Latest news with #JenWilson
Yahoo
12-06-2025
- Business
- Yahoo
Lowe's launches creator network for DIY innovators
Home improvement retail company Lowe's has launched its first Creator Network, a platform designed to support do-it-yourself (DIY) creators of all sizes by helping them share project-driven stories. The initiative builds affinity for the creators' own brands and strengthens Lowe's relationship with its customers. MrBeast, the most-followed digital creator, is among the first to join the Lowe's Creator Network. MrBeast is collaborating with Lowe's to curate a dedicated storefront, allowing fans to shop his favourite DIY materials and tools. Lowe's chief marketing officer Jen Wilson stated: "Driving preference and engagement with the Lowe's brand by tapping into creators with varying levels of followers is a key priority for Lowe's as we look to gain relevance with younger generations while increasing digital engagement "We couldn't be more excited to welcome MrBeast to our network along with other recognisable names like DadSocial and Chris Loves Julia. These are exciting names in the world of influencers and now they'll be DIYing with Lowe's across their social channels." The Creator Network is part of Lowe's strategy to deepen its connection with millennial and Gen Z audiences who often look to creators for inspiration and trusted advice. The Lowe's Creator Network offers a multi-tiered system to support creators at different stages of their journey. It provides competitive commissions, customisable storefronts, product samples, training resources and opportunities for business growth and audience connection. As creators progress, they can access more benefits such as project funding, long-term sponsorships and exclusive events such as the annual Lowe's Creator Summit. With more than 17,000 creators enrolled during its beta phase, the Lowe's Creator Network is set for rapid expansion. The network increases Lowe's visibility and promotes its vendor partners. Future plans include leveraging the Lowe's Retail Media Network to enhance brand presence and community engagement across digital channels. In May 2025, Lowe's and marketplace technology company Mirakl partnered to accelerate its e-commerce Marketplace growth. "Lowe's launches creator network for DIY innovators " was originally created and published by Retail Insight Network, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Scoop
08-05-2025
- Politics
- Scoop
Unions Otago To Join Nationwide Protests Against Government Attack On Pay Equity
Press Release – Unions Otago Unions Otago spokesperson Jen Wilson says the decision will halt current pay equity claims for thousands of workers in female-dominated occupations and make future claims significantly more difficult. Unions Otago has condemned the Government's changes to the Equal Pay Act passed under urgency this week. Unions Otago spokesperson Jen Wilson says the decision will halt current pay equity claims for thousands of workers in female-dominated occupations and make future claims significantly more difficult. Workplace Relations and Safety Minister Brooke van Velden of the ACT Party announced the changes this week. Ms Wilson says the Union view is that these changes to legislation are a regressive step and a cynical cost-cutting measure at the expense of working women. 'This is an outrageous attack on working women and reverses decades of hard-won progress towards eliminating the gender pay gap,' says Ms Wilson. 'To see the Government rush through legislation that will directly harm women and their families, all under the guise of fiscal prudence, is deeply concerning and disturbing.' Ms Wilson says the move was is a cynical cost-cutting exercise to try and balance the Government's books before the upcoming Budget, and it's being done on the backs of those who can least afford it. As part of nationwide protests to support women workers under attack from the Government, Unions Otago has organized a local event. PROTECT PAY EQUITY! PROTEST DETAILS: VENUE: The Exchange, corner of Princes and Rattray Streets (also known as John Wickliffe Square), Dunedin WHEN: 1:30 pm, Friday, 9 May 2025 'This protest is just the beginning,' says Ms Wilson. 'Unions are building a widespread campaign to reverse this disgraceful legislation. When workers' rights are under attack, we must stand up and fight back.' Unions Otago encourages the public to make their voices heard by signing the Together petition, calling on the Government to reverse its decision: Unions Otago is the local affiliates council of the New Zealand Council of Trade Unions Te Kauae Kaimahi for the Otago region. The New Zealand Council of Trade Unions Te Kauae Kaimahi brings together over 320,000 New Zealand union members in 27 affiliated unions.
