MERED Reveals 2025 Buyer Insights on Dubai's Evolving Premium Property Market
Key Buyer Priorities
The report shows that 65% of buyers emphasized privacy and exclusivity, while 60% identified architectural quality as a key factor influencing their decisions. Location and connectivity were important to 55% of respondents, with 50% focused on long-term investment value. Lifestyle-driven amenities and services ranked as a priority for 45% of buyers. In every case, investors sought insights into capital appreciation potential, underscoring that financial performance remains a core consideration.
Preferred Property Types and Ownership Intent
Demand is strongest for one- and two-bedroom layouts, which offer greater flexibility and are well suited to both personal use and short-term rental strategies. Ownership intent is also becoming increasingly diverse, with one dataset showing 45% of buyers purchasing for self-use, 30% for investment, and 25% opting for a hybrid model. This reflects a rising demand for adaptable property formats that can accommodate diverse buyer needs and lifestyles.
Changing Buyer Demographics
Buyers aged between 40 and 50 still make up the majority of the market from diverse professional backgrounds, including finance, private equity, trading, legal, and healthcare. However, a growing number of younger buyers are entering the market from emerging wealth sectors like technology, digital finance, and crypto industries. This cohort brings different expectations, favoring branded residences, functional layouts, and properties that support mobility and income generation.
Amenities and Lifestyle Features in Demand
More than 85% of buyers asked about amenities during their first conversations, showing strong interest in private outdoor terraces and a mix of wellness and lifestyle features. These include natural green spaces, an ice-spa, padel courts, yoga studios, indoor cinemas, and dedicated kids' play areas. Although environmental sustainability is not yet a leading motivator, there is a huge appreciation for features that enhance quality of life, such as medical-grade air filtration and ultra-purified water systems, both available at ICONIC Residences Design by Pininfarina.
Unique Selling Points of ICONIC Residences
Experienced investors who have purchased properties across Dubai were surprised to find a rare offering in ICONIC Residences. It is the only development featuring fully wooden-floor apartments and heated bathrooms, creating a carefully designed microclimate that adds an extra layer of comfort to the living experience.
Speaking on the evolving profile of Dubai's premium buyer, Michael Belton, the CEO of MERED commented: 'Today's generation of investors is sophisticated and discerning, expecting timeless architecture, wellness integration, and a genuine sense of community. At MERED, we see this as an opportunity to set a new benchmark with projects that speak to ambition, identity, and the way people want to live and invest in their future.'
Purchase Decision Drivers
The analysis highlighted four key motivations that consistently influence final purchase decisions. Around 40% of buyers are most drawn to the architectural quality and design pedigree of the project. Another 30% cite long-term investment value and returns as their primary driver. A further 20% are motivated by lifestyle and the surrounding sense of community, while 10% are focused on the developer's track record.
As Dubai continues to evolve as a global capital for investment and architecture, MERED's latest findings confirm a more sophisticated premium buyer who sees property as an extension of lifestyle and legacy. Projects like ICONIC Residences are answering that demand by offering a project that sits at the intersection of performance, personality, and prestige.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Web Release
2 days ago
- Web Release
MERED Reveals 2025 Buyer Insights on Dubai's Evolving Premium Property Market
MERED, the award-winning international real estate developer, has released new buyer insights from ICONIC Residences Design by Pininfarina, revealing changing expectations among Dubai's premium real estate purchasers. Compiled from direct buyer engagements in H1 2025, the analysis provides a snapshot of how high-net-worth individuals (HWNI) are navigating the city's residential market. Key Buyer Priorities The report shows that 65% of buyers emphasized privacy and exclusivity, while 60% identified architectural quality as a key factor influencing their decisions. Location and connectivity were important to 55% of respondents, with 50% focused on long-term investment value. Lifestyle-driven amenities and services ranked as a priority for 45% of buyers. In every case, investors sought insights into capital appreciation potential, underscoring that financial performance remains a core consideration. Preferred Property Types and Ownership Intent Demand is strongest for one- and two-bedroom layouts, which offer greater flexibility and are well suited to both personal use and short-term rental strategies. Ownership intent is also becoming increasingly diverse, with one dataset showing 45% of buyers purchasing for self-use, 30% for investment, and 25% opting for a hybrid model. This reflects a rising demand for adaptable property formats that can accommodate diverse buyer needs and lifestyles. Changing Buyer Demographics Buyers aged between 40 and 50 still make up the majority of the market from diverse professional backgrounds, including finance, private equity, trading, legal, and healthcare. However, a growing number of younger buyers are entering the market from emerging wealth sectors like technology, digital finance, and crypto industries. This cohort brings different expectations, favoring branded residences, functional layouts, and properties that support mobility and income generation. Amenities and Lifestyle Features in Demand More than 85% of buyers asked about amenities during their first conversations, showing strong interest in private outdoor terraces and a mix of wellness and lifestyle features. These include natural green spaces, an ice-spa, padel courts, yoga studios, indoor cinemas, and dedicated kids' play areas. Although environmental sustainability is not yet a leading motivator, there is a huge appreciation for features that enhance quality of life, such as medical-grade air filtration and ultra-purified water systems, both available at ICONIC Residences Design by Pininfarina. Unique Selling Points of ICONIC Residences Experienced investors who have purchased properties across Dubai were surprised to find a rare offering in ICONIC Residences. It is the only development featuring fully wooden-floor apartments and heated bathrooms, creating a carefully designed microclimate that adds an extra layer of comfort to the living experience. Speaking on the evolving profile of Dubai's premium buyer, Michael Belton, the CEO of MERED commented: 'Today's generation of investors is sophisticated and discerning, expecting timeless architecture, wellness integration, and a genuine sense of community. At MERED, we see this as an opportunity to set a new benchmark with projects that speak to ambition, identity, and the way people want to live and invest in their future.' Purchase Decision Drivers The analysis highlighted four key motivations that consistently influence final purchase decisions. Around 40% of buyers are most drawn to the architectural quality and design pedigree of the project. Another 30% cite long-term investment value and returns as their primary driver. A further 20% are motivated by lifestyle and the surrounding sense of community, while 10% are focused on the developer's track record. As Dubai continues to evolve as a global capital for investment and architecture, MERED's latest findings confirm a more sophisticated premium buyer who sees property as an extension of lifestyle and legacy. Projects like ICONIC Residences are answering that demand by offering a project that sits at the intersection of performance, personality, and prestige.
