Latest news with #LakeGamp
Associated Press
23-06-2025
- Business
- Associated Press
How Lake Gamp and Karolis Saulys Are Reshaping the Future of Digital Performance Through Redford
In a digital economy increasingly governed by privacy laws, regulatory complexity, and rising client expectations, performance marketing is undergoing a radical evolution. At the forefront of this transformation stands Redford —a platform engineered for transparent, compliant, and scalable customer acquisition. Spearheaded by Lake Gamp and Karolis Saulys, Redford is not merely a tech company; it is a strategic response to the limitations of legacy performance models. With an uncompromising focus on ethics, measurable performance, and global compliance, the company has become the partner of choice for brands that demand both integrity and results. A Platform Built by Visionaries, Operated by Experts Lake Gamp, the strategic mind behind Redford's product vision, is recognized in the industry as a visionary systems architect. His approach to user journey optimization, fraud filtration, and jurisdictional targeting has enabled Redford to deliver performance where others falter—in tightly regulated, high-stakes verticals. Redford's traffic engine, designed under Gamp's guidance, processes live behavioral, technical, and jurisdictional data to evaluate every potential user interaction. The goal is simple: deliver not the most traffic, but the right traffic—aligned with brand goals, regulatory mandates, and long-term value. On the operational front, Karolis Saulys has built and scaled a cross-functional team that executes with military precision. With a background in international performance delivery, Karolis has architected Redford's global infrastructure for resilient, verifiable, and clean traffic acquisition. 'Karolis built one of the most effective operational units I've seen in this industry,' says a compliance lead at a European fintech platform. 'It's not just scale—it's scale with control.' Compliance and Performance, Seamlessly Integrated Redford's competitive edge lies in its unified performance-compliance stack. The platform applies machine learning, behavioral cohort modeling, and real-time jurisdictional matching to ensure that every campaign is: With integrations across regulatory regions—including the EU (VASP license), U.S. (FinCEN-registered MSB), and Hong Kong (TCSP registration)—Redford enables clients to launch campaigns in complex environments with full confidence. Performance That Scales With Trust Redford isn't chasing market share through volume. Its exponential growth is based on demand for reliability—from fintech firms, licensed iGaming operators, B2B SaaS platforms, and data-sensitive e-commerce brands. Over the past 12 months, Redford has achieved: This level of performance is not driven by chance—it reflects deliberate engineering, data discipline, and client-aligned operations. Leadership in Market Strategy Supporting this growth is Artem, Redford's seasoned Director of Marketing. With a strong background in international tech and B2B growth strategy, Artem has positioned Redford as a global leader in ethical acquisition. His track record includes senior roles at multinational IT companies where he specialized in complex go-to-market launches, funnel optimization, and data-led performance storytelling. At Redford, Artem is not just driving traffic—he's cultivating market relationships, managing strategic positioning, and overseeing enterprise acquisition initiatives in North America, the EU, and APAC. Who Redford Is Built For Redford was not created for vanity metrics or black-box performance reporting. It's designed for growth leaders who demand: Whether you're a Chief Marketing Officer in fintech, a compliance lead in iGaming, or a scale-focused VP in SaaS, Redford offers infrastructure-level reliability with tactical performance gains. Demand Is Rising — And So Is Redford Redford's traffic volumes continue to rise month over month, with measurable ROI and increased campaign sophistication driving demand from both returning and new enterprise clients. In an era where trust, compliance, and ethical scale are more valuable than ever, Redford proves that you don't have to compromise on results to operate responsibly. 'Redford isn't the future of performance marketing—it's what the future requires from performance marketing.' Media Contact Company Name: Marketing Communication Group Contact Person: Jimmy Stevens Email: Send Email Phone: +61377323090 Country: Australia Website: Source: Global News
Globe and Mail
23-06-2025
- Business
- Globe and Mail
How Lake Gamp and Karolis Saulys Are Reshaping the Future of Digital Performance Through Redford
In a digital economy increasingly governed by privacy laws, regulatory complexity, and rising client expectations, performance marketing is undergoing a radical evolution. At the forefront of this transformation stands Redford —a platform engineered for transparent, compliant, and scalable customer acquisition. Spearheaded by Lake Gamp and Karolis Saulys, Redford is not merely a tech company; it is a strategic response to the limitations of legacy performance models. With an uncompromising focus on ethics, measurable performance, and global compliance, the company has become the partner of choice for brands that demand both integrity and results. A Platform Built by Visionaries, Operated by Experts Lake Gamp, the strategic mind behind Redford's product vision, is recognized in the industry as a visionary systems architect. His approach to user journey optimization, fraud filtration, and jurisdictional targeting has enabled Redford to deliver performance where others falter—in tightly regulated, high-stakes verticals. Redford's traffic engine, designed under Gamp's guidance, processes live behavioral, technical, and jurisdictional data to evaluate every potential user interaction. The goal is simple: deliver not the most traffic, but the right traffic —aligned with brand goals, regulatory mandates, and long-term value. On the operational front, Karolis Saulys has built and scaled a cross-functional team that executes with military precision. With a background in international performance delivery, Karolis has architected Redford's global infrastructure for resilient, verifiable, and clean traffic acquisition. "Karolis built one of the most effective operational units I've seen in this industry,' says a compliance lead at a European fintech platform. 