Scoop
07-05-2025
- Politics
- Scoop
Unions Otago To Join Nationwide Protests Against Government Attack On Pay Equity
Unions Otago has condemned the Government's changes to the Equal Pay Act passed under urgency this week. Unions Otago spokesperson Jen Wilson says the decision will halt current pay equity claims for thousands of workers in female-dominated occupations and make future claims significantly more difficult. Workplace Relations and Safety Minister Brooke van Velden of the ACT Party announced the changes this week. Ms Wilson says the Union view is that these changes to legislation are a regressive step and a cynical cost-cutting measure at the expense of working women. "This is an outrageous attack on working women and reverses decades of hard-won progress towards eliminating the gender pay gap,' says Ms Wilson. "To see the Government rush through legislation that will directly harm women and their families, all under the guise of fiscal prudence, is deeply concerning and disturbing.' Ms Wilson says the move was is a cynical cost-cutting exercise to try and balance the Government's books before the upcoming Budget, and it's being done on the backs of those who can least afford it. As part of nationwide protests to support women workers under attack from the Government, Unions Otago has organized a local event. PROTECT PAY EQUITY! PROTEST DETAILS: VENUE: The Exchange, corner of Princes and Rattray Streets (also known as John Wickliffe Square), Dunedin WHEN: 1:30 pm, Friday, 9 May 2025 "This protest is just the beginning," says Ms Wilson. "Unions are building a widespread campaign to reverse this disgraceful legislation. When workers' rights are under attack, we must stand up and fight back." Unions Otago encourages the public to make their voices heard by signing the Together petition, calling on the Government to reverse its decision: Unions Otago is the local affiliates council of the New Zealand Council of Trade Unions Te Kauae Kaimahi for the Otago region. The New Zealand Council of Trade Unions Te Kauae Kaimahi brings together over 320,000 New Zealand union members in 27 affiliated unions.
Yahoo
11-04-2025
- Entertainment
- Yahoo
GAME ON: LOWE'S TO APPEAR IN MULTIPLE EA SPORTS TITLES FOR THE FIRST TIME
Lowe's leverages MyLowe's Rewards with in-game content that will roll out across EA SPORTS FC™,Madden NFL and College Football Plus, Lowe's is building brand fandom with soon-to-come "On the Road" gaming experience that willbring Madden NFL to fans across the country in real life CHARLOTTE, N.C., April 11, 2025 /PRNewswire/ -- Lowe's is collaborating with EA SPORTS™ to be featured in multiple EA SPORTS titles for the first time, including EA SPORTS FC™, Madden NFL and College Football. This collaboration significantly expands Lowe's presence in the digital gaming space, positioning the brand and its loyalty platform, MyLowe's Rewards, at the forefront of immersive fan experiences across multiple platforms and sports communities. Lowe's will show up uniquely in each game with branding across multiple gameplay experiences. In EA SPORTS College Football 26, Lowe's will be featured on the broadcast overlay of the popular Stadium Pulse placement. The Stadium Pulse dynamically showcases and builds crowd excitement as gameplay improves, drawing meaningful parallels to the passion homeowners feel when enhancing their own spaces with Lowe's. Additionally, fans of EA SPORTS FC™ and Madden NFL will be able to engage more deeply with the brand in a future title for each franchise through Ultimate Team™ challenges that offer rewards. To further extend opportunities for consumers to engage with the Lowe's brand and Madden NFL, Lowe's will also launch a real life "On the Road" interactive gaming experience that fans can engage with as it makes its way around the country later this year and throughout the NFL season. More information about this experience and how to participate will be available in late summer. Gaming delivers an evolution in Lowe's sports investment portfolio to engage new audiences ahead of future home improvement projects. "Integrating Lowe's within EA SPORTS titles gives us an innovative way to engage with sports fans who are important to our brand," said Jen Wilson, Lowe's senior vice president, Chief Marketing Officer. "We are constantly looking for new pathways to bring more consumers into our loyalty ecosystem by connecting with their passions. This is such an immersive and unexpected way to introduce ourselves to the next generation of home improvers." The new integration with EA SPORTS titles further enhances Lowe's broader sports marketing strategy, serving as a strategic extension of its work with traditional sports platforms, such as being the Official Home Improvement Partner of the NFL. By bringing this new content to EA SPORTS massive community of players, Lowe's seeks to connect with digitally savvy audiences in their areas of interest earlier, more frequently and in a native way, thus establishing true connections with the next generation of loyal Lowe's fans. Lowe's has become a Proud Partner of EA SPORTS FC™, Madden NFL and College Football 26. As part of this collaboration, Lowe's will appear in engaging gameplay moments. About Lowe'sLowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Media ContactAmanda CaskeyLowe's Companies, About Electronic ArtsElectronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. In fiscal year 2024, EA posted GAAP net revenue of approximately $7.6 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1®. More information about EA is available at EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the property of their respective owners and used with permission. Media ContactWill AlexanderEA SPORTSwalexander@ View original content to download multimedia: SOURCE Lowe's Companies, Inc.
