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Jenna Lyons Knows How to Find Quality Clothing. Here's Her Staple Wardrobe.
Jenna Lyons Knows How to Find Quality Clothing. Here's Her Staple Wardrobe.

New York Times

time4 days ago

  • Entertainment
  • New York Times

Jenna Lyons Knows How to Find Quality Clothing. Here's Her Staple Wardrobe.

'I wear the same goddamn thing every day,' Jenna Lyons recently told me over Zoom. And whether you're familiar with her from her stint on The Real Housewives of New York City or as the former president and executive creative director of you know that she's not being hyperbolic. Lyons is known for her consistently polished — yet delightfully playful — personal style. But if you dissect many of her outfits, you'll see that her wardrobe is built on a foundation of well-fitting basics. Her advice is to invest in the items you wear the most, rather than in outfits you'll wear only a handful of times. A helpful way to do this is to consider an item's cost per wear, she said. And this is how she reflects on the price of her most-worn pieces: 'If I went through the cost per wear of the things I wear all the time, you'd be shocked.' Following that advice, her closet is full of elevated versions of everyday essentials, like a basic white T-shirt or a trusty pair of jeans. But Lyons is also anything but a gatekeeper, and she told us what she likes, why it works for her, and where to get it yourself. Lyons knows exactly what she likes in a plain T-shirt, and the Boxier Trash Tee nails it. 'My entire drawer is stacked with them,' she said. And she has them in white, black, and cream (called 'scour' by the brand). This T-shirt is heavier than most, with longer sleeves, a boxy shape, and a slightly shorter but not quite cropped length. Lyons said she also likes the close-fitting neckline, which allows her necklace to sit just outside of the shirt. Falling somewhere between standard and cropped with a boxy cut, this tee is anything but trash (though it is made of 100% reclaimed-waste cotton, according to the website). 'I'm a bit religious about jeans,' Lyons told me, specifying that she doesn't like stretch jeans at all. And she said she 'really struggled during the skinny jean phase,' because she never liked the look or feel of that style. 'I really only wear rigid jeans,' she said. Lyons likes the raw selvedge denim from A.P.C., specifically the Standard Jeans style, but she warns if you're getting them new, they take some effort to break in. She does have a trick, however: 'If you put them in warm water, like get into the bathtub with hot water, and then you can put a little bit of softener or salt in there, it does help. Then you let them dry, and that really does kickstart them from being so hard.' These high-rise, straight-leg jeans are made with raw Japanese selvedge denim. They're chic and have a forever-in cut, but breaking them in requires some work. A.P.C. recommends going up one or two sizes for a more-comfortable fit. Lyons also loves vintage, non-stretch jeans from Levi's. She found some of her favorites through an online shop called Jean Genie Vintage Company. Noble Panacea / Photographer: Mei Tao From our conversation, I gathered that Lyons is no stranger to shopping in the men's section — or from menswear brands altogether. Another wear-anytime basic is a classic crewneck sweatshirt from Todd Snyder. It's made from a blend of 85% organic cotton with 15% mulberry silk, and it has a hint-of-interest small waffle pattern. Crewneck sweaters can be a bit boring, but this one has an eye-catching, tiny waffle pattern, and it's blended with mulberry silk. When it comes to sweaters, Lyons is also fond of cashmere, though she is particular about the yarn. In her opinion, Suzie Kondi makes 'the most amazing cashmere sweaters,' and she especially loves those made with open yarn (which means the sweater hasn't been twisted in the manufacturing process). This is a double-edged sword because open cashmere yarn gives the sweater a softer feel, but it also lends to more pilling, Lyons explained. 