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Jimmy Fairly co-founder launches cosmetics brand Firn
Jimmy Fairly co-founder launches cosmetics brand Firn

Fashion Network

time02-07-2025

  • Business
  • Fashion Network

Jimmy Fairly co-founder launches cosmetics brand Firn

Firn is a new French cosmetics brand founded by a trio of entrepreneurs that includes Sacha Bostoni, co-founder of successful eyewear retailer Jimmy Fairly. Firn products were introduced a short while ago on the e-shop of Parisian beauty concept store Oh My Cream! Firn wants to combine a science-based approach with a quality, affordable shopping experience, and is set to open its first physical stores in Paris by the end of the year. Bostoni has stepped away from the operational running of Jimmy Fairly, in which the HLD investment fund acquired a stake two years ago, and bought an agricultural estate in the south of France. A change in outlook that prompted him to seek to replicate the success enjoyed by Jimmy Fairly, this time in the cosmetics sector. The recipe Bostoni chose is to create high-performance products sold directly to consumers in a slick shopping environment, at affordable prices. Bostoni has launched Firn with Clémence de Stabenrath, formerly with L'Oréal and Typology, and Raphaële Four, founder of lingerie brand Girls in Paris. The trio has tapped the expertise of Dr Fred Zülli, a Swiss expert renowned for his research on plant stem cells, who regularly collaborates with luxury cosmetics brands. Firn products are based on a patented innovation called STM30 Complex, which combines Alpine plant stem cells with a glacial micro-organism, and whose function is to regenerate skin. The line's first five products include a skin regenerating cream (priced at €55) and four different types of serum (priced between €25 and €29). The range will be soon extended to over 40 items, featuring facial skincare, bodycare and haircare products, and food supplements. Retail-wise, Firn will be launched online in September, and the plan is to open two physical stores in Paris before the end of the year, one in the Marais district and one on rue Montorgueil. The stores will offer personalised skin treatments and a premium shopping experience based on Firn's rigorous science-based approach. Habib Menani, who has worked at Jimmy Fairly and was previously at Fusalp, will be in charge of Firn's retail expansion. 'Like Jimmy Fairly, Sézane and Polène, Firn ranks among those brands launched by a generation of entrepreneurs who have managed to cut out the middleman and reduce marketing costs in order to sell at extremely affordable prices,' said Bostoni, emphasising that, for example, there is no marketing manager at Firn. Firn, a name that in English refers to a glacier's crystalline snow layer not yet compressed into ice, is independently funded and also backed by a few entrepreneurs, and is keen to become a top name in cosmetics in France and elsewhere.

People always compliment my outfit when I wear these designer-looking sunglasses
People always compliment my outfit when I wear these designer-looking sunglasses

Daily Mail​

time02-07-2025

  • Entertainment
  • Daily Mail​

People always compliment my outfit when I wear these designer-looking sunglasses

This morning, as I walked into the office wearing a simple black maxi dress, one of my colleagues said: 'You look so good today, Charlotte.' 'It's the sunglasses,' I replied. I was wearing my favourite pair: the Portofino frames from Jimmy Fairly, which I got at the end of last summer and virtually haven't taken off since. They've come on every trip with me (I've worn them to go sightseeing in New York City, line dancing in Austin, après skiing in Val Thorens and weekending in St Tropez); they're also the pair I keep in my handbag at all times. And that's saying something, because I've curated a decent collection of sunglasses over the years. The shape of the frames reminds me of the Triomphe sunglasses from Celine that have been on my wish list forever, but I just can't justify spending £400 on: not quite rectangular, not quite oval, but rather rounded hexagonal. They're sleek, with no logo or obvious branding, but still interesting enough to stand out against even the most pared-back outfits. I opted for the light brown tortoise colour, which has dark pink flecks of colour on the temple, as well as a gold eyelet, which allows you to attach a chain or cord. (Not my vibe, but my colleague Scarlett pulls off the look.) They also come in a solid light green and a dark green tortoise colour, which is sold out at the moment. To say I've become a little bit obsessed with Jimmy Fairly would be an understatement. The Parisian brand is known for its priced-just-right glasses, and I may have added another pair of its sunnies to my collection this season: the Cinnamon, a playful pair of light tortoise oval frames that I'll definitely be packing for my beach holiday this summer.

