Nissan and INFINITI outline bold new products and next-generation technologies to excite customers in the Middle East and beyond
In the Middle East, Nissan and INFINITI are set to redefine driving excitement and luxury. Following the successful launches of the all-new Patrol, all-new KICKS, and all-new Magnite in FY24, Nissan is poised to further strengthen its product lineup in the Middle East in the coming year with a series of exciting new models. Among them is the expansion of the Nissan Z lineup with the introduction of the Z NISMO which delivers an unparalleled, track-ready sports car experience, meticulously engineered to thrill performance enthusiasts.
Additionally, INFINITI in the Middle East will enhance its luxury SUV offerings starting with a refreshed three-row luxury QX60 SUV will in FY25, alongside a new SPORT package for the full-sized QX80 SUV. While, in FY26, INFINITI will launch the all-new QX65 crossover coupe. Channeling inspiration from the pioneering INFINITI FX, INFINITI QX65 promises buyers a stylish two-row alternative in the very popular mid-size crossover segment.
As Nissan continues to implement its Global Business Plan, The Arc, in the Middle East, these models will play a pivotal role in meeting the demands of customers, further strengthening the brand's presence and performance in the region.
Beyond the Middle East and to meet the rising demand for diverse powertrain options, the upcoming lineup will include hybrid technologies (including e-POWER and plug-in hybrids), next-generation electric vehicles (EVs), and advanced internal combustion engines (ICE).
Guillaume Cartier, chief performance officer, stated: 'Today, we unveil our redefined market approach and tailored product strategy designed to better meet customer needs and drive top-line growth. Through powertrain diversification and new models, we will provide a broader range of options that cater to diverse customer preferences, further distinguishing Nissan and INFINITI brands.'
Ivan Espinosa, chief planning officer, said 'Over the next two years, we are excited to roll out an impressive lineup that will redefine the road! This includes the reimagined Nissan LEAF, and a daring new Micra EV. But that's not all – we're refreshing our range of SUVs to elevate the driving experience, and our next-generation e-POWER promises new levels of refinement and efficiency. We are committed to investing in products that embody the very best of Nissan. To our passionate fans and loyal owners around the world, I can assure you, this is just the beginning of an exciting journey ahead.'
All-new Nissan LEAF
Reimagined as a sleek and spacious family-friendly crossover, the third-generation all-new Nissan LEAF pairs substantial improvements in aerodynamics with a more advanced EV architecture.
As a first for the iconic EV nameplate, the all-new LEAF will be available with 19-inch alloy wheels and a panoramic moonroof. For the North American market, a NACS charging port is also integrated – the first time for a Nissan EV – enabling convenient access to the Tesla Supercharger network.
The all-new LEAF sits on Nissan's modular CMF-EV platform (which debuted with the Ariya). Efficient energy management, streamlined packaging and enhanced driving performance from Nissan's new 3-in-1 EV powertrain, are expected to help deliver significant range improvements over the previous generation. Further details will be shared mid-year.
Next-generation e-POWER
For customers seeking a sophisticated hybrid powertrain, Nissan's third-generation e-POWER will benefit from the learnings of over 1.6 million produced units since the technology was first introduced in 2016.
The third-generation e-POWER system delivers notable improvements in efficiency where it is targeted to provide up to 15% enhancement in economy at high speeds compared to the current, second-generation system. It will also deliver lower emissions and enhanced refinement through reduced noise and vibration.
A unique Nissan technology, e-POWER uses a small capacity gasoline engine and lithium-ion battery to power an electric motor. As the electric motor alone drives the wheels, the result is an EV-like driving experience, characterized by powerful and responsive acceleration paired with quiet operation.
Central to the advancement is the adoption of a new, 1.5-liter e-POWER dedicated engine. Additionally, the new 5-in-1 system, which shares core components with Nissan's latest EV powertrain.
The third-generation e?POWER system will debut on the Qashqai in Europe later in FY25, followed in FY26 in the next-generation Rogue in North America and a large minivan for the Japan market.
