Lowe's launches creator network for DIY innovators
The initiative builds affinity for the creators' own brands and strengthens Lowe's relationship with its customers.
MrBeast, the most-followed digital creator, is among the first to join the Lowe's Creator Network. MrBeast is collaborating with Lowe's to curate a dedicated storefront, allowing fans to shop his favourite DIY materials and tools.
Lowe's chief marketing officer Jen Wilson stated: "Driving preference and engagement with the Lowe's brand by tapping into creators with varying levels of followers is a key priority for Lowe's as we look to gain relevance with younger generations while increasing digital engagement
"We couldn't be more excited to welcome MrBeast to our network along with other recognisable names like DadSocial and Chris Loves Julia. These are exciting names in the world of influencers and now they'll be DIYing with Lowe's across their social channels."
The Creator Network is part of Lowe's strategy to deepen its connection with millennial and Gen Z audiences who often look to creators for inspiration and trusted advice.
The Lowe's Creator Network offers a multi-tiered system to support creators at different stages of their journey. It provides competitive commissions, customisable storefronts, product samples, training resources and opportunities for business growth and audience connection.
As creators progress, they can access more benefits such as project funding, long-term sponsorships and exclusive events such as the annual Lowe's Creator Summit.
With more than 17,000 creators enrolled during its beta phase, the Lowe's Creator Network is set for rapid expansion. The network increases Lowe's visibility and promotes its vendor partners.
Future plans include leveraging the Lowe's Retail Media Network to enhance brand presence and community engagement across digital channels.
In May 2025, Lowe's and marketplace technology company Mirakl partnered to accelerate its e-commerce Marketplace growth.
"Lowe's launches creator network for DIY innovators " was originally created and published by Retail Insight Network, a GlobalData owned brand.
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At the time, he was able to afford college, a car, and rent on a minimum-wage job. "Tenants now have two and three jobs just to try to pay what they can now." Kenny Burgos, CEO of the New York Apartment Association, said that renters' and landlords' interests don't need to be opposed in solving New York City's affordability crisis, but that a rent freeze isn't the solution. "When it comes to affordability, the only proven way to reduce the rent is increase the supply," Burgos said. With the volume of new housing that New York desperately needs, Burgos said Mamdani will have to work with developers and the private sector to meet that demand if he wins this fall. Property taxes in New York City are the "single largest expense in operating their housing," Burgos said. Without raising rents, landlords are facing a "dire" situation. But Leyva said it's not as simple as supply and demand. It takes time to build new, permanently subsidized housing, and the private sector isn't sufficiently incentivized to do so, he argued, adding that renters need immediate relief.
