Latest news with #JulianDunkerton
Fashion Network
26-06-2025
- Business
- Fashion Network
Superdry relaunches with new logo, store design and business model
Superdry, the British clothing brand known for blending American vintage-preppy style with British flair, is undergoing a full-scale reboot. Celebrating its 22nd anniversary, the brand returned to Pitti Uomo in Florence for the first time in over six years—marking a key moment in its transformation. 'I came back because I love this show—it's the best in Europe, maybe the world,' said Julian Dunkerton, co-founder and CEO of Superdry, speaking to 'But more importantly, I needed to feel proud of our product again. And I do—because we've rediscovered who we are. This is the right time to talk positively about Superdry again. Fashion's on my side too—preppy style is back. Once loved by 50-year-olds, now embraced by 18-year-olds too.' A year ago, Superdry exited the London Stock Exchange. 'Thank God,' Dunkerton said bluntly. 'It was like being in prison. Now I finally have the freedom to lead again. This is our opportunity to rebuild.' The new roadmap? A blended model focused on franchising, wholesale and concessions. 'We've already launched franchises in Spain and are very likely to do so in Italy as well,' he revealed. The company closed its previous fiscal year on April 27 2024, with annual revenue down 22% to £488.6 million (€586.4 million), compared to £622.5 million in FY23. The drop was mainly due to continued weakness in the wholesale channel. Superdry is due to release its audited FY25 accounts in August this year. Retail also declined, though less sharply, falling 16% to £371.6 million (€446 million), impacted by reduced physical store presence and a significant 18% decline in e-commerce revenue to £146 million (€175.2 million). The brand attributes this performance to 'well-known external and macroeconomic challenges,' along with a strategic reduction in digital marketing spend to focus on profitability. That move paid off: Superdry's EBITDA margin increased by 2.2 percentage points. Superdry currently operates 89 standalone stores in the UK and plans to expand with new locations in Amsterdam, Saint-Tropez and more cities in the UK, with the next opening scheduled in six weeks. 'Britain remains our most important market, but France is absolutely crucial,' Dunkerton noted. 'Our European focus is growing. In India and Australia, we have key partners—like Brand Collective, with whom we just extended our licensing deal by 12 more years.' He emphasized Superdry's strong value proposition: 'We offer what I think is one of the best price-to-quality ratios in the world. A Superdry shirt retails at around €60, for example.' 'I'm happy to refocus on our core business—apparel—and our womenswear line is doing especially well,' Dunkerton said. He ruled out further brand extensions for now, though Superdry recently launched a fragrance. 'All of our polos have been redesigned with a vintage effect. We've adopted a more refined brand aesthetic with a new logo. Each product category has its own distinct identity.' Superdry employs around 3,000 people and has subsidiaries across Europe—though not in Italy, where it works with distributor Interjeans. 'We're undergoing a rebirth,' Dunkerton concluded. 'We'll transform our stores with updated interiors and a more modern in-store experience. Our wholesale partners love the new concept. Just last week in the UK, physical store sales rose 24% year-over-year. The new Superdry journey has begun.'
Fashion Network
26-06-2025
- Business
- Fashion Network
Superdry relaunches with new logo, store design and business model
Superdry, the British clothing brand known for blending American vintage-preppy style with British flair, is undergoing a full-scale reboot. Celebrating its 22nd anniversary, the brand returned to Pitti Uomo in Florence for the first time in over six years—marking a key moment in its transformation. 'I came back because I love this show—it's the best in Europe, maybe the world,' said Julian Dunkerton, co-founder and CEO of Superdry, speaking to 'But more importantly, I needed to feel proud of our product again. And I do—because we've rediscovered who we are. This is the right time to talk positively about Superdry again. Fashion's on my side too—preppy style is back. Once loved by 50-year-olds, now embraced by 18-year-olds too.' A year ago, Superdry exited the London Stock Exchange. 'Thank God,' Dunkerton said bluntly. 'It was like being in prison. Now I finally have the freedom to lead again. This is our opportunity to rebuild.' The new roadmap? A blended model focused on franchising, wholesale and concessions. 'We've already launched franchises in Spain and are very likely to do so in Italy as well,' he revealed. The company closed its previous fiscal year on April 27 2024, with annual revenue down 22% to £488.6 million (€586.4 million), compared to £622.5 million in FY23. The drop was mainly due to continued weakness in the wholesale channel. Superdry is due to release its audited FY25 accounts in August this year. Retail also declined, though less sharply, falling 16% to £371.6 million (€446 million), impacted by reduced physical store presence and a significant 18% decline in e-commerce revenue to £146 million (€175.2 million). The brand attributes this performance to 'well-known external and macroeconomic challenges,' along with a strategic reduction in digital marketing spend to focus on profitability. That move paid off: Superdry's EBITDA margin increased by 2.2 percentage points. Superdry currently operates 89 standalone stores in the UK and plans to expand with new locations in Amsterdam, Saint-Tropez and more cities in the UK, with the next opening scheduled in six weeks. 