Overview of key models by region
U.S. and Canada : More than 10 new and refreshed products in key segments including next-gen EV and hybrid technology and INFINITI models.
In FY25, the U.S. and Canada will be the first markets to launch the all-new Nissan LEAF, joining Ariya in the brand's EV portfolio. Additionally, Nissan will commence sales of the brand's first plug-in hybrid in North America, in a PHEV version of the compact Rogue SUV.
A new generation of Nissan's top-selling Sentra compact sedan will be introduced later this year, alongside a refreshed midsize Pathfinder SUV.
For INFINITI, a refreshed three-row luxury QX60 SUV will be offered, alongside a new SPORT package for the full-sized QX80 SUV.
In FY26, production of the all-new, fourth-generation Rogue will begin. The model will be the first to offer Nissan's innovative e-POWER technology to consumers in the U.S. and Canada. Nissan will also offer Rogue with a powerful and efficient internal combustion engine, as well as a plug-in hybrid model, providing a diverse range of powertrains to shine in the market's most popular vehicle segment.
INFINITI will launch the all-new QX65 crossover coupe. Channeling inspiration from the pioneering INFINITI FX, INFINITI QX65 promises buyers a stylish two-row alternative in the very popular mid-size crossover segment.
Then from late FY27, an all-new Nissan EV is scheduled to commence production at Nissan's Canton, Mississippi plant in the U.S. The all-new model will be an adventure-focused SUV. It will be joined in FY28 by a luxury INFINITI EV SUV (inspired by the Vision QXe concept) that pairs the brand's latest Artistry in Motion design language with a suite of technology features.
LATAM : Rugged pick-up, stylish compact SUV, affordable sedan and expansion of X-Trail e-POWER
In FY25, Nissan will expand sales of the latest Versa subcompact sedan within the region and launch a new sub-compact SUV. For INFINITI, the refreshed three-row luxury QX60 SUV will also arrive.
In FY26, the Frontier/Navara midsize pick-up truck will arrive, bringing an evolved design, enhanced infotainment and impressive suite of advanced driver assist technologies. Later in FY26, availability of Nissan's popular X-Trail compact SUV with e-POWER will expand to additional markets within LATAM. INFINITI will also expand its line-up with the launch of the all-new, mid-size QX65 crossover coupe.
Japan : Renewal of core segment models and introduction of next-generation electrified powertrains
In FY25, Nissan will launch a comprehensive range of new and refreshed models in the Japan market, including the all-new LEAF and a refreshed Kei car.
In FY26 a new generation of the large minivan powered by third generation e-POWER will be available. Further details will be outlined later this year.
Europe : Quartet of locally produced electrified models
In FY25, Nissan will launch three key electrified models in Europe, including an all-new Micra EV city car, the all-new LEAF and the Qashqai crossover will be offered with the new, third generation e-POWER technology.
The Micra nameplate returns to Europe, reimagined in the form of a stylish all-new, all-electric city car, produced in collaboration with Renault. Holding true to the DNA of its predecessors, it promises a compelling mix of audacious style and simplicity in a compact package – updated for the electric age. Styled by Nissan Design Europe in London, it will be offered exclusively for European customers. Sales of the all-new Micra will begin before the end of the year.
The Qashqai fitted with the next-generation e-POWER system will deliver reduced emissions, improved efficiency and refinement, bringing the driving experience even closer to that of a full EV. To date, close to 200,000 e-Power equipped vehicles have been sold in Europe since its introduction.
In FY26, an additional EV, the all-new, all-electric Juke will be added to the range – Nissan's fourth passenger car EV in Europe. As previewed by the 'Hyper Punk' concept, the all-new compact crossover SUV will continue the nameplate's tradition of bold design and advanced connectivity delivering personalization to support the owner's self-expression.
India: Leveraging the world's fastest-growing domestic market and expanding exports.
