Latest news with #KICKS
Web Release
7 days ago
- Automotive
- Web Release
Nissan expands Zero Gravity Seat technology across more models in the Middle East
Nissan is making every drive more comfortable than ever by expanding the availability of its Zero Gravity Seats across a wider range of models in the Middle East. Inspired by NASA's research on optimal human posture in space, Nissan's Zero Gravity Seats are engineered to reduce fatigue, improve spinal alignment, and enhance the overall driving experience, especially on longer journeys. Originally introduced on the Nissan Altima, Zero Gravity Seats are now available in over half of Nissan's passenger vehicle lineup in the region, including the all-new KICKS, Pathfinder, and X-TRAIL. For the first time, the all-new Nissan Patrol features Zero Gravity Seats across its entire lineup, now enhanced with integrated massage functionality. This added luxury brings targeted muscle relaxation to complement the Patrol's refined driving dynamics, ensuring superior comfort on highways, in the city, and across the desert. Thierry Sabbagh, Divisional Vice President, President – Middle East, KSA, CIS – Nissan & INFINITI, said: 'At Nissan, comfort is more than a feature, it's fundamental to how we design our vehicles. Zero Gravity Seats underscore our commitment to enhancing the ownership experience by prioritizing comfort and well-being. By extending this advanced seating technology to more models across our line-up, we ensure that every Nissan driver enjoys superior comfort, turning daily commutes into experiences that are more comfortable and human-focused.' Developed in collaboration with Yamazaki Laboratory at Keio University, Nissan's Zero Gravity Seats mimic the body's natural posture in zero-gravity conditions, aligning the spine and hips and evenly distributing body weight. This innovative design reduces pressure on joints, enhances blood circulation, and significantly minimizes driver fatigue. Extensive ergonomic research, including musculo-skeletal analysis and advanced seat simulation, informed the strategic placement of 14 pressure points that effectively alleviate stress on the shoulders and back. Seating across the lineup is tailored to specific driving needs. In the iconic Nissan Z, purpose-built seats keep occupants secure and relaxed on road or track. The flagship Z NISMO elevates this experience with bespoke Recaro® leather-and-Alcantara® bucket seats where high-grip bolsters offer confident support through fast corners and sustained comfort on longer journeys. Meanwhile, the all-new Nissan Magnite also takes a climate-conscious approach, with MODURE leatherette quilted seats and Heat Guard technology for added comfort even in warmer climates. Customers across the Middle East can now experience Nissan's Zero Gravity Seats in a variety of SUV and sedan models, including the all-new Patrol, Pathfinder, X-TRAIL, KICKS, and Altima. Drivers looking for climate-resilient comfort or track-inspired performance will also find specialized seat innovations in the all-new Magnite and Nissan Z range.
Web Release
11-06-2025
- Automotive
- Web Release
Nissan achieves 10% growth in Fiscal Year 2024 across the Middle East, driven by SUV demand and iconic nameplates
Nissan has announced a 10% year-on-year growth in the Middle East region for fiscal year 2024 (April 2024 – March 2025). Spanning over 18 markets, including the Gulf states, Saudi Arabia, Levant, Iraq, and CIS, the brand's regional business unit achieved strong results, fueled by increased demand for SUVs and crossovers, which accounted for more than 55% of total sales. SUV sales rose 17% year-on-year, led by the World Premiere of the All-New Nissan Patrol in Abu Dhabi, which saw a 21% increase in sales. Closing FY24, Nissan expanded its SUV range with the Magnite, a compact SUV introduced regionally in Saud Arabia, offering a value-driven option for city living. Saudi Arabia remains Nissan's largest market in the Middle East, contributing over 35% of total regional sales in FY24. The Kingdom continues to be a key pillar in Nissan's regional strategy, with the SUV portfolio including Pathfinder with a 27% increase, and KICKS with a 10% increase, resonating strongly with Saudi consumers. This market remains pivotal to Nissan's growth, especially in the SUV segment, which has seen strong demand in recent years. Thierry Sabbagh, President of Nissan Middle East and INFINITI and Divisional Vice President for KSA, Middle East, and CIS, said 'FY24 marked a strategic turning point for Nissan in the region. Amid shifting market dynamics and heightened consumer expectations, we remained focused on what drives long-term value, strong partnerships, competitive product lineup, and operational agility across our markets. Our