10 best sunglasses for women, recommended by a stylist
10 best sunglasses for women, recommended by a stylist

The Independent

time19-06-2025

  • Lifestyle
  • The Independent

10 best sunglasses for women, recommended by a stylist

With sunny summer days ahead of us, now's the time to update your sunglasses collection. This year's trending styles come in the form of fun eyewear with statement details and twists on classic designs. While the best sunglasses for you will depend on your taste, you may also want to consider which styles are most likely to suit your face shape. If you have more of a triangular face, consider 'enhancing your features with round or square oversized frames', says Daphnée Duchatel from French eyewear brand Jimmy Fairly. If your face is rounder, 'a thinner cat-eye frame is preferred. With the 1990s skinny sunglasses trend resurfacing, this style breaks up the roundness of your features by elongating and softening the face', adds Duchatel. Finally, 'oval sunglasses are ideal for square face shapes, as they help soften and balance angular features'. With all this in mind, keep scrolling for my pick of the best sunglasses from high street favourites, designer brands and lesser-known labels. How we tested I tested several pairs of sunglasses on sunny days. Looking for on-trend styles and classic designs that will stand the test of time, I considered how much protection each pair offers, how good they look, whether they feel comfy on the nose and behind the ears, and if they are likely to slip during sweaty heatwaves. Why you can trust IndyBest reviews Harriet Davey is a fashion editor, stylist and writer with years of experience covering wardrobe staples and fashion trends. Her work has included hand-picking edits for major fashion publications, interviewing celebrities for their style takes, and much more. Harriet might have her finger on the pulse for the latest trends, but she will only recommend items she believes are truly worth your money. The best women's sunglasses for 2025 are:

Good sunglasses are worth the investment. Here's where to start (from £50)
Good sunglasses are worth the investment. Here's where to start (from £50)

Telegraph

time31-05-2025

  • Business
  • Telegraph

Good sunglasses are worth the investment. Here's where to start (from £50)

There is no accessory that strikes the balance between glamour and utility quite as well as a pair of sunglasses. While good frames can last a lifetime (as long as you don't leave them on the bus), updating with a new style will enhance all your sunny-day looks. The first question is which kind to go for: aviators, cat's-eyes, outsize, oval… Luckily, the spring/summer 2025 catwalks provided ample sunglasses inspiration. New takes on aviators – which had a conversely retro feel – were a frequent feature, from yellow-tinted lenses at American designer Brandon Maxwell and Saint Laurent to coloured frames at Fendi and Gucci. 'This spring/summer is all about making a statement,' says Daphnée Chartier-Duchatel, chief marketing officer of Jimmy Fairly, the Parisian eyewear brand that has cemented its chic status through multiple collaborations with LA favourite Reformation (the latest dropped earlier this month). 'Oversized frames are back in a big way, aviators have had a sleek upgrade, and we're seeing tinted lenses – from yellow to blue – everywhere,' she continues. 'The style is a little nostalgic and playful. Bold acetates and slim retro metals are proving especially popular too.' For some archival inspiration, look no further than Carolyn Bessette-Kennedy, who earned a permanent position on fashion's sunglasses mood board gliding around Manhattan in ensembles that have now come to define 1990s minimalism. Whether in straight-leg jeans or simple bias-cut slips, there was one accessory that crowned Bessette-Kennedy's street style: a signature pair of black oval-shaped sunglasses. These 'Aldo' frames were from New York-based label Selima Optique. You can still buy them today – for a mere £458. A more affordable alternative can be found this season at Ace & Tate, the Dutch label that now has stores around the UK. One question remains: how to choose a pair that suits you? Certain rules relating to face shape are up for consideration – those with a heart-shaped face might do well to go for oval frames, while squarer shapes tend to suit cat's-eye styles, for example. But the best course of action might be to disregard the rulebook and try on as many pairs as possible. 'When choosing frames, don't overthink it – go with what makes you feel good,' says Chartier-Duchatel. 'A softly tinted lens can add just the right edge, while the perfect frame should feel like an extension of your mood, not just your outfit.' And if your mood happens to include going full Anna Wintour and keeping the sunglasses on inside, so be it. Find your frames... Under £100 Under £200 Over £200 Shopping by Sophie Tobin

