Latest news with #KeChuandeng
Saudi Gazette
25-06-2025
- Automotive
- Saudi Gazette
SOUEAST enters KSA market amid a national push for sustainable mobility, set to redefine automotive landscape
In the recent years, Chinese automotive brands have been gaining strong traction in Saudi Arabia, offering a compelling mix of affordability, innovation, and technology that aligns well with the Kingdom's rapidly evolving consumer preferences. As Saudi Arabia pushes forward with Vision 2030 and its ambitious goals to diversify the economy and localize industries, the automotive sector has become a key focus area, opening avenues for new players that deliver modern, sustainable mobility solutions. Saudi Arabia aims to achieve 30 percent electric vehicle (EV) fleet penetration in Riyadh by 2030 as part of its vision to reach net-zero emissions by 2060. Moreover, the Kingdom's automotive sector is expected to expand at an annual growth rate of 12 percent by 2030, bolstered by strategic investments in local manufacturing, introduction of innovative and sustainable mobility solutions, and the presence of a highly skilled workforce. Amid the KSA automotive sector's ongoing growth, SOUEAST has strategically entered into the Saudi market with the opening of its flagship showroom in Riyadh as well as the launch of its new models - S06, S07, and S09, which are designed to meet the diverse needs of Saudi consumers and redefine urban light mobility. Recognizing Saudi Arabia as one of the largest and most dynamic automotive markets in the Middle East and GCC region, SOUEAST has made it a strategic priority to strengthen its presence in the Kingdom. The company's new local subsidiary empowers it to manage all operations directly. This move, according to Ke Chuandeng, President of SOUEAST International, will enable SOUEAST to better understand market demands, respond more quickly, and provide products and services tailored to local consumers. In an interview at the official launch, Ke Chuandeng stated: 'Operating through a local subsidiary enhances long-term competitiveness in product development, after-sales service responsiveness, and resource integration. This agility is critical for adapting to market shifts and evolving consumer behaviour. Moreover, our brand focuses on the concept of 'warm tech', which prioritizes user-friendliness, aligning with the expectations of Saudi consumers.' Ke Chuandeng further shared the company's plans for the Kingdom, the brand's global strategy, design philosophy, and its roadmap ahead. To strengthen regional relevance, SOUEAST is accelerating the establishment of the Middle East Research Institute, which will focus on forward-looking design and localized R&D capabilities. The company is also investing in stronger after-sales support by efficiently managing large-scale infrastructure, including its spare parts centre, and ensuring 48-hour delivery across the country through key partnerships. This move is an integral step in the company's ambitious vision to achieve long-term success in the KSA market. The showroom is strategically located in Riyadh's main auto street to enhance customer accessibility, strengthen the company's local footprint and attract potential buyers seeking to experience the brand. It provides a diverse range of services like vehicle displays, test drives, purchases, spare parts and after-sales. Moreover, visitors can explore SOUEAST's diverse range of models, which are meticulously designed for distinct user types. For instance, the S06 model features a compact and highly fashionable design, targeting the younger generation. On the other hand, the S07 is a more versatile model, designed to serve as a family car or an urban SUV, which is suitable for daily use, ensuring both comfort and functionality. The S09 is the company's largest model to date and features seven seats to accommodate large families, aligning with the lifestyle of Saudi residents. It also comes with spacious interiors for enhanced comfort and easy movement. In addition, these models' performance has been enhanced after conducting high-temperature durability tests, optimizing air conditioning efficiency and component heat resistance, and ensuring maximum reliability in the region´s hot weather. On the sustainability front, SOUEAST has already adopted advanced technologies in the field of new energy vehicles, leveraging China's position as one of the leading developers of energy cars. Moreover, with sustainable development emerging as a global priority, the Saudi government is striving to promote advanced technologies, reduced oil consumption and adoption of new energy vehicles. Recognizing this, SOUEAST remains equally focused on advancing both long-term environmental responsibility and engineering durability. Ke stated: 'Along with continued investment in the development of next-generation, ultra-high-efficiency internal combustion engines, we are placing a strong focus on electrification, advancing next-generation electric drive motors, next-generation batteries, and green energy replenishment technologies.' He further stated: 'We also plan to introduce new energy vehicles including EVs, plug-in hybrid electric vehicles (PHEVs), and range extender EVs to the Saudi market, in the future. For instance, to support sustainable mobility in Saudi Arabia, the S06 DM, featuring hybrid tech, will be launched in July. This will pave the way for enhanced driving experiences, improved fuel efficiency and superior customer satisfaction.' With over 4,000 SKUs in stock, SOUEAST offers 100 percent coverage of commonly used parts, while ensuring 24-hour order processing and 48-hour nationwide delivery, through partnerships with Saudi Arabia's top logistics provider. The brand currently operates five sales and service networks in Saudi Arabia, with plans to expand to 25 within the next three years, steadily improving market coverage and user reach. The company also aims to further explore local assembly and manufacturing in line with market demands, to enhance service capacity and support the local automotive industry. Along with a highly qualified local operations team, the brand offers robust after-sales support, including up to three years or 60,000 kilometres of free maintenance, roadside assistance for six years, as well as a vehicle warranty of up to six years or 200,000 kilometres. SOUEAST also provides engine and powertrain support for over 10 years or up to 1,000,000 kilometres, demonstrating the brand's commitment to its motto: 'Easy to use. No worry for the usage, no worry for the warranty, no worry for the quality, no worry.'