performance in Saudi Arabia, our largest market, reflects the strength of our product strategy and the trust we continue to build with customers and dealers alike. As we look ahead, we see clear opportunities for growth, particularly across the SUV segment, supported by a robust FY25 product pipeline and closer collaboration with our trusted partners across the region.' Beyond Saudi Arabia, Gulf markets played a key role in driving regional sales growth. These markets saw a 16% uplift in sales, with Qatar emerging as standout performer with a 32% increase. The UAE registered a 16% increase in sales, while Bahrain posted an 11% rise. The Patrol saw impressive gains in these markets, with sales surging 80% in Qatar and over 30% in both the UAE and Bahrain. Additionally, the X-TRAIL recorded strong double-digit growth across several key markets, including a 32% increase in the UAE, and 25% in Kuwait. Product performance across the region also showcased the strength of Nissan's portfolio. The Pathfinder achieved a remarkable 96% year-on-year increase, driven by robust demand in the UAE. Meanwhile, the KICKS saw a 28% regional increase, with particularly strong performances in the UAE and Bahrain This momentum was further boosted by the February 2025 launch of the all-new KICKS, which featured upgraded features and a refreshed design, reflecting its popularity among younger, tech-savvy urban drivers. Entering FY25, Nissan stands on a solid foundation, having reinforced its product lineup with both iconic models and exciting new introductions. Building on its momentum, FY25 will see the continuation of Nissan's product offensive strategy, with new models and nameplates set to launch across the region. With the recent introduction of the new Magnite and KICKS strengthening Nissan's SUV offering, the brand remains focused on meeting the growing customer demand for SUVs and crossovers. Guided by a commitment to innovation, quality, and customer engagement, Nissan is poised for sustained growth in the evolving Middle East market.
Jordan News
22-04-2025
- Automotive
- Jordan News
Bustami and Saheb Group: Nissan Middle East A 24% growth in sales during the first nine months of 2024 - Jordan News
•Strong SUV performance with Pathfinder and KICKS recording exceptional growth of 95% and 59% respectively. Bustami & Saheb Group, the exclusive dealer for Nissan in Jordan, has revealed that the renowned multinational corporation "Nissan' recorded a remarkable 24% year-on-year increase in sales across the Middle East during the first nine months (April 2024 – December 2024) of Fiscal Year 2024 (April 2024 – March 2025), underscoring the brand's strong momentum and enduring appeal in the region. This growth was driven by Nissan's diverse lineup of SUVs and crossovers, which accounted for 55% of total sales, further reinforcing the brand's leadership in this segment. اضافة اعلان Nissan's notable success in the region this fiscal year was significantly bolstered by the iconic Nissan Patrol, which accounted for 31% of the total sales. Known for its heritage and exceptional off-road capabilities, the Nissan Patrol itself experienced a 24% increase in sales during the first nine months of FY24. This surge in popularity was further propelled by the all-new Nissan Patrol's World Premiere held in Abu Dhabi, reinforcing its legendary status among customers. Nissan's commitment to delivering innovative and versatile vehicles was further evident in the strong performance of its other SUV and crossover offerings. The Pathfinder achieved an exceptional 95% sales increase, reflecting its rising popularity among families and adventure-seekers, while the KICKS recorded a significant 59% growth, underscoring its appeal as a dynamic urban crossover. The X-Trail also continued its upward trajectory, achieving a 16% increase in sales compared to the same period last year. Thierry Sabbagh, Divisional Vice President & President – Middle East, KSA, CIS – Nissan & INFINITI, 'The strong performance in the first nine months of FY24 reflects Nissan's unwavering focus on innovation and delivering vehicles that cater to the evolving needs of our customers. Our growth, particularly in the SUV and crossover segments, reinforces our leadership in the region and underscores the trust that customers place in the Nissan brand. We remain committed to shaping the future of mobility through industry-leading technologies and a product lineup that redefines driving experiences.' Nissan's sustained growth in the Middle East is backed by a strong partner network and robust market demand with Qatar recording the highest growth in the first nine months of FY24 at 38%, followed by Dubai at 25%, Abu Dhabi at 22%, and Bahrain at 18%. The UAE emerged as the largest