Latest news with #Kard
Yahoo
02-07-2025
- Entertainment
- Yahoo
Listen: Kard returns with 'Drift' EP, 'Touch' music video
July 2 (UPI) -- K-pop co-ed group Kard is back with new music. The group, which consists of rappers J. Seph and BM, and singers Jiwoo Jeon and Somin Jeon, dropped their 8th EP, Drift, Wednesday. They also released a music video for "Touch," one of the mini-album's seven songs. The video include clips of the singers dancing and partying in an apparent warehouse. The album also includes the songs "Betcha," "Before We Go," "Top Down" and "Pivot." Kard held a live-stream Wednesday to promote the new music.
UPI
02-07-2025
- Entertainment
- UPI
Listen: Kard returns with 'Drift' EP, 'Touch' music video
K-pop group Kard attends the red carpet event for the Asia Artist Awards in 2022. They released new music Wednesday. File Photo by Keizo Mori/UPI | License Photo July 2 (UPI) -- K-pop co-ed group Kard is back with new music. The group, which consists of rappers J. Seph and BM, and singers Jiwoo Jeon and Somin Jeon, dropped their 8th EP, Drift, Wednesday. They also released a music video for "Touch," one of the mini-album's seven songs. The video include clips of the singers dancing and partying in an apparent warehouse. The album also includes the songs "Betcha," "Before We Go," "Top Down" and "Pivot." Kard held a live-stream Wednesday to promote the new music.
Korea Herald
01-07-2025
- Entertainment
- Korea Herald
Kard makes a fierce return with 'Drift'
As one of K-pop's few coed acts, Kard takes pride in trailblazing the path Kard, one of the few coed K-pop groups, returned Tuesday with its signature style: bold and intense. The four-member group, consisting of J. Seph, BM, Somin and Jiwoo, debuted in July 2017, carving out a niche as a coed group, with its intense, charismatic music and performances. The group's previous album 'Where To Now? (Part.1: Yellow Light)' briefly paused Kard's signature boldness and presented easy-listening reggae pop. The new mini album 'Drift' and its main track 'Touch' mark a return to Kard's signature sound. 'This is the Kard that fans have loved — charismatic and intense. It reinterprets the 2000s sound, with percussive beats, layered strings and weighty synths. It reminded me of Justin Timberlake's earlier work,' BM explained. BM participated in composing and arranging the main track, even adding a third verse. Other members also took part in writing lyrics. approached his lines with poetic care. 'I wrote all the pretty words on a notepad and combined those words for the lyrics. For example, I liked the words 'musk scent.' I love white musk, and I imagined someone I'm attracted to carrying that scent — it felt perfect for the song.' Adding to the intense beat and bold lyrics, the music video is another key point of this comeback. Set in a stylized party scene, the video features sexy, somewhat edgy scenes and outfits. 'It was clear from the planning stage that we needed some edge to match the song's vibe. Some viewers may find it provocative, but I believe it suits the concept,' said Jiwoo. Following the album release, the quartet will celebrate its 8th debut anniversary on July 19 with a concert at Yes24 Wonderlock Hall in Seoul — which also marks the beginning of its new world tour 'Drift.' The show will be the group's first domestic concert in five years. "I really want to show how much we have grown through our countless concerts abroad and can't wait to bring those experiences home,' said Jiwoo. As a coed group, Kard has always stood apart. And with the recent debut of new mixed-gender groups like Allday Project, audiences are giving renewed attention to coed groups. 'I'm really grateful. Allday Project's debut seems to bring some renewed interest and mentions for us as well. I hope they stay healthy and continue to thrive as a great mixed-gender group,' said BM. Somin called the trend a 'positive sign," saying, 'It makes me happy to think that maybe we contributed to this in some way. We left a strong impression as a coed group and seeing new ones debut makes me think that maybe we succeeded in making our style appealing.' She added with a smile, 'We once said in interviews that it would be great if award shows had a category for coed groups. Maybe now it's finally becoming possible.' After eight years in the industry, BM admits his mindset has shifted. 'I used to be obsessed with success, yearning for No. 1. But these days, I've come to feel more content. To be honest, Kard does generate revenue, but we invest so much into our production that sometimes I wonder how long we can keep this up. I just want to push through as far as we can go.' 'I think about how much impact Kard has made,' Somin added. 'We may not have taken home first-place trophies or grand prizes, but I hope people see us as a group that left a lasting impression, the group that helped pave the way for more coed groups to follow.'