'I love them, I just have to de-pill them a lot,' she said, and she uses the Nori x La Ligne Fabric Shaver to do so. (Our experts, however, recommend that you go low and slow with a cashmere comb, like this one from Naadam, if you need to de-pill a sweater.) Lyons loves the cashmere from Suzie Kondi, including this versatile vest. You can layer it over T-shirts and button-ups or under a blazer — the list goes on. Another staple for Lyons is a blazer. Yet there's not just one single style she likes; instead she looks for details, including a proper shoulder, chest piece, and roping, to name a few. She prefers to shop in the men's section, which is something she recommends to others, too, especially when they're looking for affordable options. 'If you want something that is under $300, I would go to the men's section because they put more build in the jackets in general, so a less expensive men's blazer is probably going to be better made than a women's blazer,' Lyons said, adding, 'I wish it wasn't that way, but it's true.' Lyons said the boys' section of Brooks Brothers has nicely made, budget-conscious options, should they accommodate your desired fit and style. If you want something oversize, she recommends the blazers from The Frankie Shop. Among her very favorite blazers are those from Husbands Paris, a French menswear label known for its expert tailoring. She also prefers natural to synthetic fabrics (with the exception of blazers from Khaite, she specified, since its synthetic fabrics have a good body that she appreciates). This wool suit has classic Roman shoulders, a breathable, silk-like lining, and lovely gold shank buttons. It's expensive, but for something you plan to wear often, it may be worth it when you're considering the price per wear. Another easy way to dress up an outfit is adding a good pair of shoes, and Lyons loves a loafer. 'If you're going to buy a pair of loafers, buy a pair of really good ones and break them in,' she suggested. She pointed to 'old-school' brands like G.H. Bass (established in 1876), specifically the Women's Whitney Weejuns Loafers. Or consider vintage loafers from brands like Gucci and Ferragamo (though her adoration for Ferragamo loafers excludes old styles with the loud Ferragamo logo on it, she said). Both new and pre-loved designer loafers can be pricey, but Lyons considers a great pair worth it. Well-made loafers can be resoled, she said, which means they can have a long life in your wardrobe. Finally, no matter the day, Lyons is always sporting a pair of glasses, though she doesn't stick to a single pair of frames. She gets her glasses from many places and likes to frequently check eBay for vintage frames from brands like Christian Dior and Dunhill. Her preferred rotation (one she recommends to others) is a delicate wire frame, a colorful frame, and a solid acrylic frame 'that has some guts to it.' Different days and outfits can call for different frames, so for her, variety is nearly essential when it comes to this accessory. Jenna Lyons These are the wardrobe staples that work for Lyons, and she said she's built her collection over decades of trial and error. And that means not every item here will be exactly right for everyone. But as you look for your ideal white tee or pair of blue jeans, one thing to keep in mind is that you should always buy what you love, even if you have to wait for the right item to come along. The times Lyons has settled for something she didn't quite love, she wound up buying more items as she hunted for something good enough — and often spent more than the cost of the original item. The result: regretting her almost-perfect purchase. 'If I just waited or saved up money, I could have gotten what I really wanted and worn it much more frequently,' she explained. Wise words. This article was edited by Hannah Rimm and Maxine Builder. Timeless and versatile, jeans are a key player in any wardrobe. We found ten pairs that fit a range of body types, tastes, and budgets. We tested 25 cashmere sweaters—ranging in price from $50 to $500—and came away with six favorites that suit a range of styles and budgets. After carefully scrutinizing fit, feel, quality, and style, we found four white tees that are the best suited for a variety of occasions and body types.