contributor, representing 65% of total sales, further solidifying its importance as a key growth market and reinforcing Nissan's commitment to expanding its regional footprint while delivering exceptional customer experiences. Building on this momentum, Nissan's expansion into two new markets further supported its sales growth. In Iraq, Nissan appointed Al Sour as the official distributor, leveraging their extensive automotive expertise to establish multiple 3S (Sales, Service, and Spare Parts) facilities across key cities. Meanwhile, in Oman, Al Hashar Automotive was named Nissan's exclusive authorized distributor, significantly enhancing the brand's presence through a network of state-of-the-art facilities. Looking ahead, Nissan is focused on accelerating growth in the Middle East, a strategic market within its global vision, by leveraging customer-centric initiatives and bold product innovation. As part of this approach, the brand launched three all-new SUVs in the region in FY24, including the all-new Patrol, all-new KICKS, and all-new Magnite. The implementation of The Arc, Nissan's global business plan, places a strong emphasis on high-growth markets, with the Middle East playing a pivotal role in driving the company's long-term ambitions. By deploying innovative strategies tailored to the region's evolving mobility landscape, Nissan is strengthening its presence and product lineup to meet the increasing demand for advanced, versatile, and technology-driven vehicles. About Bustami & Saheb Group: Established in Amman in 1969, Bustami & Saheb Group is the exclusive dealer of Nissan and INFINITI cars in Jordan, as well as the authorized dealer of BYD electric cars. Today, the group is a cornerstone in Jordan and the Middle East for its comprehensive services. The group provides top global standards and the best services for Nissan, INFINITI, and BYD cars through its distinctive facilities and professional workforce. In support of the Jordanian market with the latest global technology, Bustami & Saheb Group introduced the Chinese BYD electric cars to the Jordanian market, aiming to ensure customer satisfaction at all times. The group has made a significant mark in the car trade sector in Jordan and the Middle East by establishing showrooms for cars of various categories, maintenance centers, sub-dealerships, and parts sales throughout the kingdom. In addition to a specialized system that combines marketing, sales, and leading after-sales services, all with the aim of ensuring the highest customer protection and satisfaction, a key element of its success. Bustami & Saheb Group now boasts a growing customer base, served through its showrooms and maintenance centers, along with a specialized workforce of over 200 employees. For more information, you can visit our website: , or contact us at the following number: 06-5532456. You can also connect with us on social media: ●BustamiandSahebGroup on Facebook ●BustamiandSahebGroup on Instagram Or you can contact us via email at: [email protected]
Web Release
27-03-2025
- Automotive
- Web Release
Nissan and INFINITI outline bold new products and next-generation technologies to excite customers in the Middle East and beyond
Nissan Motor Co., Ltd. today showcased a bold array of new and refreshed models at an exclusive event in Japan, along with next-generation technologies set to debut during FY25 and FY26. Loaded with innovative features, the new products will play a crucial role in elevating the company's performance, boosting customer loyalty, attracting new buyers, increasing profitability, and promoting sustainable growth. In the Middle East, Nissan and INFINITI are set to redefine driving excitement and luxury. Following the successful launches of the all-new Patrol, all-new KICKS, and all-new Magnite in FY24, Nissan is poised to further strengthen its product lineup in the Middle East in the coming year with a series of exciting new models. Among them is the expansion of the Nissan Z lineup with the introduction of the Z NISMO which delivers an unparalleled, track-ready sports car experience, meticulously engineered to thrill performance enthusiasts. Additionally, INFINITI in the Middle East will enhance its luxury SUV offerings starting with a refreshed three-row luxury QX60 SUV will in FY25, alongside a new SPORT package for the full-sized QX80 SUV. While, in FY26, INFINITI will launch the all-new QX65 crossover coupe. Channeling inspiration from the pioneering INFINITI FX, INFINITI QX65 promises buyers a stylish two-row alternative in the very popular mid-size crossover segment. As Nissan continues to implement its Global Business Plan, The Arc, in the Middle East, these models will play a pivotal role in meeting the demands of customers, further strengthening the