Blis achieves omnichannel campaign success for Huawei in partnership with JCDecaux Play+ and Group M
The campaign, specially tailored for the launch of Huawei's premium luxury phone 'Mate XT', aimed to position the device as a premium offering and raise awareness among the target audience segments. Its primary objective was to position the device as a premium offering and raise awareness among the target audience. In line with this, Blis, JCDecaux Play+, and Group M, collaborated to deliver a solution that combines the diverse capabilities of programmatic Digital Out-of-Home (pDOOH) and geotargeted mobile advertising.
The campaign specifically sought to reach passengers from the GCC region and China using premium advertising assets and a cross-channel strategy, to maximise efficiency and measurability. As part of this, programmatically targeted ads were displayed at high-impact large format screens at Dubai International Airport (DXB) Terminals 1 and 3 Arrivals, appearing only when flights from the GCC region and China land. Moreover, geotargeted mobile campaigns were broadcasted by Blis to further enhance the precision targeting and engage audiences primed by the pDOOH exposure.
The campaign yielded exceptional results, with the pDOOH garnering 10,225 plays and 1.2 million impressions, achieving 3.03 times more efficiency as compared to traditional DOOH advertising. Mobile retargeting, on the other hand, recorded an impressive 2.3 million impressions, gaining double the engagement rate as compared to industry benchmarks.
Karim Hassan, Commercial Director at Blis said: 'We are honoured to announce the success of the personalised campaign that we executed for Huawei in partnership with JCDecaux Play+ and Group M. The success exemplifies our longstanding commitment to facilitating seamless omnichannel experiences that reach the right users at the right time, securing quantifiable results for our clients. We look forward to forging more impactful partnerships in the future, offering our clients best-in-class targeted advertising solutions which can maximise engagement.'
Dom Kozak, Director of Programmatic at JCDecaux Play+ said: 'Our successful partnership with Blis and Group M for the Huawei omnichannel campaign demonstrates the immense capabilities of pDOOH. The technology, particularly when combined with other channels like mobile advertising, can be a powerful tool to drive the success of geo-targeted advertising.'
Yasmine Al-Turk, Advanced DOOH & Digital Supply lead GrOUPM NEXUS from Group M said: 'At Group M, we believe that the synergetic capabilities of pDOOH and mobile advertising can help deliver exceptional results, as demonstrated by the success of the Huawei Mate XT launch campaign. Furthermore, by combining the power of data and technology, brands can significantly increase their conversion rates, paving the way for long-term growth.'
The campaign's success highlights the effectiveness of a unified omnichannel strategy in reaching target audiences with precision and impact, positioning it as a powerful new approach for premium brand launches. Bolstered by this achievement, Blis, a subsidiary of JGroup, remains steadfast in its efforts to help brands understand, reach and engage consumers.
For further information, please contact:
Orient Planet Group (OPG)
Email: media@orientplanet.com
Website: www.orientplanet.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Zawya
5 hours ago
- Zawya
Workshop on Documentation and Distribution of Vegetable Seeds
The Ministry of Agriculture organized a workshop to discuss a draft resolution aimed at documenting and distribution of vegetable seeds developed at agricultural research centers and those entering the country through various means. The seminar was attended by Ministry staff from all regions and agricultural experts. Mr. Tekleab Misgina, Director General of Regulatory Services at the Ministry of Agriculture, stated that the national committee established in 2024 to regulate the distribution and quality of various crops, cereals, and oil seeds has commenced its activities by developing a guideline to support its operations. In the first half of 2025, a guideline to regulate potato seed quality was prepared, and regulations for vegetable seed quality have been finalized. Mr. Tekleab added that both domestically improved and imported vegetable seeds will be assessed through specific quality measures, documented, and issued certificates before being distributed to farmers. At the workshop, participants discussed papers on the importance of documentation and regulation of vegetable seeds, and the significance of adhering to established guidelines and regulations. Extensive discussions followed the presentations. Distributed by APO Group on behalf of Ministry of Information, Eritrea.
Zawya
20 hours ago
- Zawya
Khedmah partners with Prepay Nation to introduce international mobile recharge across 16 countries via its app
Muscat: As part of its ongoing efforts to enhance customer experience and expand its digital offerings, Khedmah has launched an international mobile recharge service in collaboration with Prepay Nation, now available through the Khedmah app under the E-Store section. This new feature aims to meet the needs of a large segment of residents and expatriates in the Sultanate of Oman who wish to stay connected with their families and friends in their home countries. The new service allows users to recharge mobile phone balances across 16 countries, in collaboration with over 43 international telecom operators. The currently supported countries include Afghanistan, Australia, Benin, Botswana, Egypt, India, Indonesia, Ivory Coast, Kenya, Malawi, Nepal, the Philippines, Sierra Leone, Sri Lanka, the United Arab Emirates, and Zimbabwe. In this context, Zaaima Al Qasimi, Senior Manager - Business Development at Khedmah, said: "Through this service, we aim to facilitate communication between individuals and their families around the world by offering a secure and fast digital experience. The launch of this service is part of our broader strategy to expand our digital offerings and meet the aspirations of customers both within and beyond the Sultanate." This service offers several key advantages, including ease of use, the ability to top up mobile recharge anytime and anywhere, and direct technical support through official communication channels—providing users with a seamless and reliable experience. Khedmah confirmed that this addition marks a significant milestone in its digital transformation journey and reflects its continued commitment to delivering smart solutions that simplify daily life and address users' evolving needs. The company also noted that the service will be officially available once necessary permissions are secured, with future plans to expand the list of supported countries and telecom operators. Khedmah invites all users to download the app, explore its various features, and share their suggestions to support the development of more high-quality services. It is worth noting that Khedmah has been a leader in billing and collection services. The company provides a central hub for customers to pay various bills, including electricity, water, communications, traffic fines, vehicle insurance, entertainment channel subscriptions, charity donations, and many other services. These services are available through the company's widespread branch network, covering most regions in Oman, as well as its electronic platforms, including the Khedmah app and website.