Nissan will strengthen its presence in India's rapidly growing market, enhancing domestic performance and expanding exports. Over the next two years, it will introduce two innovative models: starting with a multi-purpose vehicle (MPV) in FY25 followed by a 5-seat compact sports utility vehicle (CSUV) in FY26.
Both new models will be manufactured locally at the Chennai plant and follow the 'One Car, One World' strategy to support both domestic sales and deliver world-class exports in both right, and left-hand drive configurations.
Nissan aims to reach its ambitious goal of 100,000 units in both annual domestic sales and exports from India.
Oceania : Pair of EVs, one-ton pick-up, all-new Patrol and third generation e-Power
In FY25, sales of the much-anticipated Ariya all-electric crossover will commence in Australia.
FY26 will see a significant number of new models introduced including: the all-new Patrol (as the first right hand drive market globally), an all-new one-ton pickup (leveraging Nissan's partnership with Mitsubishi Motors), the all-new third-generation LEAF EV and the Qashqai crossover, offered with the new third generation e-POWER technology.
Africa: Introduction of Magnite to selected markets, as well as Patrol and a future SUV
The introduction of the stylish Magnite compact SUV will begin across African left-hand drive markets during FY25, with new Patrol also set to be introduced in in Egypt and South Africa in FY25 and FY26 respectively.
A new 5-seat SUV will also arrive in selected African markets within FY26.
Nissan is committed to delivering the highest customer satisfaction, sustainability, and enhanced business performance. More details on each new product, as well as news on additional models that the company plans to launch by FY26, will be shared closer to the start of sales in each respective market.
*Nissan Motor Co., Ltd. financial years are from April through March.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Gulf Today
4 hours ago
- Gulf Today
AD Ports Group, Ningbo Zhoushan Port Group to establish automotive logistics ecosystem
AD Ports Group and Zhejiang Provincial Seaport Investment & Operation Group Co., Ltd. (Ningbo Zhoushan Port Group), one of China's largest and most dynamic port operators, have entered into a preliminary strategic agreement to establish a comprehensive automotive logistics ecosystem connecting Chinese manufacturing capabilities with Middle Eastern, Central Asian, and African markets through integrated terminal operations, dedicated fleet services, and multimodal transport solutions. The agreement was signed by Captain Mohamed Juma Al Shamisi, Managing Director and Group CEO of AD Ports Group, and Tao Chengbo, Chairman of Zhejiang Provincial Seaport Investment & Operation Group Co. Ltd, at a ceremony marking the maiden voyage of UGR Zakher, the second LNG-powered vessel operated by United Global Ro-Ro (UGR), a Joint Venture formed between AD Ports Group and Erkport. Leveraging the established automotive sourcing of Ningbo Zhoushan Port and distribution capabilities of UGR and responding to the growing demand for vehicle exports from China, the agreement outlines plans to reciprocatively develop Ro-Ro and automotive terminals at Ningbo Zhoushan Port and AD Ports Group's hub locations. Enhancements considered under this agreement include accommodating larger vessels, increasing vehicle handling capacity and reducing turnaround times at the ports. These improvements aim to boost operational efficiency while delivering world-class performance standards and customer service. Plans include using UGR as the designated Ro-Ro carrier, which has a specialised PCTC and Ro-Ro vessel fleet and the operational expertise. UGR already operates Ro-Ro services connecting China with terminals in the Middle East, Asia and the Mediterranean. Al Shamisi said this preliminary strategic partnership marks a defining moment in both sides' efforts to establish smart, connected automotive corridors across continents. 'With our fleet and global experience in the Ro-Ro segment complemented by UGR's operations, we offer immediate vessel availability and operational excellence,' he stated. He added, 'With the introduction of our second LNG-powered vessel in the UGR fleet, it not only increases cargo capacity for our customers but also demonstrates our commitment to investing in a fleet that supports global decarbonisation. The continued expansion of our Ro-Ro operations is a key element of our growth strategy, particularly as demand for automobile exports from China continues to rise; we are also excited at the possibility of seamless multimodal connectivity by integrating the Middle Corridor's rail and maritime routes.' Chengbo stated, 'Ningbo Zhoushan Port, a key deep-water