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Vogue Singapore
02-07-2025
- Lifestyle
- Vogue Singapore
4 beauty and wellness brands that are making Ayurveda cool again
@diipakhosla We live in an age where speed and productivity reign—from fast fashion to fast beauty. In the constant chase for the next big thing, many of us silently yearn to slow down, reconnect, and care more intentionally for ourselves. This is where the philosophy of Ayurveda comes in: a 5000-year-old ancient Indian medical system that relies on a natural and holistic approach to physical and mental well-being. Ayurveda, which translates to 'the science of life,' is centred around the belief that everything in the universe, living or nonliving, is made up of five elements: earth, water, fire, air, and space. These elements are further grouped into three metabolic types, or 'doshas', which form the energies of our body: vata , a combination of air and space is responsible for the body's movements and mobility; pitta , for fire, takes care of digestion and metabolism; and kapha , where water and earth provide structure, delivers nutrients and nurtures stability. Simply put, these tridoshas govern everything from our digestion to our skin, and when they fall out of balance, the body reflects it. Ayurvedic beauty, therefore, isn't a one-size-fits-all routine—it's about being in tune with your body, understanding your inner landscape, and nurturing it with natural remedies and personalised rituals. And yet, despite its centuries-old wisdom, Ayurveda has often been dismissed as too traditional or outdated to fit into the modern beauty standards, but thankfully, that perception is changing. The recent years have seen a new wave of beauty and wellness brands put a modern spin, by swapping dusty old stereotypes for science-backed storytelling, sleek packaging, and inclusive messaging—all while staying unmistakably traditional in soul. Below, Vogue Singapore rounds up some of the hottest brands that prove Ayurvedic beauty, or dare we say 'A-beauty', can be both rooted and relevant. Courtesy of Inde Wild 1 / 4 Inde Wild Bold, modern, and deeply personal, Inde Wild is the brainchild of style maven Diipa Büller-Khosla, who has a background rooted in Ayurveda through her family heritage—her mother being a practicing Ayurvedic doctor and dermatologist. Founded in 2021, Inde Wild is on a mission to prove that Ayurveda is anything but old-fashioned by blending Ayurvedic wisdom with conscious chemistry—a concept Büller-Khosla likes to call 'Ayurvedistry.' The brand has gained a cult following in a short period through its ever-growing product range, including serums and oils, all formulated with clean and natural ingredients. With vibrant branding and inclusive storytelling, Inde Wild speaks to a generation that wants to wear their heritage like a crown, with pride and purpose. Must try: The Champi Hair Oil This hair oil enhances scalp health, improves hair density, and visibly reduces hair fall with a potent formula featuring 16+ herbs and oils from traditional Indian medicine. Key ingredients like hibiscus and rosemary strengthen and condition while bhringraj and amla promote growth and nourish the hair. Courtesy of Fable & Mane 2 / 4 Fable & Mane Think ancient Indian medicine-based hair care, think pungent hair oils and serums in kitschy bottles, right? Not so with Fable & Mane, a next-gen beauty and wellness brand that offers a modern, sophisticated take on hair science. Drawing on their Indian roots and their grandmother's cherished oiling rituals, the brand was founded by siblings Akash Mehta and Nikita Kanani. With a wide range of products from hair oils to hair masks, Fable & Mane takes a holistic and ethical approach to beauty with vegan and cruelty-free formulations. Must try: The HoliRoots Hair Oil The bestseller, which also happens to be the brand's debut product, is a multi-benefit pre-wash hair oil treatment. Loaded with natural ingredients like ashwagandha and dashmool, a magic mix for your scalp, this oil promises to strengthen and hydrate your mane. Courtesy of Kama Ayurveda 3 / 4 Kama Ayurveda Having debuted with just nine products in 2002, Kama Ayurveda has grown into a global leader in the beauty and wellness space with its ingredients-focused brand of time-tested Ayurvedic formulas that have got skincare nerds gushing constantly. Every product is deeply rooted in traditional Ayurvedic recipes and made with meticulously sourced ingredients that balance the doshas—think saffron from Kashmir, cold-pressed sesame oil, and Himalayan herbs. Kama Ayurveda promotes 'beauty in balance'; they believe in the philosophy that the key to preserving health and wellbeing is to re-establish the essential balance between one's mind, body, and soul. Must try: Kumkumadi Silky Serum Who doesn't like visibly smoother and brighter skin, right? This youth-illuminating face serum loaded with Kumkumadi oil, plumping Hyaluronic acid, and energising creatine amino acids helps combat signs of ageing, dullness, and uneven texture. Used alone, it is suitable for all skin types. Courtesy of Sachi Skin 4 / 4 Sachi Skin As the best brand stories go, necessity was the mother of invention for Sachi Skin founder Farah Bashir. Her battle with hyperpigmentation, acne, and other skin issues drove the Malaysian-Indian cosmetic formulator and aesthetician to create a skincare product line that caters to individuals of all skin types and tones, especially those with melanin-rich skin. Bashir's raison d'être is formulating ethical, environmental, and sustainable goods, using Ayurvedic botanicals and modern clinical skincare approaches. Must try: Triphala Pigmentation Corrector Sachi Skin's hero product, this pigmentation corrector, is clinically proven to improve brightness and reduce hyperpigmentation, especially in people with a darker skin tone.