brand's presence and performance in the region. Beyond the Middle East and to meet the rising demand for diverse powertrain options, the upcoming lineup will include hybrid technologies (including e-POWER and plug-in hybrids), next-generation electric vehicles (EVs), and advanced internal combustion engines (ICE). Guillaume Cartier, chief performance officer, stated: 'Today, we unveil our redefined market approach and tailored product strategy designed to better meet customer needs and drive top-line growth. Through powertrain diversification and new models, we will provide a broader range of options that cater to diverse customer preferences, further distinguishing Nissan and INFINITI brands.' Ivan Espinosa, chief planning officer, said 'Over the next two years, we are excited to roll out an impressive lineup that will redefine the road! This includes the reimagined Nissan LEAF, and a daring new Micra EV. But that's not all – we're refreshing our range of SUVs to elevate the driving experience, and our next-generation e-POWER promises new levels of refinement and efficiency. We are committed to investing in products that embody the very best of Nissan. To our passionate fans and loyal owners around the world, I can assure you, this is just the beginning of an exciting journey ahead.' All-new Nissan LEAF Reimagined as a sleek and spacious family-friendly crossover, the third-generation all-new Nissan LEAF pairs substantial improvements in aerodynamics with a more advanced EV architecture. As a first for the iconic EV nameplate, the all-new LEAF will be available with 19-inch alloy wheels and a panoramic moonroof. For the North American market, a NACS charging port is also integrated – the first time for a Nissan EV – enabling convenient access to the Tesla Supercharger network. The all-new LEAF sits on Nissan's modular CMF-EV platform (which debuted with the Ariya). Efficient energy management, streamlined packaging and enhanced driving performance from Nissan's new 3-in-1 EV powertrain, are expected to help deliver significant range improvements over the previous generation. Further details will be shared mid-year. Next-generation e-POWER For customers seeking a sophisticated hybrid powertrain, Nissan's third-generation e-POWER will benefit from the learnings of over 1.6 million produced units since the technology was first introduced in 2016. The third-generation e-POWER system delivers notable improvements in efficiency where it is targeted to provide up to 15% enhancement in economy at high speeds compared to the current, second-generation system. It will also deliver lower emissions and enhanced refinement through reduced noise and vibration. A unique Nissan technology, e-POWER uses a small capacity gasoline engine and lithium-ion battery to power an electric motor. As the electric motor alone drives the wheels, the result is an EV-like driving experience, characterized by powerful and responsive acceleration paired with quiet operation. Central to the advancement is the adoption of a new, 1.5-liter e-POWER dedicated engine. Additionally, the new 5-in-1 system, which shares core components with Nissan's latest EV powertrain. The third-generation e?POWER system will debut on the Qashqai in Europe later in FY25, followed in FY26 in the next-generation Rogue in North America and a large minivan for the Japan market. Overview of key models by region U.S. and Canada : More than 10 new and refreshed products in key segments including next-gen EV and hybrid technology and INFINITI models. In FY25, the U.S. and Canada will be the first markets to launch the all-new Nissan LEAF, joining Ariya in the brand's EV portfolio. Additionally, Nissan will commence sales of the brand's first plug-in hybrid in North America, in a PHEV version of the compact Rogue SUV. A new generation of Nissan's top-selling Sentra compact sedan will be introduced later this year, alongside a refreshed midsize Pathfinder SUV. For INFINITI, a refreshed three-row luxury QX60 SUV will be offered, alongside a new SPORT package for the full-sized QX80 SUV. In FY26, production of the all-new, fourth-generation Rogue will begin. The model will be the first to offer Nissan's innovative e-POWER technology to consumers in the U.S. and Canada. Nissan will also offer Rogue with a powerful and efficient internal combustion engine, as well as a plug-in hybrid model, providing a diverse range of powertrains to shine in the market's most popular vehicle segment. INFINITI will launch the all-new QX65 crossover coupe. Channeling inspiration from the pioneering INFINITI FX, INFINITI QX65 promises buyers a stylish two-row alternative in the very popular mid-size crossover segment. Then from late FY27, an all-new Nissan EV is scheduled to commence production