port in China, ranks first globally in cargo throughput and serves as a vital hub for world trade. The maiden voyage of the new UGR ship, UGR Zakher, at Ningbo Zhoushan Port marks a new phase in our strategic partnership with AD Ports Group. Leveraging the cooperation in car roll-on/roll-off services, we will further expand our business areas, enhance comprehensive cooperation in logistics, warehousing, green energy, and talent exchange, and inject strong momentum into the coordinated development of the China-Arab Economic Corridor. Moving forward, Ningbo Zhoushan Port will continue to embrace the principles of openness and cooperation, continuously improve its service functions, strengthen cooperation with ports along the Belt and Road Initiative, and contribute more to building a more open and inclusive global economic landscape.' UGR Zakher, with a capacity of 7,000 Car Equivalent Units (CEUs), mirrors the attributes of sister ship, UGR Al Samha, which was acquired earlier this year. Together, the two vessels boast the same lower greenhouse gas emissions thanks to the use of LNG, alongside improved energy and operational efficiencies. Technology integration will also be considered as per the agreement, including comprehensive digital platforms providing real-time visibility, predictive analytics, and automated coordination capabilities to enhance operational performance while reducing complexity and manual intervention. In addition, the partners will explore synergies between sea and inland rail routes to create a comprehensive multimodal transport network through the Middle Corridor and offer alternative routing options for China-Central Asia-Europe trade flows. WAM
Web Release
13 hours ago
- Web Release
Lower consumption, fewer emissions, quieter ride: New e-POWER is a game-changing technology
Nearly a decade after its global debut, Nissan is launching the most advanced form of its unique e-POWER technology. First launched in Europe four years ago, e-POWER was developed to deliver an electric- drive experience without the need to plug in – combining the smooth, effortless acceleration and refinement of an EV with the everyday convenience of traditional combustion power. This next-generation system has been comprehensively re-engineered for even better fuel efficiency, lower emissions and elevated refinement. New e-POWER will further smoothen the transition from fuel towards zero emissions. The refinement and responsiveness of an EV At the heart of the e-POWER is a unique principle which delivers real customer benefits: the petrol engine is used only to generate electricity which is distributed directly to the electric motor to drive the wheels, as well as to charge the battery if needed. Unlike traditional hybrids, there is no complicated gearbox and coupling to combine petrol power and electric energy to drive the wheels, meaning response is instant and the drive is always smooth, just like an EV. And like an EV, the regenerative braking system on e- POWER converts kinetic energy into electrical energy, fed back into the battery. New e-POWER takes this concept and elevates it further to deliver a best-in-class balance of performance, EV-like refinement and real-world fuel efficiency – but with the range and flexibility of a traditional combustion engine vehicle. At the core of New e-POWER is a newly-developed 5-in-1 modular powertrain unit, which integrates the electric motor, generator, inverter, reducer and increaser into a compact and lighter package. David Moss, Senior Vice President, Region Research & Development, Nissan AMIEO, said 'This new version of e-POWER reflects everything we've learned from developing electric motor drive systems for Europe. We've analysed what worked in our previous generations, what appealed most to customers, and re-engineered the system to deliver maximum efficiency, lower emissions and a quieter, more refined drive. We are proud that New e-POWER now offers best-in- class fuel efficiency and emissions.' A smarter step towards electric For many drivers, moving to a fully electric vehicle still comes with questions – about charging, range, infrastructure, and habit change. That's where e-POWER comes in. With its fully electric motor drive and no plug-in requirement, new e-POWER offers a clear, confident step into electrified driving – combining the smoothness and instant response of an EV, with the familiar range and convenience of an ICE. It delivers the experience of electric, without the perceived challenges and common misconceptions that can still hold some drivers back from switching to fully electric. And because the engine never powers the wheels, the driving feel is entirely electric, with no gear shifts, no power lag, and minimal engine noise at low