4 beauty and wellness brands that are making Ayurveda cool again
We live in an age where speed and productivity reign—from fast fashion to fast beauty. In the constant chase for the next big thing, many of us silently yearn to slow down, reconnect, and care more intentionally for ourselves. This is where the philosophy of Ayurveda comes in: a 5000-year-old ancient Indian medical system that relies on a natural and holistic approach to physical and mental well-being.
Ayurveda, which translates to 'the science of life,' is centred around the belief that everything in the universe, living or nonliving, is made up of five elements: earth, water, fire, air, and space. These elements are further grouped into three metabolic types, or 'doshas', which form the energies of our body: vata , a combination of air and space is responsible for the body's movements and mobility; pitta , for fire, takes care of digestion and metabolism; and kapha , where water and earth provide structure, delivers nutrients and nurtures stability. Simply put, these tridoshas govern everything from our digestion to our skin, and when they fall out of balance, the body reflects it. Ayurvedic beauty, therefore, isn't a one-size-fits-all routine—it's about being in tune with your body, understanding your inner landscape, and nurturing it with natural remedies and personalised rituals.
And yet, despite its centuries-old wisdom, Ayurveda has often been dismissed as too traditional or outdated to fit into the modern beauty standards, but thankfully, that perception is changing. The recent years have seen a new wave of beauty and wellness brands put a modern spin, by swapping dusty old stereotypes for science-backed storytelling, sleek packaging, and inclusive messaging—all while staying unmistakably traditional in soul.
Below, Vogue Singapore rounds up some of the hottest brands that prove Ayurvedic beauty, or dare we say 'A-beauty', can be both rooted and relevant. Courtesy of Inde Wild
1 / 4 Inde Wild
Bold, modern, and deeply personal, Inde Wild is the brainchild of style maven Diipa Büller-Khosla, who has a background rooted in Ayurveda through her family heritage—her mother being a practicing Ayurvedic doctor and dermatologist. Founded in 2021, Inde Wild is on a mission to prove that Ayurveda is anything but old-fashioned by blending Ayurvedic wisdom with conscious chemistry—a concept Büller-Khosla likes to call 'Ayurvedistry.' The brand has gained a cult following in a short period through its ever-growing product range, including serums and oils, all formulated with clean and natural ingredients. With vibrant branding and inclusive storytelling, Inde Wild speaks to a generation that wants to wear their heritage like a crown, with pride and purpose.
Must try: The Champi Hair Oil
This hair oil enhances scalp health, improves hair density, and visibly reduces hair fall with a potent formula featuring 16+ herbs and oils from traditional Indian medicine. Key ingredients like hibiscus and rosemary strengthen and condition while bhringraj and amla promote growth and nourish the hair. Courtesy of Fable & Mane
2 / 4 Fable & Mane
Think ancient Indian medicine-based hair care, think pungent hair oils and serums in kitschy bottles, right? Not so with Fable & Mane, a next-gen beauty and wellness brand that offers a modern, sophisticated take on hair science. Drawing on their Indian roots and their grandmother's cherished oiling rituals, the brand was founded by siblings Akash Mehta and Nikita Kanani. With a wide range of products from hair oils to hair masks, Fable & Mane takes a holistic and ethical approach to beauty with vegan and cruelty-free formulations.
Must try: The HoliRoots Hair Oil
The bestseller, which also happens to be the brand's debut product, is a multi-benefit pre-wash hair oil treatment. Loaded with natural ingredients like ashwagandha and dashmool, a magic mix for your scalp, this oil promises to strengthen and hydrate your mane. Courtesy of Kama Ayurveda
3 / 4 Kama Ayurveda
Having debuted with just nine products in 2002, Kama Ayurveda has grown into a global leader in the beauty and wellness space with its ingredients-focused brand of time-tested Ayurvedic formulas that have got skincare nerds gushing constantly. Every product is deeply rooted in traditional Ayurvedic recipes and made with meticulously sourced ingredients that balance the doshas—think saffron from Kashmir, cold-pressed sesame oil, and Himalayan herbs. Kama Ayurveda promotes 'beauty in balance'; they believe in the philosophy that the key to preserving health and wellbeing is to re-establish the essential balance between one's mind, body, and soul.
Must try: Kumkumadi Silky Serum
Who doesn't like visibly smoother and brighter skin, right? This youth-illuminating face serum loaded with Kumkumadi oil, plumping Hyaluronic acid, and energising creatine amino acids helps combat signs of ageing, dullness, and uneven texture. Used alone, it is suitable for all skin types. Courtesy of Sachi Skin
4 / 4 Sachi Skin
As the best brand stories go, necessity was the mother of invention for Sachi Skin founder Farah Bashir. Her battle with hyperpigmentation, acne, and other skin issues drove the Malaysian-Indian cosmetic formulator and aesthetician to create a skincare product line that caters to individuals of all skin types and tones, especially those with melanin-rich skin. Bashir's raison d'être is formulating ethical, environmental, and sustainable goods, using Ayurvedic botanicals and modern clinical skincare approaches.
Must try: Triphala Pigmentation Corrector
Sachi Skin's hero product, this pigmentation corrector, is clinically proven to improve brightness and reduce hyperpigmentation, especially in people with a darker skin tone.