'It's not just scale—it's scale with control." Compliance and Performance, Seamlessly Integrated Redford's competitive edge lies in its unified performance-compliance stack. The platform applies machine learning, behavioral cohort modeling, and real-time jurisdictional matching to ensure that every campaign is: Fully auditable Financially accountable Legally compliant Optimized for high-intent acquisition With integrations across regulatory regions—including the EU (VASP license), U.S. (FinCEN-registered MSB), and Hong Kong (TCSP registration) —Redford enables clients to launch campaigns in complex environments with full confidence. Performance That Scales With Trust Redford isn't chasing market share through volume. Its exponential growth is based on demand for reliability —from fintech firms, licensed iGaming operators, B2B SaaS platforms, and data-sensitive e-commerce brands. Over the past 12 months, Redford has achieved: 240% increase in monthly traffic delivery 28–34% uplift in conversion rates across fintech and SaaS sectors 92% client retention, with many doubling quarterly spend A steady pipeline of new clients transitioning from outdated or non-compliant platforms This level of performance is not driven by chance—it reflects deliberate engineering, data discipline, and client-aligned operations. Leadership in Market Strategy Supporting this growth is Artem, Redford's seasoned Director of Marketing. With a strong background in international tech and B2B growth strategy, Artem has positioned Redford as a global leader in ethical acquisition. His track record includes senior roles at multinational IT companies where he specialized in complex go-to-market launches, funnel optimization, and data-led performance storytelling. At Redford, Artem is not just driving traffic—he's cultivating market relationships, managing strategic positioning, and overseeing enterprise acquisition initiatives in North America, the EU, and APAC. Who Redford Is Built For Redford was not created for vanity metrics or black-box performance reporting. It's designed for growth leaders who demand: Jurisdiction-aware targeting Real-time campaign health insights Verified conversion tracking Predictable acquisition costs Full auditability for legal and finance teams Whether you're a Chief Marketing Officer in fintech, a compliance lead in iGaming, or a scale-focused VP in SaaS, Redford offers infrastructure-level reliability with tactical performance gains. Demand Is Rising — And So Is Redford Redford's traffic volumes continue to rise month over month, with measurable ROI and increased campaign sophistication driving demand from both returning and new enterprise clients. In an era where trust, compliance, and ethical scale are more valuable than ever, Redford proves that you don't have to compromise on results to operate responsibly. 'Redford isn't the future of performance marketing—it's what the future requires from performance marketing.' Media Contact Company Name: Marketing Communication Group Contact Person: Jimmy Stevens Email: Send Email Phone: +61377323090 Country: Australia Website:
Globe and Mail
12-06-2025
- Business
- Globe and Mail
Lake Gamp – Architect of Scalable Media Intelligence
Lake Gamp is the co-founder of Redford, a next-generation digital performance platform designed to redefine how businesses acquire, evaluate, and scale digital traffic. With a background rooted in global finance, early-stage technology investment, and advanced media operations, Mr. Gamp stands at the forefront of innovation in the digital advertising landscape. His career, built on strategic thinking, global exposure, and visionary execution, exemplifies the caliber of leadership required to navigate and shape the evolving dynamics of digital media. Academic and Financial Foundation Mr. Gamp earned his MBA from the Hong Kong University of Science and Technology (HKUST) in 2013. Ranked among Asia's top business schools by Financial Times, HKUST equipped him with core expertise in finance, strategy, and consulting. The program emphasized rigorous academic preparation and elite networking, providing him with direct access to future leaders and innovators across Asia and beyond. During his 16-month program at HKUST, Mr. Gamp immersed himself in courses focused on corporate finance, macroeconomics, and quantitative modeling—skills that would later prove crucial in evaluating investment opportunities and managing risk in volatile markets. Following graduation, Mr. Gamp was selected for HSBC's Global Markets Graduate Analyst Program—one of the most competitive entry points into the banking industry. Between 2014 and 2015, he served as a Sales Trader within the bank's Global Banking and Markets division. His role involved delivering institutional-grade insights and execution services to a broad spectrum of clients, including hedge funds, sovereign wealth funds, and family offices. Functioning between sales and trading, he facilitated market execution, interpreted real-time data, and contributed directly to client P&L outcomes. This early-career exposure to high-stakes decision-making and large-scale financial transactions cemented his ability to assess risk and capture value in dynamic, data-rich environments. Strategic Investment and Early Success While at HKUST, Mr. Gamp established a professional connection with a U.S.