Rotana Media Services taps Broadpeak to boost MENA streaming ads
Rotana Media Services (RMS) has announced a strategic partnership with Broadpeak, a global leader in video streaming and monetisation technology, to deliver personalised advertising experiences across connected TV and streaming platforms in the Middle East and North Africa (MENA) region. The collaboration will leverage Broadpeak's server-side ad insertion (SSAI) technology through its cloud-based platform, broadpeak.io, allowing RMS to offer dynamically targeted ads while maintaining a seamless, high-quality viewing experience across multiple devices.
By integrating Broadpeak's advanced SSAI service, RMS is equipping advertisers with the tools to deliver addressable and relevant ads tailored to viewer preferences, without interrupting the playback of on-demand or live content. The technology ensures smooth ad transitions on connected TVs, mobile devices, and web platforms, aligning with the region's increasing demand for personalised and uninterrupted content consumption.
Nezar Nagro, President of Rotana Media Services, said: 'We are continuously investing in innovation that enhances viewer engagement and unlocks smarter monetization. Our partnership with Broadpeak represents a step forward in delivering addressable, premium-quality advertising experiences that meet the evolving expectations of audiences and advertisers alike.'
Jacques Le Mancq, CEO at Broadpeak, added: 'The Middle East is a complex and fast-changing market — streaming providers need robust ad tech and delivery technologies that can adapt to diverse platform requirements and bandwidth conditions. We're excited to partner with Rotana Media Services and help fuel the next wave of streaming monetization growth across the region.'
The partnership aligns with RMS's broader strategy to accelerate digital transformation across premium video platforms in the MENA region. Through selective adoption of high-impact technologies, the company aims to enhance content delivery, boost advertiser value, and elevate the viewing experience in one of the world's most rapidly evolving media markets.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
10-07-2025
- Zawya
IDeaS accelerates expansion in Saudi Arabia with Elaf Group partnership
Dubai - IDeaS, a SAS company and the world's leading provider of hospitality revenue management software and services, has announced a new partnership with Elaf Group, a local leading hotel group in Saudi Arabia, for the implementation of IDeaS' G3 Revenue Management System across an initial four hotels in the Elaf Group portfolio. With this agreement, IDeaS continues to expand its footprint in Saudi Arabia whose ambitious Vision 2030 goals include 362,000 new hotels rooms by 2030 under the Kingdom's US$110 billion hospitality expansion initiative. Currently, IDeaS' solutions have been implemented in 144 hotels across the Kingdom, with strong and growing demand projected for the future. Elaf Group is preparing to double the size of its hotel portfolio in the coming years. By partnering with IDeaS, they will be able to scale their operations effectively and optimize their revenue strategies. The partnership will enable Elaf Group to leverage advanced data-driven insights, enhance their decision-making processes, and ultimately achieve their growth objectives more efficiently. The Group Pricing capabilities of G3 RMS, with its ability to quickly determine a group's entire value and the value of any potential business being displaced, are a key component of Elaf Group's decision to partner with IDeas. As hotels in Madinah rely heavily on both pilgrimage-driven groups and leisure business, the ability to accept the most profitable business is crucial. Balancing their demand needs helps hotels optimize occupancy and revenue, ensuring sustainable growth and guest satisfaction. Mohamed Abbas, Commercial & Revenue Director at Elaf Group said: 'We have chosen IDeaS because of their system's accurate forecasting capabilities, strong pricing tools and inventory controls that can all be managed by a small, centralized team. IDeaS is a reliable partner who will help us drive the revenue growth needed for us to continue our planned expansion in Saudi Arabia.' Ibrahim Saba, Principal Sales Director - Europe, Middle East & Africa at IDeaS commented: 'The G3 Revenue Management System will empower Elaf Group to navigate complex, seasonally dynamic markets like Jeddah and Madinah, while optimizing revenue capture from the growing demand in Riyadh." About IDeaS IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at About Elaf Group Elaf Group was established over 40 years ago and operates hotels in Makkah, Madinah, Jeddah, and Riyadh, all of which enjoy a prestigious international reputation. The Group is renowned for delivering exceptional services to Hajj and Umrah pilgrims, offering hospitality that adheres to the highest standards of quality and efficiency. It is also distinguished by its highly skilled national workforce.
Tourism Breaking News
20-06-2025
- Tourism Breaking News
IDeaS unveils eBook to Help Cruise Operators Drive Revenue Using Data-Driven Insights
Post Views: 53 IDeaS' Cruise Revenue Management System (RMS) uses advanced data analytics and automation to predict demand, execute dynamic revenue strategies, boost profitability and maintain a competitive edge for cruise operators. By embracing cutting-edge technology and data-driven strategies outlined in the eBook, cruise operators can optimize pricing and inventory management to increase profitability and outperform competitors. IDeaS announced its latest Lessons in Revenue eBook, 'Data-Driven Revenue Management in the Cruise Industry: Navigating the Groundswell,' to help cruise organizations navigate today's challenging operating environment while capitalizing on opportunities to optimize revenue. The recent surge in cruise demand presents substantial opportunities for growth, yet cruise lines face significant challenges, including intensifying competition, labor shortages, inflated costs and delayed adoption of revenue technologies. The eBook highlights key capabilities and challenges facing cruise revenue leaders, and shares ways cruise organizations can leverage revenue management technology to maximize the potential of their voyages as they chart their course into the future. Crystal Pernici, global director – Cruise RMS, IDeaS, said: 'Cruise operators are becoming increasingly aware of the potential—and the value—of revenue strategies guided by revenue optimization technology. By basing their decision-making on data-driven insights rather than personal experience or selective reporting, cruise leaders are opening up their vessels to a new range of revenue opportunities.'
Broadcast Pro
11-06-2025
- Broadcast Pro
Rotana Media Services taps Broadpeak to boost MENA streaming ads
The partnership drives new ad revenue and enhances viewing experiences across the MENA region. Rotana Media Services (RMS) has announced a strategic partnership with Broadpeak, a global leader in video streaming and monetisation technology, to deliver personalised advertising experiences across connected TV and streaming platforms in the Middle East and North Africa (MENA) region. The collaboration will leverage Broadpeak's server-side ad insertion (SSAI) technology through its cloud-based platform, allowing RMS to offer dynamically targeted ads while maintaining a seamless, high-quality viewing experience across multiple devices. By integrating Broadpeak's advanced SSAI service, RMS is equipping advertisers with the tools to deliver addressable and relevant ads tailored to viewer preferences, without interrupting the playback of on-demand or live content. The technology ensures smooth ad transitions on connected TVs, mobile devices, and web platforms, aligning with the region's increasing demand for personalised and uninterrupted content consumption. Nezar Nagro, President of Rotana Media Services, said: 'We are continuously investing in innovation that enhances viewer engagement and unlocks smarter monetization. Our partnership with Broadpeak represents a step forward in delivering addressable, premium-quality advertising experiences that meet the evolving expectations of audiences and advertisers alike.' Jacques Le Mancq, CEO at Broadpeak, added: 'The Middle East is a complex and fast-changing market — streaming providers need robust ad tech and delivery technologies that can adapt to diverse platform requirements and bandwidth conditions. We're excited to partner with Rotana Media Services and help fuel the next wave of streaming monetization growth across the region.' The partnership aligns with RMS's broader strategy to accelerate digital transformation across premium video platforms in the MENA region. Through selective adoption of high-impact technologies, the company aims to enhance content delivery, boost advertiser value, and elevate the viewing experience in one of the world's most rapidly evolving media markets.