'Britain remains our most important market, but France is absolutely crucial,' Dunkerton noted. 'Our European focus is growing. In India and Australia, we have key partners—like Brand Collective, with whom we just extended our licensing deal by 12 more years.' He emphasized Superdry's strong value proposition: 'We offer what I think is one of the best price-to-quality ratios in the world. A Superdry shirt retails at around €60, for example.' 'I'm happy to refocus on our core business—apparel—and our womenswear line is doing especially well,' Dunkerton said. He ruled out further brand extensions for now, though Superdry recently launched a fragrance. 'All of our polos have been redesigned with a vintage effect. We've adopted a more refined brand aesthetic with a new logo. Each product category has its own distinct identity.' Superdry employs around 3,000 people and has subsidiaries across Europe—though not in Italy, where it works with distributor Interjeans. 'We're undergoing a rebirth,' Dunkerton concluded. 'We'll transform our stores with updated interiors and a more modern in-store experience. Our wholesale partners love the new concept. Just last week in the UK, physical store sales rose 24% year-over-year. The new Superdry journey has begun.'
Fashion Network
26-06-2025
- Business
- Fashion Network
Superdry relaunches with new logo, store design and business model
Superdry, the British clothing brand known for blending American vintage-preppy style with British flair, is undergoing a full-scale reboot. Celebrating its 40th anniversary, the brand returned to Pitti Uomo in Florence for the first time in over six years—marking a key moment in its transformation. 'I came back because I love this show—it's the best in Europe, maybe the world,' said Julian Dunkerton, co-founder and CEO of Superdry, speaking to 'But more importantly, I needed to feel proud of our product again. And I do—because we've rediscovered who we are. This is the right time to talk positively about Superdry again. Fashion's on my side too—preppy style is back. Once loved by fifty-year-olds, now embraced by 18-year-olds too.' A year ago, Superdry exited the London Stock Exchange. 'Thank God,' Dunkerton said bluntly. 'It was like being in prison. Now I finally have the freedom to lead again. This is our opportunity to rebuild.' The new roadmap? A blended model focused on franchising, wholesale and concessions. 'We've already launched franchises in Spain and are very likely to do so in Italy as well,' he revealed. The company closed its fiscal year on April 30, 2025, with annual revenue down 22% to £488.6 million (€586.4 million), compared to £609.6 million in 2022. The drop was mainly due to continued weakness in the wholesale channel. Retail also declined, though less sharply, falling 16% to £371.6 million (€446 million), impacted by reduced physical store presence and a significant 18% decline in e-commerce revenue to £146 million (€175.2 million). The brand attributes this performance to 'well-known external and macroeconomic challenges,' along with a strategic reduction in digital marketing spend to focus on profitability. That move paid off: Superdry's EBITDA margin increased by 2.2 percentage points. Superdry currently operates 89 standalone stores in the UK and plans to expand with new locations in Amsterdam, Saint-Tropez and more cities in the UK, with the next opening scheduled in six weeks. 'Britain remains our most important market, but France is absolutely crucial,' Dunkerton noted. 'Our European focus is growing. In India and Australia, we have key partners—like Brand Collective, with whom we just extended our licensing deal by 12 more years.' He emphasized Superdry's strong value proposition: 'We offer what I think is one of the best price-to-quality ratios in the world. A Superdry shirt retails at around €60, for example.' 'I'm happy to refocus on our core business—apparel—and our womenswear line is doing especially well,' Dunkerton said. He ruled out further brand extensions for now, though Superdry recently launched a fragrance. 'All of our polos have been redesigned with a vintage effect. We've adopted a more refined brand aesthetic with a new logo. Each product category has its own distinct identity.' Superdry employs around 3,000 people and has subsidiaries across Europe—though not in Italy, where it works with distributor Interjeans. 'We're undergoing a rebirth,' Dunkerton concluded. 'We'll transform our stores with updated interiors and a more modern in-store experience. Our wholesale partners love the new concept. Just last week in the UK, physical store sales rose 24% year-over-year. The new Superdry journey has begun.'