-based angel investor who had ties to Matt Rissell, the co-founder of TSheets. Recognizing the opportunity in the emerging SaaS market, Mr. Gamp conducted independent due diligence and met with the TSheets team before committing personal capital as an angel investor. His involvement spanned from 2013 until the company's acquisition by Intuit in 2017 for approximately $340 million. This marked his first major success in venture investing and validated his approach to strategic capital deployment: invest early, stay informed, and align with teams capable of scaling innovation. The deal also served as a springboard for expanding his personal investment portfolio and exploring larger, sector-specific ventures. Later in 2017, Mr. Gamp participated in a private equity investment through a Hong Kong–based special purpose vehicle (SPV), acquiring an 8% stake in the operating structure of the Casino Golden Dragon in Macau. The $9–10 million investment was co-led by a group of international investors from Asia and Europe. The casino, operating in Macau's VIP segment, generated robust cash flows and was considered one of the most profitable entertainment properties in the region at the time. Mr. Gamp's exposure to the operational side of gaming, media, and consumer behavior in Asia gave him valuable insights into the performance metrics and marketing mechanics that drive user engagement and retention in regulated environments. When the Macau gaming industry entered a period of restructuring in 2019, he successfully exited the investment, with the asset valued at an estimated $400–600 million. Redford: From Vision to Global Operation In 2019, Mr. Gamp partnered with Karolis Saulys to co-found Redford, with the aim of building a digitally native company capable of solving some of the most persistent problems in digital media—inefficient traffic, fraud exposure, and poor attribution. Under Mr. Gamp's leadership, Redford developed a globally distributed network spanning more than 250 countries and territories. The platform delivers over 27 billion ad impressions per year and supports clients across a variety of verticals, including iGaming, pharmaceuticals, e-commerce, real estate, and fintech. Redford distinguishes itself by integrating proprietary decision engines, privacy-compliant tracking frameworks, and adaptive media buying strategies. These systems are designed to optimize for user intent, regulatory alignment, and lifetime value—not just clicks or impressions. With Redford Pro, the company offers an enterprise-grade toolset for sophisticated marketers seeking performance without compromise. Leadership Philosophy Mr. Gamp views Redford not merely as a business entity, but as an ecosystem that aligns economic behavior with technological clarity. In his view, media is not simply a vehicle for entertainment—it is a marketplace where every impression, click, or scroll represents a financial signal. He believes that the next generation of media buying must be data-driven, compliance-ready, and ethically engineered. At Redford, he fosters a culture of innovation through structured experimentation, deep analytics, and transparent collaboration. 'We don't change the world—we change ourselves. But if we can make media buying clearer and fairer, the entire ecosystem benefits.' His long-term ambition is to create a universal marketplace for digital advertising, where professionals at every level—buyers, analysts, creatives—can access powerful, intuitive tools within a transparent, intelligent infrastructure. Thought Leadership and Market Impact Mr. Gamp frequently contributes to conversations surrounding digital media, fintech convergence, and cross-border regulation. His perspective is shaped not only by his operational work at Redford, but also by his financial background and cross-industry exposure. He has been invited to speak at closed-door strategy forums and contributes insights to white papers and regulatory working groups focused on digital ethics and platform integrity. His work has helped set new standards for performance marketing in regulated industries, especially iGaming and financial services. Redford's client base includes some of the world's most demanding brands, ranging from SaaS unicorns to global e-commerce networks. These organizations rely on Redford's capabilities to drive compliant growth in increasingly complex advertising environments. Beyond the Boardroom Outside of his professional pursuits, Mr. Gamp leads a lifestyle marked by discipline, exploration, and clarity. He is an avid practitioner of combat sports (over seven years), and also pursues hiking, scuba diving, skiing, and skydiving. He firmly believes in maintaining clear boundaries between personal and professional spheres—a mindset that fosters strategic thinking and long-term sustainability. His introspective nature complements his leadership style: analytical, methodical, and deeply committed to scalable value creation. Looking Ahead As Redford continues its global expansion, Mr. Gamp remains focused on shaping the next frontier of digital performance—where technology, trust, and transparency are no longer trade-offs, but prerequisites. Through visionary leadership, financial discipline, and relentless pursuit of excellence, Lake Gamp is not only transforming Redford into a market leader, but also redefining what it means to build with purpose in the digital age. Media Contact Company Name: Business News Contact Person: Silvia Morgan Email: Send Email Phone: +12121919331 Country: United States Website:
