significant portion of high-net-worth individuals in Dubai's premium market prioritise privacy and exclusivity as their top priorities Developer MERED recently shared new buyer insights from its ICONIC Residences Design by Pininfarina project. The insights reveal shifting expectations amongst Dubai's premium real estate buyers. The analysis, compiled from direct buyer engagements in the first half of 2025, offers a snapshot of how high-net-worth individuals (HWNI) are navigating the city's residential market. The report highlights several key factors influencing buyer decisions. Privacy and exclusivity are top priorities for 65% of buyers, while architectural quality is a crucial factor for 60%. Location and connectivity are important to 55% of respondents, while 50% focus on long-term investment value. Lifestyle-driven amenities and services are a priority for 45% of buyers. Notably, investors consistently seek insights into capital appreciation potential, emphasising financial performance as a core consideration, the firm explained. In terms of layout preferences, one- and two-bedroom units are said to be in high demand. These layouts offer flexibility and are well-suited for both personal use and short-term rental strategies. Ownership intent is also becoming more diverse. A dataset shows that 45% of buyers purchase for self-use, 30% for investment, and 25% opt for a hybrid model. This reflects a growing demand for adaptable property formats that can accommodate diverse buyer needs and lifestyles. Buyers aged between 40 and 50 from diverse professional backgrounds such as finance, private equity, trading, legal, and healthcare, still constitute the majority of the market. However, a growing number of younger buyers are entering the market from emerging sectors like technology, digital finance, and the crypto industry. These buyers bring different expectations, favoring branded residences, functional layouts, and properties that support mobility and income generation, the developer pointed out. During their initial conversations, over 85% of buyers expressed strong interest in amenities, particularly private outdoor terraces and a mix of wellness and lifestyle features. These features include natural green spaces, an ice spa, padel courts, yoga studios, indoor cinemas, and dedicated kids' play areas. While environmental sustainability is not yet a leading motivator, there is a significant appreciation for features that enhance quality of life, such as medical-grade air filtration and ultra-purified water systems. Experienced investors who have purchased properties across Dubai were pleasantly surprised to find a rare offering in ICONIC Residences – it is said to be the only development featuring fully wooden-floor apartments and heated bathrooms, creating a designed micro climate that adds an extra layer of comfort to the living experience. Michael Belton, CEO of MERED commented, 'Today's generation of investors is sophisticated and discerning, expecting timeless architecture, wellness integration, and a genuine sense of community. At MERED, we see this as an opportunity to set a new benchmark with projects that speak to ambition, identity, and the way people want to live and invest in their future.' The analysis revealed four key motivations that consistently influence final purchase decisions: 40% of buyers are drawn to the architectural quality and design pedigree of the project. Another 30% cite long term investment value and returns as their primary driving force. A further 20% are motivated by lifestyle and the surrounding sense of community, while 10% are focused on the developer's track record. As Dubai continues to evolve as a global capital for investment and architecture, MERED's latest findings underscore the emergence of a more sophisticated premium buyer who views property as an extension of their lifestyle and legacy, the developer stated.


Web Release
01-07-2025
- Business
- Web Release
MERED Reveals 2025 Buyer Insights on Dubai's Evolving Premium Property Market
MERED, the award-winning international real estate developer, has released new buyer insights from ICONIC Residences Design by Pininfarina, revealing changing expectations among Dubai's premium real estate purchasers. Compiled from direct buyer engagements in H1 2025, the analysis provides a snapshot of how high-net-worth individuals (HWNI) are navigating the city's residential market. Key Buyer Priorities The report shows that 65% of buyers emphasized privacy and exclusivity, while 60% identified architectural quality as a key factor influencing their decisions. Location and connectivity were important to 55% of respondents, with 50% focused on long-term investment value. Lifestyle-driven amenities and services ranked as a priority for 45% of buyers. In every case, investors sought insights into capital appreciation potential, underscoring that financial performance remains a core consideration. Preferred Property Types and Ownership Intent Demand is strongest for one- and two-bedroom layouts, which offer greater flexibility and are well suited to both personal use and short-term rental strategies. Ownership intent is also becoming increasingly diverse, with one dataset showing 45% of buyers purchasing for self-use, 30% for investment, and 25% opting for a hybrid model. This reflects a rising demand for adaptable property formats that can accommodate diverse buyer needs and lifestyles. Changing Buyer