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Mid East Info
03-06-2025
- Business
- Mid East Info
Blis named ‘AdTech Platform of the Year,' bags 4 awards at MMA SMARTIES MENA 2025 - Middle East Business News and Information
Blis secured two Golds in 'Data & Insights' and 'Real-Time Marketing' categories and a Bronze in 'Programmatic' category claiming the crown of 'AdTech platform for 2025' UAE,June 2025: Blis, a leading privacy-first, location-powered programmatic omnichannel advertising platform and a subsidiary of JGroup, has been crowned 'AdTech Platform of the Year' at the highly anticipated MMA SMARTIES MENA 2025. The company also clinched two Gold awards in the categories of 'Data & Insights' and 'Real-Time Marketing', as well as a Bronze award in 'Programmatic', affirming its leadership in delivering data-driven advertising solutions that generate tangible business outcomes. These accolades reflect Blis's commitment to redefining the advertising landscape through cutting-edge location intelligence, a steadfast focus on privacy-first innovation, and the delivery of campaigns that generate tangible, measurable outcomes. Karim Hassan, Commercial Director at Blis, said: 'We are honoured to be recognised with the MMA SMARTIES MENA awards for our continued innovation and leadership in the AdTech space. These awards reflect the power of our Location Intelligence technology and the unwavering dedication of our team toward empowering brands with the tools they need to make smarter, data-driven decisions that drive incremental business' 'We are especially grateful to our visionary partners at Starbucks and the outstanding team at UM. Their innovation, agility, and focus on measurable impact played a vital role in this achievement. This collaboration is a clear example of how innovative data-driven strategies can lead to remarkable business success. As we look ahead, we remain committed to continuous innovation and raising the standards for programmatic advertising in 2025 and beyond,' he added. Imaad Joma, Founder of JGroup, stated: 'This recognition for Blis at the MMA SMARTIES MENA 2025 is a reflection of JGroup's ongoing commitment to pioneering innovation and leadership in the digital advertising space. We are incredibly pleased with Blis's accomplishments in harnessing cutting-edge technologies and maintaining a privacy-first approach to reshape how brands engage with their audiences. These awards highlight the exceptional talent and dedication of the Blis team, as well as their unwavering focus on delivering measurable impact for our business partners.' The accolades celebrate the success of a campaign born from a strategic collaboration between Blis, Starbucks, and UM. Centered on leveraging Blis's advanced location intelligence technology, the campaign aimed to engage both existing Starbucks customers and those loyal to competitor brands. By utilising first-party data from Starbucks, Blis was able to precisely target and attract new footfall, ultimately driving incremental business growth and deepening customer engagement. Rahat Reza, Head of Integrated Marketing, Starbucks (Al Shaya), said: 'At Starbucks, our goal has always been to be more than just a coffee destination — we aspire to be a meaningful part of our customers' daily lives. Through our partnership with Blis and UM, we transformed location intelligence into real-time, relevant engagement. Blis's recognition at the MMA MENA Smarties is a clear validation that when data-driven innovation is executed thoughtfully, it not only enhances customer experiences but also delivers measurable business impact.' The MMA SMARTIES MENA awards honours impactful work that reflects the evolving nature of modern marketing – from AI integration and real-time engagement to storytelling and purpose-led initiatives. The awards cement Blis's position as a pioneer in data-driven marketing and location intelligence. As the demand for smarter and data-driven advertising grows, Blis continues to lead the way with unparallelled precision and impact.