speeds. Yet, unlike a battery electric vehicle, refuelling takes place at any petrol station. By removing the complexity of change, e-POWER acts as a true transition technology – giving customers the benefits of electric mobility with none of the friction. It's built for drivers who want something better, but not something unfamiliar. Clíodhna Lyons, Region Vice President, Product & Services Planning, Nissan AMIEO, added 'This generation of e-POWER is the result of combining our customer insights with Nissan's vision for electrified powertrains. It takes further the promise of e- POWER by delivering much better efficiency without any compromise on performance. Best fuel efficiency and range – even on the highway – with a pleasant, refined, everyday EV driving. And all that, without changing the way we are used to live with a traditional vehicle. More than ever, it represents a seamless transition for our customers towards full EV and a key pillar of our electrification strategy.' New e-POWER comes to Qashqai from September 2025 Technology improvements include increased driving intelligence with enhanced ProPILOT driver assistance features such as improved multi-lane autonomous drive interfaces for better traffic monitoring and awareness of surrounding environment. Meanwhile, new e-POWER customers can expect lower total cost of ownership (TCO) thanks to service intervals which have been extended from 15,000km to 20,000km. The latest Qashqai equipped with new e-POWER, which is built at Nissan's state-of-the-art factory in Sunderland, UK will be available in European markets from September 2025.
Arabian Business
3 days ago
- Arabian Business
INFINITI's New Dawn initiative is driven by purpose and designed for tomorrow
Luxury automobile manufacturer, INFINITI, is stepping into a new era – an evolution it calls New Dawn, marking a transformative shift in brand identity, product innovation, and customer experience. The initiative is more than just a facelift; it's a philosophy that reimagines what modern luxury should feel like. At the heart of this transition is an embrace of Japanese hospitality and craftsmanship, fused with the expectations and lifestyle of today's premium car buyers – particularly in the Middle East. Albert Khreiche, Managing Director of INFINITI Middle East, shares insight into the timing and inspiration behind the New Dawn initiative. 'New Dawn marks a bold evolution for INFINITI—a refreshed identity rooted in Japanese hospitality and craftsmanship. It symbolizes a renewed product focus on modern luxury, design innovation, and customer-centric experiences – with the first proof point being the all-new INFINITI QX80, which was launched in the region last November, on INFINITI's 35th anniversary.' The initiative as per Khreiche, was inspired by the need to realign INFINITI's vision with the rapidly changing luxury automotive landscape. 'As the brand approached this milestone anniversary, it was seen as the perfect time to introduce a bright new chapter that draws on INFINITI's heritage while looking toward its future.' This vision resonates especially well in the Middle East, where the appetite for innovation, performance, and elevated experiences is stronger than ever. The QX80, the first model released under New Dawn, sets the tone with cutting-edge technologies and segment-first features. 'Our latest product launches, such as the QX80—showcase a fresh design language, Google Built-In tech, and segment-first features like biometric climate control and individual audio. These innovations elevate comfort, safety, and connectivity,' says Khreiche. 'INFINITI is evolving to offer a modern alternative in luxury, tech-forward, sensorially rich, and emotionally resonant. We're speaking directly to customers seeking more than a car—they want a tailored experience.' Navigating Market Challenges and Opportunities While the Middle Eastern luxury automotive market offers immense potential, it also presents its share of challenges, namely, intense competition and ever-evolving consumer expectations. 'The luxury segment is highly competitive, and brand loyalty is hard-won. That said, INFINITI is uniquely positioned. Our new designs, tech-rich features, and hospitality-driven service appeal to regional tastes,' explains Khreiche. He emphasizes that products like the QX80 are specifically engineered for the region's terrain and lifestyle. 'By honoring cultural values, offering personalization, and building community through programs like INFINITI BEYOND, we can transform these challenges into long-term regional relevance and loyalty.' To complement the New Dawn vision, INFINITI has rolled out INFINITI BEYOND, an exclusive membership program that redefines luxury ownership in the region. 