at Nissan's Canton, Mississippi plant in the U.S. The all-new model will be an adventure-focused SUV. It will be joined in FY28 by a luxury INFINITI EV SUV (inspired by the Vision QXe concept) that pairs the brand's latest Artistry in Motion design language with a suite of technology features. LATAM : Rugged pick-up, stylish compact SUV, affordable sedan and expansion of X-Trail e-POWER In FY25, Nissan will expand sales of the latest Versa subcompact sedan within the region and launch a new sub-compact SUV. For INFINITI, the refreshed three-row luxury QX60 SUV will also arrive. In FY26, the Frontier/Navara midsize pick-up truck will arrive, bringing an evolved design, enhanced infotainment and impressive suite of advanced driver assist technologies. Later in FY26, availability of Nissan's popular X-Trail compact SUV with e-POWER will expand to additional markets within LATAM. INFINITI will also expand its line-up with the launch of the all-new, mid-size QX65 crossover coupe. Japan : Renewal of core segment models and introduction of next-generation electrified powertrains In FY25, Nissan will launch a comprehensive range of new and refreshed models in the Japan market, including the all-new LEAF and a refreshed Kei car. In FY26 a new generation of the large minivan powered by third generation e-POWER will be available. Further details will be outlined later this year. Europe : Quartet of locally produced electrified models In FY25, Nissan will launch three key electrified models in Europe, including an all-new Micra EV city car, the all-new LEAF and the Qashqai crossover will be offered with the new, third generation e-POWER technology. The Micra nameplate returns to Europe, reimagined in the form of a stylish all-new, all-electric city car, produced in collaboration with Renault. Holding true to the DNA of its predecessors, it promises a compelling mix of audacious style and simplicity in a compact package – updated for the electric age. Styled by Nissan Design Europe in London, it will be offered exclusively for European customers. Sales of the all-new Micra will begin before the end of the year. The Qashqai fitted with the next-generation e-POWER system will deliver reduced emissions, improved efficiency and refinement, bringing the driving experience even closer to that of a full EV. To date, close to 200,000 e-Power equipped vehicles have been sold in Europe since its introduction. In FY26, an additional EV, the all-new, all-electric Juke will be added to the range – Nissan's fourth passenger car EV in Europe. As previewed by the 'Hyper Punk' concept, the all-new compact crossover SUV will continue the nameplate's tradition of bold design and advanced connectivity delivering personalization to support the owner's self-expression. India: Leveraging the world's fastest-growing domestic market and expanding exports. Nissan will strengthen its presence in India's rapidly growing market, enhancing domestic performance and expanding exports. Over the next two years, it will introduce two innovative models: starting with a multi-purpose vehicle (MPV) in FY25 followed by a 5-seat compact sports utility vehicle (CSUV) in FY26. Both new models will be manufactured locally at the Chennai plant and follow the 'One Car, One World' strategy to support both domestic sales and deliver world-class exports in both right, and left-hand drive configurations. Nissan aims to reach its ambitious goal of 100,000 units in both annual domestic sales and exports from India. Oceania : Pair of EVs, one-ton pick-up, all-new Patrol and third generation e-Power In FY25, sales of the much-anticipated Ariya all-electric crossover will commence in Australia. FY26 will see a significant number of new models introduced including: the all-new Patrol (as the first right hand drive market globally), an all-new one-ton pickup (leveraging Nissan's partnership with Mitsubishi Motors), the all-new third-generation LEAF EV and the Qashqai crossover, offered with the new third generation e-POWER technology. Africa: Introduction of Magnite to selected markets, as well as Patrol and a future SUV The introduction of the stylish Magnite compact SUV will begin across African left-hand drive markets during FY25, with new Patrol also set to be introduced in in Egypt and South Africa in FY25 and FY26 respectively. A new 5-seat SUV will also arrive in selected African markets within FY26. Nissan is committed to delivering the highest customer satisfaction, sustainability, and enhanced business performance. More details on each new product, as well as news on additional models that the company plans to launch by FY26, will be shared closer to the start of sales in each respective market. *Nissan Motor Co., Ltd. financial years are from April through March.