Fashion Network
26-06-2025
- Business
- Fashion Network
Superdry relaunches with new logo, store design and business model
Superdry, the British clothing brand known for blending American vintage-preppy style with British flair, is undergoing a full-scale reboot. Celebrating its 40th anniversary, the brand returned to Pitti Uomo in Florence for the first time in over six years—marking a key moment in its transformation. 'I came back because I love this show—it's the best in Europe, maybe the world,' said Julian Dunkerton, co-founder and CEO of Superdry, speaking to 'But more importantly, I needed to feel proud of our product again. And I do—because we've rediscovered who we are. This is the right time to talk positively about Superdry again. Fashion's on my side too—preppy style is back. Once loved by fifty-year-olds, now embraced by 18-year-olds too.' A year ago, Superdry exited the London Stock Exchange. 'Thank God,' Dunkerton said bluntly. 'It was like being in prison. Now I finally have the freedom to lead again. This is our opportunity to rebuild.' The new roadmap? A blended model focused on franchising, wholesale and concessions. 'We've already launched franchises in Spain and are very likely to do so in Italy as well,' he revealed. The company closed its fiscal year on April 30, 2025, with annual revenue down 22% to £488.6 million (€586.4 million), compared to £609.6 million in 2022. The drop was mainly due to continued weakness in the wholesale channel. Retail also declined, though less sharply, falling 16% to £371.6 million (€446 million), impacted by reduced physical store presence and a significant 18% decline in e-commerce revenue to £146 million (€175.2 million). The brand attributes this performance to 'well-known external and macroeconomic challenges,' along with a strategic reduction in digital marketing spend to focus on profitability. That move paid off: Superdry's EBITDA margin increased by 2.2 percentage points. Superdry currently operates 89 standalone stores in the UK and plans to expand with new locations in Amsterdam, Saint-Tropez and more cities in the UK, with the next opening scheduled in six weeks. 'Britain remains our most important market, but France is absolutely crucial,' Dunkerton noted. 'Our European focus is growing. In India and Australia, we have key partners—like Brand Collective, with whom we just extended our licensing deal by 12 more years.' He emphasized Superdry's strong value proposition: 'We offer what I think is one of the best price-to-quality ratios in the world. A Superdry shirt retails at around €60, for example.' 'I'm happy to refocus on our core business—apparel—and our womenswear line is doing especially well,' Dunkerton said. He ruled out further brand extensions for now, though Superdry recently launched a fragrance. 'All of our polos have been redesigned with a vintage effect. We've adopted a more refined brand aesthetic with a new logo. Each product category has its own distinct identity.' Superdry employs around 3,000 people and has subsidiaries across Europe—though not in Italy, where it works with distributor Interjeans. 'We're undergoing a rebirth,' Dunkerton concluded. 'We'll transform our stores with updated interiors and a more modern in-store experience. Our wholesale partners love the new concept. Just last week in the UK, physical store sales rose 24% year-over-year. The new Superdry journey has begun.'
BBC News
13-06-2025
- Sport
- BBC News
Cotswold pub popular with racing community closes doors
A village pub that was a popular place of celebration among the horse racing community has Hollow Bottom in the Cotswold village of Guiting Power lies about ten miles (16km) east of from Cheltenham Racecourse and was a popular spot for celebrating Gold Cup wins and yard Collinson, a groom who formerly worked for trainer Nigel Twiston-Davies, said the pub's atmosphere was "just as amazing as Gold Cup day itself" when Imperial Commander, who she looked after, brought home the trophy in 2010.A spokesperson for Young's, which owns the Hollow Bottom, said it was closing after "a careful review of our plans" before the lease ended. The Hollow Bottom previously closed in 2019 and was purchased and reopened by the Lucky Onion, a hospitality group owned by Julian Dunkerton, the founder of bought it in 2022. They announced that the pub was closing on Sunday."We would like to thank the local community for their support over the last five years. We will be in contact directly with any customers who have future bookings with the pub." Now a groom for Jonjo O'Neill, Ms Collinson said "every Christmas party and many birthday celebrations" were spent at the Hollow Bottom when she worked for Twiston-Davies, who is based in nearby Collinson said she helped take three winning horses, including Imperial Commander down to the "absolutely heaving" Hollow Bottom on Gold Cup Day 2010."There were people on the flat roof above the door, the cars couldn't get through on the road, it was amazing."It was like leading him back in on the racecourse all over again... We piled down the Hollow Bottom to celebrate it for days." Ms Collinson said the pub was "wild" after every meet, regardless of the time of year."A piece of my heart will always be at the Hollow Bottom, when we celebrated winners and had those Christmas parties there and had a lot of fun with the best friends," she said."It was the best times and I'll never forget them."