Demographics Buyers aged between 40 and 50 still make up the majority of the market from diverse professional backgrounds, including finance, private equity, trading, legal, and healthcare. However, a growing number of younger buyers are entering the market from emerging wealth sectors like technology, digital finance, and crypto industries. This cohort brings different expectations, favoring branded residences, functional layouts, and properties that support mobility and income generation. Amenities and Lifestyle Features in Demand More than 85% of buyers asked about amenities during their first conversations, showing strong interest in private outdoor terraces and a mix of wellness and lifestyle features. These include natural green spaces, an ice-spa, padel courts, yoga studios, indoor cinemas, and dedicated kids' play areas. Although environmental sustainability is not yet a leading motivator, there is a huge appreciation for features that enhance quality of life, such as medical-grade air filtration and ultra-purified water systems, both available at ICONIC Residences Design by Pininfarina. Unique Selling Points of ICONIC Residences Experienced investors who have purchased properties across Dubai were surprised to find a rare offering in ICONIC Residences. It is the only development featuring fully wooden-floor apartments and heated bathrooms, creating a carefully designed microclimate that adds an extra layer of comfort to the living experience. Speaking on the evolving profile of Dubai's premium buyer, Michael Belton, the CEO of MERED commented: 'Today's generation of investors is sophisticated and discerning, expecting timeless architecture, wellness integration, and a genuine sense of community. At MERED, we see this as an opportunity to set a new benchmark with projects that speak to ambition, identity, and the way people want to live and invest in their future.' Purchase Decision Drivers The analysis highlighted four key motivations that consistently influence final purchase decisions. Around 40% of buyers are most drawn to the architectural quality and design pedigree of the project. Another 30% cite long-term investment value and returns as their primary driver. A further 20% are motivated by lifestyle and the surrounding sense of community, while 10% are focused on the developer's track record. As Dubai continues to evolve as a global capital for investment and architecture, MERED's latest findings confirm a more sophisticated premium buyer who sees property as an extension of lifestyle and legacy. Projects like ICONIC Residences are answering that demand by offering a project that sits at the intersection of performance, personality, and prestige.


Arabian Business
30-06-2025
- Business
- Arabian Business
Dubai's luxury property buyers prioritise lifestyle, privacy and architectural design
Luxury real estate investors in Dubai seek privacy, exclusivity and lifestyle amenities, according to research from MERED. The real estate developer behind ICONIC Residences Design by Pininfarina, released its buyer insights based on engagements during the first half of 2025. The report outlines shifting preferences among high-net-worth individuals (HNWIs) investing in Dubai's premium residential market. The findings highlight a growing preference for lifestyle-led investments, functional layouts, and wellness-driven design, particularly among a younger generation of investors from sectors such as tech, digital finance, and crypto. Luxury Dubai real estate trends The report identifies the top factors influencing purchase decisions among Dubai's premium buyers: Privacy and exclusivity – 65 per cent Architectural quality and design – 60 per cent Location and connectivity – 55 per cent Long-term investment value – 50 per cent Lifestyle amenities and services – 45 per cent Capital appreciation potential – sought by nearly all investors Demand is strongest for one and two-bedroom layouts, which offer greater flexibility and are well suited to both personal use and short-term rental strategies. Purchases are becoming more purpose-driven, with 45 per cent buying for self-use, 30 per cent for investment, and 25 per cent opting for a hybrid model that combines both. Buyers aged between 40 and 50 still make up the majority of the market from diverse professional backgrounds, including finance, private equity, trading, legal, and healthcare. However, a growing number of younger buyers are entering the Dubai real estate market, said MERED. More than 85 per cent of buyers asked about amenities in their initial conversations, pointing to increasing demand for lifestyle-enhancing features: Private terraces, padel courts, yoga studios, and indoor cinemas Ice-spas, kids' play areas, and wellness-focused design Medical-grade air filtration and ultra-purified water systems Wooden flooring and heated bathrooms Michael Belton, CEO of MERED, said: 'Today's generation of investors is sophisticated and discerning, expecting timeless architecture, wellness integration, and a genuine sense of community. At MERED, we see this as an opportunity to set a new benchmark with projects that speak to ambition, identity, and the way people want to live and invest in their future.' The MERED analysis highlighted four key motivations that consistently influence final purchase decisions: Around 40 per cent of buyers are most drawn to the architectural quality and design pedigree of the project Another 30 per cent cite long-term investment value and returns as their primary driver A further 20 per cent are motivated by lifestyle and the surrounding sense of community 10 per cent are focused on the developer's track record


