Jenna Lyons Joins Cashmere as Partner and Investor
At the Cashmere Fund, Lyons will advise portfolio companies on branding, consumer positioning and creative strategy, while also helping the fund source new investment opportunities aligned with emerging cultural trends.
'Jenna's brand-building and value creation expertise are exactly what we look for—not only in our partners, but in the companies we invest in,' said Elia Infascelli, CEO of Cashmere. 'Her creative vision and entrepreneurial spirit will be invaluable as we continue to identify and support the next generation of consumer brands.'
Ms. Lyons brings over three decades of creative leadership and brand-building expertise to Cashmere. She is best known for her transformative tenure at J.Crew, where she rose from assistant designer to President and Executive Creative Director.
Since departing J.Crew in 2017, Lyons has continued to innovate. She co-founded LoveSeen, a direct-to-consumer beauty brand offering natural-looking false eyelashes, inspired by her personal experience with the genetic condition incontinentia pigmenti. Additionally, she expanded her media presence through television projects like HBO Max's Stylish with Jenna Lyons and Bravo's The Real Housewives of New York City.
Currently, Lyons is a partner at FundamentalCo, a value creation agency spun out of Blackstone. The firm has transformed household names like The New York Times, Clear, Delta, and Spanx, demonstrating how brand is more than just identity: it's a growth engine that drives value creation and market expansion.
'As a founder, I know how powerful the right support, at the right time, can be. And as a brand builder, I know what it takes to enter a market and catalyze opportunity,' said Lyons. 'I'm excited to back founders who are reimagining what's possible, and to help more people be part of their stories.'
The Cashmere Fund is designed to expand private market opportunities to a broader range of investors, providing educational tools and resources to navigate the complexities of venture capital investing responsibly. The fund is preparing to launch on retail brokerage platforms, making it easier than ever for individuals to invest in startups.
Lyons' partnership with Cashmere reflects the fund's broader ethos: investing in companies that shape how the next generation lives, works, and experiences the world. As outlined in its founding vision, The Cashmere Fund seeks to offer investors not just a stake in financial growth, but ownership in cultural change.
In April 2025, NFL MVP Josh Allen joined The Cashmere Fund as a Partner and Investor, further strengthening the fund's network of influential leaders across industries.
For more information, visit www.thecashmerefund.com.
About The Cashmere Fund
The Cashmere Fund (NASD: CSHMX), an evergreen interval fund, seeks to provide long-term capital appreciation through an actively managed portfolio of private, early-stage venture capital investments. The Fund's portfolio managers seek to leverage their networks of influence in the sports and entertainment industries to further compound and accelerate growth in the Fund's portfolio companies. Learn more about The Cashmere Fund at www.thecashmerefund.com.
The Fund has a paid partnership with Jenna Lyons. Investors should consider the Cashmere Fund's investment objectives, risk, charges and expenses carefully before investing. The Fund's prospectus contains this and other information about the Fund, and is available at www.thecashmerefund.com. Investors should carefully review the prospectus before investing.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Miami Herald
a day ago
- Miami Herald
Popular bank makes investing in ChatGPT and SpaceX stock possible
If you've ever wondered how you could own shares of the world's most compelling pre-IPO businesses, look no further. These privately held companies aren't publicly traded like many well-known stocks, so you can't simply buy shares through a stock exchange using your normal brokerage account. Previously, access to invest in these businesses was limited to a select few company insiders, ultra-wealthy individuals, institutional investors, and venture capital funds. Don't miss the move: Subscribe to TheStreet's free daily newsletter But retail investors' appetite for alternative investments has grown quickly in recent years, leading some investment platforms to think outside the box for ways to give everyonethe ability to put their money to work in privately held businesses. In a bold move to democratize access to such private market investments, SoFi Technologies (SOFI) recently announced a new offering that allows individual investors to gain exposure to previously inaccessible private companies. The initiative is part of SoFi's broader expansion into private equity and venture capital investing through new partnerships with alternative asset managers Cashmere, Fundrise, and Liberty Street Advisors. Related: SpaceX and Blue Origin have a powerful new space race rival These partnerships provide SoFi's more than 10.9 million users with streamlined access to funds that hold stakes in many of the world's most coveted pre-IPO companies, notably including Elon Musk's SpaceX, OpenAI (the owner of ChatGPT), and Epic Games (the developer of Fortnite and Unreal Engine). Over the past year, SoFi has also expanded its "Alts" (alternative investment) platform to introduce investment funds managed by ARK, KKR, Carlyle, and Franklin Templeton, providing exposure to private credit, real estate, and other pre-IPO companies. SoFi recently relaunched its robo-advisor offering in a collaboration with BlackRock as well, providing members access to a variety of real estate and multi-strategy funds. "Expanding access to private markets is a critical piece of our mission to help members get their money right," said SoFi CEO Anthony Noto. "Historically, the private markets have been out of reach for most individual investors, despite outperforming public markets over the past two decades." Image source: Khanna/Getty Images Among the highlights of SoFi's expanded offerings is Liberty Street Advisors' Pre-IPO Innovation Fund, which holds stakes in high-profile private companies including SpaceX, the Musk-led aerospace and satellite communications giants with a rumored valuation of as much as $400 billion, according to a recent report from Bloomberg. Other offerings include Cashmere's growth fund, which invests in fast-scaling, design-centric startups and brands that appeal to younger demographics, and the Fundrise Innovation Fund, which focuses on late-stage tech companies with strong exit potential via IPO or acquisition. More Elon Musk News: Elon Musk company reveals major leap forwardThe 'anti-Tesla' gives American