Arabian Business
3 days ago
- Arabian Business
Dubai's luxury property buyers prioritise lifestyle, privacy and architectural design
Luxury real estate investors in Dubai seek privacy, exclusivity and lifestyle amenities, according to research from MERED. The real estate developer behind ICONIC Residences Design by Pininfarina, released its buyer insights based on engagements during the first half of 2025. The report outlines shifting preferences among high-net-worth individuals (HNWIs) investing in Dubai's premium residential market. The findings highlight a growing preference for lifestyle-led investments, functional layouts, and wellness-driven design, particularly among a younger generation of investors from sectors such as tech, digital finance, and crypto. Luxury Dubai real estate trends The report identifies the top factors influencing purchase decisions among Dubai's premium buyers: Privacy and exclusivity – 65 per cent Architectural quality and design – 60 per cent Location and connectivity – 55 per cent Long-term investment value – 50 per cent Lifestyle amenities and services – 45 per cent Capital appreciation potential – sought by nearly all investors Demand is strongest for one and two-bedroom layouts, which offer greater flexibility and are well suited to both personal use and short-term rental strategies. Purchases are becoming more purpose-driven, with 45 per cent buying for self-use, 30 per cent for investment, and 25 per cent opting for a hybrid model that combines both. Buyers aged between 40 and 50 still make up the majority of the market from diverse professional backgrounds, including finance, private equity, trading, legal, and healthcare. However, a growing number of younger buyers are entering the Dubai real estate market, said MERED. More than 85 per cent of buyers asked about amenities in their initial conversations, pointing to increasing demand for lifestyle-enhancing features: Private terraces, padel courts, yoga studios, and indoor cinemas Ice-spas, kids' play areas, and wellness-focused design Medical-grade air filtration and ultra-purified water systems Wooden flooring and heated bathrooms Michael Belton, CEO of MERED, said: 'Today's generation of investors is sophisticated and discerning, expecting timeless architecture, wellness integration, and a genuine sense of community. At MERED, we see this as an opportunity to set a new benchmark with projects that speak to ambition, identity, and the way people want to live and invest in their future.' The MERED analysis highlighted four key motivations that consistently influence final purchase decisions: Around 40 per cent of buyers are most drawn to the architectural quality and design pedigree of the project Another 30 per cent cite long-term investment value and returns as their primary driver A further 20 per cent are motivated by lifestyle and the surrounding sense of community 10 per cent are focused on the developer's track record
Web Release
3 days ago
- Web Release
VinFast VF 8: The Premium Electric SUV Empowering a New Generation of Entrepreneurs in the UAE
VinFast VF 8: The Premium Electric SUV Empowering a New Generation of Entrepreneurs in the UAE As the UAE continues to nurture a new wave of ambitious, tech-savvy entrepreneurs, mobility choices are rapidly evolving to match their dynamic lifestyles. VinFast VF 8 is a premium all-electric SUV that blends intelligent features, eye-catching design, and long-term reliability, making it the perfect companion for the nation's next generation of business leaders. With the UAE ranked among the top countries globally for entrepreneurship and digital innovation1, young professionals are seeking vehicles that not only get them from A to B but also reflect their identity, support their productivity, and align with sustainable values. In today's era, entrepreneurs value mobility solutions that are smart, sustainable, and expressive—qualities deeply embedded in the DNA of the VF 8. Designed by the renowned Italian studio Pininfarina, the VF 8's dynamic balance design makes a strong visual statement from its aerodynamic silhouette to the panoramic sunroof with powered shade, it's crafted to impress while delivering comfort and functionality. Inside, the cabin offers a refined, tech-rich experience tailored for productivity and relaxation alike. The VF 8's Smart Companion App enables users to remotely control vehicle settings, while features like Advanced Driver Assistance Systems (ADAS), a kick-sensor smart trunk, and ionized climate control with ventilated rear seats ensure comfort and convenience throughout the day. Whether arriving at a pitch meeting, networking event, or coworking space, the VF 8 supports every journey with seamless integration into the modern entrepreneur's digital life. Built with long-term value in mind, the VF 8 offers one of the market's strongest guarantees as it comes with a 10-year or 200,000 km vehicle warranty, underscoring VinFast's commitment to reliability and peace of mind. As young Emiratis and residents lead the charge toward a greener, more connected future, the VF 8 stands not only as a mode of transport but as a statement of intent that is bold, innovative, and ready to drive tomorrow's success stories