Web Release
19-03-2025
- Business
- Web Release
MERED sponsors aspiring architects in Pininfarina Academy's inaugural summer school
By Editor_wr Last updated Mar 19, 2025 MERED , the award-winning international real estate developer, is supporting the inaugural Pininfarina Academy, an educational initiative by Pininfarina, a global icon of Italian design. The academy is dedicated to fostering excellence in architectural design among emerging industry professionals, providing them with the opportunity to learn from world-renowned experts and explore cutting-edge design concepts at the company's headquarters in Turin, Italy. As part of this initiative, MERED will sponsor four students to attend the Pininfarina Architecture Summer School. The exclusive 3 X 3 X 3 Summer School launches this July with a course integrating advanced design techniques and Design for Manufacture and Assembly (DfMA) in contemporary architecture. The program is tailored to equip young architects with the skills and expertise to redefine modern architecture and urban development. Participants will engage in hands-on workshops, keynote lectures by industry leaders, and practical applications of state-of-the-art technology, including AI-driven design, parametric modelling, and immersive VR/AR tools. By sponsoring four students, MERED reinforces its mission to redefine premium developments through visionary design and strategic partnerships by nurturing next-generation talent. With a portfolio that includes the ultra-luxury 290-meter ICONIC Residences in Dubai Design by Pininfarina, an upcoming waterfront project in Abu Dhabi and having entered the Saudi Arabian market, MERED is shaping the future of high-end real estate. The developer is dedicated to having an expert team that can push the boundaries of design excellence in the global real estate landscape. The Pininfarina Architecture Summer School will be held from July 14 to 25, 2025, and instruction will be conducted in English. Applications are open to a select 12 aspiring architects, offering them a unique learning experience, the chance to connect with like-minded peers, and the opportunity to collaborate with industry leaders. For more information and to apply, visit the Pininfarina Academy website or contact [email protected] . Next Post CFI Celebrated Women's Month with Exclusive Suhoor Event Comments are closed.


Zawya
18-03-2025
- Business
- Zawya
MERED sponsors aspiring architects in Pininfarina Academy's inaugural summer school
Dubai, UAE – MERED, the award-winning international real estate developer, is supporting the inaugural Pininfarina Academy, an educational initiative by Pininfarina, a global icon of Italian design. The academy is dedicated to fostering excellence in architectural design among emerging industry professionals, providing them with the opportunity to learn from world-renowned experts and explore cutting-edge design concepts at the company's headquarters in Turin, Italy. As part of this initiative, MERED will sponsor four students to attend the Pininfarina Architecture Summer School. The exclusive 3 X 3 X 3 Summer School launches this July with a course integrating advanced design techniques and Design for Manufacture and Assembly (DfMA) in contemporary architecture. The program is tailored to equip young architects with the skills and expertise to redefine modern architecture and urban development. Participants will engage in hands-on workshops, keynote lectures by industry leaders, and practical applications of state-of-the-art technology, including AI-driven design, parametric modelling, and immersive VR/AR tools. By sponsoring four students, MERED reinforces its mission to redefine premium developments through visionary design and strategic partnerships by nurturing next-generation talent. With a portfolio that includes the ultra-luxury 290-meter ICONIC Residences in Dubai Design by Pininfarina, an upcoming waterfront project in Abu Dhabi and having entered the Saudi Arabian market, MERED is shaping the future of high-end real estate. The developer is dedicated to having an expert team that can push the boundaries of design excellence in the global real estate landscape. The Pininfarina Architecture Summer School will be held from July 14 to 25, 2025, and instruction will be conducted in English. Applications are open to a select 12 aspiring architects, offering them a unique learning experience, the chance to connect with like-minded peers, and the opportunity to collaborate with industry leaders. For more information and to apply, visit the Pininfarina Academy website or contact academy@ About MERED: MERED is an international real estate developer pioneering a new era of luxury living. The brand fosters strong partnerships with top-tier architects, contractors, and service providers, sharing a commitment to their values and create immersive lifestyle experiences, fusing automotive, yachting, wellness, elite sports, and fashion into high-energy, ultra-luxury communities. Its international team of visionary experts, driven by strategic cooperation, develops the real estate sector scout for a revolutionary branded residence concept, to transform urban living and set new benchmarks in the International real estate sector.