The South African
22-05-2025
- Automotive
- The South African
JETOUR Showcases Advanced GAIA Platform at Auto Shanghai 2025, Signals Global Off-Road Ambitions
At Auto Shanghai 2025, one of the largest automotive showcases of the year, JETOUR unveiled its latest technological leap—the GAIA architecture. With the debut of its new off-road models, the G700 and G900, the Chinese automaker is signalling a strategic move into the premium off-road segment, traditionally dominated by established global brands. The GAIA platform introduces a multi-mode hybrid architecture designed to support high-performance off-road mobility. It features two distinct systems: the iDM-O Super Hybrid and the iEM-O Amphibious Range-Extender. These systems combine combustion engines with electric motors to provide robust torque and high output suitable for challenging terrains. JETOUR claims the iDM-O setup delivers up to 665kW of power and 1,135N·m of torque—figures that rival or exceed conventional V8 engine outputs. Meanwhile, the iEM-O version, equipped with quad motors and amphibious capabilities, reportedly achieves 1,200kW of total power and 18,000N·m in wheel-end torque. While these specifications are impressive on paper, real-world performance in varied climates and terrains—especially those relevant to Africa—remains to be seen. GAIA architecture on display at Auto Shanghai 2025. Image: Supplied For South Africa, where rugged terrains and outdoor exploration are part of daily life and travel culture, JETOUR's GAIA-based vehicles may hold particular relevance. The increasing demand for hybrid and environmentally conscious vehicles could create opportunities for new players, especially those offering off-road capabilities without compromising on efficiency. Moreover, with local interest in camping, safari tourism, and cross-country travel, JETOUR's focus on features such as adaptive air suspension, independent four-wheel control, and even drone-assisted exploration systems may resonate with adventure-focused consumers. That said, successful market penetration would require not only product availability but also an established service network, affordable parts supply, and a clear aftersales strategy—areas where new entrants often face challenges. JETOUR is positioning itself not just as a carmaker but as a travel lifestyle brand. Its 'Travel+' ecosystem—covering vehicle customisation, accessories, community engagement, and travel services—suggests an ambition to build a brand identity beyond mobility. The company's leadership emphasises aligning technological advancement with environmental responsibility, aiming to make hybrid off-road exploration more accessible. JETOUR's Assistant President and head of international strategy, Ke Chuandeng, articulated this vision during a presentation at Auto Shanghai. 'We aim to be the world's leading hybrid brand,' he said, underscoring the company's long-term commitment to the segment. JETOUR's reported global sales of over 1.68 million units since its founding in 2018 reflect a rapid rise, particularly within China and select overseas markets. Whether this momentum can translate into competitive positioning in Africa—and South Africa specifically—will depend on multiple factors, including local partnerships, regulatory compliance, and consumer trust. For now, the GAIA platform marks a bold technological statement, positioning JETOUR as an ambitious player to watch in the evolving off-road mobility space.
Malaysian Reserve
21-05-2025
- Automotive
- Malaysian Reserve
JETOUR T1 Launches in Panama: A Strategic Leap into Central and South America
PANAMA CITY, Panama, May 20, 2025 /CNW/ — JETOUR officially launched the highly anticipated JETOUR T1 in Panama on 14th May, introducing an innovative urban lite off-road SUV that redefines versatility for modern drivers. Combining refined on-road comfort with authentic off-road capability, the T1 represents JETOUR's commitment to delivering intelligent, adventure-ready vehicles to Latin American consumers. The JETOUR T1 is a trendsetting pioneer. Its new rugged design aesthetic combines boxy toughness with classic SUV elegance, softening sharp angles with fluid lines to create a distinctive and balanced design. Powered by a robust 2.0-liter turbocharged engine paired with an eight-speed automatic transmission, the JETOUR T1 delivers dependable performance across a wide range of terrains. The vehicle offers seven selectable drive modes, including perfect for Panama's unique mountain roads—further enhancing its adaptability in diverse driving conditions. This seamless integration of intelligent technology and off-road capability firmly positions the T1 as a standout in the lite off-road SUV segment. Ke Chuandeng, President of JETOUR International, said: 'Panama is one of JETOUR's most important markets in Central and South America. Today, we have chosen Panama as the launch location for the JETOUR T1 in Central and South America, which fully demonstrates JETOUR's high level of commitment to the Panamanian market. Additionally, we are making comprehensive investments in Panama, covering areas such as technical support, R&D innovation, and dealer network expansion, with the goal of establishing a strong local presence and developing products tailored to Panamanian users. ' To demonstrate its capabilities, JETOUR is launching a Pan-American Highway Tour – a cross-continental endurance challenge that will put the T1 through diverse terrains while showcasing its real-world adaptability. This landmark initiative not only unites all local markets but also reinforces JETOUR's 'Travel+' brand strategy. Transcending a mere automotive performance test, the campaign embodies an innovative fusion of travel, culture, and technological advancement. The launch of the JETOUR T1 in Panama marks a significant milestone in the brand's global expansion strategy. By targeting Central and South America, JETOUR aims to meet the region's growing demand for high-quality, technologically advanced vehicles. Looking ahead, JETOUR anticipates strong growth potential for the T1 model across Central and South American markets.