Korea Herald
17-06-2025
- Entertainment
- Korea Herald
Chaebol heiress, former Hybe trainee and prodigy rapper: Why Allday Project is going viral
Allday Project's predebut music video 'Famous' hits 2.5 million views in 16 hours, tops YouTube Korea trending charts Allday Project, the first coed K-pop group to debut under renowned producer Teddy Park's The Black Label, is turning heads across the industry — not just for being the industry's first mixed-gender group in eight years since DSP Media's Kard, but for the star-studded resumes and diverse backgrounds of its members. Just 16 hours after releasing the prerelease music video for 'Famous' on Monday, the clip surpassed 2.5 million views on YouTube. It also secured the No. 1 spot on YouTube Korea's Trending chart, overtaking aespa's 'Dirty Work (Performance)' and Plave's 'Hide and Seek,' which ranked No. 2 and No. 3. Globally, the video reached No. 4 on YouTube's US Trending chart and No. 5 in Brazil, demonstrating its international resonance among K-pop fans. The slick cyberpunk visuals of the music video — where spinning accelerates toward the center to express a rising, untouchable energy — play a part in drawing viewers. But much of the buzz stems from the viral interest surrounding the individual members, even before their official debut next week. One reason for the group's spotlight is the presence of Annie, or Moon Seo-yoon, who is the granddaughter of Shinsegae Group chairwoman Lee Myung-hee and the eldest daughter of Shinsegae Group president Chung Yoo-kyung. Annie, 23, opened up about her decision to pursue a K-pop career against her family's wishes in a debut documentary released on the group's official YouTube channel on June 13 — a revelation that made headlines both in Korea and internationally. Another standout member is Youngseo, 19, once confirmed as part of the final lineup for Illit on the television survival show 'R U Next?' in 2023. However, just before her debut, she parted ways with Belift Lab, the agency behind Illit, sparking multiple rumors about her next steps, now culminating in her debut with Allday Project. The third female member, Bailey, 21, is already known in the K-pop scene as a choreographer. She began working professionally at the age of 14 in the US and has choreographed routines for Red Velvet's 'Psycho,' Lisa's 'Money' and Taeyang's 'Vibe.' Her experience includes being a backup dancer for Janet Jackson — further solidifying her credibility. Among the two male members, Woochan is arguably the more familiar name. He appeared on Mnet's 'Show Me the Money 6' in 2017 at just 12 years old, making him the show's youngest-ever contestant and finalist. In 2019, he debuted as a soloist with the single 'Reality Check Time,' showing musical depth beyond his years. He was also once rumored to be part of Big Hit Music's next boy group lineup — the agency behind BTS — but the debut ultimately fell through. The final member, Tarzzan, 22, is already known in fashion and music circles as a model. Since 2022, he has appeared in music videos like I-dle's 'I Do' and NewJeans' 'Supernatural,' while gracing the pages of various fashion magazines. Allday Project is set to officially debut on June 23, with their debut single 'Famous' and the main track 'Wicked.' jaaykim@
Korea Herald
17-06-2025
- Entertainment
- Korea Herald
Chaebol heiress, former Hybe trainee and prodigy rapper: Why Allday Project is going viral
Allday Project's predebut music video 'Famous' hits 2.5 million views in 16 hours, tops YouTube Korea trending charts Allday Project, the first coed K-pop group to debut under renowned producer Teddy Park's The Black Label, is turning heads across the industry — not just for being the industry's first mixed-gender group in eight years since DSP Media's Kard, but for the star-studded resumes and diverse backgrounds of its members. Just 16 hours after releasing the prerelease music video for 'Famous' on Monday, the clip surpassed 2.5 million views on YouTube. It also secured the No. 1 spot on YouTube Korea's Trending chart, overtaking aespa's 'Dirty Work (Performance)' and Plave's 'Hide and Seek,' which ranked No. 2 and No. 3. Globally, the video reached No. 4 on YouTube's US Trending chart and No. 5 in Brazil, demonstrating its international resonance among K-pop fans. The slick cyberpunk visuals of the music video — where spinning accelerates toward the center to express a rising, untouchable energy — play a part in drawing viewers. But much of the buzz stems from the viral interest surrounding the individual members, even before their official debut next week. One reason for the group's spotlight is the presence of Annie, or Moon Seo-yoon, who is the granddaughter of Shinsegae Group chairwoman Lee Myung-hee and the eldest daughter of Shinsegae Group president Chung Yoo-kyung. Annie, 23, opened up about her decision to pursue a K-pop career against her family's wishes in a debut documentary released on the group's official YouTube channel on June 13 — a revelation that made headlines both in Korea and internationally. Another standout member is Youngseo, 19, once confirmed as part of the final lineup for Illit on the television survival show 'R U Next?' in 2023. However, just before her debut, she parted ways with Belift Lab, the agency behind Illit, sparking multiple rumors about her next steps, now culminating in her debut with Allday Project. The third female member, Bailey, 21, is already known in the K-pop scene as a choreographer. She began working professionally at the age of 14 in the US and has choreographed routines for Red Velvet's 'Psycho,' Lisa's 'Money' and Taeyang's 'Vibe.' Her experience includes being a backup dancer for Janet Jackson — further solidifying her credibility. Among the two male members, Woochan is arguably the more familiar name. He appeared on Mnet's 'Show Me the Money 6' in 2017 at just 12 years old, making him the show's youngest-ever contestant and finalist. In 2019, he debuted as a soloist with the single 'Reality Check Time,' showing musical depth beyond his years. He was also once rumored to be part of Big Hit Music's next boy group lineup — the agency behind BTS — but the debut ultimately fell through. The final member, Tarzzan, 22, is already known in fashion and music circles as a model. Since 2022, he has appeared in music videos like I-dle's 'I Do' and NewJeans' 'Supernatural,' while gracing the pages of various fashion magazines. Allday Project is set to officially debut on June 23, with their debut single 'Famous' and the main track 'Wicked.'