buyers more good newsElon Musk's DOGE made huge mistakes with veterans' programs SoFi's move taps into a growing trend of retail interest in alternative assets. As public market returns become more volatile and institutional investors increasingly allocate capital to private equity, retail investors have clamored for ways to access similar opportunities. To that end, SoFi users will be able to invest with minimums starting at $10 and varying depending on the specific fund they intend to purchase. Those minimums are far below the standard $250,000+ often required by venture and growth equity funds. Related: ChatGPT bets on back-to-school boost as interest flattens out For investors in SoFi stock, this also signals the neobank's continued evolution from a fintech startup into a full-service financial institution. From the company's genesis as a student loan refinancer to its subsequent moves into mortgages, stock and cryptocurrency trading, and consumer banking services, expanding private equity access strengthens its investment product suite and may help attract and retain high-value customers as they seek more streamlined, sophisticated wealth-building tools. This also fits well within SoFi's broader strategy of owning more of the financial value chain by embedding differentiated offerings into its app-centric ecosystem. Over the long term, the success of this initiative will depend on a combination of user adoption, fund performance, and SoFi's ability to educate retail investors on the minutiae and risks of private investments. If successful, it could positively reshape how millions of people build long-term wealth, and potentially prove to be a watershed development in the democratization of finance. Related: Trump decision leaves Elon Musk in a serious bind The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Yahoo
4 days ago
- Yahoo
Top Midday Stories: Netflix Shares Fall Despite Earnings Beat; Chevron Completes Acquisition of Hess After Winning Legal Dispute With Exxon
The Dow Jones Industrial Average was down in late-morning trading Friday, while the S&P 500 and Nasd Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
5 days ago
- Yahoo
Up 50% in a Month, How Much Higher Can SoFi Stock Run?
SoFi Technologies (SOFI) has been on an impressive tear, gaining roughly 53% in the last month and 180% in the past 12 months. The rally extended last week after SoFi announced strategic partnerships with asset managers, including Cashmere, Fundrise, and Liberty Street Advisors. SoFi disclosed plans to expand retail investor access to alternative investments in artificial intelligence, machine learning, and space technology. This move democratizes private market investments with minimum capital requirements starting at just $10. The company's expansion into private markets, combined with its growing 10.9 million member base, positions SoFi to capitalize on increasing demand for alternative investments. CEO Anthony Noto emphasized the platform's role in building 'truly diversified portfolios' for a new generation of investors. More News from Barchart Dear Google Stock Fans, Mark Your Calendars for July 23 Dear UnitedHealth Stock Fans, Mark Your Calendars for July 29 Peter Thiel Is Betting Big on This Ethereum Treasury Stock. Should You Buy Shares Now? Stop Missing Market Moves: Get the FREE Barchart Brief – your midday dose of stock movers, trending sectors, and actionable trade ideas, delivered right to your inbox. Sign Up Now! While the stock's momentum appears strong, investors should monitor whether SoFi can sustain growth as competition intensifies in the fintech space. Is SoFi Stock a Good Buy Right Now? SoFi Technologies presents a compelling investment opportunity as a vertically integrated digital bank targeting younger, affluent consumers dissatisfied with traditional banking. Its mission to help people 'get their money right' drives a comprehensive one-stop financial services platform spanning lending, banking, investing, and payments. SoFi delivered exceptional Q1 results with record member growth of 800,000 new additions (34% year-over-year) and 1.2 million new products (35% growth). It now serves approximately 11 million members, offering over 15 million products, which demonstrates the effectiveness of its cross-selling strategy. Revenue growth has accelerated to over $3 billion annually, with adjusted EBITDA margins reaching 26%. The company has successfully diversified beyond its lending origins, with fee-based revenue now comprising 41% of total revenue, up from 26% in 2021. Key growth drivers include the $27 billion deposit base, which generates funding cost savings; the rapidly expanding Loan Platform Business, which generates $380 million in annualized revenue; and strong momentum in Financial Services products. SoFi's Financial Services Productivity Loop generates sustainable competitive advantages by achieving high customer lifetime value and low acquisition costs. Approximately 30% of new products come from existing members, eliminating duplicate acquisition expenses. The company's technology-first approach enables rapid innovation and scalability compared to traditional banks, which are often burdened by legacy systems. Management raised 2025 guidance, expecting $3.3 billion in revenue (24%-27% growth) and maintaining medium-term revenue growth above 25% annually. It targets a 20%-30% return on equity in the long term, while investing in crypto re-entry, SoFi Plus subscription services, and enhanced AI capabilities. SoFi capitalizes on structural shifts in consumer finance, particularly among digitally native demographics. With strong unit economics and an expanding product portfolio, SoFi appears well-positioned for sustained growth in the evolving financial services landscape. Is SOFI Stock Still Undervalued? Analysts tracking the fintech stock estimate revenue to increase from $2.61 billion in 2024 to $5.06 billion in 2029. In this period, adjusted earnings are forecast to expand from $0.15 per share to $0.91 per share. Today, SoFi stock trades at a forward price-to-earnings of 75x, which might seem elevated. However, its lofty valuation is supported by stellar earnings growth. If SOFI stock is priced at 40x forward earnings, it will trade around $36 per share in early 2029, indicating upside potential of 60% from current levels. Out of the 22 analysts covering SOFI stock, five recommend 'Strong Buy,' two recommend 'Moderate Buy,' 10 recommend 'Hold,' two recommend 'Moderate Sell,' and three recommend 'Strong Sell.' The average SOFI stock price target is $15.84, nearly 30% below the current trading price. On the date of publication, Aditya Raghunath did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. This article was originally published on