Time of India
05-06-2025
- Entertainment
- Time of India
Top Indian women influencers 2025: From Mrunal Panchal to Dolly Singh, leading divas in fashion, beauty & finance
Top Indian women influencers 2025: In today's fast-paced digital world, where social media networks have reshaped the way we connect and communicate, women content creators have emerged as powerful influencers who shape the trends, conversations, and even the social changes. From fashion to beauty or education to activism, they are ruling the world. They are not just content creators; they are cultural architects who are trying to shape, build, and influence the social landscape. Over the past years, social media has transformed from a space to share personal moments to share talent. Here are the top 10 women who are excelling in this field. 1. Mrunal Panchal At just 26, Mrunal Panchal has emerged as the top-ranked influencer founder in the Candere Hurun India Women Leaders List 2025. She is the founder of Mrucha Beauty in November 2024, which is a cosmetic brand known for its exclusive and affordable products. She has over 5.4 million followers on Instagram, where she actively promotes her brand and engages with her audience through relatable content. Mrucha Beauty operates primarily on a direct-to-consumer model and has gained significant traction with products like the "Glow Up" lip collection, lip markers, and blushes priced between Rs 389 and Rs 1,649. 2. Diipa Khosla Diipa Khosla is a global fashion influencer and founder of Inde Wild, a skin care brand that combines ayurvedic principles with modern formulation . She is known for her sophisticated style and luxury brand collaborations. She was the first Indian-born woman influencer to walk the Cannes red carpet . She has over 2.4 million followers on Instagram. 3. Diksha Arora Diksha Arora is the founder of English Compiled and She is an entrepreneur from Kolkata . She is known for her journey from law to becoming a leading career coach who exemplifies her dedication to empowering individuals so that they can excel in their fields . She has over 2 million followers on Instagram. 4. Dolly Jain Dolly Jain is also from Kolkata, and she is the founder of Dolly Jain Innoworks. She is known as a sari-draping expert, and her innovative draping is known by everyone . In 2019 Dolly secured a record for draping a saree in 325 different ways . She has over 2 million followers on Instagram. 5. Neha Nagar Neha Nagar is a founder of the website which focuses on how to simplify literacy through engaging digital content . She was featured as the leading women influencer on the cover of Forbes (2022). She has over 10 years of experience in the finance industry and helps people to understand how to engage with content. She has over 1.9 million followers on Instagram. 6. Richa Gangani Richa Gangani is a certified dietician and nutritionist . She is a fitness influencer from Udaipur, Rajasthan, and the founder of Richa Fitness Lab. She is mostly loved by the people because of her personal journey of losing 45 kg of weight, which brings authenticity and reliability to the audience. She has over 1.6 million followers on Instagram. 7. Ishita Saluja Ishita Saluja is a professional stylist and image consultant . She is the founder of Ishita Saluja Image Consultancy and known for her personal styling and boosting the self-confidence of over 10,000 women. She has over 1.5 million followers on Instagram. 8. Masoom Minawala Masoom Minawala is the fashion influencer and global fashion entrepreneur who runs and she has graced the Cannes red carpet for six consecutive years. She has over 1.3 million followers on Instagram. 9. Rachna Ranade Rachna Ranade is a chartered accountant and founder of Rachna Ranade & Associates . Her dedication to financial education has served her as a trusted figure in digital finance. She has over 1.1 million followers on Instagram. 10. Hiamani Chowdhary Himani Chowdhary is a mutual fund distributor and the founder of Financial Vines. Her content mainly focuses on taxation, investment, and mutual funds . She has over 1.1 million followers on Instagram. This shows that the landscape of Indian women influencers in 2025 is diverse and impactful. They lead in fashion, beauty, and finance. Mrunal Panchal, founder of MRUCHA Beauty, captivates millions with her makeup and entrepreneurship. In finance, Neha Nagar and Rachana Ranade simplify financial literacy for millions. Diipa Khosla is known for her skincare brand indē wild and global advocacy. Masoom Minawala is a fashion entrepreneur empowering women worldwide. Together, these divas shape trends and empower communities with their dynamic influence.
