Latest news with #JoseArmario
Business Wire
2 days ago
- Business
- Business Wire
Bojangles Expands Spanish-Language Ordering Across All Platforms
CHARLOTTE, N.C.--(BUSINESS WIRE)-- Bojangles is deepening its commitment to better serve Spanish-speaking guests by expanding its Spanish-language ordering capabilities across digital and in-store platforms. The QSR brand known for its delicious breakfast and Southern-style chicken, biscuits and tea is rolling out Spanish-language support for online ordering, the mobile app, in-store kiosks and drive-thru AI assistant, affectionately known as Bo-Linda, to better serve Spanish-speaking guests across its footprint. Spanish-speaking customers will now be able to place their orders in Spanish through the Bojangles website and mobile app systemwide. At the drive-thru, Bo-Linda (Bojangles' proprietary AI order taker) offers a fully Spanish-spoken experience at more than 400 locations, making Bojangles one of the first major QSR brands to deliver bilingual functionality at this scale. Additionally, about 35 locations will feature kiosks with Spanish-language ordering options. These enhancements are designed to make ordering easier, more welcoming and more comfortable for Spanish-speaking guests – at no added cost to the customer. 'This is about more than just technology – it's about making every guest feel welcomed and understood,' said Jose Armario, CEO of Bojangles, who tested the technology himself in this video. 'As a Hispanic leader, I take pride in ensuring our brand reflects the communities we serve. Language should never be a barrier to hospitality.' Bo-Linda has already begun supporting Spanish-speaking customers in select markets. The tool was named by Bojangles employees, reflecting the company's culture of innovation and team involvement. The early data is promising, with roughly 200 Spanish-language drive-thru orders placed each week using Bo-Linda – a number that is expected to grow as awareness and access expand. 'This initiative shows what's possible when you blend innovation with Southern hospitality to find new ways to make more guests feel welcome,' said Richard Del Valle, Chief Information Officer at Bojangles. 'We're not just translating menus – we're redesigning the guest experience.' With Armario at the helm, his leadership continues to shape a bold, inclusive vision for the future – where language accessibility and community engagement go hand in hand. About Bojangles, Inc. Bojangles is a Carolina-born restaurant chain specializing in craveable Southern food made by hand from real recipes. Founded in 1977 as a single location in Charlotte, N.C., the beloved brand continues to grow – currently at around 830 company owned and franchised restaurants in 21 states – bringing its focus on food and people along with it. For more information about Bojangles' handcrafted approach to food and community impact, visit To join in on the fan fun, follow Bojangles on Instagram, TikTok and Twitter.
Axios
25-06-2025
- Business
- Axios
See inside Bojangles' new headquarters
Bojangles has opened its new Support Center in south Charlotte, relocating from its old headquarters just down the road on Southern Pine Boulevard. Why it matters: Despite expanding quickly into new markets like Houston, New Jersey and Las Vegas in recent years, the Charlotte-born fried chicken chain is doubling down in its hometown with this latest investment. "We're gonna be here for a long time," Bojangles CEO Jose Armario tells Axios. Zoom in: The 60,000-plus-square-foot facility at 500 Forest Point Circle has a full-scale test kitchen and more collaborative workspaces. Bojangles CEO Jose Armario emphasized the importance of finding a single-floor layout to bring workers together. Previously, Bojangles' staff was split between two buildings. "We've only been in it for a week, and we're able to get stuff done so much more quickly because people are right there and you just reach across the aisle," said Lindsey Halson, senior director of training and development at Bojangles. The facility is called the "Support Center" because it's designed to support all the restaurants. It houses departments ranging from finance to culinary to marketing to legal. Of the 233 workers who could report to the center, about half spend most of their time in restaurants, Armario says. The other half are in the building three to five days a week. The intrigue: The Wall Street Journal reported recently that the chain is working with investment bankers on a potential $1.5 billion sale. But the newspaper states Bojangles "may decide against selling after all." Armario said Bojangles does not want to comment on rumors. Bojangles was acquired by private-equity firms in 2019 for $590 million. Since then, it has grown from about 600 restaurants to more than 830 today. "Our job here is to take care of business, take care of our customers, and let things be what they are going to be. We don't control that," Armario added. "What we do control is the day-to-day experience, and we're doing that pretty well. We want to continue to do it well and build on it, and I think that will ensure the success of this brand for decades to come." Take a look around the new headquarters: Bojangles commissioned art from students at UNC Charlotte and the Northwest School of the Arts. The theme was "It's Bo Time…Everywhere." The entrance to the center has a timeline of Bojangles' history on the wall. The Founders Wall recognizes the creators of Bojangles: Richard Thomas and Jack Fulk. The Richard Thomas Center for Learning and Leadership Development is a 75-plus-seated room with a view into a kitchen that will be used to train restaurant managers. The kitchen is also used for product development. Bojangles recently introduced a Breakfast Bo-Rito — a wrap of sausage, eggs, crispy Bo-Rounds, Monterey Jack cheese and gravy. Some rooms are named after popular menu items like Cajun filet and seasoned fries. A mother's room with a rocking chair for employees to use.
Yahoo
24-06-2025
- Business
- Yahoo
CEO of major Charlotte chain snags $6.8M home, one of Mecklenburg County's priciest in May
The CEO of a major Charlotte restaurant chain purchased one of Mecklenburg County's most expensive homes last month. ALSO READ: Bojangles first ever restaurant reopens, commemorates its Charlotte history Bojangles CEO Jose Armario paid $6.85 million for an 8,800-square-foot home in south Charlotte's Carmel Estates West neighborhood, according to county real estate records. The white brick home was built in 2021. It has four bedrooms, with four full and three half bathrooms. The home's 0.84-acre lot backs up to Carmel Country Club's golf course. Outdoor features include a pool, covered patio with a grilling area and dining and lounge spaces, and a detached cabana. Four homes in Charlotte sold for more than $6 million last month. The county's most expensive home sale overall in May clocked in at just shy of $7 million. That 0.64-acre property in Eastover sold for $6.97 million. Built in 1992, it houses more than 7,300 square feet, six bedrooms and six full and two half bathrooms. Read more and see photos of the top-priced home sales in Mecklenburg County last month in CBJ's monthly roundup here. VIDEO: Bojangles gifts healthcare workers sweet treat
Yahoo
14-05-2025
- Business
- Yahoo
Bojangles reopens Sanford restaurant nearly 1 year after fire
Editor's note: This story is available as a result of a content partnership between WFTV and the Orlando Business Journal. A shuttered Bojangles fast food restaurant in Sanford is back in business nearly one year after a fire caused its closure. The corporate-owned, Cajun-seasoned fried chicken and buttermilk biscuits eatery reopened to the public May 13 at 101 S. Oregon Ave. 'It's about bouncing back, saying thank you and bringing the Sanford community together over food they know and love,' Bojangles CEO Jose Armario said in a press release. Click here to read the full story on the Orlando Business Journal's website. Click here to download our free news, weather and smart TV apps. And click here to stream Channel 9 Eyewitness News live.