Zawya
a day ago
- Zawya
Egypt Participates in Drafting and Launching the G20 Development Working Group Ministerial Declaration
H.E. Dr. Rania A. Al-Mashat, Minister of Planning, Economic Development and International Cooperation, represented the Arab Republic of Egypt at the G20 Development Working Group Ministerial Meeting held in South Africa. She also participated in drafting and launching the Ministerial Declaration at the conclusion of the meetings. The Ministerial Declaration, issued at the meetings, affirmed that development financing is at the core of shared priorities. It also highlighted the urgent need to enhance domestic resource mobilization, address illicit financial flows, and strengthen the role of multilateral and innovative financing mechanisms. The G20 reaffirmed its commitment to the 2030 Agenda for Sustainable Development, its pledge to leave no one behind, and its enhanced shared responsibility in confronting global challenges and interconnected crises, from debt to global inequalities, climate change, and the SDG financing gap. During her participation, H.E. Dr. Rania Al-Mashat highlighted Egypt's experience in launching the "Country Approaches for Financing Sustainable Development and Climate Action" initiative within the Seville Platform for Action, with the aim of advancing integrated financing frameworks globally. Egypt co-leads this initiative (alongside South Africa, the United Nations Development Programme, the United Nations Department of Economic and Social Affairs, the Organisation for Economic Co-operation and Development, UNICEF, regional development banks, and others). Its objectives include 100 countries implementing integrated financing programs or country financing platforms funded by public, private, and philanthropic sources by 2030. Egypt has already begun joint work with Mexico to understand the mechanism for designing and implementing national platforms. Regarding stimulating large-scale investments, H.E. Dr. Al-Mashat emphasized the importance of allowing the private sector to play an effective role in development financing, improving governance in international financial institutions, and strengthening the United Nations' role in setting global economic rules. She also stressed the significance of debt sustainability and updating the basis for calculating Debt Sustainability Analysis (DSA) to ensure a fairer assessment for developing countries, particularly in Africa, and to support these countries with incentive tools and mechanisms to overcome ongoing debt challenges. In line with the G20 ministers' declaration, which highlights the urgent need to bridge the $4.5 trillion annual SDG financing gap, H.E. Dr. Al-Mashat affirmed the pressing need to expand blended finance and public-private partnerships, and to implement debt-for-development swap programs. She pointed to Egypt's experience, particularly with Italy, Germany, and China, in providing fiscal space for investment in high-impact projects in food security, women's empowerment, environmental protection, and climate change, making it a successful and replicable model. Furthermore, between 2020 and May 2025, Egypt successfully mobilized approximately $15.6 billion for private sector financing from international partners, with $4 billion allocated to the private sector within the Country Platform – the "NWFE" program. Despite the absence of an internationally agreed definition for Global Public Goods, the G20 Ministerial Declaration stressed the urgent need to enable the provision of these goods, along with the importance of taking action to support low-income and developing countries in implementing the 2030 Agenda in accordance with their national priorities and contributing to global well-being. This is what the Development Working Group calls for: enhancing global consensus, research, and cooperation on the protection and provision of Global Public Goods. The Minister of Planning, Economic Development and International Cooperation reiterated in her speech that development financing and investments in essential sectors represent the cornerstone of sustainable economic and social growth and have a direct impact on human well-being and long-term productivity. She confirmed the necessity of achieving a common vision in line with the G20 Ministerial Declaration, through mobilizing long-term and affordable financing and rethinking multilateral cooperation. With over $460 trillion in global assets, the potential to bridge SDG financing gaps is within reach – if countries redirect capital towards inclusive and sustainable priorities. H.E. Dr. Al-Mashat concluded her speech by stating that the outcomes of this Ministerial Meeting must represent the beginning of a practical phase – to translate commitments into tangible progress, moving from policies to practices with strong political will, while ensuring that no country is left behind in our pursuit of a more sustainable and equitable future for all. It is worth noting that the G20 is the premier forum for international economic cooperation and plays an important role in shaping and strengthening global architecture and governance on all major international economic issues. Its membership includes 19 countries plus the European Union and the African Union. South Africa assumed the G20 presidency from December 1, 2024, to November 2025, and is committed to leading the G20 by focusing on people, development, and solutions in a complex global geopolitical landscape. This comes against the backdrop of Egypt's pioneering experience – as a middle-income country – in balancing its national priorities. Distributed by APO Group on behalf of Ministry of Planning, Economic Development, and International Cooperation - Egypt.