'INFINITI BEYOND is an exclusive membership program designed to elevate the ownership experience. Tailored for the Middle East, it offers curated events, lifestyle perks and premium services. More than a loyalty scheme, it's a lifestyle ecosystem that enhances every aspect of being an INFINITI owner. It signals our intent: luxury isn't just what you drive, it's how you live.' With a focus on cultural alignment, BEYOND provides highly personalised experiences for its discerning clientele. 'Unique benefits include personalised concierge support, exclusive events, and access to elite experiences—from fine dining to private wellness sessions. It's about delivering delight beyond the drive. The program responds to a clear desire from the region's clientele: they want ownership to feel seamless, personal, and culturally aligned. BEYOND is INFINITI's answer—a luxury ecosystem shaped around those who live and lead with distinction.' Environmental responsibility is another cornerstone of the brand's forward strategy. Sustainability is more than a buzzword in INFINITI's New Dawn strategy, it's a core principle shaping future product development. 'Sustainability is central to INFINITI's New Dawn. We're aligned with Nissan's Ambition 2030 and are moving toward a more diversified drive train line-up. The Vision Qe concept previewed our first all-electric model in 2023, earlier this year an electrified SUV was announced, while new vehicles like the QX80 adopt more efficient V6 powertrains. We're integrating eco-conscious design, like energy-efficient lighting and lighter materials, without compromising on luxury,' says Khreiche. 'This region is warming up to EVs, and INFINITI intends to be a premium choice in that space. We see sustainability not as a compromise, but as a path to create cleaner, smarter, and more human-centric luxury experiences.' Human-Centered Innovation As INFINITI looks to the future, the focus remains squarely on enhancing the human experience through technology. Innovations such as ProPILOT Assist and biometric personalization illustrate the brand's commitment to intelligent mobility. 'INFINITI is investing in connected tech, semi-autonomous systems, and an electrified future. The QX80's ProPILOT Assist, biometric climate control, and Google Built-In reflect this evolution. We are also embedding Japanese hospitality—Omotenashi—into vehicle and dealership experiences. This means intuitive controls, personalised settings, and retail environments that feel warm, not sterile,' Khreiche notes. 'In the Middle East, where urban navigation, long drives and off-road capability matter, our vehicles are tuned for local needs. At every step, INFINITI is placing the customer at the center, using tech to enhance human experience, not overwhelm it. It's mobility that is intelligent, effortless, and satisfying.' As the luxury market matures, INFINITI is staying ahead by deeply understanding how consumer preferences are evolving. 'Today's luxury car buyers in the Middle East seek more than status symbols. They want cutting-edge tech, personalization, and authenticity. SUVs and crossovers continue to dominate, especially coupe-like designs that blend utility with bold styling. Buyers also demand seamless connectivity and experiences that reflect their identity,' says Khreiche. INFINITI is adapting by launching products like the QX80, enhancing tech integration, and offering human-first services like BEYOND. 'We're also investing in storytelling and experiences that celebrate local culture. It's not just about the car. It's about how that car fits into a life well-lived.' INFINITI's New Dawn is carefully attuned to the cultural and lifestyle nuances of the Middle East, from climate-ready engineering to regional brand ambassadors. 'New Dawn embraces the region's values of hospitality, adventure, and elegance. INFINITI's design language and services respect the way people live here. We've added features tailored to desert conditions, offered exclusive events through BEYOND, and celebrated regional identity in many ways, including introducing Saudi Arabian film producer and philanthropist, Mohamed Al Turki as our regional Chief Luxury Ambassador,' says Khreiche. 'INFINITI's current and upcoming vehicle line-up embodies this spirit—blending performance, design, and innovation. INFINITI is not just delivering cars to the Middle East. We're delivering a brand that resonates deeply and evolves in harmony with the needs of customers in the region.' INFINITI's New Dawn is more than a campaign, it's a comprehensive reinvention. With the region's rapidly shifting tastes and technology, the brand is positioning itself as a luxurious, human-centric, and future-ready choice for Middle Eastern customers who expect nothing less than extraordinary.