Jenna Lyons joins Cashmere as investor and strategic partner
Jenna Lyons joins Cashmere as investor and strategic partner

Fashion Network

time21-05-2025

  • Business
  • Fashion Network

Jenna Lyons joins Cashmere as investor and strategic partner

The Cashmere Fund, a next-generation venture fund making startup investing more accessible, announced on Wednesday that Jenna Lyons has joined the fund as both an investor and strategic partner. In her role, Lyons will advise startups on branding, consumer positioning and creative strategy. She will also help the fund source new investment opportunities aligned with emerging cultural trends. Lyons, a fashion designer, entrepreneur, and television personality, is best known for her career at where she rose from assistant designer to president and executive creative director. Since leaving in 2017, she co-founded LoveSeen, a direct-to-consumer beauty brand offering natural-looking false eyelashes, as well as starred in TV series including Stylish with Jenna Lyons on HBO Max and The Real Housewives of New York City on Bravo. Currently, Lyons is a partner at FundamentalCo, a value creation agency spun out of Blackstone, which has transformed household names like The New York Times, Clear, Delta, and Spanx. 'Jenna's brand-building and value creation expertise are exactly what we look for—not only in our partners, but in the companies we invest in,' said Elia Infascelli, CEO of Cashmere. 'Her creative vision and entrepreneurial spirit will be invaluable as we continue to identify and support the next generation of consumer brands.' The Cashmere Fund provides educational tools and resources to navigate the complexities of venture capital investing responsibly. The fund is also preparing to launch on retail brokerage platforms. Most recently, in April, NFL MVP Josh Allen equally joined The Cashmere Fund as a partner and investor. 'As a founder, I know how powerful the right support, at the right time, can be. And as a brand builder, I know what it takes to enter a market and catalyze opportunity,' said Lyons. 'I'm excited to back founders who are reimagining what's possible, and to help more people be part of their stories.'

Jenna Lyons joins Cashmere as investor and strategic partner
Jenna Lyons joins Cashmere as investor and strategic partner

Fashion Network

time21-05-2025

  • Business
  • Fashion Network

Jenna Lyons joins Cashmere as investor and strategic partner

The Cashmere Fund, a next-generation venture fund making startup investing more accessible, announced on Wednesday that Jenna Lyons has joined the fund as both an investor and strategic partner. In her role, Lyons will advise startups on branding, consumer positioning and creative strategy. She will also help the fund source new investment opportunities aligned with emerging cultural trends. Lyons, a fashion designer, entrepreneur, and television personality, is best known for her career at where she rose from assistant designer to president and executive creative director. Since leaving in 2017, she co-founded LoveSeen, a direct-to-consumer beauty brand offering natural-looking false eyelashes, as well as starred in TV series including Stylish with Jenna Lyons on HBO Max and The Real Housewives of New York City on Bravo. Currently, Lyons is a partner at FundamentalCo, a value creation agency spun out of Blackstone, which has transformed household names like The New York Times, Clear, Delta, and Spanx. 'Jenna's brand-building and value creation expertise are exactly what we look for—not only in our partners, but in the companies we invest in,' said Elia Infascelli, CEO of Cashmere. 'Her creative vision and entrepreneurial spirit will be invaluable as we continue to identify and support the next generation of consumer brands.' The Cashmere Fund provides educational tools and resources to navigate the complexities of venture capital investing responsibly. The fund is also preparing to launch on retail brokerage platforms. Most recently, in April, NFL MVP Josh Allen equally joined The Cashmere Fund as a partner and investor. 'As a founder, I know how powerful the right support, at the right time, can be. And as a brand builder, I know what it takes to enter a market and catalyze opportunity,' said Lyons. 'I'm excited to back founders who are reimagining what's possible, and to help more people be part of their stories.'

Jenna Lyons joins Cashmere as investor and strategic partner
Jenna Lyons joins Cashmere as investor and strategic partner

Fashion Network

time21-05-2025

  • Business
  • Fashion Network

Jenna Lyons joins Cashmere as investor and strategic partner

The Cashmere Fund, a next-generation venture fund making startup investing more accessible, announced on Wednesday that Jenna Lyons has joined the fund as both an investor and strategic partner. In her role, Lyons will advise startups on branding, consumer positioning and creative strategy. She will also help the fund source new investment opportunities aligned with emerging cultural trends. Lyons, a fashion designer, entrepreneur, and television personality, is best known for her career at where she rose from assistant designer to president and executive creative director. Since leaving in 2017, she co-founded LoveSeen, a direct-to-consumer beauty brand offering natural-looking false eyelashes, as well as starred in TV series including Stylish with Jenna Lyons on HBO Max and The Real Housewives of New York City on Bravo. Currently, Lyons is a partner at FundamentalCo, a value creation agency spun out of Blackstone, which has transformed household names like The New York Times, Clear, Delta, and Spanx. 'Jenna's brand-building and value creation expertise are exactly what we look for—not only in our partners, but in the companies we invest in,' said Elia Infascelli, CEO of Cashmere. 'Her creative vision and entrepreneurial spirit will be invaluable as we continue to identify and support the next generation of consumer brands.' The Cashmere Fund provides educational tools and resources to navigate the complexities of venture capital investing responsibly. The fund is also preparing to launch on retail brokerage platforms. Most recently, in April, NFL MVP Josh Allen equally joined The Cashmere Fund as a partner and investor. 'As a founder, I know how powerful the right support, at the right time, can be. And as a brand builder, I know what it takes to enter a market and catalyze opportunity,' said Lyons. 'I'm excited to back founders who are reimagining what's possible, and to help more people be part of their stories.'

