Latest news with #Inglot
Euronews
20-07-2025
- Business
- Euronews
European luxury market is growing and TikTok is increasingly key
The value of the European luxury goods market grew to almost €110 billion in 2024. "This is the result of several converging factors," assesses Rafal Drzewiecki, TikTok's Country Director for Central Europe, in an interview with Euronews. "The recovery of tourism after the pandemic, attractive exchange rates and the growing importance of emotional consumption. European luxury has become more accessible." In his opinion, a generational change is playing a key role. New consumers of luxury no longer buy for prestige. They buy for themselves. This is borne out of the popularity of the hashtag #selfgifting, which has seen a 110% increase on TikTok in recent times alone.** "We are seeing an explosion of content in which users celebrate their own achievements by buying themselves a gift," said Drzewiecki, adding that "it's not about demonstrating status, but about pleasure, satisfaction, and self-expression". Polish luxury conquers the world Against this background, Poland comes off impressively. The domestic luxury goods market grew by as much as 24% year-on-year in 2023 - well above the European average. The fastest growing segments are beauty, fashion and accessories. It is not only global brands that have benefited from the wave of interest in luxury, but also Polish brands with character. TikTok has played no small part in this. An example? Inglot, a well-known cosmetics brand from Przemyśl, which gained a new global audience thanks to its presence on the platform. "Brands such as Inglot and Chylak show that a well-told story and authenticity reach an international audience. On TikTok today, they are building communities around values, aesthetics and everyday rituals," Drzewiecki told Euronews. In user content - from tutorials to 'get ready with me' - Inglot's products appear on smartphone screens from São Paulo to Seoul. The 9:16 aesthetic has become a natural environment for luxury. Luxury without the glitz The new generation expects more than perfect shots. What matters is authenticity. Premium brand campaigns gain popularity when they are real, surprisingly everyday - such as Burberry's clip of The Crown actors making tea. "It works because it's human. The consumer today doesn't want advertising - they want relationships," Drzewiecki added. This can also be seen in the data. As many as 89% of users say they trust the opinion of influencers more than classic advertising. One in four refrains from making a purchase until they have seen the product from their favourite creator. In contrast, 60% of Polish TikTok users admit that they have been influenced into purchases through content on the platform. TikTok made me buy it The #TikTokMadeMeBuyIt trend has already amassed over 18.5 million videos. This is not a joke, but a conversion path. Today, luxury is not the result of a marketing strategy - it is an emotion, a moment, an aesthetic. "If a product looks good, tells a story and resonates with the viewer's identity, a purchase decision is made almost immediately," Drzewiecki explained. The luxury of tomorrow is a brand that listens Does luxury have a future? Only if it becomes more accessible, more empathetic and ready to talk. "The new generation expects authenticity, not perfection, from brands," said the director, adding that young people want "relationships, social engagement, and shared values". "Luxury today starts in a world that does not resemble a catalogue," he concluded. In a world where the 9:16 format reigns supreme and the voice of the user is as important as the brand narrative, luxury is no longer an exclusive privilege. It becomes a personal choice - lined with emotion, experience and aesthetics. It all starts with a scroll of the screen.
Reuters
28-03-2025
- Politics
- Reuters
PTPA, governing bodies may prefer talks over trial, says former ATP Board member
BENGALURU, March 28 (Reuters) - The class-action lawsuit filed against tennis' governing bodies by the Professional Tennis Players' Association (PTPA) is a call for serious and formal negotiations and none of the parties may prefer a trial, a former ATP Board member believes. Established in 2020 by Novak Djokovic and Vasek Pospisil, the PTPA has been fighting for a spot at the table as a voice for players and it said last week it was forced to take legal action after years of good-faith efforts to reform the sport. The advocacy group said the ATP, the WTA, the International Tennis Federation and the International Tennis Integrity Agency indulged in anti-competitive practices and showed a disregard for player welfare in its 163-page lawsuit, opens new tab. Briton Alex Inglot, a former European player representative at the ATP, told Reuters the case was a long time coming and the product of the PTPA's frustrations. "They've tried to go by the book, play the game, be polite, try to be productive, progressive and additive. They've tried to build their relationship with players through various events and meetings," Inglot said via video call from London. "It's now got to a head where the players and the PTPA have decided they just haven't been given sufficient respect, haven't been given a seat at the table, haven't been taken seriously and it's time to raise the stakes. "That as a result means the case is a call for serious and formal negotiations. I'm not convinced anyone wants this to go to trial." In papers filed in three different global jurisdictions - New York, London and Brussels - the PTPA and a group of players as plaintiffs also point to the arduous tennis schedule and the ranking systems among issues that need to be addressed. SCATTERGUN APPROACH Inglot, whose tenure with the ATP ended in 2021, said the PTPA's action represented a scattergun approach but nevertheless was a statement of intent that it wanted to be the voice to help fix the sport's problems. However, he added that despite its legitimate complaints, the PTPA did not show what the governance of the sport could look like in the future. "I haven't seen a very clear indicator of 'this is what the PTPA believes the perfect system should look like, this is where we should be involved, this is how the governance should look like ... this is where we should be part of that'," he added. "Equally there's no vision of 'if we win this case and the existing matrix of relationships is dismantled, this is how we would restructure a brave new world of tennis'." Inglot said problems with regard to the use of different balls in different tournaments as well as the issue of matches finishing in the early hours of the morning at some events were already being addressed by the tours. He added that the governing bodies would probably in some shape or form over a duration of time satisfy the requirements of the PTPA. "I wouldn't be surprised if the PTPA will take credit for that, I won't be surprised if the ATP and the WTA say that's got nothing to do with it and that they were already working on it," Inglot added. "Where the rubber will meet the road is the final bits, and they will be big bits, where the PTPA will say 'you still haven't done this' and the ATP and the WTA will say 'we're not going to'. "The question then becomes where do we go from there? My sense is that the PTPA will be under pressure from the players to go keep going, keep pushing and take the case to court."