Yahoo
20-05-2025
- Automotive
- Yahoo
JETOUR T1 Launches in Panama: A Strategic Leap into Central and South America
PANAMA CITY, Panama, May 20, 2025 /PRNewswire/ -- JETOUR officially launched the highly anticipated JETOUR T1 in Panama on 14th May, introducing an innovative urban lite off-road SUV that redefines versatility for modern drivers. Combining refined on-road comfort with authentic off-road capability, the T1 represents JETOUR's commitment to delivering intelligent, adventure-ready vehicles to Latin American consumers. The JETOUR T1 is a trendsetting pioneer. Its new rugged design aesthetic combines boxy toughness with classic SUV elegance, softening sharp angles with fluid lines to create a distinctive and balanced design. Powered by a robust 2.0-liter turbocharged engine paired with an eight-speed automatic transmission, the JETOUR T1 delivers dependable performance across a wide range of terrains. The vehicle offers seven selectable drive modes, including perfect for Panama's unique mountain roads—further enhancing its adaptability in diverse driving conditions. This seamless integration of intelligent technology and off-road capability firmly positions the T1 as a standout in the lite off-road SUV segment. Ke Chuandeng, President of JETOUR International, said: "Panama is one of JETOUR's most important markets in Central and South America. Today, we have chosen Panama as the launch location for the JETOUR T1 in Central and South America, which fully demonstrates JETOUR's high level of commitment to the Panamanian market. Additionally, we are making comprehensive investments in Panama, covering areas such as technical support, R&D innovation, and dealer network expansion, with the goal of establishing a strong local presence and developing products tailored to Panamanian users. " To demonstrate its capabilities, JETOUR is launching a Pan-American Highway Tour - a cross-continental endurance challenge that will put the T1 through diverse terrains while showcasing its real-world adaptability. This landmark initiative not only unites all local markets but also reinforces JETOUR's "Travel+" brand strategy. Transcending a mere automotive performance test, the campaign embodies an innovative fusion of travel, culture, and technological advancement. The launch of the JETOUR T1 in Panama marks a significant milestone in the brand's global expansion strategy. By targeting Central and South America, JETOUR aims to meet the region's growing demand for high-quality, technologically advanced vehicles. Looking ahead, JETOUR anticipates strong growth potential for the T1 model across Central and South American markets. SOURCE Jetour Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Cision Canada
20-05-2025
- Automotive
- Cision Canada
JETOUR T1 Launches in Panama: A Strategic Leap into Central and South America
PANAMA CITY, Panama, May 20, 2025 /CNW/ -- JETOUR officially launched the highly anticipated JETOUR T1 in Panama on 14 th May, introducing an innovative urban lite off-road SUV that redefines versatility for modern drivers. Combining refined on-road comfort with authentic off-road capability, the T1 represents JETOUR's commitment to delivering intelligent, adventure-ready vehicles to Latin American consumers. The JETOUR T1 is a trendsetting pioneer. Its new rugged design aesthetic combines boxy toughness with classic SUV elegance, softening sharp angles with fluid lines to create a distinctive and balanced design. Powered by a robust 2.0-liter turbocharged engine paired with an eight-speed automatic transmission, the JETOUR T1 delivers dependable performance across a wide range of terrains. The vehicle offers seven selectable drive modes, including perfect for Panama's unique mountain roads—further enhancing its adaptability in diverse driving conditions. This seamless integration of intelligent technology and off-road capability firmly positions the T1 as a standout in the lite off-road SUV segment. Ke Chuandeng, President of JETOUR International, said: "Panama is one of JETOUR's most important markets in Central and South America. Today, we have chosen Panama as the launch location for the JETOUR T1 in Central and South America, which fully demonstrates JETOUR's high level of commitment to the Panamanian market. Additionally, we are making comprehensive investments in Panama, covering areas such as technical support, R&D innovation, and dealer network expansion, with the goal of establishing a strong local presence and developing products tailored to Panamanian users. " To demonstrate its capabilities, JETOUR is launching a Pan-American Highway Tour - a cross-continental endurance challenge that will put the T1 through diverse terrains while showcasing its real-world adaptability. This landmark initiative not only unites all local markets but also reinforces JETOUR's "Travel +" brand strategy. Transcending a mere automotive performance test, the campaign embodies an innovative fusion of travel, culture, and technological advancement. The launch of the JETOUR T1 in Panama marks a significant milestone in the brand's global expansion strategy. By targeting Central and South America, JETOUR aims to meet the region's growing demand for high-quality, technologically advanced vehicles. Looking ahead, JETOUR anticipates strong growth potential for the T1 model across Central and South American markets.