Jenna Lyons Joins Cashmere as Partner and Investor
Jenna Lyons Joins Cashmere as Partner and Investor

Business Wire

time21-05-2025

  • Business
  • Business Wire

Jenna Lyons Joins Cashmere as Partner and Investor

NEW YORK--(BUSINESS WIRE)-- The Cashmere Fund (NASD: CSHMX), a next-generation venture fund making startup investing more accessible, announced today that Jenna Lyons, renowned fashion designer, entrepreneur, and television personality, has invested in the fund and partnered with the Fund's subadviser, Cashmere LLC (Cashmere). At the Cashmere Fund, Lyons will advise portfolio companies on branding, consumer positioning and creative strategy, while also helping the fund source new investment opportunities aligned with emerging cultural trends. 'Jenna's brand-building and value creation expertise are exactly what we look for—not only in our partners, but in the companies we invest in,' said Elia Infascelli, CEO of Cashmere. 'Her creative vision and entrepreneurial spirit will be invaluable as we continue to identify and support the next generation of consumer brands.' Ms. Lyons brings over three decades of creative leadership and brand-building expertise to Cashmere. She is best known for her transformative tenure at where she rose from assistant designer to President and Executive Creative Director. Since departing in 2017, Lyons has continued to innovate. She co-founded LoveSeen, a direct-to-consumer beauty brand offering natural-looking false eyelashes, inspired by her personal experience with the genetic condition incontinentia pigmenti. Additionally, she expanded her media presence through television projects like HBO Max's Stylish with Jenna Lyons and Bravo's The Real Housewives of New York City. ​Currently, Lyons is a partner at FundamentalCo, a value creation agency spun out of Blackstone. The firm has transformed household names like The New York Times, Clear, Delta, and Spanx, demonstrating how brand is more than just identity: it's a growth engine that drives value creation and market expansion. 'As a founder, I know how powerful the right support, at the right time, can be. And as a brand builder, I know what it takes to enter a market and catalyze opportunity,' said Lyons. 'I'm excited to back founders who are reimagining what's possible, and to help more people be part of their stories.' The Cashmere Fund is designed to expand private market opportunities to a broader range of investors, providing educational tools and resources to navigate the complexities of venture capital investing responsibly. The fund is preparing to launch on retail brokerage platforms, making it easier than ever for individuals to invest in startups. Lyons' partnership with Cashmere reflects the fund's broader ethos: investing in companies that shape how the next generation lives, works, and experiences the world. As outlined in its founding vision, The Cashmere Fund seeks to offer investors not just a stake in financial growth, but ownership in cultural change. In April 2025, NFL MVP Josh Allen joined The Cashmere Fund as a Partner and Investor, further strengthening the fund's network of influential leaders across industries. For more information, visit About The Cashmere Fund The Cashmere Fund (NASD: CSHMX), an evergreen interval fund, seeks to provide long-term capital appreciation through an actively managed portfolio of private, early-stage venture capital investments. The Fund's portfolio managers seek to leverage their networks of influence in the sports and entertainment industries to further compound and accelerate growth in the Fund's portfolio companies. Learn more about The Cashmere Fund at The Fund has a paid partnership with Jenna Lyons. Investors should consider the Cashmere Fund's investment objectives, risk, charges and expenses carefully before investing. The Fund's prospectus contains this and other information about the Fund, and is available at Investors should carefully review the prospectus before investing.

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