Web Release
02-06-2025
- Business
- Web Release
Blis named ‘AdTech Platform of the Year,' bags 4 awards at MMA SMARTIES MENA 2025
Blis, a leading privacy-first, location-powered programmatic omnichannel advertising platform and a subsidiary of JGroup, has been crowned 'AdTech Platform of the Year' at the highly anticipated MMA SMARTIES MENA 2025. The company also clinched two Gold awards in the categories of 'Data & Insights' and 'Real-Time Marketing', as well as a Bronze award in 'Programmatic', affirming its leadership in delivering data-driven advertising solutions that generate tangible business outcomes. These accolades reflect Blis's commitment to redefining the advertising landscape through cutting-edge location intelligence, a steadfast focus on privacy-first innovation, and the delivery of campaigns that generate tangible, measurable outcomes. Karim Hassan, Commercial Director at Blis, said: 'We are honoured to be recognised with the MMA SMARTIES MENA awards for our continued innovation and leadership in the AdTech space. These awards reflect the power of our Location Intelligence technology and the unwavering dedication of our team toward empowering brands with the tools they need to make smarter, data-driven decisions that drive incremental business' 'We are especially grateful to our visionary partners at Starbucks and the outstanding team at UM. Their innovation, agility, and focus on measurable impact played a vital role in this achievement. This collaboration is a clear example of how innovative data-driven strategies can lead to remarkable business success. As we look ahead, we remain committed to continuous innovation and raising the standards for programmatic advertising in 2025 and beyond,' he added. Imaad Joma, Founder of JGroup, stated: 'This recognition for Blis at the MMA SMARTIES MENA 2025 is a reflection of JGroup's ongoing commitment to pioneering innovation and leadership in the digital advertising space. We are incredibly pleased with Blis's accomplishments in harnessing cutting-edge technologies and maintaining a privacy-first approach to reshape how brands engage with their audiences. These awards highlight the exceptional talent and dedication of the Blis team, as well as their unwavering focus on delivering measurable impact for our business partners.' The accolades celebrate the success of a campaign born from a strategic collaboration between Blis, Starbucks, and UM. Centered on leveraging Blis's advanced location intelligence technology, the campaign aimed to engage both existing Starbucks customers and those loyal to competitor brands. By utilising first-party data from Starbucks, Blis was able to precisely target and attract new footfall, ultimately driving incremental business growth and deepening customer engagement. Rahat Reza, Head of Integrated Marketing, Starbucks (Al Shaya), said: 'At Starbucks, our goal has always been to be more than just a coffee destination — we aspire to be a meaningful part of our customers' daily lives. Through our partnership with Blis and UM, we transformed location intelligence into real-time, relevant engagement. Blis's recognition at the MMA MENA Smarties is a clear validation that when data-driven innovation is executed thoughtfully, it not only enhances customer experiences but also delivers measurable business impact.' The MMA SMARTIES MENA awards honours impactful work that reflects the evolving nature of modern marketing – from AI integration and real-time engagement to storytelling and purpose-led initiatives. The awards cement Blis's position as a pioneer in data-driven marketing and location intelligence. As the demand for smarter and data-driven advertising grows, Blis continues to lead the way with unparallelled precision and impact.
Mid East Info
14-04-2025
- Business
- Mid East Info
Blis achieves omnichannel campaign success for Huawei in partnership with JCDecaux Play+ and Group M - Middle East Business News and Information
Blis, a trusted leader in location-powered advertising and analytics, achieved remarkable success in its first-ever omnichannel campaign executed in partnership with JCDecaux Play+ and Group M. The campaign's success was announced at the JCDecaux Play+ programmatic launch event in Dubai. The campaign, specially tailored for the launch of Huawei's premium luxury phone 'Mate XT', aimed to position the device as a premium offering and raise awareness among the target audience segments. Its primary objective was to position the device as a premium offering and raise awareness among the target audience. In line with this, Blis, JCDecaux Play+, and Group M, collaborated to deliver a solution that combines the diverse capabilities of programmatic Digital Out-of-Home (pDOOH) and geotargeted mobile advertising. The campaign specifically sought to reach passengers from the GCC region and China using premium advertising assets and a cross-channel strategy, to maximise efficiency and measurability. As part of this, programmatically targeted ads were displayed at high-impact large format screens at Dubai International Airport (DXB) Terminals 1 and 3 Arrivals, appearing only when flights from the GCC region and China land. Moreover, geotargeted mobile campaigns were broadcasted by Blis to further enhance the precision targeting and engage audiences primed by the pDOOH exposure. The campaign yielded exceptional results, with the pDOOH garnering 10,225 plays and 1.2 million impressions, achieving 3.03 times more efficiency as compared to traditional DOOH advertising. Mobile retargeting, on the other hand, recorded an impressive 2.3 million impressions, gaining double the engagement rate as compared to industry benchmarks. Karim Hassan, Commercial Director at Blis said: 'We are honoured to announce the success of the personalised campaign that we executed for Huawei in partnership with JCDecaux Play+ and Group M. The success exemplifies our longstanding commitment to facilitating seamless omnichannel experiences that reach the right users at the right time, securing quantifiable results for our clients. We look forward to forging more impactful partnerships in the future, offering our clients best-in-class targeted advertising solutions which can maximise engagement.' Dom Kozak, Director of Programmatic at JCDecaux Play+ said: 'Our successful partnership with Blis and Group M for the Huawei omnichannel campaign demonstrates the immense capabilities of pDOOH. The technology, particularly when combined with other channels like mobile advertising, can be a powerful tool to drive the success of geo-targeted advertising.' Yasmine Al-Turk, Advanced DOOH & Digital Supply lead GrOUPM NEXUS from Group M said: 'At Group M, we believe that the synergetic capabilities of pDOOH and mobile advertising can help deliver exceptional results, as demonstrated by the success of the Huawei Mate XT launch campaign. Furthermore, by combining the power of data and technology, brands can significantly increase their conversion rates, paving the way for long-term growth.' The campaign's success highlights the effectiveness of a unified omnichannel strategy in reaching target audiences with precision and impact, positioning it as a powerful new approach for premium brand launches. Bolstered by this achievement, Blis, a subsidiary of JGroup, remains steadfast in its efforts to help brands understand, reach and engage consumers.