Hi Dubai
25-03-2025
- Automotive
- Hi Dubai
Arabian Automobiles Launches the All-New 2025 Nissan KICKS Across the UAE
Arabian Automobiles, the exclusive distributor for Nissan in Dubai, Sharjah, and the Northern Emirates, has announced the arrival of the all-new 2025 Nissan KICKS. Designed for dynamic lifestyles and younger drivers seeking a balance of style, performance, and practicality, the new KICKS reflects Nissan's commitment to modern design and advanced automotive technology. The 2025 KICKS is the second model introduced under Nissan's global business strategy, 'The Arc', following the regional debut of the new Patrol. As part of this initiative, Nissan plans to launch five new vehicles in the Middle East by the fiscal year 2026, reinforcing its dedication to innovation and market relevance. Bold Exterior Styling With its sleek lines and youthful energy, the 2025 KICKS immediately stands out. Sharp LED projector headlamps, sculpted body panels, and 19-inch alloy wheels give the crossover a confident presence. Available in vibrant and two-tone colour schemes, the new KICKS allows drivers to express individuality through design. Premium Interior and Smart Utility Inside, the KICKS offers thoughtful comfort and modern convenience. A panoramic sunroof enhances the sense of space, while Zero Gravity™ seats in both rows—developed with ergonomic research—ensure long-drive comfort by evenly distributing body pressure to reduce fatigue. Ample cargo space makes it easy to manage everything from daily errands to weekend getaways. Technology is seamlessly integrated, with dual 12.3-inch digital displays delivering real-time vehicle data and navigation. Wireless Apple CarPlay® and Android Auto™ connectivity provide access to entertainment and communication, without the need for cables. The Bose® Personal Plus audio system, featuring headrest-mounted speakers, offers an immersive listening experience tailored for the driver and front passenger. Advanced Safety and Driver Assistance Safety is a key focus in the 2025 KICKS. Nissan's ProPILOT Assist system provides lane centring and adaptive cruise control, offering support during extended drives. Additional safety features include Automatic Emergency Braking with Pedestrian Detection, Blind Spot Intervention, and Rear Automatic Braking—each designed to support safer urban and highway driving. Efficient Performance Under the hood, the 2025 KICKS features a 2.0-litre inline-four engine producing 142 horsepower and 190 Nm of torque. It is paired with Nissan's latest Xtronic Continuously Variable Transmission (CVT) to deliver responsive acceleration and smooth performance. Engineering enhancements such as full flat undercovers improve aerodynamics, while cooled exhaust gas recirculation helps reduce combustion temperatures, increasing efficiency and lowering emissions. Tailored for the UAE Market Available in four trim levels—S, SV, SV+, and SL—the new KICKS offers a range of configurations to suit different driver preferences and budgets. Whether prioritising everyday practicality or high-end features, customers can select the model that aligns best with their lifestyle. Residents across the UAE can experience the 2025 Nissan KICKS by visiting Arabian Automobiles showrooms or booking a test drive online at With a combination of expressive design, smart functionality, and innovative technology, the new KICKS is positioned as a standout choice for today's adventurous and style-conscious drivers. News Source: Cicero & Bernay