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@diipakhosla We live in an age where speed and productivity reign—from fast fashion to fast beauty. In the constant chase for the next big thing, many of us silently yearn to slow down, reconnect, and care more intentionally for ourselves. This is where the philosophy of Ayurveda comes in: a 5000-year-old ancient Indian medical system that relies on a natural and holistic approach to physical and mental well-being. Ayurveda, which translates to 'the science of life,' is centred around the belief that everything in the universe, living or nonliving, is made up of five elements: earth, water, fire, air, and space. These elements are further grouped into three metabolic types, or 'doshas', which form the energies of our body: vata , a combination of air and space is responsible for the body's movements and mobility; pitta , for fire, takes care of digestion and metabolism; and kapha , where water and earth provide structure, delivers nutrients and nurtures stability. Simply put, these tridoshas govern everything from our digestion to our skin, and when they fall out of balance, the body reflects it. Ayurvedic beauty, therefore, isn't a one-size-fits-all routine—it's about being in tune with your body, understanding your inner landscape, and nurturing it with natural remedies and personalised rituals. And yet, despite its centuries-old wisdom, Ayurveda has often been dismissed as too traditional or outdated to fit into the modern beauty standards, but thankfully, that perception is changing. The recent years have seen a new wave of beauty and wellness brands put a modern spin, by swapping dusty old stereotypes for science-backed storytelling, sleek packaging, and inclusive messaging—all while staying unmistakably traditional in soul. Below, Vogue Singapore rounds up some of the hottest brands that prove Ayurvedic beauty, or dare we say 'A-beauty', can be both rooted and relevant. Courtesy of Inde Wild 1 / 4 Inde Wild Bold, modern, and deeply personal, Inde Wild is the brainchild of style maven Diipa Büller-Khosla, who has a background rooted in Ayurveda through her family heritage—her mother being a practicing Ayurvedic doctor and dermatologist. Founded in 2021, Inde Wild is on a mission to prove that Ayurveda is anything but old-fashioned by blending Ayurvedic wisdom with conscious chemistry—a concept Büller-Khosla likes to call 'Ayurvedistry.' The brand has gained a cult following in a short period through its ever-growing product range, including serums and oils, all formulated with clean and natural ingredients. With vibrant branding and inclusive storytelling, Inde Wild speaks to a generation that wants to wear their heritage like a crown, with pride and purpose. Must try: The Champi Hair Oil This hair oil enhances scalp health, improves hair density, and visibly reduces hair fall with a potent formula featuring 16+ herbs and oils from traditional Indian medicine. Key ingredients like hibiscus and rosemary strengthen and condition while bhringraj and amla promote growth and nourish the hair. Courtesy of Fable & Mane 2 / 4 Fable & Mane Think ancient Indian medicine-based hair care, think pungent hair oils and serums in kitschy bottles, right? Not so with Fable & Mane, a next-gen beauty and wellness brand that offers a modern, sophisticated take on hair science. Drawing on their Indian roots and their grandmother's cherished oiling rituals, the brand was founded by siblings Akash Mehta and Nikita Kanani. With a wide range of products from hair oils to hair masks, Fable & Mane takes a holistic and ethical approach to beauty with vegan and cruelty-free formulations. Must try: The HoliRoots Hair Oil The bestseller, which also happens to be the brand's debut product, is a multi-benefit pre-wash hair oil treatment. Loaded with natural ingredients like ashwagandha and dashmool, a magic mix for your scalp, this oil promises to strengthen and hydrate your mane. Courtesy of Kama Ayurveda 3 / 4 Kama Ayurveda Having debuted with just nine products in 2002, Kama Ayurveda has grown into a global leader in the beauty and wellness space with its ingredients-focused brand of time-tested Ayurvedic formulas that have got skincare nerds gushing constantly. Every product is deeply rooted in traditional Ayurvedic recipes and made with meticulously sourced ingredients that balance the doshas—think saffron from Kashmir, cold-pressed sesame oil, and Himalayan herbs. Kama Ayurveda promotes 'beauty in balance'; they believe in the philosophy that the key to preserving health and wellbeing is to re-establish the essential balance between one's mind, body, and soul. Must try: Kumkumadi Silky Serum Who doesn't like visibly smoother and brighter skin, right? This youth-illuminating face serum loaded with Kumkumadi oil, plumping Hyaluronic acid, and energising creatine amino acids helps combat signs of ageing, dullness, and uneven texture. Used alone, it is suitable for all skin types. Courtesy of Sachi Skin 4 / 4 Sachi Skin As the best brand stories go, necessity was the mother of invention for Sachi Skin founder Farah Bashir. Her battle with hyperpigmentation, acne, and other skin issues drove the Malaysian-Indian cosmetic formulator and aesthetician to create a skincare product line that caters to individuals of all skin types and tones, especially those with melanin-rich skin. Bashir's raison d'être is formulating ethical, environmental, and sustainable goods, using Ayurvedic botanicals and modern clinical skincare approaches. Must try: Triphala Pigmentation Corrector Sachi Skin's hero product, this pigmentation corrector, is clinically proven to improve brightness and reduce hyperpigmentation, especially in people with a darker skin tone.