The Reformation x Jimmy Fairly Collab Is Back—Shop It Now
The Reformation x Jimmy Fairly Collab Is Back—Shop It Now

Yahoo

time16-05-2025

  • Business
  • Yahoo

The Reformation x Jimmy Fairly Collab Is Back—Shop It Now

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Looking around the office while writing this piece, I realized that pretty much all of the ELLE editors—myself included—are wearing a pair of Jimmy Fairly opticals. So, naturally, we were all thrilled to hear that the French sunglasses brand is teaming up with Reformation for a second season. 'We rarely repeat collaborations, but our 2024 collection with Jimmy Fairly sold out so quickly that we wanted to bring it back for those who missed out,' says Lauren Caris Cohan, Reformation's Chief Creative Officer. 'Customers were emailing us for months after asking us to restock their favorite styles—Coline, Brune, and Flore were all bestsellers last year.' One of our favorite dress brands of all time, Ref has slowly but surely expanded its remit to include shoes, handbags and now sunglasses over the years. We mean slowly because, lets not forget, the LA-based label is all about sustainability. Aside from making effortlessly cool pieces, at reasonable prices, that customers can't get enough of, this is of course what Ref and Jimmy Fairly have in common: they both care about the planet. Nope, even eyewear hasn't been spared greenwashing in today's market, which means finding eco-friendly sunglasses is generally difficult, confusing, and decidedly unstylish. Shop Now What you need to know in a nutshell is: the sustainable sunglasses material de jour is bio-acetate, which is made with plant-derived renewable materials, such as wood pulp. Where other brands mix traditional petroleum-based acetate with bio-acetate to craft their frames, the Reformation X Jimmy Fairly lineup is 100 percent bio-acetate. (Should you already have jumped on the hype and started looking for Jimmy Fairly opticals, just an FYI they are composed of 60 percent recycled acetate and 40 percent bio-acetate, so you're good). The duo didn't stop at the frames, though. The lenses are bio-nylon, a natural alternative to crude-oil Nylon we've seen kicking around since the 1940s. It's formulated with engineered microorganisms that ferment plant sugars to produce renewable nylon. Both of these materials are fully biodegradable, so you can rest assured they'll be kind to planet post-use, too. Not that you'll want to give them up—timeless designs like these are sure to serve your looks summer after summer. Last year, Reformation X Jimmy Fairly was a smaller considered collection of classics like the cat-eye Joan, the 1990s-inspired oval Flore and Coline, and the aviator style Brune and Josephine designs. This year, things are expanding to include more of a 1970s vibe—tapping nicely into the boho renaissance—with the Jeanne, which is reminiscent of Jimmy Fairly's popular The Lou optical. There's also an injection of Y2K glam with the Eve (she even comes in a bubblegum pink colorway).$185.00 at Reformation$185.00 at Reformation$185.00 at Reformation$185.00 at Reformation$185.00 at Reformation$185.00 at Reformation The collection launches May 15 and can be shopped online at or in various Jimmy Fairly stores across London. You Might Also Like The 15 Best Organic And Clean Shampoos For Any And All Hair Types 100 Gifts That Are $50 Or Under (And Look Way More Expensive Than They Actually Are)

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