Latest news with #JacquesLeMancq
Broadcast Pro
11-06-2025
- Business
- Broadcast Pro
Rotana Media Services taps Broadpeak to boost MENA streaming ads
The partnership drives new ad revenue and enhances viewing experiences across the MENA region. Rotana Media Services (RMS) has announced a strategic partnership with Broadpeak, a global leader in video streaming and monetisation technology, to deliver personalised advertising experiences across connected TV and streaming platforms in the Middle East and North Africa (MENA) region. The collaboration will leverage Broadpeak's server-side ad insertion (SSAI) technology through its cloud-based platform, allowing RMS to offer dynamically targeted ads while maintaining a seamless, high-quality viewing experience across multiple devices. By integrating Broadpeak's advanced SSAI service, RMS is equipping advertisers with the tools to deliver addressable and relevant ads tailored to viewer preferences, without interrupting the playback of on-demand or live content. The technology ensures smooth ad transitions on connected TVs, mobile devices, and web platforms, aligning with the region's increasing demand for personalised and uninterrupted content consumption. Nezar Nagro, President of Rotana Media Services, said: 'We are continuously investing in innovation that enhances viewer engagement and unlocks smarter monetization. Our partnership with Broadpeak represents a step forward in delivering addressable, premium-quality advertising experiences that meet the evolving expectations of audiences and advertisers alike.' Jacques Le Mancq, CEO at Broadpeak, added: 'The Middle East is a complex and fast-changing market — streaming providers need robust ad tech and delivery technologies that can adapt to diverse platform requirements and bandwidth conditions. We're excited to partner with Rotana Media Services and help fuel the next wave of streaming monetization growth across the region.' The partnership aligns with RMS's broader strategy to accelerate digital transformation across premium video platforms in the MENA region. Through selective adoption of high-impact technologies, the company aims to enhance content delivery, boost advertiser value, and elevate the viewing experience in one of the world's most rapidly evolving media markets.
Broadcast Pro
06-03-2025
- Business
- Broadcast Pro
Broadpeak to showcase streaming and monetisation solutions at NAB Show
Broadpeak, a provider of scalable streaming and monetisation solutions, will unveil its latest innovations at NAB Show 2025. The company's showcase will include advanced dynamic ad insertion, interactive advertising and seamless transitions from broadcast to OTT, all designed to enhance viewer experiences while maximising revenue. Jacques Le Mancq, President and CEO of Broadpeak, said: 'Monetisation and streaming at scale are going to be two very hot topics at NAB Show and we're excited to be able to demonstrate our leading capabilities across both. From advanced adtech revenue-generating capabilities to fully optimized, premium-performance video delivery, we're empowering customers to create superior viewing experiences while protecting and maximising revenue.' Among the highlights, Broadpeak will present its enhanced server-side ad insertion (SSAI) technology, now available as a hybrid on-premise and as-a-service model. This ensures dynamic ad capacity is always available, even during peak traffic, improving ad fill rates and revenue. The company will also showcase interactive ad solutions such as Click2, which allows viewers to engage with ads via mobile notifications, and the L-banner format, which integrates branded messages without disrupting the main content. Additionally, its Spot2Spot feature enables precise ad targeting by replacing specific ad spots in live streams. Broadpeak's solutions also support a smooth transition to OTT with secure, scalable streaming tools that manage high-traffic content delivery and multi-screen viewing. The company integrates multi-layered security measures, including tokenization, real-time piracy detection and IP blocking, to protect content from unauthorised access and cyber threats. With increasing demand for live event streaming, Broadpeak's Multicast ABR (mABR) technology reduces bandwidth strain and enhances scalability, helping providers meet growing audience demands while lowering infrastructure costs. The EdgePeak solution further supports large-scale, secure content delivery with Broadpeak's High-Performance Cache (HPC), capable of exceeding 1Tbps while optimizing energy efficiency. Broadpeak's presence at NAB Show 2025 underscores its commitment to driving innovation in streaming and monetisation, ensuring broadcasters and operators can deliver premium content seamlessly and profitably. Stand #W3331 Tags: broadcastBroadpeakClick2cyber threatsOTTPay TV operatorsSpot2Spot