Zawya
14-04-2025
- Business
- Zawya
Blis achieves omnichannel campaign success for Huawei in partnership with JCDecaux Play+ and Group M
UAE: Blis, a trusted leader in location-powered advertising and analytics, achieved remarkable success in its first-ever omnichannel campaign executed in partnership with JCDecaux Play+ and Group M. The campaign's success was announced at the JCDecaux Play+ programmatic launch event in Dubai. The campaign, specially tailored for the launch of Huawei's premium luxury phone 'Mate XT', aimed to position the device as a premium offering and raise awareness among the target audience segments. Its primary objective was to position the device as a premium offering and raise awareness among the target audience. In line with this, Blis, JCDecaux Play+, and Group M, collaborated to deliver a solution that combines the diverse capabilities of programmatic Digital Out-of-Home (pDOOH) and geotargeted mobile advertising. The campaign specifically sought to reach passengers from the GCC region and China using premium advertising assets and a cross-channel strategy, to maximise efficiency and measurability. As part of this, programmatically targeted ads were displayed at high-impact large format screens at Dubai International Airport (DXB) Terminals 1 and 3 Arrivals, appearing only when flights from the GCC region and China land. Moreover, geotargeted mobile campaigns were broadcasted by Blis to further enhance the precision targeting and engage audiences primed by the pDOOH exposure. The campaign yielded exceptional results, with the pDOOH garnering 10,225 plays and 1.2 million impressions, achieving 3.03 times more efficiency as compared to traditional DOOH advertising. Mobile retargeting, on the other hand, recorded an impressive 2.3 million impressions, gaining double the engagement rate as compared to industry benchmarks. Karim Hassan, Commercial Director at Blis said: 'We are honoured to announce the success of the personalised campaign that we executed for Huawei in partnership with JCDecaux Play+ and Group M. The success exemplifies our longstanding commitment to facilitating seamless omnichannel experiences that reach the right users at the right time, securing quantifiable results for our clients. We look forward to forging more impactful partnerships in the future, offering our clients best-in-class targeted advertising solutions which can maximise engagement.' Dom Kozak, Director of Programmatic at JCDecaux Play+ said: 'Our successful partnership with Blis and Group M for the Huawei omnichannel campaign demonstrates the immense capabilities of pDOOH. The technology, particularly when combined with other channels like mobile advertising, can be a powerful tool to drive the success of geo-targeted advertising.' Yasmine Al-Turk, Advanced DOOH & Digital Supply lead GrOUPM NEXUS from Group M said: 'At Group M, we believe that the synergetic capabilities of pDOOH and mobile advertising can help deliver exceptional results, as demonstrated by the success of the Huawei Mate XT launch campaign. Furthermore, by combining the power of data and technology, brands can significantly increase their conversion rates, paving the way for long-term growth.' The campaign's success highlights the effectiveness of a unified omnichannel strategy in reaching target audiences with precision and impact, positioning it as a powerful new approach for premium brand launches. Bolstered by this achievement, Blis, a subsidiary of JGroup, remains steadfast in its efforts to help brands understand, reach and engage consumers. For further information, please contact: Orient Planet Group (OPG) Email: media@ Website:
